Download or read book STRATEGIC DIRECTIONS OF MARKETING ACTIVITIES OF AGRICULTURAL ORGANIZATIONS written by Bondarenko V., Lutsii О., Lutsii I., Riabchyk A., Vyshnivska B., Nahorna O., Barylovych O., Timchenko O., Golovnina O., Збарський В.К., Авраменко Р.Ф., Степанець І.П., Мастило А.Ф., Майстренко В.І. and published by International Science Group. This book was released on 2023-11-02 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current state of development of the domestic economy is characterized by its crisis nature caused by the influence of external and internal environment factors. In the context of the economic crisis, the degree of market uncertainty is sharply increasing, which negatively affects the activities of individual enterprises, the industry and the economy of Ukraine as a whole. These problems are particularly acute for agricultural enterprises, since they must take into account both the peculiarities of the competitive (market) environment and the specifics of the industry. That is why there is a need to analyze the theoretical and analytical foundations of marketing activities of agricultural enterprises with a view to identifying the main ways to increase the efficiency of marketing measures to improve their economic activities. In the period of formation of market relations, Ukrainian enterprises faced a number of serious problems both at the macro and micro level. Nowadays, the marketing activities of an agricultural enterprise must develop harmoniously and, in the face of instability, have a developed strategy for survival in a situation that will ensure stable functioning in the market. At present, there are many types of enterprise strategies that have historically been formed during the period of marketing formation of enterprise activities, but in order to develop an enterprise's own strategy, it is necessary to take into account a large number of factors that are dynamic in space and time, including the regulatory and methodological regulation of the process of forming a marketing strategy. The result of the study is the development of proposals for improving the regulatory framework, which directly affects the formation of the marketing strategy of agricultural enterprises. In the course of the study, the author improves the technology of forming an enterprise's marketing strategy as a set of interdependent mechanisms, tools and processes, which, unlike the existing ones, provides for achieving the strategic goals of marketing activities by an economic entity on the basis of selection and choice of alternative options for its implementation. The article proposes to consider the main factors influencing the implementation of the marketing strategy at enterprises of Khmelnytskyi region, as well as the regulatory and methodological directions for improving marketing activities at the macro and micro levels. It is also proposed to use the methodology for determining the impact of macroand micro-environment factors on the marketing activities of agricultural enterprises The implementation of strategic development of agricultural enterprises on a market basis, strengthening of competition, and integration into the global economic space give priority to the effective functioning of agricultural producers. In a market environment, the economic efficiency of agricultural market participants largely depends on the development of effective marketing strategies for agricultural enterprises, the implementation of a flexible pricing policy, the organization of optimal sales channels for agricultural products, the ability to navigate the environment and anticipate major development trends. In the market environment, demand plays a decisive role, and supply of agricultural products is organized in relation to it. Prioritizing supply involves elements of risk and uncertainty. Therefore, the formation and development of the marketing strategy of agricultural enterprises is particularly relevant. It is also worth noting that in Ukraine there are practically no scientifically based approaches to the development of the marketing strategy of agricultural enterprises, its formation and practical use in the market environment. At the beginning of a full-scale war, during a period of chaos and uncertainty, the vast majority of businesses, companies, and brands became virtually helpless, as traditional approaches to marketing lost their meaning. In the first days of the war, social media were filled with pre-war information against the backdrop of military realities, which looked rather incorrect. At that time, most companies refused to interact with customers and chose a wait-and-see strategy, but once they recovered, they began to return to work. Our society was in crisis even before the Russian invasion, and having barely overcome the powerful waves of the COVID-19 pandemic, we were gradually adapting to the new realities of life. Even before the full-scale war, Ukrainians had been learning to adapt to stressful conditions, resulting in new consumption trends (living now, even in the face of instability; not putting anything off for later; getting your life together and forcing changes in traditional habits). During any shocks, both during the COVID-19 pandemic and in wartime, it is worth remembering the need to apply a meaningful, aggressive and effective corporate marketing policy in your practice. Traditionally, marketing demand has been driven by overproduction and oversupply in a highly competitive market. However, it is necessary to understand that any fundamental change in the market environment (crisis, pandemic, war) will lead to the main problem that a business owner will face - the limitation of the solvency of market demand in the quantitative and value categories. Accordingly, on the one hand, companies will face problems with product sales, sales and profit margins, and on the other hand, aggressive behavior of competitors with a limited market size. In this case, the consumer has many options at the best price and, therefore, he has absolute power over the seller's firm. Therefore, in order to eliminate or overcome such problems, it is necessary to skillfully build marketing plans for the strategic perspective, taking into account possible risks. Today, there is a need for a thorough study of strategic marketing in wartime and the postwar period The results of the research presented in the monograph are determined within the framework of the initiative topic of the Department of Marketing and International Trade of the National University of Life and Environmental Sciences of Ukraine "Development of Marketing at Agricultural and Processing Enterprises", state registration number 0120U100630.

Download or read book DEVELOPMENT OF MARKETING AT AGRICULTURAL AND PROCESSING ENTERPRISES written by Bondarenko V., Sidorenko V., Hryshchenko A., Vyshnivska B., Nahorna O., Barylovych O., Riabchyk A., Zikranets M., Zbarskyi V., Mastylo A., Avramenko R., Galchynska J., Havryliuk Y., Kalkovska I., Heraimovych V., Humenyuk I., Golovnina O., Grydzhuk I. and published by International Science Group. This book was released on 2024-04-16 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required.

Download or read book Competitive Strategy Analysis For Agricultural Marketing Cooperatives written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Download or read book Management of marketing activities of agricultural formations in the conditions of European integration written by Lohosha R., Mazur K., Hontaruk Y., Babyna O., Babyn I., Belkin I., Bereziuk S., Нarbar Z., Germanyuk N., Kolesnik T., Kubai O., Prylutskyi A., Furman I., Yaremchuk N., Pidlubnyi V., Koval О., Revkova A. and published by International Science Group. This book was released on 2022-11-18 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern conditions of global and transformational changes, the role of management of marketing activities of agrarian enterprises is growing. Understanding and using the concept of marketing in the management of agro-industrial enterprises in the conditions of European integration is a mandatory element of effective entrepreneurial activity. The quality of marketing activity in management is decisive, as it determines the highly profitable rhythmic activity of the enterprise. Studies of agricultural enterprises of Ukraine confirm that, although the implementation of marketing is becoming more and more widespread, all existing forms of management of marketing activities are not yet fully used. What would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the external environment and market conditions, stability of economic conditions. Management of marketing activities plays a significant role in the development and effective operation of an agricultural enterprise. It is effective work in the field of marketing activity management that will increase the competitiveness of an agricultural enterprise, expand its opportunities to enter new markets, and lead to an increase in product sales and profit growth. Due to inertia, many enterprises do not pay attention to the importance of such a component as marketing management, which in the future negatively affects their economic indicators. The article examines the main features of marketing management of agricultural enterprises of the Vinnytsia region and Ukraine as a whole in the conditions of European integration. The significance of the research on the management of marketing activities, which is necessary not only for profit, but also for being competitive in the market, is determined. The necessity of using an integrated marketing approach is substantiated. The expediency of using modern methods of product promotion has been determined The scientific basis of managing the economic development of agribusiness entities is revealed in the works of Ukrainian economists - V. Andriychuk, I. Balaniuk, I. Gryshova, G. Kaletnik, M. Malik, P. Sabluk, A. Tretyak, O. Shpykulyak and other scientists. Theoretical issues of strategic management are highlighted in the scientific works of M. Albert, O. Amosov, I. Ansoff, Y. Zavadskyi, M. Meskon, G. Mintzberg, H. Mostovoi, G. Odintsova, M. Porter, A. Thompson, A. Fayol and other domestic and foreign authors. The theoretical principles of marketing activity management became the object of research by H. Armstrong, L. Balabanova, O. Varchenko, A. Voychak, O. Gudzynskiy, P. Doyle, H. Kaletnik, S. Kamilova, F. Kotler, Zh-Zh . Lamben, I. Lytovchenko, L. Naumova, M. Oklander, O. Osnach, P. Ostrovsky, A. Pavlenko, I. Reshetnikov, M. Sakhatsky, I. Solovyov, O. Chirva, O. Shpychak, many other domestic and foreign scientists. Theoretical studies and practical recommendations of the mentioned scientists formed the general methodical basis of marketing management of agricultural enterprises. However, research on the management of marketing activities of agribusiness subjects is not sufficiently systematic and complete. In the practice of domestic agricultural enterprises, there are a number of shortcomings that reduce the effectiveness of marketing activities in the conditions of European integration. These include: chaotic use of individual elements of marketing, reduction of marketing functions only to stimulating the sale of goods, food, orientation to the short-term perspective, lack of flexibility and ignorance of consumer requests. To solve these tasks, it is necessary to develop measures to promote the sale of products through the formation of a sales support system and the development of cooperation with the EU. In these conditions, the role of marketing activity of agricultural enterprises increases and the need to develop recommendations for the organization and development of marketing tools in agro-industrial production at the level of enterprises and the region, which determines the relevance of this scientific research. The results of the research presented in the monograph were carried out as part of the initiative theme of the Department of Agrarian Management and Marketing of Vinnytsia National Agrarian University "Development of the concept of management of marketing activity of agricultural enterprises" state registration number: 0122U002111. for 2022-2024

Download or read book MARKETING ACTIVITIES OF ENTERPRISES OF THE AGROINDUSTRIAL SECTOR IN THE CONDITIONS OF WAR written by Bondarenko V., Barylovych O., Helevei O., Skakun O., Heraimovych V., Korniіchuk T., Lutsii O., Lutsii I., Nahorna O., Ostapchuk A., Riabchyk A., Vyshnivska B., Zbarskyi V. and published by International Science Group. This book was released on 2023-07-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formation and development of market relations in the Ukrainian economy necessitate the improvement of the management mechanism of agricultural enterprises, the orientation of the management system to market conditions, and the ability to respond quickly and flexibly to changes in the environment and within the enterprise. Currently, only a small proportion of enterprises use marketing management methods in their business operations, and only a few of them use a systematic approach to organizing management based on marketing. Military actions on the territory of our country have had a great impact on this course of events and the development of enterprises at the present time. Marketing management of an enterprise is an opportunity to organize its activities on the principles of optimal use of the available potential and obtaining the greatest profit, taking into account the satisfaction of consumer needs. An analysis of the company's capabilities allows to obtain reliable information on the state of assets and liabilities of production, to analyze the external marketing environment. A systematic approach to organizing management and developing a marketing strategy is a scientifically sound way to increase profitability, save costs and improve the company's market position. An integral part of the company's marketing management system is to ensure proportionality of development, support and preservation of social guarantees for employees. However, after the Russian Federation started military operations on the territory of Ukraine, agricultural enterprises experienced major problems in production, sales, and procurement of inputs. The big problems caused by the war are clearly visible in logistics processes - losses in trade relations by sea, suspended river traffic, heavy load on border crossing points on railways and highways, lack of air traffic. Due to the constant bombardment by the Russian aggressor, a large number of critical infrastructure facilities have been damaged, forcing our companies to significantly increase the cost of processing agricultural products and thus stay afloat without stopping their operations. A large number of companies from the east and south were forced to move to the western and central parts of the country to resume their operations. However, given that in Ukraine marketing management of agricultural enterprises is a separate, very large and problematic aspect, the theoretical and methodological framework is not sufficiently covered, there are problematic issues, and the strategy for the transition of enterprises from outdated forms and methods of management and business to new, scientifically based market methods, such as marketing management, has not been developed. This will allow our enterprises to develop and meet the needs of consumers and at the same time ensure the country's food security in this difficult military period for Ukraine. The results of the research presented in this monograph are determined within the framework of the initiative topic of the Department of Marketing and International Trade of the National University of Life and Environmental Sciences of Ukraine "Development of Marketing at Agricultural and Processing Enterprises", state registration number 0120U100630.

Download or read book PECULIARITIES OF MARKETING ACTIVITIES OF AGRARIAN ENTERPRISES IN THE CONDITIONS OF MARTIAL LAW written by Lohosha R., Mazur K., Alieksieieva O., Babyna O., Babyn I., Belkin I., Germaniuk N., Gontaruk Y., Harbar Z., Kubai O., Koval O., Pidlubnyi V., Trapaidze S. and published by International Science Group. This book was released on 2023-05-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph

Download or read book Marketing research of agricultural enterprises theoretical and practical aspects written by Mazur K., Babyna O., Babyn I., Germaniuk N., Нarbar Z., Нarbar V., Hontaruk Y., Bondarenko V., Krasnyak O., Kubai O., Kvaterniuk A., Lohosha R. and published by International Science Group. This book was released on 2022-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current conditions of global transformation, the role of managing the marketing activities of agricultural enterprises is growing. An essential element of effective business is the understanding and use of the concept of marketing in the management of agricultural enterprises. The quality of marketing activities in management is decisive, as it determines the highly profitable rhythmic activities of the enterprise. Studies of agricultural enterprises in Ukraine confirm that the introduction of marketing, although becoming more widespread, but not yet fully used all existing forms of marketing management. That would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the environment and market conditions, the stability of economic conditions. The success of any agricultural enterprise depends not only on the financial results of its activities, but also on the proper organization of marketing activities and the flexibility of the management system, because under market conditions the company's management needs market reviews, purchasing power research, sales forecasting calculations of the effectiveness of product advertising. Management, which does not keep up with the dynamic changes inside the enterprise and in the external environment, leads to the "death of ideas" and makes the agricultural enterprise incapable of adaptation and further development, and marketing is an integral part of the enterprise. The scientific basis of management of economic development of agribusiness entities is revealed in the works of Ukrainian economists - V. Andriychuk, I. Balanyuk, I. Grishova, M. Malik, P. Sabluk, A. Tretyak, O. Shpykulyak and other scientists. Theoretical issues of strategic management are covered in the scientific works of M. Albert, O. Amosov, I. Ansoff, J. Zavadsky, M. Meskon, G. Minzberg, G. Mostovoy, G. Odintsova, M. Porter, A. Thompson, A. Fayol and other domestic and foreign authors. Theoretical foundations of marketing management became the subject of research by G. Armstrong, L. Balabanova, O. Varchenko, A. Voychak, O. Hudzinsky, P. Doyle, G. Kaletnik, S. Kamilova, F. Kotler, J.-J. . Lamben, I. Litovchenko, L. Naumova, M. Oklander, O. Osnach, P. Ostrovsky, A. Pavlenko, I. Reshetnikov, M. Sakhatsky, I. Solovyov, O. Chirva, O. Shpychak, many other domestic and foreign scientists. Theoretical developments and practical recommendations of these scientists have formed a common methodological basis for marketing management of agricultural enterprises. However, research on the management of marketing activities of agribusiness entities is not sufficiently systematic and complete. In the practice of domestic agricultural enterprises there are a number of shortcomings that reduce the effectiveness of marketing activities. These include: chaotic use of certain elements of marketing, reduction of marketing functions only to stimulate the sale of goods, food, focus on the short term, lack of flexibility and ignorance of consumer demand. To solve these problems, it is necessary to develop measures to promote the sale of products through the formation of a system of sales support and development of agri-food market infrastructure, which would cover the district and regional levels. In these conditions, the role of marketing activities of agricultural enterprises and the need to develop recommendations for the organization and development of marketing tools in agro-industrial production at the enterprise and regional levels, which determines the relevance of this study. The results of the presented research in the monograph are made within the initiative of the Department of Agrarian Management and Marketing of Vinnytsia National Agrarian University "Development of the concept of marketing management of agricultural enterprises" state registration number: 0122U002111 for 2022–2024.

Download or read book STRATEGY OF FARM DEVELOPMENT ON THE BASIS OF MARKETING written by Bondarenko V. M., Zbarsky V. K., Mastylo A. F. and published by International Science Group. This book was released on 2024-03-20 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theoretical and methodological bases of forming strategies for the development of farms on the basis of marketing are highlighted. An assessment of the implemented strategies for the development of farms and their investment orientation in conditions of instability is carried out. The peculiarities of managing the marketing activities of farms during the war and post-war reconstruction are determined. The directions of strategic development of farms in order to ensure their sustainable development are substantiated. The use of the results in research and practice makes it possible to objectively assess the state and prospects of farm development during the war and post-war reconstruction. It is intended for farmers, government officials, scientists, teachers of agricultural education institutions, postgraduates, and students.

Download or read book National steppe conservation strategy and action plan 2021 2030 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2022-07-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The project is carried out collaboratively by the Food and Agriculture Organization of the United Nations (FAO) and the Ministry of Agriculture and Forestry General Directorate of Nature Conservation and National Parks (GDNCNP), General Directorate of Plant Production (GDPP), and General Directorate of Forestry (GDF) with the financial support of the Global Environment Facility (GEF). This project along with the National Steppe Conservation Strategy shows the importance FAO and the Ministry of Agriculture and Forestry attach to the conservation of Turkey’s rich and vulnerable steppe ecosystems, their sustainable and cooperative management and awareness-raising. This Strategy is instrumental in contributing to the conservation of unique steppe assets possessed by Turkey at national level as well as fulfillment of international commitments such as those arising from the International Convention on Biological Diversity, Aichi Goals of Convention on Biological Diversity and Convention to Combat Desertification. It appears that there are hardly any policies or legal documents directly geared towards steppe ecosystems in Turkey, as opposed to the legal and administrative documents for the conservation and management of mountain-forests, wetlands, and coastal and marine ecosystems. Therefore, the National Steppe Conservation Strategy and Action Plan assumes special importance.

Download or read book Agriculture Rural Development Food and Drug Administration and Related Agencies Appropriations for 2000 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies and published by . This book was released on 1999 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Regional Strategy and Action Plan for Forest and Landscape Restoration in Asia Pacific written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-01-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Degradation of forests can have severe negative local impacts and far-reaching consequences, including soil erosion, loss of biodiversity, greenhouse gas emissions, dust storms, diminished livelihood opportunities and reduced yields of forest products and services. Reversing the adverse conditions requires urgent and scaled-up action, through scientific and holistic landscape-level restoration approaches, balancing both socio-economic and environmental goals and the diverse needs of various sectors and stakeholders in the landscape. The forest and landscape restoration (FLR) approach has gained momentum in recent years. The concept is based on the recognition that trees and forests comprise critical components of rural landscapes and that diversification at landscape levels can enhance ecological and socio-economic resilience while accommodating different site conditions and land management goals. Given the increasing challenge of mitigating and adapting to climate change and vast expanses of degraded landscapes with decreased capacity to provide essential forest products and services, we are seeing increased political interest and commitment to enhance forest cover and functions, and to FLR, at both international and national levels. With this background, the Food and Agriculture Organization Regional Office for Asia and the Pacific (FAO RAP) initiated an effort to develop a strategy and action plan for forest and landscape restoration in the region.

Download or read book Digital Economy Complexity and Variety vs Rationality written by Elena G. Popkova and published by Springer Nature. This book was released on 2019-09-14 with total page 1065 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book features selected papers from the 9th National Scientific and Practical Conference “Digital Economy: Complexity and Variety Vs. Rationality,” which took place on April 17–18, 2019, in Vladimir (Russian Federation). It presents the latest research in the field of the digital economy, discussing its role in the creation of advantages for the state, entrepreneurship, and society, as well as the emergence of new economic risks. The chapters address the following topics: the importance of economy’s digital modernization, tools for the formation of the digital economy in Russia, specific features and perspectives of digital modernization of the regional economy, an overview of the social consequences of transition to the digital economy, financial components of the digital economy, legal challenges regarding the digital reality for society and state, and the main challenges and threats to the profession of jurisprudence in the context of the digitization of the economy. Intended for representatives of the academic community and researchers interested in the formation of the digital economy and digital society as well as undergraduates, postgraduates, and masters of economic specialties, the book is also a valuable resource for companies that use or wishing to implement digital technologies into their economic practices; and public and government employees involved with monitoring, control, and regulation of the digital economy.

Download or read book Alternative Export Strategies and U S Agricultural Policies for Grains and Oilseeds 1950 83 written by S. Elaine Grigsby and published by . This book was released on 1986 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Five year Philippine Development Plan 1983 1987 written by Philippines. National Economic and Development Authority and published by . This book was released on 1982 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.

Download or read book Running a Food Hub Volume Two a Business Operations Guide written by James Matson and published by Government Printing Office. This book was released on 2015-09-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is part of a multi-volume technical report series entitled, Running a Food Hub, with this guide serving as a companion piece to other United States Department of Agriculture (USDA) reports by providing in-depth guidance on starting and running a food hub enterprise. In order to compile the most current information on best management and operations practices, the authors used published information on food hubs, surveyed numerous operating food hubs, and pulled from their existing experience and knowledge of working directly with food hubs across the country as an agricultural business consulting firm. The report’s main focus is on the operational issues faced by food hubs, including choosing an organizational structure, choosing a location, deciding on infrastructure and equipment, logistics and transportation, human resources, and risks. As such, the guide explores the different decision points associated with the organizational steps for starting and implementing a food hub. For some sections, sidebars provide “decision points,” which food hub managers will need to address to make key operational decisions. This illustrated guide may assist the operational staff at small businesses or third-party organizations that may provide aggregation, marketing, and distribution services from local and regional producers to assist with wholesale, retail, and institution demand at government institutions, colleges/universities, restaurants, grocery store chains, etc. Undergraduate students pursuing coursework for a bachelor of science degree in food science, or agricultural economics may be interested in this guide. Additionally, this reference work will be helpful to small businesses within the food trade discipline.

Download or read book U S Department of Agriculture written by United States. General Accounting Office and published by . This book was released on 1991 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: