Download or read book Strategic Communication Corporatism and Eternal Crisis written by Phil Graham and published by Routledge. This book was released on 2017-05-08 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

Download or read book Strategic Communication Corporatism and Eternal Crisis written by Phil Graham and published by Taylor & Francis. This book was released on 2017-05-08 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces a century of militarised communication that began in the US in April, 1917 with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Download or read book Public Relations Theory written by Jae-Hwa Shin and published by John Wiley & Sons. This book was released on 2020-12-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

Download or read book The Handbook of Communication and Security written by Bryan C. Taylor and published by Routledge. This book was released on 2019-06-10 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Communication and Security provides a comprehensive collection and synthesis of communication scholarship that engages security at multiple levels, including theoretical vs. practical, international vs. domestic, and public vs. private. The handbook includes chapters that leverage communication-based concepts and theories to illuminate and influence contemporary security conditions. Collectively, these chapters foreground and analyze the role of communication in shaping the economic, technological, and cultural contexts of security in the 21st century. This book is ideal for advanced undergraduate and postgraduate students and scholars in the numerous subfields of communication and security studies.

Download or read book The Oxford Handbook of Grand Strategy written by Thierry Balzacq and published by Oxford University Press. This book was released on 2021-09-13 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clearly articulated, well-defined, and relatively stable grand strategy is supposed to allow the ship of state to steer a steady course through the roiling seas of global politics. However, the obstacles to formulating and implementing grand strategy are, by all accounts, imposing. The Oxford Handbook of Grand Strategy addresses the conceptual and historical foundations, production, evolution, and future of grand strategy from a wide range of standpoints. The seven constituent sections present and critically examine the history of grand strategy, including beyond the West; six distinct theoretical approaches to the subject; the sources of grand strategy, ranging from geography and technology to domestic politics to individual psychology and culture; the instruments of grand strategy's implementation, from military to economic to covert action; political actors', including non-state actors', grand strategic choices; the debatable merits of grand strategy, relative to alternatives; and the future of grand strategy, in light of challenges ranging from political polarization to technological change to aging populations. The result is a field-defining, interdisciplinary, and comparative text that will be a key resource for years to come.

Download or read book Cultural Politics of the Creative Industries written by Phil Graham and published by Taylor & Francis. This book was released on 2024-10-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the creative industries as a suite of practices intimately connected to political, economic, and cultural power. Seeking to illuminate the creative industries through critical cultural analysis it shows the extent to which creative labour shapes our shared cultural and political realities, good and bad. The author presents creative labour as a form of employment which typically operates well outside conventional industrial relationships, highlighting the importance of cultural as well as political and economic value. The aim of doing so is to provide a view of the broader creative economy that shows up the effects and trends of its strange industrial relationships. It recognises new forms of audience labour as significant creative, political, cultural, and commercial forces, and frames cultures as preceptual systems, as systems of rules, conventions, morés, and laws. In so doing, the author provides a new cultural framework through which scholars, students, and reflective practitioners can make critical judgements about the creative economy and its creative acts.

Download or read book Handbook of Writing Literacies and Education in Digital Cultures written by Kathy A. Mills and published by Routledge. This book was released on 2017-08-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the forefront of current digital literacy studies in education, this handbook uniquely systematizes emerging interdisciplinary themes, new knowledge, and insightful theoretical contributions to the field. Written by well-known scholars from around the world, it closely attends to the digitalization of writing and literacies that is transforming daily life and education. The chapter topics—identified through academic conference networks, rigorous analysis, and database searches of trending themes—are organized thematically in five sections: Digital Futures Digital Diversity Digital Lives Digital Spaces Digital Ethics This is an essential guide to digital writing and literacies research, with transformational ideas for educational and professional practice. It will enable new and established researchers to position their studies within highly relevant directions in the field and to generate new themes of inquiry.

Download or read book Texts and Practices Revisited written by Carmen Rosa Caldas-Coulthard and published by Taylor & Francis. This book was released on 2023-06-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a second edition of the ground- breaking volume Texts and Practices: Readings in Critical Discourse Analysis, which was the first published collection of chapters presenting critical discourse analysis theory and practice. Critical discursive approaches have now become the main trend in most discursive and semiotic investigations. It was then, and is especially now, predominantly concerned with identifying, demystifying and resisting the ways language and semiotic systems are used to reflect, create and sustain inequalities in specific contexts. This new collection presents contributions by all six of the living authors who were central to the first edition: Norman Fairclough, Theo van Leeuwen, Teun van Dijk, Ruth Wodak, Carmen Caldas-Coulthard and Malcolm Coulthard – plus an edited version of a jointly authored classic chapter originally authored by Roger Fowler and Gunther Kress. There are four new chapters written by the other leading members of the foundational 1990s European Critical Discourse Analysis group: Phil Graham, Jay Lemke, David Machin and Louisa Rojo and two by young critical discourse researchers who have risen to prominence more recently: Rodrigo Borba and Germán Canale. Texts and Practices Revisited: Essential Readings in Critical Discourse Analysis provides a representative collection of work which, while authored by the pioneering researchers of the first wave of CDA, illustrates their most recent concerns and their latest analytical techniques. It is an essential text for all advanced students of English language, linguistics, media and cultural studies.

Download or read book Theoretical Models and Processes of Literacy written by Donna E. Alvermann and published by Routledge. This book was released on 2018-10-03 with total page 893 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seventh Edition of this foundational text represents the most comprehensive source available for connecting multiple and diverse theories to literacy research, broadly defined, and features both cutting-edge and classic contributions from top scholars. Two decades into the 21st century, the Seventh Edition finds itself at a crossroads and differs from its predecessors in three major ways: the more encompassing term literacy replaces reading in the title to reflect sweeping changes in how readers and writers communicate in a digital era; the focus is on conceptual essays rather than a mix of essays and research reports in earlier volumes; and most notably, contemporary literacy models and processes enhance and extend earlier theories of reading and writing. Providing a tapestry of models and theories that have informed literacy research and instruction over the years, this volume’s strong historical grounding serves as a springboard from which new perspectives are presented. The chapters in this volume have been selected to inspire the interrogation of literacy theory and to foster its further evolution. This edition is a landmark volume in which dynamic, dialogic, and generative relations of power speak directly to the present generation of literacy theorists and researchers without losing the historical contexts that preceded them. Some additional archival essays from previous editions are available on the book’s eResource. New to the Seventh Edition: Features chapters on emerging and contemporary theories that connect directly to issues of power and contrasts new models against more established counterparts. New chapters reflect sweeping changes in how readers and writers communicate in a digital era. Slimmer volume is complemented by some chapters from previous editions available online.

Download or read book The Critical Media Literacy Guide written by Douglas Kellner and published by BRILL. This book was released on 2019-05-20 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over half the world’s population is now online, interconnected through a globally-networked media and consumer society. The convergence of information, media, and technology has created the predominant ecosystem of our time. Yet, most educational institutions are still teaching what and how they have for centuries, and are thus increasingly out-of-date and out-of-touch with our current needs. The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications for educators and teacher education programs to transform education by putting critical media literacy into action in classrooms with students from kindergarten to university. Douglas Kellner and Jeff Share lay out the evolution of thinking and development of media and cultural studies, from the Frankfurt School to current intersectional theories about information and power that highlight the importance of race, gender, class, and sexuality. They provide insightful and accessible entry into theorizing education and information communication technologies through linking the politics of representation with critical pedagogy. The increase in fake news, alternative facts, bots, and trolls, challenge our abilities to judge credibility and recognize bias. Kellner and Share present a critical lens and strategies to contextualize and analyze the dominant ideologies going viral across social media platforms and disseminated globally from enormous transnational corporations. The Critical Media Literacy Guide is a powerful resource to analyze and challenge representations and narratives of multiple forms of identity, privilege, and oppression. Since the struggle for social justice and democracy require new theories and pedagogies to maneuverer the constantly changing terrain, this book is essential for all educators.

Download or read book A New Philosophy of Songwriting written by Andy Ward and published by Rowman & Littlefield. This book was released on 2024-07-30 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Songs, pervasive sonic ephemeral acts that combine words and music, live in a contemporary world of commercialization as commodity. Flowing through our everyday lives as a given and oft-underacknowledged artifact to accompany our shopping, car trips, date nights, and gym days. Yet songs have a history as long as humanity and language. They hold a place, up until recently in our evolution, as an oral history library of the human species. Why then is there limited scholarship about how songs tell stories, and the ways in which those stories come together with sounds? And why is there a disconnect between songwriting as industrial practice and academic thought? A New Philosophy of Songwriting argues that all songwriting choices are storytelling choices and asks the question: how can we think about Song as one of the most memorable, potent, multimodal, and portable storytelling devices ever devised? In doing so, Andy Ward and Briony Luttrell make the case for rethinking the analysis of songs and practice of songwriting with an emphasis on listening. This is a book for songwriters, scholars, and song lovers alike. Ultimately, the authors challenge contemporary thinking on music and song itself and argue for a new theorisation of song as a multimodal storytelling sonic act.

Download or read book The New Review Economy written by Alison N. Novak and published by Routledge. This book was released on 2020-11-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

Download or read book Walter Lippmann written by Sue Curry Jansen and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann has been widely misrepresented in media and communication scholarship. Classified as a utilitarian and characterized as an antidemocratic adversary of philosopher John Dewey in a legendary debate in the 1920s about the role of the public in modern democracies, Lippmann has been portrayed as the bête noir of the post-1980s revival of pragmatism and humanistic studies within the field. Consequently, his formative contributions to the field have not only been under-valued, but more importantly, the richness and continuing relevance of his generative work to the challenges of the twenty-first century are largely under-appreciated. There are, however, some recent signs of the beginnings of a Lippmann renaissance. Focusing primarily on his early career when Lippmann directly addressed the challenges posed to democracy by the emergence of new communication technologies, this book is part of that renaissance. It presents a radical reconsideration of Lippmannʹs thought and legacy and offers a broad-based introduction to his theories of mass communication. Arguing that he was a political ally rather than an adversary of Dewey as well as a humanist and a democrat, influenced by William Jamesʹ pragmatism and George Santayanaʹs critical realism, Jansen contends that Lippmann developed a fully formed social constructivism decades before Peter L. Berger and Thomas Luckmanʹs seminal 1966 treatise, The Social Construction of Reality. She boldly concludes that Lippmann deserves to be recognized as a founder of the field of media and communication research. -- Publisher description.

Download or read book Reputation Capital written by Joachim Klewes and published by Springer Science & Business Media. This book was released on 2009-10-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: • ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.

Download or read book Marx s Theory of Crisis written by Simon Clarke and published by Springer. This book was released on 2016-07-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of crisis has always played a central role within Marxism, and yet has been one of its weakest elements. Simon Clarke's important new book provides the first systematic account of Marx's own writings on crisis, examining the theory within the context of Marx's critique of political economy and of the dynamics of capitalism. The book concentrates on the scientific interpretation and evaluation of the theory of crisis, and will be of interest to mainstream economists, as well as to sociologists, political scientists and students of Marx and Marxism.

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.