Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Download or read book Better Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Download or read book Meta Heuristic Algorithms for Advanced Distributed Systems written by Rohit Anand and published by John Wiley & Sons. This book was released on 2024-03-12 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: META-HEURISTIC ALGORITHMS FOR ADVANCED DISTRIBUTED SYSTEMS Discover a collection of meta-heuristic algorithms for distributed systems in different application domains Meta-heuristic techniques are increasingly gaining favor as tools for optimizing distributed systems—generally, to enhance the utility and precision of database searches. Carefully applied, they can increase system effectiveness, streamline operations, and reduce cost. Since many of these techniques are derived from nature, they offer considerable scope for research and development, with the result that this field is growing rapidly. Meta-Heuristic Algorithms for Advanced Distributed Systems offers an overview of these techniques and their applications in various distributed systems. With strategies based on both global and local searching, it covers a wide range of key topics related to meta-heuristic algorithms. Those interested in the latest developments in distributed systems will find this book indispensable. Meta-Heuristic Algorithms for Advanced Distributed Systems readers will also find: Analysis of security issues, distributed system design, stochastic optimization techniques, and more Detailed discussion of meta-heuristic techniques such as the genetic algorithm, particle swam optimization, and many others Applications of optimized distribution systems in healthcare and other key??industries Meta-Heuristic Algorithms for Advanced Distributed Systems is ideal for academics and researchers studying distributed systems, their design, and their applications.

Download or read book Implementing SAP CRM written by Vivek Kale and published by CRC Press. This book was released on 2014-12-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted

Download or read book Digital Transformation and Innovative Services for Business and Learning written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2020-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world dependent on digital technologies, business corporations continually try to stay ahead of their competitors by adopting the most updated technology into their business processes. Many companies are adopting digital transformation models, data analytics, big data, data empowerment, and data sharing as key strategies and as service disruptors for information delivery and record management. Higher education institutions have adopted digital service innovation as a core to driving their business processes. Such services are key to ensuring efficiency and improving organizational performance. Digital Transformation and Innovative Services for Business and Learning is a collection of innovative research on the latest digital services and their role in supporting the digital transformation of businesses and education. While highlighting topics including brand equality, digital banking, and generational workforce, this book is ideally designed for managers, executives, IT consultants, industry professionals, academicians, researchers, and students.

Download or read book Interpersonal Relationships E Book written by Elizabeth C. Arnold and published by Elsevier Health Sciences. This book was released on 2015-01-08 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW! A greater emphasis on communication, interdisciplinary theory, and interprofessionalism includes a focus on the nursing paradigm, nursing discipline, and ways of knowing. NEW! Focus on QSEN competencies reflects current thinking on technology, safety, and evidence-based practice, especially as they relate to communication in nursing. NEW! Discussion questions at the end of each chapter encourage critical thinking. NEW! Clarity and Safety in Communication chapter addresses topics such as huddles, rounds, handoffs, SBAR, and other forms of communication in health care.

Download or read book Digital Innovations for Customer Engagement Management and Organizational Improvement written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2020-06-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.

Download or read book The International Handbook of Electronic Commerce written by Jae K. Shim and published by Routledge. This book was released on 2013-11-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Handbook of Electronic Commerce covers that hot topic - e-commerce! It is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. The book is designed as a practical how to guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, email and website addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use. Among the topics discussed are: what electronic commerce is all about; the Internet and access provider industry; Intranets and Extranets; marketing and advertising; electronic data interchange; electronic banking and payment systems; network security; legal, taxation, and accounting issues of e-commerce. The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The International Handbook of Electronic Commerce provides readers with a compendium of the latest in current technologies and applications.

Download or read book How to Get a Literary Agent written by Michael Larsen and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a

Download or read book Flowing Stream Strategy written by Prof. Sushil and published by Springer Science & Business Media. This book was released on 2012-08-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the concern regarding the confluence of continuity and change is well accepted, there is hardly any well known framework in the literature that can be used as a benchmark to deal with this paradoxical issue. Keeping in view the significance of the topic and the lack of practical frameworks in managing continuity and change this book is an endeavor to fill the gap. The main proposition of the book is that the strategic management of change could be better leveraged with clear understanding of continuity of the organization and consciously managing the vital and desirable areas of continuity along with change, rather than leaving the continuity to be managed by default. The continuity of any company provides the bedrock along which the flow of change could be channelized. It adopts flowing stream as the principal metaphor for continuity and change to be taken side by side. It can be treated as a stepping stone to inspire a lot of research in this area.

Download or read book Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Download or read book Multi Agent Based Simulation XI written by Tibor Bosse and published by Springer. This book was released on 2011-01-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of the papers presented at the 11th International Workshop on Multi-Agent-Based Simulation (MABS 2010), a workshop co-located with the 9th International Joint Conference on Autonomous Agents and Multiagent Systems (AAMAS 2010), which was held on May 10-14, 2010 in Toronto, Canada. The 11 revised full papers presented were carefully reviewed and selected from 26 submissions. The workshop has been an important source of inspiration for the body of knowledge that has been produced in the field of Multi-Agent Systems (MAS). As illustrated by this volume, the workshop continues to bring together researchers interested in MAS engineering with researchers focused on finding efficient ways to model complex social systems in social, economic and organizational areas. In all these areas, agent theories, metaphors, models, analyses, experimental designs, empirical studies, and methodological principles all converge into simulation as a way of achieving explanations and predictions, exploring and testing hypotheses, and producing better designs and systems.

Download or read book Integrating Ethics With Strategy Selected Papers Of Alan E Singer written by Alan E Singer and published by World Scientific. This book was released on 2007-08-23 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together 18 innovative articles on business strategy and ethics. Originally appearing in reputed journals, the articles are interrelated and focus on complex linkages between ethics and strategy in business.The first of its three sections discusses various frameworks developed by the author that explicitly integrate strategy with ethics. The second section comprises articles placing business ethics relative to management-science models and systems thinking. The final section applies some of the foregoing ideas to strategic and social issues, including poverty alleviation, corruption reduction, political divestment decisions, intellectual property rights, and pharmaceutical industrial strategy.

Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2016-08-23 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Download or read book AI Based Data Analytics written by Kiran Chaudhary and published by CRC Press. This book was released on 2023-12-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply analytics to improve customer experience, AI applied to targeted and personalized marketing Debugging and simulation tools and techniques for massive data systems

Download or read book EBOOK Management Control Systems European Edition written by Robert Anthony and published by McGraw Hill. This book was released on 2013-04-16 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Control Systems helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement and use planning and control systems to implement business strategies. The first European edition is specifically aimed at an international audience and it has been thoroughly updated to include the latest developments in the field.

Download or read book Winning E Learning Proposals written by Karl M. Kapp and published by J. Ross Publishing. This book was released on 2003-05-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning E-Learning Proposals illustrates how to make significant profits in the competitive e-learning industry by revealing proven methods for preparing winning proposals. It provides step-by-step instructions for an effective capture strategy, designing a persuasive written proposal and creating a winning sales presentation.