Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-06-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Download or read book War Stories written by Gordon Korman and published by Scholastic Inc.. This book was released on 2020-07-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.

Download or read book History s Greatest Wars written by Joseph Cummins and published by Quarto Publishing Group USA. This book was released on 2011-05-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A centuries-spanning study of twenty-five pivotal wars that shaped world history, from the Greco-Persian War to the Soviet-Afghan War. Driving and dispersing peoples across the globe, giving birth to and destroying great empires, transforming cultures, and determining systems of government, warfare, as much as anything else, has fashioned our world. History’s Greatest Wars: The Epic Conflicts that Shaped Our Modern World highlights pivotal victories that changed nations, even entire continents, forever, and charts the astonishingly rapid evolution of warfare. It delineates defining moments in the development of political philosophies, as well as the scientific innovations that yielded the machine gun, the tank, and the atom bomb. From the Greco-Persian Wars that began in 500 BCE, to the Vietnam War and beyond, it vividly renders the key victories that turned the tide of war, and recounts the heroism of armies and individuals. Yet it does not shy away from showing the acts of savagery that characterize much warfare: the slaughters and massacres. History’s Greatest Wars covers twenty-five of the most important and “thunderous” wars, wars that shook the world and took part in forming the nations that, today, we call home. The best and worst of humanity is on display here, in a collection that will act as a perfect primer for novices while offering seasoned history readers new perspectives on many famous and some not-so-well-known conflicts. Sweeping in its scope, yet intimate in its insights into the motivations of politicians, strategists, commanders, and soldiers, this is a collection that will enhance your understanding of the modern world and your own place in it.

Download or read book Stories of Civil War in El Salvador written by Erik Ching and published by UNC Press Books. This book was released on 2016-08-26 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Salvador's civil war began in 1980 and ended twelve bloody years later. It saw extreme violence on both sides, including the terrorizing and targeting of civilians by death squads, recruitment of child soldiers, and the death and disappearance of more than 75,000 people. Examining El Salvador's vibrant life-story literature written in the aftermath of this terrible conflict--including memoirs and testimonials--Erik Ching seeks to understand how the war has come to be remembered and rebattled by Salvadorans and what that means for their society today. Ching identifies four memory communities that dominate national postwar views: civilian elites, military officers, guerrilla commanders, and working class and poor testimonialists. Pushing distinct and divergent stories, these groups are today engaged in what Ching terms a "narrative battle" for control over the memory of the war. Their ongoing publications in the marketplace of ideas tend to direct Salvadorans' attempts to negotiate the war's meaning and legacy, and Ching suggests that a more open, coordinated reconciliation process is needed in this postconflict society. In the meantime, El Salvador, fractured by conflicting interpretations of its national trauma, is hindered in dealing with the immediate problems posed by the nexus of neoliberalism, gang violence, and outmigration.

Download or read book Forever a Soldier written by Tom Wiener and published by National Geographic Books. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains thirty-seven narratives, drawn from letters, diaries, private memoirs, and oral histories in which American veterans describe their experiences serving in conflicts from the First World War to the twenty-first-century war in Iraq.

Download or read book Between the Wars written by Philip Ziegler and published by MacLehose Press. This book was released on 2017-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of 1918 one prescient American historian began to write a history of the Great War. "What will you call it?" he was asked. "The First World War" was his bleak response. In Between the Wars Philip Ziegler examines the major international turning points - cultural and social as well as political and military - that led the world from one war to another. His perspective is panoramic, touching on all parts of the world where history was being made, giving equal weight to Gandhi's March to the Sea and the Japanese invasion of China as to Hitler's rise to power. It is the tragic story of a world determined that the horrors of the First World War would never be repeated yet committed to a path which in hindsight was inevitably destined to end in a second, even more devastating conflict.

Download or read book The World Wars written by Paul Dowswell and published by . This book was released on 2016-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of Usborne's fantastic reference book on the two most important conflicts of the 20th Century; World Wars 1 and 2. Provides detailed accounts of the causes and effects of each war, as well as describing their main battles, innovations and leaders.

Download or read book The Wars of Reconstruction written by Douglas R. Egerton and published by Bloomsbury Publishing USA. This book was released on 2014-01-21 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking new history, telling the stories of hundreds of African-American activists and officeholders who risked their lives for equality-in the face of murderous violence-in the years after the Civil War. By 1870, just five years after Confederate surrender and thirteen years after the Dred Scott decision ruled blacks ineligible for citizenship, Congressional action had ended slavery and given the vote to black men. That same year, Hiram Revels and Joseph Hayne Rainey became the first African-American U.S. senator and congressman respectively. In South Carolina, only twenty years after the death of arch-secessionist John C. Calhoun, a black man, Jasper J. Wright, took a seat on the state's Supreme Court. Not even the most optimistic abolitionists thought such milestones would occur in their lifetimes. The brief years of Reconstruction marked the United States' most progressive moment prior to the civil rights movement. Previous histories of Reconstruction have focused on Washington politics. But in this sweeping, prodigiously researched narrative, Douglas Egerton brings a much bigger, even more dramatic story into view, exploring state and local politics and tracing the struggles of some fifteen hundred African-American officeholders, in both the North and South, who fought entrenched white resistance. Tragically, their movement was met by ruthless violence-not just riotous mobs, but also targeted assassination. With stark evidence, Egerton shows that Reconstruction, often cast as a “failure” or a doomed experiment, was rolled back by murderous force. The Wars of Reconstruction is a major and provocative contribution to American history.

Download or read book Bomb Graphic Novel written by Steve Sheinkin and published by Roaring Brook Press. This book was released on 2023-01-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting graphic novel adaptation of the award-winning nonfiction book, Bomb—the fascinating and frightening true story of the creation behind the most destructive force that birthed the arms race and the Cold War. In December of 1938, a chemist in a German laboratory made a shocking discovery: When placed next to radioactive material, a Uranium atom split in two. That simple discovery launched a scientific race that spanned three continents. In Great Britain and the United States, Soviet spies worked their way into the scientific community; in Norway, a commando force slipped behind enemy lines to attack German heavy-water manufacturing; and deep in the desert, one brilliant group of scientists, led by "father of the atomic bomb" J. Robert Oppenheimer, was hidden away at a remote site at Los Alamos. This is the story of the plotting, the risk-taking, the deceit, and genius that created the world's most formidable weapon. This is the story of the atomic bomb. New York Times bestselling author Steve Sheinkin's award-winning nonfiction book is now available reimagined in the graphic novel format. Full color illustrations from Nick Bertozzi are detailed and enriched with the nonfiction expertise Nick brings to the story as a beloved artist, comic book writer, and commercial illustrator who has written a couple of his own historical graphic novels, including Shackleton and Lewis & Clark. Accessible, gripping, and educational, this new edition of Bomb is perfect for young readers and adults alike. Praise for Bomb (2012): “This superb and exciting work of nonfiction would be a fine tonic for any jaded adolescent who thinks history is 'boring.' It's also an excellent primer for adult readers who may have forgotten, or never learned, the remarkable story of how nuclear weaponry was first imagined, invented and deployed—and of how an international arms race began well before there was such a thing as an atomic bomb.” —The Wall Street Journal “This is edge-of-the seat material that will resonate with YAs who clamor for true spy stories, and it will undoubtedly engross a cross-market audience of adults who dozed through the World War II unit in high school.” —The Bulletin (starred review) Also by Steve Sheinkin: Fallout: Spies, Superbombs, and the Ultimate Cold War Showdown The Port Chicago 50: Disaster, Mutiny, and the Fight for Civil Rights Undefeated: Jim Thorpe and the Carlisle Indian School Football Team Most Dangerous: Daniel Ellsberg and the Secret History of the Vietnam War Born to Fly: The First Women's Air Race Across America The Notorious Benedict Arnold: A True Story of Adventure, Heroism & Treachery Which Way to the Wild West?: Everything Your Schoolbooks Didn't Tell You About Westward Expansion King George: What Was His Problem?: Everything Your Schoolbooks Didn't Tell You About the American Revolution Two Miserable Presidents: Everything Your Schoolbooks Didn't Tell You About the Civil War

Download or read book To End All Wars written by Adam Hochschild and published by HarperCollins. This book was released on 2011-04-11 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this riveting and suspenseful New York Times best-selling book, Adam Hochschild brings WWI to life as never before... World War I was supposed to be the “war to end all wars.” Over four long years, nations around the globe were sucked into the tempest, and millions of men died on the battlefields. To this day, the war stands as one of history’s most senseless spasms of carnage, defying rational explanation. To End All Wars focuses on the long-ignored moral drama of the war’s critics, alongside its generals and heroes. Many of these dissenters were thrown in jail for their opposition to the war, from a future Nobel Prize winner to an editor behind bars who distributed a clandestine newspaper on toilet paper. These critics were sometimes intimately connected to their enemy hawks: one of Britain’s most prominent women pacifist campaigners had a brother who was commander in chief on the Western Front. Two well-known sisters split so bitterly over the war that they ended up publishing newspapers that attacked each other. Hochschild forces us to confront the big questions: Why did so many nations get so swept up in the violence? Why couldn’t cooler heads prevail? And can we ever avoid repeating history?

Download or read book War How Conflict Shaped Us written by Margaret MacMillan and published by Random House. This book was released on 2020-10-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is peace an aberration? The New York Times bestselling author of Paris 1919 offers a provocative view of war as an essential component of humanity. NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW “Margaret MacMillan has produced another seminal work. . . . She is right that we must, more than ever, think about war. And she has shown us how in this brilliant, elegantly written book.”—H.R. McMaster, author of Dereliction of Duty and Battlegrounds: The Fight to Defend the Free World The instinct to fight may be innate in human nature, but war—organized violence—comes with organized society. War has shaped humanity’s history, its social and political institutions, its values and ideas. Our very language, our public spaces, our private memories, and some of our greatest cultural treasures reflect the glory and the misery of war. War is an uncomfortable and challenging subject not least because it brings out both the vilest and the noblest aspects of humanity. Margaret MacMillan looks at the ways in which war has influenced human society and how, in turn, changes in political organization, technology, or ideologies have affected how and why we fight. War: How Conflict Shaped Us explores such much-debated and controversial questions as: When did war first start? Does human nature doom us to fight one another? Why has war been described as the most organized of all human activities? Why are warriors almost always men? Is war ever within our control? Drawing on lessons from wars throughout the past, from classical history to the present day, MacMillan reveals the many faces of war—the way it has determined our past, our future, our views of the world, and our very conception of ourselves.

Download or read book The Village of Ben Suc written by Jonathan Schell and published by New York Review of Books. This book was released on 2024-11-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new introduction by Wallace Shawn, a classic work of war reportage that describes, with unblinking vision, the systematic leveling of a Vietnamese village by American troops. In January 1967, as President Lyndon Johnson sent more forces to the war in Vietnam, the US military began what was to be the largest ground operation of the entire conflict. Not far from Saigon, the capital of South Vietnam, and close to the Cambodian border was an area known as the Iron Triangle, long under Viet Cong control. Operation Cedar Falls set out to eliminate that guerrilla threat by sealing off the region, emptying its villages, and leveling the surrounding jungle. The local population would be transferred to model "New Life Villages" under US surveillance. The village of Ben Suc was the Americans' first target, and Jonathan Schell, a reporter at the start of his career, accompanied them there. He witnessed the destruction of the village; the frantic efforts of young soldiers to figure out who was or wasn't a foe; the destruction of people's homes and possessions; and the chaotic transfer of women, children, old men, and livestock to a refugee camp where no preparations had been made for their arrival. He described it all in measured tones and unflinching detail. As a cautionary tale about the unintended and devastating consequences of military occupation, The Village of Ben Suc remains unequaled. "Schell's book might have been the crystal ball that could have led American policymakers to realize that quasi-imperial American interventions of this type could not succeed in the contemporary world, and if the policymakers had read Schell's book and studied it carefully, who knows, maybe a million or more Vietnamese lives could have been saved, along with the lives of fifty thousand American soldiers, along with countless lives in Afghanistan and Iraq." —From Wallace Shawn's Introduction.

Download or read book Archive Wars written by Rosie Bsheer and published by Stanford University Press. This book was released on 2020-09-22 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the Saudi Arabian monarchy’s efforts to construct and disseminate a historical narrative to legitimize its rule. The production of history is premised on the selective erasure of certain pasts and the artifacts that stand witness to them. From the elision of archival documents to the demolition of sacred and secular spaces, each act of destruction is also an act of state building. Following the 1991 Gulf War, political elites in Saudi Arabia pursued these dual projects of historical commemoration and state formation with greater fervor to enforce their postwar vision for state, nation, and economy. Seeing Islamist movements as the leading threat to state power, they sought to de-center religion from educational, cultural, and spatial policies. With this book, Rosie Bsheer explores the increasing secularization of the postwar Saudi state and how it manifested in assembling a national archive and reordering urban space in Riyadh and Mecca. The elites’ project was rife with ironies: in Riyadh, they employed world-renowned experts to fashion an imagined history, while at the same time in Mecca they were overseeing the obliteration of a thousand-year-old topography and its replacement with commercial megaprojects. Archive Wars shows how the Saudi state’s response to the challenges of the Gulf War served to historicize a national space, territorialize a national history, and ultimately refract both through new modes of capital accumulation. Praise for Archive Wars “An instant classic. With incredible insight, creativity, and courage, Rosie Bsheer peels away the political and institutional barriers that have so long mystified others seeking to understand Saudi Arabia. Bsheer tells us remarkable new things about the exercise and meaning of power in today’s Saudi Arabia.” —Toby Jones, Rutgers University, author of Desert Kingdom: How Oil and Water Forged Modern Saudi Arabia “There are now two distinct eras in the writing of Saudi Arabian history: before Rosie Bsheer’s Archive Wars and after.” —Robert Vitalis, University of Pennsylvania, author of Oilcraft “Archive Wars explores with conceptual brilliance and historical aplomb the various forms of historical erasure central not just to the Kingdom of Saudi Arabia but to all modern states. In a finely-grained analysis, Rosie Bsheer rethinks the significance of archives, historicism, capital accumulation, and the remaking of the built environment. A must-read for all historians concerned with the materiality of modern state formation.” —Omnia El Shakry, University of California, Davis, author of The Great Social Laboratory: Subjects of Knowledge in Colonial and Postcolonial Egypt

Download or read book To End All Wars written by Ernest Gordon and published by Zondervan. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic of the power of love and forgiveness in a Japanese prisoner of war camp.

Download or read book The War on History written by Jarrett Stepman and published by Simon and Schuster. This book was released on 2019-10-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The War on Our History Confederate memorials toppled . . . Columbus statues attacked with red paint. They started with slave-owning Confederate generals, but they’re not stopping there. The vandals are only pretending to care about the character of particular American heroes. In reality, they hate what those heroes represent: the truths asserted in the Declaration of Independence and embodied in the Constitution. And they are bent on taking America down and replacing our free society with a socialist utopia. All that stands in their way is Americans’ reverence for our history of freedom. Which is why that history simply has to go. Now, Jarrett Stepman, editor at The Daily Signal and host of Right Side of History, exposes the true aims of the war on our history: The war on America: World history is full of conquests and suffering indigenous peoples. Why target Christopher Columbus? What they really want to tear down is America. The war on Thanksgiving: World history is full of colonists. Why target the Pilgrims? What they really want to tear down is American freedom and prosperity. The war on the Founding: World history is full of slavery. Why target Thomas Jefferson? What they really want to tear down are the rights endowed by our Creator. The war on the common man: World history is full of victorious generals and populist politicians. Why target Andrew Jackson? What they really want to tear down is democracy. The war on the South: World history is full of civil strife. Why target Confederate heroes like Robert E. Lee? What they really want to tear down is respect for America’s past and the reconciliation that renewed our Union. The war on patriotism: World history is full of national pride. Why target Teddy Roosevelt? What they really want to tear down is the idea of American greatness. The war on the American century: World history is full of bloody wars. What they really want to tear down is America’s defeat of totalitarianism. If America is to survive this assault, we must rally to the defense of our illustrious history. The War on History is the battle plan.

Download or read book 5 minute Star Wars Stories Refresh written by Lucasfilm Press and published by . This book was released on 2020-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand-new collection of 12 action-packed retellings that span the entire Star Wars saga including two tales from The Last Jedi. These exciting stories can each be read in just five minutes--ideal for galactic adventures at lightspeed! Illustrations.

Download or read book Nordic War Stories written by Marianne Stecher-Hansen and published by Berghahn Books. This book was released on 2021-02-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated on Europe’s northern periphery, Denmark, Finland, Iceland, Norway, and Sweden found themselves caught between warring powers during World War II. Ultimately, these nations survived the conflict as sovereign states whose wartime experiences have profoundly shaped their historiography, literature, cinema and memory cultures. Nordic War Stories explores the commonalities and divergences among the five Nordic countries, examining national historiographies alongside representations of the war years in canonical literary works, travel writing, and film media. Together, they comprise a valuable companion that challenges the myth of Scandinavian homogeneity while demonstrating the powerful influence that the war continues to exert on national identities.