Download or read book Stop Staring Start Selling The Beginner s Guide to Using AI for High Impact Marketing Copy Content Writing Assistants High Converting Headlines Free Paid written by Larissa Venable- Hightower and published by Larissa Venable-Hightower. This book was released on 2024-04-10 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to craft captivating sales copy and engaging social media posts? In this ebook, you'll learn the key elements of high-converting sales copy, including crafting a clear value proposition and creating compelling calls to action. You'll explore the world of AI writing assistants, demystifying the tech behind them and uncovering how they can help you overcome writer's block and generate creative content ideas. Discover the power of AI to transform your marketing game, from generating persuasive headlines to sparking engaging social media conversations. With insights into popular AI writing assistant options, both free and paid, you'll find the perfect fit to skyrocket your marketing success. Learn how to tailor your content for different social media platforms, crafting captivating posts that stop the scroll and spark engagement. Unleash the full potential of AI in your marketing strategy and craft high-converting sales copy and captivating social media content that resonates with your audience. Get your copy today and revolutionize your marketing with AI-powered content creation!
Download or read book COPYWRITING with AI written by Elizabeth Marrick and published by . This book was released on 2021-10-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Making money online as a copywriter has never been faster or easier as when you use AI. Seriously. This book is proof. It's a step-by-step guide on exactly how to get started as a paid copywriter on Fiverr using the artificial intelligence of Jarvis."By using Jarvis as a writing assistant, anyone can create engaging copy that sells." - Dave Rogenmoser, CEO/Founder of Conversion AI - Jarvis Elizabeth Marrick is a Jarvis Certified Expert who coached co-author Zach James on how to be a copywriter using Jarvis. He's a college engineering student, not a writer. In less than 30 days, Zach replaced his Uber driving job with the income he was making on Fiverr as a copywriter. Elizabeth encouraged Zach to document his journey, and this book is the result. What's Jarvis AI? It's new. It's great. It's a game-changer. It helps anyone easily create engaging copy. And with one of several links from Elizabeth inside, you can try Jarvis AI free. In fact, Elizabeth has a list of tools and resources available for anyone who's serious about making money using Jarvis AI. INSIDEWhat is CopywritingWhy use Jarvis for CopywritingGet Jarvis AI to Perform for YouHow to Make Money on FiverrHow to join Fiverr and Sign Up for GigsAnd SO much more. Tips, pointers, resources, tools, recaps, and a FREE bonus checklist. Elizabeth and Zach walk you through the AI copywriting process every step of the way. In preparation for sharing this info with you, Zach even took screenshots of what he experienced. Remember, this was all new to him. He made it happen, and so can you.
Download or read book Copywriting written by Federico Fort and published by Createspace Independent Publishing Platform. This book was released on 2018-06-15 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to become a better blogger? Learn today super effective copywriting secrets to make your content shine brighter than you ever thought possible! If you could hire four top copywriters to write your content, what would they do for you? What are the tricks they'd use to engage more visitors... and get them to convert? The best-known content marketers and thought leaders are always learning, and using this knowledge to create unique and powerful content that engage thousands of readers. To find out, you could shell out well over $1000/hr and believe me... that'd be money well spent. Imagine having to drive from your home to... somewhere. How do you plan your trip? You can't, right? You need to know your destination first. Writing great copy that sells is much the same. Just like on a trip, visitors travel through your content towards a destination. To get visitors to your desired destination, you have to ensure they know how sunny that destination is and how will your product or service improve their lives. That's why whenever you write, you're appealing to someone's emotions. This is absolutely the only way you will ever sell anything with your writing, ever. As human beings, we have emotional reactions to all kinds of things. Some of the very common ones that trigger emotion are family, love, security, success, power, excitement, sex, and glory. So what you need do know is how you can figure out which emotions and effective triggers your audience responds to and incorporate them into your copywriting. Avoiding also the biggest mistakes not only makes your content more compelling; your confidence as a writer also grows and you can stop staring at a blank sheet. So, why Copywriting is so important? Content is king, good marketing copy attracts people, leads to engagement and converts people into customers. Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition and I'm going to show you how. Because Taking the time to find the right words can mean the difference between mediocre and great copywriting that converts more leads in hungry buyers. Why is this book different? There are lots of great courses on copywriting but this book is a copywriting master guide which allows you to learn and take your skills to the next level in an easy to follow system. I will show you how to use your copywriting skills and use the best marketing tactics to get clients fast and skyrocket your sales with the most powerful sales-lead generation secrets of all time. Here is what you will learn: The business writing "rules" you should revel in breaking Apply the power of emotional drivers, even when writing in a B2B environment How to build trust and create empathy in prospects Structure and write the best killer and compelling sales copy and use the power of words to generate more leads and sales How to write powerful headlines and call to actions How to "read your customers' minds How to write powerful stories step-by-step The easily avoidable mistakes that are turning your customers off More and more... Who will benefit? Aspiring novice copywriters wanting to master their skills as a real Master Copywriter Small business owners, Entrepreneurs, Start-up companies and freelancers Web designers seeking an extra revenue stream from existing clients Anyone aspiring to reach new customers and improve sales conversion Anyone who wants to use copywriting to make a six figure income working from home. If you have a strong desire to be a great writer this course will really boost your business writing and Communication skills that will make you stand out. What are you waiting for? Take action today and get your copy!
Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Download or read book HOW TO WIN FRIENDS INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Download or read book AI Copywriting Secrets written by Roman F Preciado and published by Independently Published. This book was released on 2023-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to write engaging and persuasive copy for your website, landing page, email, or social media? Do you want to learn how to leverage the power of artificial intelligence (AI) to create copy that sells? If you answered yes to any of these questions, then this book is for you. In this book, you will discover: - What is AI copywriting and how it can help you grow your business - How to use AI tools to generate high-quality headlines, slogans, taglines, hooks, and more - How to optimize your copy for SEO, conversions, and readability - How to edit and improve your AI-generated copy with human creativity and insight - How to avoid common pitfalls and ethical issues when using AI for copywriting - How to measure and test the effectiveness of your AI copywriting campaigns This book is packed with practical tips, examples, and resources to help you master AI copywriting. Whether you are a beginner or an expert, you will find valuable insights and strategies to take your copywriting skills to the next level. Don't miss this opportunity to learn how to use AI to generate high-converting copy for your business. Order your copy of AI Copywriting Secrets today and start creating copy that works!
Download or read book AI for Freelancers Unlocking the Power of ChatGPT to Grow Your Business written by M.B. Chatfield and published by . This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the competitive world of freelancing, staying ahead of the curve is essential. ChatGPT, a revolutionary large language model, has emerged as a game-changer, empowering freelancers to achieve unprecedented levels of productivity and success. AI for Freelancers: Unlocking the Power of ChatGPT to Grow Your Business is your comprehensive guide to harnessing the transformative power of ChatGPT to elevate your freelance career. This insightful handbook will equip you with the knowledge and strategies to: Boost Productivity and Efficiency: Automate repetitive tasks, streamline workflows, and enhance your overall productivity with ChatGPT's powerful capabilities. Expand Your Service Offerings: ChatGPT opens doors to new and lucrative service offerings, enabling you to cater to a wider range of clients and expand your revenue streams. Enhance Content Creation: Generate high-quality content, including blog posts, articles, social media captions, and more, with ChatGPT's ability to produce engaging and informative text. Refine Communication and Client Engagement: ChatGPT's natural language processing capabilities empower you to craft compelling proposals, respond to client inquiries promptly, and maintain seamless communication. Optimize Client Satisfaction and Loyalty: Deliver exceptional client experiences by utilizing ChatGPT to provide personalized support, resolve issues effectively, and exceed expectations. Whether you're a seasoned freelancer or just starting out, AI for Freelancers: Unlocking the Power of ChatGPT to Grow Your Business is your indispensable guide to unlocking the transformative power of AI and achieving extraordinary success in the freelance world.
Download or read book Copywriting Secrets With AI For Writers written by Andrew Mark and published by Independently Published. This book was released on 2023-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an aspiring writer looking to transform your words into captivating, persuasive content that grabs readers' attention and keeps them hooked? Look no further! "Copywriting Secrets with AI" is your ultimate guide to harnessing the power of Artificial Intelligence to supercharge your writing skills and boost your success. In this innovative and captivating book, you'll discover the secrets to crafting irresistible copy that resonates with your audience, engages their emotions, and drives them to take action. With the assistance of AI technologies, you'll learn how to create attention-grabbing headlines, persuasive sales pitches, and compelling narratives that leave a lasting impact. Inside the pages of this book, you'll find: Proven techniques to infuse your writing with persuasive appeal. Practical tips for optimizing your content for search engines. Insightful strategies to master the art of storytelling. Step-by-step guidance on leveraging AI tools to enhance your writing process. Whether you're a seasoned writer looking to revamp your skills or a novice eager to unlock your full potential, "Copywriting Secrets with AI" equips you with the tools and knowledge to stand out in the competitive world of content creation. Elevate your writing game and leave a lasting impression on your readers. Your journey to becoming a persuasive and influential writer starts here. Dive in and unlock the secrets to success today!
Download or read book COPYWRITING FOR BEGINNERS MASTERING THE ART OF PERSUASION written by Saurabh Singh Chauhan and published by Saurabh Singh Chauhan. This book was released on 2021-02-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your welcome to COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION - A STEP – BY – STEP FULL GUIDANCE HOW TO WRITE & SELLS. Welcome to the world of copywriting Importance of persuasive writing in marketing and communication What to expect from the book "Copywriting is the art of creating magic with words, transforming ideas into captivating stories that move hearts and inspire action." - Ann Handley Welcome to the World of Copywriting Welcome aboard! In the exhilarating world of copywriting, the power of words knows no bounds. As you step into this captivating realm, you are embarking on a journey that will enable you to weave magic with your words and influence the thoughts and actions of others. Copywriting is more than just writing; it is the art of persuasion and the science of connection. Through the skillful arrangement of words, you have the ability to create compelling narratives, evoke emotions, and inspire action. Whether you're crafting advertisements, composing engaging content for digital platforms, or crafting persuasive emails, your words have the potential to captivate and motivate your audience. In this dynamic and ever-evolving field, you will discover the potency of your words to shape brand perceptions, drive sales, and ignite social change. Your creativity, imagination, and understanding of human psychology will be the tools that transform your ideas into compelling stories that resonate with readers across the globe. As a copywriter, you are not merely a wordsmith; you are a communicator, a strategist, and a storyteller. You have the opportunity to craft messages that not only inform but also inspire action. So, get ready to harness the power of language and embark on this exciting journey of discovery and growth. Importance of Persuasive Writing in Marketing and Communication In a world where attention spans are fleeting and choices abound, persuasive writing is the lifeblood of effective marketing and communication. At its core, persuasive writing is about connecting with your audience, understanding their needs, and compelling them to take action. Whether you're promoting a product, advocating for a cause, or simply seeking engagement, persuasive writing is the key to capturing hearts and minds. In the realm of marketing, persuasive copy can be the difference between obscurity and success. It is the persuasive words that create the desire in potential customers to choose your brand over competitors. By tapping into emotions, desires, and pain points, persuasive writing has the power to establish a genuine connection with your audience and build brand loyalty. In the broader landscape of communication, persuasive writing is a force for change. Whether you're inspiring social change, rallying support for a cause, or advocating for a particular viewpoint, persuasive language can sway opinions and drive meaningful action. Effective persuasion is not about manipulation but about genuinely understanding and empathizing with your audience. It is about presenting a compelling case that addresses their needs and aligns with their values. Through persuasive writing, you can forge lasting relationships and create a lasting impact on those who encounter your words. What to Expect from the Book In this comprehensive guide, "Copywriting for Beginners: Mastering the Art of Persuasion," you can expect a deep dive into the principles and practices that define outstanding copywriting. Drawing from over 8 years of experience in the field, this book will equip you with the knowledge, strategies, and techniques to become a skilled and influential copywriter. Throughout the chapters, we will explore the fundamental elements of copywriting, starting with the importance of understanding your audience and crafting messages that resonate with their needs and desires. You will learn how to create compelling headlines that grab attention and introduce the art of persuasion to influence readers and inspire action. Furthermore, we will delve into the structure of persuasive copy, guiding you on how to lead readers through a seamless flow that culminates in a compelling call-to-action. We will address common challenges that copywriters face and offer practical solutions to overcome writer's block, maintain consistency, and navigate the ever-changing digital landscape. Additionally, we will explore the nuances of writing for different platforms, from websites and social media to email campaigns and advertising. Each medium requires its own approach, and this book will equip you with the skills to adapt your writing effectively. Moreover, we will delve into the vital aspect of copyright and legal considerations. Respecting intellectual property rights and adhering to legal regulations is not only essential for ethical writing but also for safeguarding your work. By the end of this book, you will have gained the confidence and expertise to create persuasive and authentic copy that leaves a lasting impact. So, get ready to immerse yourself in the world of copywriting, and let's unlock the power of your words together. Conclusion: In this introduction, we've laid the foundation for your journey into the world of copywriting. You've taken the first step towards becoming a skilled and effective copywriter. Over the course of this book, we will delve into the intricacies of copywriting for beginners, equipping you with valuable insights and practical techniques to master the art of persuasion. As you dive into the chapters ahead, remember that copywriting is both an art and a science. It requires creativity, empathy, and an understanding of human psychology. Through clear and concise language, we will explore the key principles of effective copywriting, such as knowing your audience, crafting compelling headlines, and creating persuasive calls-to-action. We will address common challenges that copywriters face, providing you with strategies to overcome writer's block, maintain consistency, and navigate the evolving digital landscape. Additionally, we will guide you in adapting your writing for different platforms, from websites and social media to email campaigns and advertising. Furthermore, we will explore the importance of copyright and legal considerations, ensuring that you not only produce authentic content but also respect intellectual property rights and privacy regulations. Throughout this journey, we will draw from over 20 years of experience in the field of copywriting, offering you insights and examples that will enrich your understanding of the craft. Our goal is to empower you to write copy that not only captivates readers but also drives results. Now, with a clear roadmap ahead, let's begin our exploration of "Copywriting for Beginners: Mastering the Art of Persuasion." Together, we will unlock the secrets of compelling copy, and by the end of this book, you will have the tools and knowledge to make a meaningful impact with your words. So, buckle up and get ready to embark on this exciting journey of copywriting excellence. Let's unleash the power of persuasive writing and make your mark in the world of effective communication. Let's begin! "In the world of copywriting, the pen wields the power to change minds, shape opinions, and ignite the flames of desire." - Joe Sugarman
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Download or read book How to Make Money Online With ChatGPT written by David The Happy Writer and published by Books For Entrepreneurs. This book was released on 2024-01-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the path to success and transformation! 🔥 Ready to leave the monotony behind and embrace a future full of opportunities? Dive into the inspiring story of David, an ordinary man who transformed his life in extraordinary ways. 📚 In this exciting book, David shares his journey from a humdrum life in an office to becoming a successful freelance author. Through challenges, discoveries, and perseverance, you'll learn how to use creativity, technology, and strategy to achieve your dreams. 🚀 Discover how artificial intelligence changed the way David connects with his creativity, propelling his writing to new heights. 💡 Learn how to unlock the keys to success with tools like Publisher Rocket, which will help you find powerful keywords and increase the visibility of your works. 🌐 Explore how to build your own content empire, from creating a website to generating relevant content, to connect with your audience in a profound way. 🔄 Embrace change and innovation as David guides you through the evolution of technology and how you can use it to enhance your creativity and reach new audiences. But that's not all! In "Winning in the Age of Artificial Intelligence," you'll find: ✨ Inspirational lessons for personal and professional transformation. ✨ Concrete strategies to leverage artificial intelligence and keywords to your advantage. ✨ Practical tips for building a solid content platform and reaching a global audience. ✨ Real stories of success and failure that will show you how to face the challenges in your journey. Are you ready to write your own success story? This book will guide you step-by-step, motivate you to pursue your passions and inspire you to create a future filled with unlimited possibilities. Get your copy today and discover how words can transform your life! The journey to success and fulfillment is just a click away! Open the book, enjoy the possibilities and start your own chapter of transformation right now!
Download or read book Complying with the telemarketing sales rule written by and published by . This book was released on 2004 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 7 Elements of A High Converting Ad Copy written by Fidelis Victor and published by Independently Published. This book was released on 2023-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for all those who write or approve copy, such as copywriters, multichannel marketers, creative directors, freelance writers, marketing managers, small business owners, and information marketers. It provides numerous copywriting techniques to help you create print and online ads, emails, and websites that are clear, persuasive, and capture more attention, thus leading to increased sales of products. * Learn how to use over 8 effective headlines with real life examples * Utilize the 5-step "Motivating Sequence and storylines" to increase sales and profits * Implement 10 strategies to improve landing page conversion rates * Employ 15proven methods to guarantee high open and click-through rates for emails with examples * Create powerful "lead magnets" to double response rates * Apply the "top companies" formula to make copy clear, concise, and compelling Fully updated for the digital age, Fidelis Victor Elements of a High Converting Ad Copy is the definitive guide for anyone who writes or works with copy. This first edition includes all the essential information needed to master copywriting, such as advice on content marketing, ads, real life companies quick use examples as well as completely refreshed resources. We look forward to expanding our current volume to cover more real case secnerios.
Download or read book Love Based Copywriting Method written by Michele PW (Pariza Wacek) and published by Love-Based Publishing. This book was released on 2015-10-31 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that started a movement! Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years. Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business. Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients. "Love-Based Copywriting Method" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
Download or read book The Ecstasy of Influence written by Jonathan Lethem and published by Vintage. This book was released on 2011-11-08 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s a novelist supposed to do with contemporary culture? And what’s contemporary culture supposed to do with novelists? In The Ecstasy of Influence, Jonathan Lethem, tangling with what he calls the “white elephant” role of the writer as public intellectual, arrives at an astonishing range of answers. A constellation of previously published pieces and new essays as provocative and idiosyncratic as any he’s written, this volume sheds light on an array of topics from sex in cinema to drugs, graffiti, Bob Dylan, cyberculture, 9/11, book touring, and Marlon Brando, as well as on a shelf’s worth of his literary models and contemporaries: Norman Mailer, Paula Fox, Bret Easton Ellis, James Wood, and others. And, writing about Brooklyn, his father, and his sojourn through two decades of writing, Lethem sheds an equally strong light on himself.
