Download or read book Stop Listening to the Customer written by Adam Ferrier and published by John Wiley & Sons. This book was released on 2020-02-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Download or read book You re Not Listening written by Kate Murphy and published by Celadon Books. This book was released on 2020-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Download or read book STOP LISTENING AND START TALKING written by Joel Nest and published by RuckUp Media. This book was released on 2020-02-08 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: STOP LISTENING AND START TALKING: A SURVIVAL GUIDE ON HOW TO START AND MAINTAIN A PODCAST
Download or read book Stop Listening written by Matthew Bills and published by . This book was released on 2019-03 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop Listening is an unapologetically blunt, autobiographical blueprint for those who strive to turn off traditional business, money, and life advice and replace it with real, raw, and achievable actions that will yield extraordinary results.
Download or read book Mixtape written by Kate Garnes and published by Independently Published. This book was released on 2019-11-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we hear a lie from someone we trust, their words became our recordings of truth.They become the music we dance to - or don't dance to. Someone has told you you're not good enough, or maybe they've said you're too much. They've said you're too fat or too thin, too manly or too girly. Too short or too tall. Too whatever-else. You may have had a recording trapped in your head. You've tried to change the song, but no matter what you do, somehow that loop is stuck on repeat.I get it. I get you. Right now, you're holding my story, my recording, my mixtape.My mission, sweet friend, is to help you silence that recording you've had playing on repeat.With some careful crafting, choosing, and recording, we get to change the mixtape. And starting here, I'm going to take you through my journey of remixing those ugly recordings into words and songs of truth, growth, and bad-assery. It's not easy, but it's worth it. And I suspect you're here because you're ready for change. It's time to choose carefully the truths you hear.Let's walk together through our recordings to find the courage and the strength that has been in you all along.I'll honor your story as I share mine, and I'll help you become the DJ of your own life. It's time to change the music. Let's create your own mixtape.
Download or read book Stop Talking to Yourself and Start Listening written by Robin Schneider Larkin and published by Northshire Bookstore. This book was released on 2016-04-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robin Schneider Larkin knows what it is like to feel unhappy or unfulfilled and not know what to do about it. She knows what it is like to have everything and it not feel right. She believes the key to unlocking the mystery of fulfillment and happiness is within us if only we stop talking long enough to hear it. Learn how to unlock your true happiness with Stop Talking to Yourself and Start Listening.
Download or read book Lacey Walker Nonstop Talker written by Christianne C. Jones and published by Capstone. This book was released on 2013-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lacey Walker needs to stop talking so she can learn to listen.
Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Download or read book Stop Collaborate and Listen Developing Impactful HR Partnerships through Collaboration written by Tina Marie Wohlfield and published by Lulu.com. This book was released on 2019-03-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource departments have earned a negative reputation as reclusive information hoarders, company "cleaners," and the department of no. But opportunities exist for changing that narrative through collaborative partnerships. In Stop, Collaborate, and Listen, author Tina Marie Wohlfield shares strategies for transforming human resources work from mindless paper pushing to a positive, employee-centered force for change in the workplace. As a twenty-five-year veteran in the field of HR, Wohlfield presents a call to action for sharing knowledge, data, and resources to effectively leverage internal relationships and earn trust and credibility as a strategic partner. She offers personal stories, insight, concrete success tips, and lessons taken straight from the trenches on maximizing the ability to listen and collaborate with stakeholders. The result? HR engagement that has an impact on all levels of the organization.
Download or read book Listening to Popular Music Or How I Learned to Stop Worrying and Love Led Zeppelin written by Theodore Gracyk and published by University of Michigan Press. This book was released on 2007 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Rule 1 Stop Talking written by Linda Eve Diamond and published by Happy About. This book was released on 2007 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Our Lady s Child written by Brothers Grimm and published by Lindhardt og Ringhof. This book was released on 2020-10-05 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you think it is possible to not confess your sins if you are about to be burnt at stake? Most probably not, right? Well the girl in our story is so stubborn that you might rethink it. She lived in Heaven and Virgin Mary asked her to go on a trip through the thirteen doors of Heaven where only the last one was not to be opened. Now you would not be surprised if we told you that the girl opened it. What followed after that? Will she confess her wrongs? Is there something or someone who can make her repent. You can read "Our Lady’s Child" to find out. Children and adults alike, immerse yourselves into Grimm’s world of folktales and legends! Come, discover the little-known tales and treasured classics in this collection of 200 fairytales. Brothers Grimm are probably the best-known storytellers in the world. Some of their most popular fairy tales are "Cinderella", "Beauty and the Beast" and "Little Red Riding Hood" and there is hardly anybody who has not grown up with the adventures of Hansel and Gretel, Rapunzel and Snow White. Jacob and Wilhelm Grimm’s exceptional literature legacy consists of recorded German and European folktales and legends. Their collections have been translated into all European languages in their lifetime and into every living language today.
Download or read book Listening for Lions written by Gloria Whelan and published by Harper Collins. This book was released on 2009-10-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critically acclaimed historical novel “that roars” (Kliatt), from the author of the National Book Award-winning novel Homeless Bird. Africa is the only home Rachel Sheridan has ever known. But when her missionary parents are struck with influenza, she is left vulnerable to her family’s malicious neighbors. Surrounded by greed and lies, Rachel is entangled in a criminal scheme and sent to England, where she's forced into a life of deception. Like the lion, she must be patient and strong, awaiting the moment when she can take control of her own fate—and find her way home again at last. Named one of New York Public Library's One Hundred Titles for Reading and Sharing, this tale of a strong young heroine “in the tradition of Frances Hodgson Burnett” (School Library Journal), by award-winning master of historical fiction Gloria Whelan, is a perfect read for schools and classrooms, as well as for fans of A Long Walk to Water by Linda Sue Park.
Download or read book Managerial Communication written by Geraldine E. Hynes and published by SAGE Publications. This book was released on 2015-01-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the book’s key strengths while reflecting the realities of the contemporary workplace.
Download or read book Parenting with Scripture written by Kara Durbin and published by Moody Publishers. This book was released on 2001 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kara Durbin's passion is for parents to capture those teachable moments and use Scripture to shape their children's behavior. She offers Parenting with Scripture, a unique topical guide to prepare parents with scriptural teaching and helpful activities on 100 specific behaviors.
Download or read book Stop Selling and Start Listening written by Chip Cummings and published by Northwind Publishing. This book was released on 2005-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative marketing strategies for business owners and sales professionals illustrating the use of technology to attract, capture, convert and retain customers. Includes 7 key ingredients that make up a Top Producing salesperson, and a guide to developing a "Personal Roadmap for Success". 14 Chapters include 31 specific marketing strategies, website strategies including audio and video, autoresponders, e-zines, and generating laser-targeted traffic. Step-by-step guide to creating a profitable small-business or sales marketing plan.
Download or read book Listen Like You Mean It written by Ximena Vengoechea and published by Penguin. This book was released on 2021-03-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Full of revealing, instantly applicable ideas for leveraging your strengths and overcoming your weaknesses.” —Adam Grant, author of Think Again and Originals, and host of the TED podcast WorkLife For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper—to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved—and Ximena Vengoechea can show you how. In Listen Like You Mean It, she offers an essential listening guide for our times, revealing tried-and-true strategies honed in her own research sessions and drawn from interviews with marriage counselors, podcast hosts, life coaches, journalists, filmmakers, and other listening experts. Through Vengoechea’s set of scripts, key questions, exercises, and illustrations, you’ll learn to: • Quickly build rapport with strangers • Ask the right questions to deepen a conversation • Pause at the right time to encourage vulnerability • Navigate a conversation that’s gone off the rails Now more than ever, we need to feel heard, connected, and understood in a world that keeps turning up the volume. Warm, funny, and immensely practical, this book shows you how.
