Download or read book Statista written by Abhishek SINGLA and published by . This book was released on 2020-07-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help aspiring Statistical Officers, we present legible and precise notes of Junior Statistical Officer (JSO) and Statistical Investigator II [SSC CGL Mains, TIER-II].Covering all necessary topics of Statistics, this book is specifically designed for competitive exams with lucid and well-marked definition, important formulae, comprehensible graphs , tables and important questions according to the latest pattern of examination.

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

Download or read book Effectiveness of Influencer Marketing written by Jane Johne and published by Springer Nature. This book was released on 2023-06-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.

Download or read book Online Communication in the Context of Personal Virtual and Corporate Identity Formation written by Lutz Peschke and published by BoD – Books on Demand. This book was released on 2018-09-17 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.

Download or read book The Digital Era 2 written by Jean-Pierre Chamoux and published by John Wiley & Sons. This book was released on 2019-05-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 200 years, industry has mastered iron, fire, power and energy. Today, electronics shape our everyday objects with the widespread integration of chips; from computers and telephones to keys, games and white goods. Data, software and computation structure our behavior and the organization of our lives. Everything is translated into data: the digit is king. Consisting of three volumes, The Digital Era explores technical, economic and social phenomena that result from the generalization of the Internet. This second volume discusses the impact of digital technology on the evolution of market relations and the media and examines the reasons why such changes put political economy to the test.

Download or read book Circular Economy Processes for CO2 Capture and Utilization written by Francisco M. Baena-Moreno and published by Elsevier. This book was released on 2023-09-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Circular Economy Processes for CO2 Capture and Utilization: Strategies and Case-Studies presents an innovative resource or integrating carbon capture, storage and utilization into the sustainable circular economy of the future. Split into two parts, the book offers readers a grounding in the fundamentals of the circular economy and the potential contribution of CCS. Strategies for implementing CCS into a circular economy are explained, with benefits and limitations analyzed. The book then offers a gallery of case studies from the newest research in the area, allowing readers to access lessons learned and critical considerations for integrating CCS into the circular economy. Marrying theory and practice for a holistic perspective, this book offers readers an essential guide to theorizing and implementing a sustainable future economy that utilizes the full potential of carbon capture. Presents strategies for the cutting-edge integration of carbon capture and storage with a sustainable circular economy Approaches process design challenges, successful stories and limitations in a practical and comprehensive way Brings together theoretical processes and real-world case studies to support both research and implementation

Download or read book Attention Span written by Gloria Mark and published by Harlequin. This book was released on 2023-01-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: AS SEEN ON ARMCHAIR EXPERT WITH DAX SHEPARD, WALL STREET JOURNAL, NEW YORK TIMES AND MORE **A COSMOPOLITAN BEST NEW NON-FICTION BOOK TO ADD TO YOUR TBR IN 2023** **A "NEXT BIG IDEA CLUB" MUST-READ BOOK FOR JANUARY** Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive expert on distraction and multitasking" (Cal Newport). We spend an average of just 47 seconds on any screen before shifting our attention. It takes 25 minutes to bring our attention back to a task after an interruption. And we interrupt ourselves more than we're interrupted by others. In Attention Span, psychologist Gloria Mark reveals these and more surprising results from her decades of research into how technology affects our attention. She shows how much of what we think we know is wrong, including insights such as: Why multitasking hurts rather than helps productivity How social media and modern entertainment amplify our short attention spans What drains our mental resources and how to refuel them The four types of attention that we experience every day and how to recognize them While the concept of “flow” has previously been considered the ideal state of focus, Dr. Mark offers a new framework to help explain how our brains function in the digital world: kinetic attention. This book reveals how we can take control, not only to find more success in our careers, but also to find health and wellness in our everyday lives.

Download or read book National Identity and Millennials in Northeast Asia written by Vanessa Frangville and published by Taylor & Francis. This book was released on 2023-08-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the young in Northeast Asia engage with the political, especially in terms of the production, reformulation, or contestation of their national identities. Through case studies covering China, Japan, South Korea, North Korea and Taiwan, the contributions provide a study of the online spaces where youth engage with current debates regarding national identities. The book also unpacks the distinctive forms of expression and negotiation of national identities favoured by younger generations across Northeast Asia and asks questions specifically raised by their political mobilisation. For example, how their public mobilisation for a given cause has forced them to rethink their place in national and global communities. This book will be a valuable resource for scholars and students of East Asian culture and politics, media studies and youth studies. The Introduction of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Download or read book Affordable Medicare for All written by Barry G. Hoerig RN CCM and published by Archway Publishing. This book was released on 2021-05-20 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The absence of universal health insurance coverage in the United States of America has been debated for years without many solutions being proposed. Barry G. Hoerig, a registered nurse and certified case manager, explains how Medicare for all would solve our problems in this thought-provoking book. He also reveals how politicians continue to work against a solution that could transform our health care system. As you read, you’ll get answers to questions such as: • How does the American health care system go against the tenets of capitalism? • How are people without insurance treated differently than those with insurance? • How can American health care offer consumers more choices? Paving the way for Medicare for all makes sense but it won’t come at a cost: Yes, Americans will have to pay more taxes, but it will also result in a reciprocal reduction of taxes and health care premiums elsewhere. It’s imperative, however, that Medicare for all be cost effective and fair. Moreover, it must temper the negative aspects of capitalism while avoiding the awful results of socialism. Get detailed insights on how to improve health care for everyone with the insights in Affordable Medicare for All.

Download or read book Global Social Media Design written by Huatong Sun and published by Oxford University Press. This book was released on 2020-01-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Download or read book Advanced Introduction to Digital Society written by Manuel Castells and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential book documents the current configuration of digital society worldwide and examines its social, economic, political and cultural consequences. Presenting state-of-the-art empirical analysis and academic research, preeminent author Manuel Castells explores the profound impact that technology and digital transformation continues to have on the world as we know it.

Download or read book The Essentials of Today s Marketing 2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN

Download or read book Adoption of Emerging Information and Communication Technology for Sustainability written by Ewa Ziemba and published by CRC Press. This book was released on 2024-02-13 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents an important voice in the discourse on the adoption of emerging ICT for sustainability. It focuses on how emerging ICT acts as a crucial enabler of sustainability, offering new forward-looking approaches to this field. The book explores how emerging ICT adoption drives sustainability efforts in business and public organizations, promoting ecological, economic, social, cultural, and political sustainability. The book's theoretical discussions, conceptual approaches, empirical studies, diverse perspectives, and views make it a valuable and comprehensive reference work. Appealing to both researchers and practitioners, this book provides significant areas for research and practice related to the contribution of emerging ICT adoption to sustainability. It also suggests vital considerations for programming and building sustainable development-driven emerging ICT adoption. Readers will find answers to important contemporary questions, such as: • What are the concepts, frameworks, models, and approaches to enhance sustainable development through the adoption of emerging ICT? • How does the adoption of emerging ICT influence sustainability? • How can emerging ICT be adopted to enhance sustainability? • What are the current practices and successful cases of emerging ICT adoption for sustainability? • What factors influence emerging ICT adoption to enhance sustainability?

Download or read book Our Changing Menu written by Michael P. Hoffmann and published by Cornell University Press. This book was released on 2021-04-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Changing Menu unpacks the increasingly complex relationships between food and climate change. Whether you're a chef, baker, distiller, restaurateur, or someone who simply enjoys a good pizza or drink, it's time to come to terms with how climate change is affecting our diverse and interwoven food system. Michael P. Hoffmann, Carrie Koplinka-Loehr, and Danielle L. Eiseman offer an eye-opening journey through a complete menu of before-dinner drinks and salads; main courses and sides; and coffee and dessert. Along the way they examine the escalating changes occurring to the flavors of spices and teas, the yields of wheat, the vitamins in rice, and the price of vanilla. Their story is rounded out with a primer on the global food system, the causes and impacts of climate change, and what we can all do. Our Changing Menu is a celebration of food and a call to action—encouraging readers to join with others from the common ground of food to help tackle the greatest challenge of our time.

Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Download or read book PROCEEDINGS OF THE 2024 INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS MANAGEMENT SCIENCE AND SOCIAL DEVELOPMENT AEMSS 2024 written by T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG. and published by Springer Nature. This book was released on 2024 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: