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EBookClubs

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Book Starting a Podcast in 2020

Download or read book Starting a Podcast in 2020 written by Jim Cliff and published by . This book was released on 2020-06-08 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to start your podcast and get listeners. Podcasts are booming, and the buzz is only getting louder. But how can you start your own podcast and avoid making all the expensive and time-consuming mistakes that many beginners make? Experienced podcaster and podcast consultant Jim Cliff will walk you through the whole process from start to finish. By the end of Starting a Podcast in 2020, you'll learn all the insider knowledge on: What microphones and other equipment you need to make your podcast sound amazing without breaking the bank Where to find experts who will be eager to appear on your show How to record with co-hosts over the internet, but sound like you're in the same room The free and low cost trade-secret tools that experienced podcasters use to save time and make their podcasts more professional Everything you need to get listeners who will subscribe to your show and keep coming back How your exciting new hobby can start to pay for itself within weeks Podcasting can even help you grow your business or build your personal brand: It builds authority - If you podcast about a subject you know well, you'll be viewed as an expert in your industry. You can't demonstrate credibility without sharing your experience. It's where your ideal customers are - 39% of small business owners listen to podcasts and podcast listeners tend to be young, well-educated and affluent. Does that sound like your target audience? It's amazing content marketing - Google loves brands that create regular, useful, relevant content. Podcasting is a fantastic way for you to provide value to your potential clients. There's still time to stand out in a crowded marketplace - How many companies in your niche are podcasting? You can beat your competitors to it and dominate the podcast space for your industry. It's time for you to get started on your podcast today - just scroll up and click the Buy Now button at the top of this page.

Book How To Start Your Podcast

    Book Details:
  • Author : Marvin Dale
  • Publisher : Independently Published
  • Release : 2020-05-31
  • ISBN :
  • Pages : 78 pages

Download or read book How To Start Your Podcast written by Marvin Dale and published by Independently Published. This book was released on 2020-05-31 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to start your own podcast about the topics you love? With this beginners' guide you will learn how to setup, launch and market your show. If Joe Rogan or Tim Ferriss are your idols or if you spend hours listening to GaryVee's shows, you certainly have thought at least once "hey, why can't I have my own podcast?". Then you probably gave up imagining it was a difficult and not for everyone job. You probably are wrong. Starting a podcast in 2020 is easy, affordable and requires less skills that what you think. You have to be consistent, passionate, interesting, there are no workarounds to avoid these key ingredients, but as far as it goes for the setup, you already have all the equipment you need. In this book we are going to explore several topics and in the main chapters you will learn about How to start your podcast from scratch Tips and tricks about setup, equipment and recording adjustments A basic guide about editing using the most common tools How to structure your podcast, create episodes and more Fundamentals of marketing for launching your podcast How to monetize and earn money out of your podcasting journey If you are looking for a way to make money at home, even with a low budget available, setup a podcasting business could be the solution for you. Scroll up, click Buy it now and get your copy, today!

Book Podcasting Hacks

    Book Details:
  • Author : Jack D. Herrington
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2005
  • ISBN : 9780596100667
  • Pages : 462 pages

Download or read book Podcasting Hacks written by Jack D. Herrington and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Book Podcast Growth  How to Grow Your Podcast Audience

Download or read book Podcast Growth How to Grow Your Podcast Audience written by Lindsay Harris Friel and published by . This book was released on 2020-11-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building an audience is tough. Do you work hard to create the best possible content for your target audience? Do you continually wonder why your download numbers remain so flat and... unspectacular? It has always been a challenge to grow a sizable and dedicated audience around content creation. There's a lot more to it than saying, "build it and they will come". And, as new podcasts are launched each day, the space will only continue to get noisier. The competition gets stiffer. Fortunately, you don't need to worry about all the other podcasts out there. You only need to worry about your own. In Podcast Growth, you'll have the ultimate manual for promoting your show, and growing your audience.T his book pulls together our favourite tips and tactics for podcast growth, based on over a decade of professional experience. We break them down into actionable strategies. You can work through them in order, or cherry-pick the ones that suit your content and brand the most. You'll find details on timeframes, checklists, and recommended resources, to keep you moving forward. You'll see those download numbers begin to climb. Your long-awaited engagement will start to increase.If you want to grow your podcast audience, then this is the only book you need. So, let's grow!The Podcast Host is a podcast marketing hub for individuals and businesses who seek to nurture an audience, build trust, and grow revenue through their show or their products. The website was founded in 2010 by Dr. Colin Gray, and has become an authority in the new media space through writing, podcasting, and broadcasting on anything that serves to create loyal and fanatical fans.

Book Podcasting Made Simple

    Book Details:
  • Author : Daniel Larson
  • Publisher :
  • Release : 2020-09-28
  • ISBN :
  • Pages : 122 pages

Download or read book Podcasting Made Simple written by Daniel Larson and published by . This book was released on 2020-09-28 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a step by step walkthrough on how to start a podcast right from the ground with no previous experience, then keep reading... 'The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you - they could be just sitting there, chuckling and listening... there's nothing like that' - Marc Maron Podcasting is the expressional medium with therapeutic value we've been missing in our lives for decades. Luckily, popularity has been growing exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last 7 years has tripled? Let alone a 24% increase in the UK from 2018-2019. Although there's never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it's no wonder why so many people often struggle to find a starting point when there's so many conflicting views on what the best quality equipment is, what launch strategy should be used, and even editing. In fact, it can even create the illusion that starting a podcast is a daunting and time-consuming process. You might be reluctant to commit to something you lack both knowledge and experience in or you're worried that when you do make that leap there'll be no one on the other side listening? Maybe you're skeptical of whether you'll be able to get guests on as a newbie with no name to yourself. In Podcasting Made Simple you will discover: The X factor that leaves listeners craving their next fix of your content The secret to creating an immersive parasocial relationship with your audience Why trying to monetize incorrectly can actually ruin your chances of turning your hobby to an income Why many podcasters' advertisement and promotion actually repels potential listeners How to create a loveable personal brand through emotional familiarity The simple, straight forward guide to recording and editing (equipment recommendations included). 5 simple tricks to make postproduction a breeze How to choose and execute the launch strategy that's right for you Why over half of podcasts are given up on by 6 months down the line How to format the perfect email that will get sponsors running your way, even if you have a low listenership Unique ways to start attracting guests, and become an authoritative figure The pre-guest ritual that guarantees a free-flowing interview The single most important voice technique that you can use to differentiate your show from competitors This digestible guide is made for people who have no experience, so yes, this will work for you even if you've never spoken into a microphone. Even if you're not a technology guru, and have no presence on social media. Even if you have an extremely busy schedule and a low budget. Even if you think your content ideas are absolutely absurd and no one will listen. Even if there are thousands of podcasts similar to yours already published, and you have no marketing experience. If you're ready to start your podcasting journey, then scroll up and click the 'Add to Cart' button now!

Book NPR s Podcast Start Up Guide

Download or read book NPR s Podcast Start Up Guide written by Glen Weldon and published by Random House. This book was released on 2024-06-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

Book Start Your Own Podcast Business

Download or read book Start Your Own Podcast Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-05-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: TALK YOUR WAY TO SUCCESS Whether you’re a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community.

Book Podcasting   The Little Book of Podcasting

Download or read book Podcasting The Little Book of Podcasting written by Jerry "The Pod-Starter" Hamilton and published by . This book was released on 2020-05-15 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to share your message or passion with an eager audience? Are you interested in taking advantage of one of the fastest-growing industries? Do you want to reach thousands of people and earn money by sharing your content? If so, then you've come to the right place... Podcasting is more popular than ever. The medium embodies everything from entertainment to education and all things in between. Not much compares to the freedom you experience while podcasting. Hosts of shows can literally reach and connect with millions of listeners. It's an amazing space to get involved with and the opportunities are endless. Starting a podcast, however, can suddenly feel pretty mysterious and overwhelming. There are so many technical aspects involved from hosting (huh?) to distributing on different directories like Spotify, Apple Podcasts, and more. It can quickly get intimidating without guidance. Making even small mistakes can get frustrating and prevent you from reaching your goals. This book will lead you through the entire process of creating a successful show in 7 simple steps. No more endless Google or YouTube searches filled with conflicting information. Just straight to the point, and timeless guidance assisting you to create something you are proud of. In "The Little Book of Podcasting", Jerry gives you practical ideas and strategies to: Define and target the ideal audience for your show. Create niche content to help position you as an expert and influencer. Stick out in the crowded ocean of podcasts. Provide value to your audience and help solve the problems they care about. Utilize the branding secrets all successful businesses use to be the number 1 podcast in your chosen categories. Plan, script, and organize a show that has your subscribers tuning in to your content daily. (No matter if you solo-host, run interviews, or co-host episodes.) Produce studio-quality audio your audience will value. Make sure your show is found in all the right places. (We all know about Apple Podcasts and Spotify, but there are plenty more places with eager new listeners.) Launch your podcast for long term success. (More than 12 proven-to-work launching and growing techniques.) Monetize your show without selling out your audience. Create a stable side income or job replacing income with your show. ... and much, much more to help you create a successful podcast. This is a great book for those looking to get timeless information on how to grow their show. The strategies, tips, and techniques outlined won't go out of date in this fast-moving industry. This little book simplifies that process and silences the overwhelming information out there. Who would have thought that today you can make an impact on the world by simply speaking into a microphone from your living room? Learn more and get started today by scrolling up and hitting "Add to Cart".

Book Hashtag Authentic

    Book Details:
  • Author : Sara Tasker
  • Publisher : White Lion Publishing
  • Release : 2019-02-19
  • ISBN : 1781318883
  • Pages : 192 pages

Download or read book Hashtag Authentic written by Sara Tasker and published by White Lion Publishing. This book was released on 2019-02-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.

Book Podcasting For Dummies

    Book Details:
  • Author : Tee Morris
  • Publisher : John Wiley & Sons
  • Release : 2020-11-10
  • ISBN : 1119711819
  • Pages : 421 pages

Download or read book Podcasting For Dummies written by Tee Morris and published by John Wiley & Sons. This book was released on 2020-11-10 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add your voice to the podcasting revolution! The world is tuning into podcasts in larger and larger numbers. When you’re ready to add your own voice to the mix, this book will help you find your niche. Featuring top tech information, production insight, and promotional tips, this best-selling podcasting reference shares the latest on podcasting trends and new audience demographics. Written by a pair of podcasting pioneers, Podcasting For Dummies will help you refine your podcast idea, identify your audience, and get the scoop on how to record, edit, and share your work. You’ll also learn how to apply the methods top podcasters monetize and market their work. Record your voice and conduct high-quality interviews for your new or existing podcast Edit, upload, and share podcast episodes online—and find people who will listen Learn how to make money as a podcaster or live streamer Discover interesting and original podcasts to inspire your own work Podcasting for Dummies is your friendly tutor in the art of audio content creation. So start talking!

Book Podcasting  How to Start a Podcast and Create a Profitable Podcasting Business

Download or read book Podcasting How to Start a Podcast and Create a Profitable Podcasting Business written by Amanda Mayo and published by . This book was released on 2019-12-21 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Still dreaming about launching your own podcast? Or maybe you've already tried recording a few episodes and got completely stuck... Podcasting can be overwhelming, especially at the start, when you have no process or plan - just your passion. Here's the good news, though: You Can Launch A Podcast With No Prior Experience (Even When You're on a Budget). "Podcasting" is a soup-to-nuts practical guide by Amanda Mayo, Podcast Producer and Production Director at Chicago Independent Radio Project (CHIRP), where she manages an award-winning weekly artist interview podcast. From choosing the best podcasting equipment to monetizing your podcast, Amanda covers everything you need to know about profitable podcasting. You'll learn... The 4 crucial questions to help you come up with the right podcast idea. How to narrow down the true "who" of your podcast. The different podcasting styles and how to choose the best one based on your audience. The three simple rules to determine your ideal podcast length. How to make your guests comfortable (what to ask and what NOT to ask...). How to get great guests on your show using nothing but email. How to buy the right podcast equipment including a list of the best podcast microphones. How to distribute your podcast, including a list of the best podcasting hosts. How to record a professional-sounding podcast. What you need to do to build listener loyalty and grow your audience. How to leverage social media for marketing and where to spend your ad money. The 7-Step No-Fail Podcast Launch Strategy. The 5 essential ways to monetize your podcast. Ready To Let Your Voice Be Heard? This podcast book contains all the advice you'll need on the "Getting Started" stage - not just recording an episode, but also planning your podcast, finding guests and distributing your content. If you want honest, time-tested, real-world guidance in a simple, actionable format, scroll up and get your copy today!

Book Big Podcast     Grow Your Podcast Audience  Build Listener Loyalty  and Get Everybody Talking About Your Show

Download or read book Big Podcast Grow Your Podcast Audience Build Listener Loyalty and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

Book Turn Up the Volume

Download or read book Turn Up the Volume written by Michael O'Connell and published by Routledge. This book was released on 2017-06-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast. This book exposes readers to various techniques and formats available in podcasting. It includes the voices of industry experts as they recount their experiences producing their own podcasts and podcast content. It also examines how data analytics can help grow an audience and provide strategies for marketing and monetization. Written accessibly, Turn Up the Volume gives you a clear and detailed path to launching your first podcast.

Book Podcasting For Dummies

    Book Details:
  • Author : Tee Morris
  • Publisher : John Wiley & Sons
  • Release : 2005-11-07
  • ISBN : 0471788880
  • Pages : 362 pages

Download or read book Podcasting For Dummies written by Tee Morris and published by John Wiley & Sons. This book was released on 2005-11-07 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting is like blogging out loud! It gives you a voice—one that can be heard worldwide on computers, iPods, or other MP3 players. You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen shots, and tons of examples, this guide clues you in on recording, producing, and hosting your very own podcast with info on: Finding your voice and your niche, whether you want to talk tech, make your own kinds of music, educate listeners, make people laugh, do soundseeing tours, serialize your novel, or invent a new podcasting genre Getting the bare necessities (if you don’t already have them), including a microphone, recording software, and an audio card Audio editing software such as Audacity, Cakewalk for PCs, GarageBand for musicality, and Audio HiJack Pro for Macs Recording, including understanding dB (decibel levels), capturing or minimizing ambient noise, and more Editing with GarageBand or Audacity, adding bed music, and including intros and outros for a signature finishing touch You want your podcast to be heard. Podcasting For Dummies helps you launch and promote it with info on how to: Downsize your audio files with MP3 compression Change bit rates and sample rates in Audacity and iTunes Create and edit your ID3 tags in Audacity or iTunes Post your show notes using Movable Type or Libsyn Simplify the RSS 2.0 feed by using blogging software or a podcast-hosting company such as Audioblog.com, Podcastamatic, and Feeder Ping for publicity Communicate with your listeners on your blog, through online discussion groups such as Yahoo! Groups or Google Groups, or on online forums Of course, if you want to be a podcatcher (a listener) and subscribe to podcasts, this guide shows you how to do that, too! Complete with a companion podcast—a free weekly audio commentary that will keep you up to speed on the podsphere—this guide helps you get your message heard, loud and clear.

Book Buck s Medical Coding Online for Step By Step Medical Coding  2022 Edition  Access Code  Textbook and Workbook Package

Download or read book Buck s Medical Coding Online for Step By Step Medical Coding 2022 Edition Access Code Textbook and Workbook Package written by Elsevier and published by Elsevier. This book was released on 2021-12-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Podcast Planner Notebook 2020

Download or read book Podcast Planner Notebook 2020 written by Oliver Clayton and published by . This book was released on 2020-08-02 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a simple way to plan your podcast, then keep reading... Podcasting offers the ultimate freedom. However, this freedom can be both a gift and a curse. It can be an outlet for creative thoughts and ideas that help, entertain, and influence millions of listeners. That said, this freedom can also turn your podcast into an unorganized mess of random ideas. This planner will help you organize the direction of your podcast and plan your first 100 episodes. Keep all your ideas and inspirations in one place. Here's some of what you will discover in Podcast Planner: Guided questions to help you brainstorm your niche & target audience. Organize the brand around your show. Goals established in segments so you can continue to make achievements step by step. Monthly overviews to plan interviews and episodes. Plan out individual episodes, featuring everything from checklists to room for descriptions. Extra pages for notes. ... and much, much more to help you create a successful podcast. This is a great time to start a podcast as the medium continues to grow in popularity. Ready to get started and plan out your first 100 episodes? Then scroll up and hit "Add to Cart".

Book Read to Lead

Download or read book Read to Lead written by Jeff Brown and published by Baker Books. This book was released on 2021-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!