Download or read book Start at the End written by Matt Wallaert and published by Penguin. This book was released on 2019-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Download or read book Start at the End written by David Lavinsky and published by John Wiley & Sons. This book was released on 2012-11-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Download or read book Start at the End written by Dan Bigham and published by . This book was released on 2022-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success.
Download or read book The End We Start From written by Megan Hunter and published by Penguin. This book was released on 2017-11-07 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: **NOW A MAJOR MOTION PICTURE STARRING JODIE COMER, EXECUTIVE PRODUCED BY BENEDICT CUMBERBATCH, AND WRITTEN BY ALICE BIRCH (NORMAL PEOPLE)** “The End We Start From by Megan Hunter is a short, concentrated book—a shot of distilled story, like the pulp of a tale boiled to a thick spiced paste. . . . With passages from mythology interspersed with its imagined future, the book is engrossing, compelling and finally hopeful.” —Naomi Alderman, author of The Power “The End We Start From is a beautifully spare, haunting meditation on the persistence of life after catastrophe. I loved it.” —Emily St. John Mandel, author of Station Eleven Longlisted for the 2018 Aspen Words Literary Prize Finalist for the Barnes & Noble 2017 Discover Great New Writers Award An indelible and elemental debut—a lyrical vision of the strangeness and beauty of new motherhood, and a tale of endurance in the face of unimaginable change. In the midst of a mysterious environmental crisis, as London is submerged below flood waters, a woman gives birth to her first child, Z. Days later, the family is forced to leave their home in search of safety. As they move from place to place, shelter to shelter, their journey traces both fear and wonder as Z's small fists grasp at the things he sees, as he grows and stretches, thriving and content against all the odds. This is a story of new motherhood in a terrifying setting: a familiar world made dangerous and unstable, its people forced to become refugees. Startlingly beautiful, Megan Hunter's The End We Start From is a gripping novel that paints an imagined future as realistic as it is frightening. And yet, though the country is falling apart around them, this family's world—of new life and new hope—sings with love.
Download or read book Kill the Company written by Lisa Bodell and published by Routledge. This book was released on 2016-10-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.
Download or read book It Didn t Start with You written by Mark Wolynn and published by Penguin. This book was released on 2016-04-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to transforming traumatic legacies passed down in families over generations, by an acclaimed expert in the field Depression. Anxiety. Chronic Pain. Phobias. Obsessive thoughts. The evidence is compelling: the roots of these difficulties may not reside in our immediate life experience or in chemical imbalances in our brains—but in the lives of our parents, grandparents, and even great-grandparents. The latest scientific research, now making headlines, supports what many have long intuited—that traumatic experience can be passed down through generations. It Didn’t Start with You builds on the work of leading experts in post-traumatic stress, including Mount Sinai School of Medicine neuroscientist Rachel Yehuda and psychiatrist Bessel van der Kolk, author of The Body Keeps the Score. Even if the person who suffered the original trauma has died, or the story has been forgotten or silenced, memory and feelings can live on. These emotional legacies are often hidden, encoded in everything from gene expression to everyday language, and they play a far greater role in our emotional and physical health than has ever before been understood. As a pioneer in the field of inherited family trauma, Mark Wolynn has worked with individuals and groups on a therapeutic level for over twenty years. It Didn’t Start with You offers a pragmatic and prescriptive guide to his method, the Core Language Approach. Diagnostic self-inventories provide a way to uncover the fears and anxieties conveyed through everyday words, behaviors, and physical symptoms. Techniques for developing a genogram or extended family tree create a map of experiences going back through the generations. And visualization, active imagination, and direct dialogue create pathways to reconnection, integration, and reclaiming life and health. It Didn’t Start With You is a transformative approach to resolving longstanding difficulties that in many cases, traditional therapy, drugs, or other interventions have not had the capacity to touch.
Download or read book It Starts with Us written by Colleen Hoover and published by Simon and Schuster. This book was released on 2022-10-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: PREVIOUS BOOK IN SERIES: IT ENDS WITH US, ISBN 9781501110368. Before 'It Ends with Us', it started with Atlas. Colleen Hoover tells fan favourite Atlass side of the story and shares what comes next in this long-anticipated sequel to the glorious and touching (USA TODAY) 'It Ends With Us'.
Download or read book Start Right End Right The Terry Forcht Story written by Gary P. West and published by Acclaim Press, Incorporated. This book was released on 2020-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The biography of Terry Forcht of Kentucky"--
Download or read book The End of Our Story written by Meg Haston and published by HarperCollins. This book was released on 2017-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every love story has a breaking point... From the author of Paperweight comes the star-crossed romance of two high school friends in a tale rife with deeply buried secrets and shocking revelations. BEFORE: Bridge and Wil have been entangled in each other’s lives for years. Under the white-hot Florida sun, they went from kids daring each other to swim past the breakers to teenagers stealing kisses between classes. But when Bridge betrayed Wil during their junior year, she shattered his heart and their relationship along with it. AFTER: When Wil’s family suffers a violent loss, and Bridge rushes back to Wil’s side. As they struggle to heal old wounds and start falling for each other all over again, Bridge and Wil discover just how much has changed in the past year. Though they once knew each other’s every secret, they aren’t the same people they used to be. Bridge can’t imagine life without Wil, but sometimes love isn’t enough. Can they find their way back to each other, or will this be the end of their story?
Download or read book Start with the End written by Miriam Indries and published by . This book was released on 2018-08-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: START WITH THE END invites you to take a literary walk towards self-discovery, focusing on the contrast between being led by your ego and being guided by your true self. An inspirational read, and a reminder that the connection we have with ourselves and the source/our soul is the most important aspect in living with clarity and purpose.
Download or read book The Start of the End of it All written by Carol Emshwiller and published by . This book was released on 1991 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen stories deal with alien worlds, extraterrestrial invaders, crossbreeds, animals, and lonely city-dwellers.
Download or read book A Complaint Free World written by Will Bowen and published by Harmony. This book was released on 2013-02-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical ideas and inspiring stories from people who have already transformed their lives through the Complaint Free program, you'll learn not only how to stop complaining but also how to become more positive and live the life you’ve always dreamed about. More than ten million people in 106 countries have used the simple principles found in this book to eradicate the toxicity of complaining from their lives. And, as a result, they have experienced better health, happier relationships, greater career success and a significant increase in happiness. A Complaint Free World will explain what constitutes a complaint, why we complain, what benefits we think we receive from complaining, how complaining is destructive to our lives, and how we can get others around us to stop complaining. Find out how forming the simple habit of not complaining can transform your health, relationships, career and life. Consciously striving to reformat your mental hard drive is not easy, but you can start now by using the steps Bowen presents here. If you stay with it, you'll find that not only will you stop complaining, but others around you will cease to do so as well and in a short period of time, you'll have a more positive life. “A Complaint Free World is an engaging, enjoyable, easy-to-read reminder that the only permanent, constructive changes you can make in the world are the changes that you make in yourself.” –Gary Zukav, author of The Seat of the Soul and Soul to Soul
Download or read book How Civil Wars Start written by Barbara F. Walter and published by Crown. This book was released on 2022-01-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A leading political scientist examines the dramatic rise in violent extremism around the globe and sounds the alarm on the increasing likelihood of a second civil war in the United States “Required reading for anyone invested in preserving our 246-year experiment in self-government.”—The New York Times Book Review (Editors’ Choice) WINNER OF THE GLOBAL POLICY INSTITUTE AWARD • THE SUNDAY TIMES BOOK OF THE YEAR • ONE OF THE BEST BOOKS OF THE YEAR: Financial Times, The Times (UK), Esquire, Prospect (UK) Political violence rips apart several towns in southwest Texas. A far-right militia plots to kidnap the governor of Michigan and try her for treason. An armed mob of Trump supporters and conspiracy theorists storms the U.S. Capitol. Are these isolated incidents? Or is this the start of something bigger? Barbara F. Walter has spent her career studying civil conflict in places like Iraq, Ukraine, and Sri Lanka, but now she has become increasingly worried about her own country. Perhaps surprisingly, both autocracies and healthy democracies are largely immune from civil war; it’s the countries in the middle ground that are most vulnerable. And this is where more and more countries, including the United States, are finding themselves today. Over the last two decades, the number of active civil wars around the world has almost doubled. Walter reveals the warning signs—where wars tend to start, who initiates them, what triggers them—and why some countries tip over into conflict while others remain stable. Drawing on the latest international research and lessons from over twenty countries, Walter identifies the crucial risk factors, from democratic backsliding to factionalization and the politics of resentment. A civil war today won’t look like America in the 1860s, Russia in the 1920s, or Spain in the 1930s. It will begin with sporadic acts of violence and terror, accelerated by social media. It will sneak up on us and leave us wondering how we could have been so blind. In this urgent and insightful book, Walter redefines civil war for a new age, providing the framework we need to confront the danger we now face—and the knowledge to stop it before it’s too late.
Download or read book The Beginning After The End written by TurtleMe and published by TurtleMe. This book was released on 2021-03-19 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: I had to accept that I wasn’t just Arthur Leywin anymore, and that I could no longer be limited by the circumstances of my birth. If I was going to escape, if I was going to go toe-to-toe with the most powerful beings in this world, I needed to push myself to my utmost limit...and then I needed to push even further. After nearly dying as a victim of his own strength, Arthur Leywin wakes to find himself far from the continent where he was born for the second time. Alone, broken, and with no way to tell his family he’s alive, Arthur must rebuild his strength to survive. As he ascends through an ancient dungeon filled with hostile beasts and devious trials, he discovers an ancient, absolute power - a power that will either ruin him or take him to new heights. But the dungeon won’t give up its knowledge easily. Before he can plunder its depths, Arthur must learn to untangle the threads of fate. He must band together with the unlikeliest of allies if he hopes to escape with his life.
Download or read book Small Words Big Help written by Paul Jordan and published by . This book was released on 2017 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on his own experience on the autism spectrum and his knowledge of linguistics, Paul Jordan provides simple 'scripts for thinking' that will help teens with autism to make sense of social situations and engage in everyday conversations.
Download or read book We Begin at the End written by Chris Whitaker and published by Henry Holt and Company. This book was released on 2021-03-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Gold Dagger for Best Crime Novel from the Crime Writers’ Association (UK) Winner for Best International Crime Fiction from Australian Crime Writers Association An Instant New York Times Bestseller “A vibrant, engrossing, unputdownable thriller that packs a serious emotional punch. One of those rare books that surprise you along the way and then linger in your mind long after you have finished it.” —Kristin Hannah, #1 New York Times bestselling author of The Nightingale and The Four Winds Right. Wrong. Life is lived somewhere in between. Duchess Day Radley is a thirteen-year-old self-proclaimed outlaw. Rules are for other people. She is the fierce protector of her five-year-old brother, Robin, and the parent to her mother, Star, a single mom incapable of taking care of herself, let alone her two kids. Walk has never left the coastal California town where he and Star grew up. He may have become the chief of police, but he’s still trying to heal the old wound of having given the testimony that sent his best friend, Vincent King, to prison decades before. And he's in overdrive protecting Duchess and her brother. Now, thirty years later, Vincent is being released. And Duchess and Walk must face the trouble that comes with his return. We Begin at the End is an extraordinary novel about two kinds of families—the ones we are born into and the ones we create.
Download or read book End to End Game Development written by Nick Iuppa and published by CRC Press. This book was released on 2012-10-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're part of a new venture, an independent gaming company, and you are about to undertake your first development project. The client wants a serious game, one with instructional goals and assessment metrics. Or you may be in a position to green light such a project yourself, believing that it can advance your organization's mission and goals. This book provides a proven process to take an independent game project from start to finish. In order to build a successful game, you need to wear many hats. There are graphic artists, software engineers, designers, producers, marketers - all take part in the process at various (coordinated) stages, and the end result is hopefully a successful game. Veteran game producers and writers (Iuppa and Borst) cover all of these areas for you, with step by step instructions and checklists to get the work done. The final section of the book offers a series of case studies from REAL indy games that have been developed and launched succesfully, and show exactly how the principles outlined in the book can be applied to real world products. The book's associated author web site offers ancillary materials & references as well as serious game demos and presentations.
