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EBookClubs

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Book The Effortless Experience

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Book His Excellency

    Book Details:
  • Author : Joseph J. Ellis
  • Publisher : Vintage
  • Release : 2005-11-08
  • ISBN : 1400032539
  • Pages : 354 pages

Download or read book His Excellency written by Joseph J. Ellis and published by Vintage. This book was released on 2005-11-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller To this landmark biography of our first president, Joseph J. Ellis brings the exacting scholarship, shrewd analysis, and lyric prose that have made him one of the premier historians of the Revolutionary era. Training his lens on a figure who sometimes seems as remote as his effigy on Mount Rushmore, Ellis assesses George Washington as a military and political leader and a man whose “statue-like solidity” concealed volcanic energies and emotions. Here is the impetuous young officer whose miraculous survival in combat half-convinced him that he could not be killed. Here is the free-spending landowner whose debts to English merchants instilled him with a prickly resentment of imperial power. We see the general who lost more battles than he won and the reluctant president who tried to float above the partisan feuding of his cabinet. His Excellency is a magnificent work, indispensable to an understanding not only of its subject but also of the nation he brought into being.

Book On Top of the Cloud

    Book Details:
  • Author : Hunter Muller
  • Publisher : John Wiley & Sons
  • Release : 2011-12-21
  • ISBN : 1118214439
  • Pages : 272 pages

Download or read book On Top of the Cloud written by Hunter Muller and published by John Wiley & Sons. This book was released on 2011-12-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for ON TOP OF THE CLOUD "21st-century CIOs have a dual responsibility: driving down costs and creating new business value. Managing this seeming dichotomy is the domain of top business executives everywhere, and CIOs everywhere are learning to step it up. The original research contained in Hunter's book serves as a practical road map for IT strategy in today's ultra-competitive markets." —Randy Spratt, EVP, CIO, and CTO, McKesson Corporation "This is a thoughtfully written book, and the timing is perfect. Hunter really understands the challenges confronting transformational CIOs in today's markets, and he captures the choices they face as they work to create value for their organizations while driving down the costs of doing business in the modern world. The wealth of information contained in this book makes it truly valuable to career IT leaders and future CIOs alike." —Mark Polansky, Senior Client Partner and Managing Director, Information Technology Center of Expertise, Korn/Ferry International, North America "The cloud involves more than just technology. It's really more of a new business model. Hunter grasps the central truth about cloud computing, and that's why this is a valuable book. Hunter understands the issues and conveys them in a conversational tone that is truly refreshing." —Dave Smoley, SVP and CIO, Flextronics International "You may think this is a book about technology; well it's not. It's a book about leadership, packed with stories about real leaders finding new customers and markets, transforming the way their organizations work, and adding value—with the next generation of technology as the enabler. The cloud holds real potential. Read this book to see how top CIOs are positioning their companies." —Tony Leng, Managing Director, Diversified Search "Hunter has the unique ability to distill the best thinking of world-class CIOs into something you can act on. If you are a technology executive trying to find the right balance between generating business value and managing IT costs, this is the right book for you. On Top of the Cloud will be especially useful for transformational CIOs tasked with developing their company's strategies for technology-driven business growth." —Randy Krotowski, CIO, Global Upstream, Information Technology, Chevron Corporation

Book Burn in

    Book Details:
  • Author : P. W. Singer
  • Publisher : Houghton Mifflin
  • Release : 2020
  • ISBN : 1328637239
  • Pages : 437 pages

Download or read book Burn in written by P. W. Singer and published by Houghton Mifflin. This book was released on 2020 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An FBI agent teams up with the first police robot to hunt a shadowy terrorist in this gripping technothriller-and fact-based tour of tomorrow-from the authors of Ghost Fleet"--

Book The Personal Business Plan

Download or read book The Personal Business Plan written by Stephen Bruyant-Langer and published by John Wiley & Sons. This book was released on 2013-10-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person. Creating your own personal business plan will help you to define your purpose, plan your actions, break through limiting beliefs and reinvent yourself. Written by a top executive coach and head-hunter with the world’s leading Talent Management and Executive Search firm who has changed the lives of thousands of people A field-tested methodology for identifying your mission, setting your critical success criteria, defining your agenda, keeping to the point and become more fulfilled and happier A complete life view – how to excel in your chosen career and simultaneously enjoy a happy personal life

Book A Patriot s History of the United States

Download or read book A Patriot s History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.

Book The Book of the Dead

Download or read book The Book of the Dead written by Muriel Rukeyser and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in response to the Hawk's Nest Tunnel disaster of 1931 in Gauley Bridge, West Virginia, The Book of the Dead is an important part of West Virginia's cultural heritage and a powerful account of one of the worst industrial catastrophes in American history. The poems collected here investigate the roots of a tragedy that killed hundreds of workers, most of them African American. They are a rare engagement with the overlap between race and environment in Appalachia. Published for the first time alongside photographs by Nancy Naumburg, who accompanied Rukeyser to Gauley Bridge in 1936, this edition of The Book of the Dead includes an introduction by Catherine Venable Moore, whose writing on the topic has been anthologized in Best American Essays.

Book Patrick Henry

Download or read book Patrick Henry written by Jon Kukla and published by Simon and Schuster. This book was released on 2017-07-04 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An authoritative biography of founding father Patrick Henry that restores him to his important place in our history and explains the formative influence on his thought and character of Virginia, where he lived all his life."--Provided by publisher.

Book The Big Roads

    Book Details:
  • Author : Earl Swift
  • Publisher : HMH
  • Release : 2011-06-09
  • ISBN : 054754913X
  • Pages : 401 pages

Download or read book The Big Roads written by Earl Swift and published by HMH. This book was released on 2011-06-09 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the twists and turns of one of America’s great infrastructure projects with this “engrossing history of the creation of the U.S. interstate system” (Los Angeles Times). It’s become a part of the landscape that we take for granted, the site of rumbling eighteen-wheelers and roadside rest stops, a familiar route for commuters and vacationing families. But during the twentieth century, the interstate highway system dramatically changed the face of our nation. These interconnected roads—over 47,000 miles of them—are man-made wonders, economic pipelines, agents of sprawl, uniquely American symbols of escape and freedom, and an unrivaled public works accomplishment. Though officially named after President Dwight D. Eisenhower, this network of roadways has origins that reach all the way back to the World War I era, and The Big Roads—“the first thorough history of the expressway system” (The Washington Post)—tells the full story of how they came to be. From the speed demon who inspired a primitive web of dirt auto trails to the largely forgotten technocrats who planned the system years before Ike reached the White House to the city dwellers who resisted the concrete juggernaut when it bore down on their neighborhoods, this book reveals both the massive scale of this government engineering project, and the individual lives that have been transformed by it. A fast-paced history filled with fascinating detours, “the book is a road geek’s treasure—and everyone who travels the highways ought to know these stories” (Kirkus Reviews).

Book Calling Memory Into Place

    Book Details:
  • Author : Dora Apel
  • Publisher : Rutgers University Press
  • Release : 2020-09-17
  • ISBN : 197880783X
  • Pages : 264 pages

Download or read book Calling Memory Into Place written by Dora Apel and published by Rutgers University Press. This book was released on 2020-09-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this deeply personal work, acclaimed art historian Dora Apel explores how memory can be mobilized for social justice and how inherited traumas can be channeled in productive ways. Examining memorials, photographs, artworks, and her own experiences as a cancer survivor and the child of holocaust survivors, she discovers strategies for "unforgetting" the past.

Book Queen Move

    Book Details:
  • Author : Kennedy Ryan
  • Publisher : Blue Box Press
  • Release : 2020-05-26
  • ISBN : 1952457025
  • Pages : 341 pages

Download or read book Queen Move written by Kennedy Ryan and published by Blue Box Press. This book was released on 2020-05-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Wall Street Journal, USA Today Bestselling and RITA® Award-winning Author Kennedy Ryan, comes a captivating second chance romance like only she can deliver... The boy who always felt like mine is now the man I can't have… Dig a little and you'll find photos of me in the bathtub with Ezra Stern. Get your mind out of the gutter. We were six months old. Pry and one of us might confess we saved our first kiss for each other. The most clumsy, wet, sloppy . . . spectacular thirty seconds of my adolescence. Get into our business and you'll see two families, closer than blood, torn apart in an instant. Twenty years later, my "awkward duckling" best friend from childhood, the boy no one noticed, is a man no one can ignore. Finer. Fiercer. Smarter. Taken. Tell me it's wrong. Tell me the boy who always felt like mine is now the man I can’t have. When we find each other again, everything stands in our way--secrets, lies, promises. But we didn't come this far to give up now. And I know just the move to make if I want to make him mine.

Book Colonial Reports   Annual

Download or read book Colonial Reports Annual written by Great Britain. Colonial Office and published by . This book was released on 1908 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book InfoWorld

    Book Details:
  • Author :
  • Publisher :
  • Release : 1983-10-24
  • ISBN :
  • Pages : 76 pages

Download or read book InfoWorld written by and published by . This book was released on 1983-10-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Book John Paul Jones

Download or read book John Paul Jones written by Evan Thomas and published by Simon and Schuster. This book was released on 2010-06-15 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller from master biographer Evan Thomas brings to life the tumultuous story of the father of the American Navy. John Paul Jones, at sea and in the heat of the battle, was the great American hero of the Age of Sail. He was to history what Patrick O’Brian’s Jack Aubrey and C.S. Forester’s Horatio Hornblower are to fiction. Ruthless, indomitable, clever; he vowed to sail, as he put it, “in harm’s way.” Evan Thomas’s minute-by-minute re-creation of the bloodbath between Jones’s Bonhomme Richard and the British man-of-war Serapis off the coast of England on an autumn night in 1779 is as gripping a sea battle as can be found in any novel. Drawing on Jones’s correspondence with some of the most significant figures of the American Revolution—John Adams, Benjamin Franklin, Thomas Jefferson—Thomas’s biography teaches us that it took fighters as well as thinkers, men driven by dreams of personal glory as well as high-minded principle, to break free of the past and start a new world. Jones’s spirit was classically American.

Book Sessional Papers

    Book Details:
  • Author : Great Britain. Parliament. House of Commons
  • Publisher :
  • Release : 1908
  • ISBN :
  • Pages : 1098 pages

Download or read book Sessional Papers written by Great Britain. Parliament. House of Commons and published by . This book was released on 1908 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Giving Good Weight

Download or read book Giving Good Weight written by John McPhee and published by Farrar, Straus and Giroux. This book was released on 2011-04-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You people come into the market—the Greenmarket, in the open air under the down pouring sun—and you slit the tomatoes with your fingernails. With your thumbs, you excavate the cheese. You choose your stringbeans one at a time. You pulp the nectarines and rape the sweet corn. You are something wonderful, you are—people of the city—and we, who are almost without exception strangers here, are as absorbed with you as you seem to be with the numbers on our hanging scales." So opens the title piece in this collection of John McPhee's classic essays, grouped here with four others, including "Brigade de Cuisine," a profile of an artistic and extraordinary chef; "The Keel of Lake Dickey," in which a journey down the whitewater of a wild river ends in the shadow of a huge projected dam; a report on plans for the construction of nuclear power plants that would float in the ocean; and a pinball shoot-out between two prizewinning journalists.