Download or read book 10 Ways to Stand Out from the Crowd written by Connie Podesta and published by . This book was released on 2010-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business as usual is no longer enough if an individual or organization wants to stand apart from the competition. Podesta and Gatz ask their readers: What do you bring to the table that is so memorable and outstanding that people will choose to do business with you? They proceed to show you how to out-think and out-perform the competition.
Download or read book Stand Out from the Competition written by William R. McCleave, Jr. and published by NAW. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computers and Society written by Ronald M. Baecker and published by . This book was released on 2019 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers and Society explores the history and impact of modern technology on everyday human life, considering its benefits, drawbacks, and repercussions. Particular attention is paid to new developments in artificial intelligence and machine learning, and the issues that have arisen from our complex relationship with AI.
Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Download or read book Value ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Download or read book Apples to Apples written by Dan Paulson and published by . This book was released on 2017-06-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.
Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Download or read book Career Distinction written by William Arruda and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Download or read book How to Market a University written by Teresa Flannery and published by Johns Hopkins University Press. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Download or read book The Convenience Revolution written by Shep Hyken and published by Sound Wisdom. This book was released on 2018-10-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That’s convenient too...but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day. Customers will pay for convenience. And they’ll choose to do more business over time with the people and companies that make their lives more convenient! Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers. The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals. That’s the advantage of being a part of The Convenience Revolution.
Download or read book Standing Out From the Crowd Differentiating Yourself and All You Offer In A Competitive World written by Don Hutson and published by Executive Books. This book was released on 2019-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody can be you! Whether you are a sales representative for a manufacturer, an internet marketer, or a retail entrepreneur, your industry or specialized space does not need another "Me Too" performer. Whatever you do, try to be the best in your business! This book is structured to provide a separate track to run on that will distinguish you from others in today's crowded marketplace. The Latin term, "Sui Generis", means 'one of a kind'. That's what you need to be in your business - a one-off, innovative problem solver, who has developed a reputation for being exceptional. Can you become so good that you can make your competition irrelevant? I think you can and I want to help. Nobody can be you! Nobody else on the planet is just like you. We all need to recognize the power of individuality and leverage the skills we have amassed to be exceptional. For some, individuality is the most outstanding asset possessed. We should develop uniqueness in every manner to be able to impress people with our attention to detail, relevance, and the means by which we tailor and deliver solutions. If we can do those things well, we are destined to gain market share and amass wealth in the process. This book is divided into five parts to give a broad perspective on how you can be perceived as different from-- and superior to, --your competition. Your image of yourself, your product, or your company is not a constant; it is an ever-changing variable. Over time we need to make as many positive deposits in our "Reputation Bank" as possible, by delivering exceptional products, differentiated offerings, or "knock-their-socks off" service! This 5-part, 34-chapter book is based on many years of personal research. In an effort to make it more rewarding, I have added references to videos that will help reinforce the points I am making. As you read, you will notice links to these short video clips. Take time to review them and gain additional ideas on the implementation of skills discussed. In Standing Out From The Crowd, do not assume I want you to feel so special that you counterproductively create a huge ego for yourself. My old friend, Zig Ziglar, was right when he advised, "Don't contract the disease of Egomania - it makes everybody sick except the one who has got it!" Let's be adaptable to the needs of those we serve, and display humility in the process, and we will earn the right to be referred to by our clients as a "Trusted Advisor". You will gain many ideas from this book. Carefully consider them and decide which to adopt as core competencies on your way to great success. I sincerely hope this book helps you significantly in crafting your path to becoming the unsurpassed, one of a kind, extraordinary producer who does indeed stand out from the crowd.
Download or read book The Collapse of Distinction written by Scott McKain and published by Thomas Nelson Publishers. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
Download or read book The Modern Seller written by Amy Franko and published by . This book was released on 2020-12-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity.Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us. This evolution in professional selling challenges everything for sales leaders and sales professionals-how to win new clients, grow existing business, and deliver sales results. In The Modern Seller, Amy Franko explains the factors behind this challenging new sales economy and its impact on customers, sellers, and leaders. She explains why it demands a modern seller: one who is a recognized differentiator, extends the value of his or her company's offerings, and is viewed by his or her clients as the competitive advantage in their success. Franko explains the Five Dimensions of the Modern Seller, which will become your blueprint for success in modern selling. These Five Dimensions-agile, entrepreneurial, holistic, social, and ambassador-will 10X the effectiveness of your sales activities and results. Through research, stories of her own personal journey, as well as anecdotes of other modern sellers, Frank offers specific and actionable strategies for sales professionals and leaders. You'll deliver top results and impact.
Download or read book The Game Changing Attorney written by Michael Mogill and published by . This book was released on 2018-10-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases.
Download or read book Book Business Blueprint written by Arlene Gale and published by . This book was released on 2018-04-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to write a sellable book? Do it the right way! Because it's not how you finish that matters. It's how you start! Many people write books that never sell-or worse-damage credibility. Key reason: Authors don't develop a clear, complete marketing plan beforehand. If this step is skipped, there's no road map to keep writers out of the ditches.
