Download or read book Squeaky Green written by Eric Ryan and published by Chronicle Books. This book was released on 2008-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.

Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by Berrett-Koehler Publishers. This book was released on 2011-02-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

Download or read book The New Rules of Green Marketing written by Jacquelyn Ottman and published by Routledge. This book was released on 2017-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Download or read book 1 000 Package Designs written by Grip and published by Rockport Publishers. This book was released on 2008-10-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three. This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms

Download or read book Whole Green Catalog written by Michael W. Robbins and published by Rodale. This book was released on 2009-09-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A consumer's reference to green living counsels readers on how to identify truly eco-friendly products and includes reviews and advice for everything from home furnishings and appliances to toys and clothing. Original.

Download or read book What She s Not Telling You written by Mary Lou Quinlan and published by Greenleaf Book Group. This book was released on 2009 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Squeaky Clean Keto written by Mellissa Sevigny and published by . This book was released on 2020-06-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bodies in Motion written by Alicia Hunter Pace and published by Simon and Schuster. This book was released on 2017-07-10 with total page 3220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working up a sweat has never been more fun than in this value-priced collection starring sexy, athletic heroes and the dynamic women who capture their hearts. Reforming Gabe: Once the NFL’s best wide receiver, Gabe Beauford’s been dropping the ball this season—literally. After his team loses the Super Bowl, he heads to Beauford to brood, but crossing paths with independent and talented jewelry maker Neyland MacKenzie puts a new gleam in his eye. She needs saving and he needs a project…But will his not-so-deft touch ruin her dreams and their chance at real love? Worth the Wait: Playboy and fitness instructor Jared Patterson seems like the perfect candidate to help Tasha Smith lose her long-held V-card. But what starts out as a one-time thing quickly turns into an affair neither wants to stop—even when it might get in the way of their futures. High Octane: Fueled: Texan rebel Maddux Bates’s bad behavior won him last year’s Formula One championship—and an image problem. Getting caught dating a sponsor’s girlfriend, oncologist Brynn Douglas, could sabotage this season too—but can anything slow this dynamic duo down when their relationship shifts into overdrive? On the Fly: Newly minted MBA Jacey Vaughn gets in over her head when her father unexpectedly leaves her his NHL team. She knows business, not hockey, but it doesn’t take her long to recognize that her flirtation with team captain Carter Phlynn is a danger to her professional reputation. With the Stanley Cup on the line, she must decide between her heart’s desire and her family’s legacy. The Bull Rider’s Brother: Lizzie Hudson is enjoying rodeo weekend to start her summer when James Sullivan, the cowboy who got away, walks his Justin Ropers back into her life. Can he learn to redefine family before she gives up on him and marries another? Montana Christmas Magic: Tennis pro Logan Collins inherits a cabin in rural Phillipsburg, Montana, that he’s not allowed to sell for six months. It’s just enough time to start a sweet relationship with artist and chocolatier Julie Thompson. But despite the trappings of permanence—a dog, a horse, and a woman who brings light into his dark days—his life is still in New York. He’ll have to persuade Julie that Christmas in Manhattan is just as inspiring, before the holidays put a final wrap on their relationship. No Secrets in Spandex: Allegations of drug use surround bike racer Jacob Hunter, and reporter Ariel Hays is ready to do anything to get that story—except reveal her own secrets. Choosing Carter: When Bryn McKay’s brother escapes from prison bent on revenge, she invites her best friend, naturalist and outdoor guide Carter Danielson, on a rafting trip to help her de-stress—and she wouldn’t mind if things turned romantic. But Carter is a recovering alcoholic who shies away from commitment. Then her brother shows up and they must flee for their lives. Will imminent danger prompt Carter to finally figure out where his heart lies? Winter Storms: Daniel’s sailing accident cost Carly her shot at Olympic dreams, while his own athletic success was unhindered. Now he’s returned and they’re stuck in the Cornish village where storms lash them from outside—and within. Final Mend: Jake Inman may be a triathlete, but he needs a private investigator to help him track down his kidnapped goddaughter in the wilderness. Winona Wall left the PI game, but now to save herself, she must team up with Jake—and avoid love at all costs. Sensuality Level: Sensual

Download or read book The Better Man Project written by Bill Phillips and published by Rodale. This book was released on 2015-06-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men take better care of their cars than they do their own bodies, finding health information too technical, scary, or boring. Written and designed in a guy-friendly manner--think of a cross between an owner's manual to a vintage muscle car and a Boy Scout handbook--The Better Man Project aims to change that with a practical health guide to help men achieve the holy grail of a well-lived life. In response to its readers' calls for more health content in the manner that they've come to expect from Men's Health, here is straightforward, personal information delivered with a double-shot of humor. Baby boomers and millennials alike will respond to the promise of leaner, stronger, healthier longevity. Features include: • Health and fitness self-tests so readers see how they measure up to other guys their age • A decade-by-decade cheat sheet for diagnostic tests men must have • Special reports on testosterone supplementation, telomere protection, reversing diabetes and heart disease, and preventing dementia • A troubleshooter's guide to common ailments and quick fixes • A simple plan for losing weight and preserving muscle mass • Answers to 50 questions men are afraid to ask their doctors Readers who seize this moment and follow the world-class tips in this book can expect the next 40, 50, or more years of their lives to be the most active, fun, and satisfying ever.

Download or read book Iron Bravo written by Carsten Stroud and published by Bantam. This book was released on 2012-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Sergeant Dee Crane, a Vietnam Eleven Bravo, recounts his experiences alongside his men, his duties at the National Training Center in the Mojave Desert, and his most recent encounters in the Persian Gulf.

Download or read book Blood Diary written by Antonio Jesús Fuentes García and published by Babelcube Inc.. This book was released on 2021-08-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the city of London began to recover from the terrible crimes that took place three years ago, a bizarre murder set off alarm bells at Scotland Yard. William Brassey, inspector of the police is forced to keep it secret, but letters sent by the killer and the discovery of a mysterious diary will bring a new approach to the investigation. Brassey goes in search of John Nesbit, a policeman cut off from his job and addicted to drinking and slums from the underworld. No one knows the mind of this type of assassin better than Nesbit, but will he be able to dive back into the game of a new assassin?, has "The Monster" returned or is he a simple impersonator? Nesbit must go in search of its past trying not to lose touch with the present. A harrowing journey that will take us into the most absolute decadence of the emerging city of London.

Download or read book Double Trouble written by Robyn Neeley and published by Simon and Schuster. This book was released on 2016-10-17 with total page 2815 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're seeing double and enjoying trouble as these six sets of twins try to win your heart. It's twice the fun of ordinary romances! Holiday Wedding: After being dumped by his fiancee a year ago, Drew Cannon retreated to Tokyo to throw himself into the family toy-making business. Now he's returned home for the holidays and is forced to team up with his ex to plan last-minute nuptials for his twin brother. Will working together mend and reunite their broken hearts? Waking Up to Love: When Scott McInney's mom gets a slight case of amnesia, he convinces Ramona, the identical twin sister of his runaway wife, to step into her heels. Ramona reluctantly agrees to help out, but when the pretending gets too real, will Scott figure out that he might have married the wrong twin? The Look-Alike Bride: Leonie Daniel leads a double life, often standing in for her glamorous older sister who works as a government agent. All Leonie has to do this time is spend a few weeks in Zara's lakeside cabin, behave like Zara, and avoid Adam Silverthorne, the man her sister is interested in. But now Adam is falling for Leonie...or is he? Redeeming Rafe: Bull riding, cliff diving, plane jumping--Rafe Beauford is the twin brother who embraces the adrenaline rush. But his wild lifestyle comes to a halt when he discovers he's the father of toddlers. Taking his twin girls back to Beauford, he plans to leave them there with a nanny, but the woman he hires, widowed mom Abigail Whitman, is determined to show him the importance of family--and love. Reforming Gabe: After NFL wide receiver Gabe Beauford's team loses the Super Bowl, he heads back to Beauford to hide and brood, but crossing paths with independent jewelry maker Neyland MacKenzie puts a new gleam in his eye. She needs saving, and this twin needs a project. But will his not-so-deft touch ruin her dreams and their chance at real love? Eternal Desire: Heiress Della Standish had been summoned to Rome to be reunited with her long-lost twin sister, Irma, and to share the great family fortune with her. But from the moment Della enters the opulent halls of the Sanzio Palace, she is encircled by mystery and dark suspicion, her life endangered by the satanic power of an Italian noble and her new-found love threatened in a gilt-edged world that hides evil in its secret heart. In the Shadow of Evil: After ten years with Maryland's Special Crime Unit, very little rattles Jared McNeil. He and his twin, Noah, have always handled their law enforcement jobs with skill. Then Jared's nemesis resurfaces, with his sights set on the woman Jared is honor bound to protect. Will doing his duty cost Jared his love and his family? In the Shadow of Vengeance: Elizabeth Merlot can't afford to let handsome Detective Noah McNeil discover her secret past. But when trouble finds her son, Noah may be the only one who can save their lives. Sensuality Level: Sensual

Download or read book Spirits Fly High written by Lynn Margaret Quigley and published by Lynn Quigley. This book was released on 2009 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spirits Fly High" is a heartfelt recollection of the author's spiritual journey.

Download or read book True Roots written by Ronnie Citron-Fink and published by . This book was released on 2019-06-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like 75% of American women, Ronnie Citron-Fink colored her hair. Yet as an environmental journalist, she knew all those unpronounceable chemical names on the back of the hair dye box were far from safe. So Ronnie decided to ditch the dye and go in search of answers. What are the risks of hair dye? Are there safer alternatives? Will I still feel like me when I have gray hair? True Roots follows her journey from dark dyes to a silver crown of glory, from fear of aging to embracing natural beauty. Along the way, women of all ages can learn to protect themselves from dangerous products and discover a new hair story--one built on individuality, health, and truth.

Download or read book Never Fear Christmas Terrors written by Heather Graham and published by Invoke Books. This book was released on 2015-11-22 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-Two Tales of Christmas Terror ranging from ancient Iceland to modern-day Iraq by New York Times Bestselling and award-winning authors, including: a new ghost story by Heather Graham, a Repairman Jack Christmas adventure by F. Paul Wilson, a spine tingling tale by master of horror Thomas F. Monteleone, and a special tale of Christmas wonder by Jon Land. In a unique experience—a story within a story—you will follow along when the MacDonald family discovers an unidentified present under their Christmas tree. Who gave it to them? Where did it come from? No one seems to know. And when they open the mysterious gift, it sets them on a course to a Christmas of terror they could never have expected.

Download or read book Women Together written by New Zealand. Department of Internal Affairs. Historical Branch and published by . This book was released on 1993 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: "132 short histories of organisations, grouped in thirteen sections"--Introduction.

Download or read book Legs written by William Kennedy and published by Simon and Schuster. This book was released on 2011-12-22 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legsinaugurated William Kennedy's brilliant cycle of novels (including Billy Phelan's Greatest Gameand Ironweed) set in Albany, New York. True to both life and myth, Legsbrilliantly evokes the flamboyant career of the legendary gangster Jack "Legs" Diamond, who was finally murdered in Albany. Through the equivocal eyes of Diamond's attorney, Marcus Gorman (who scraps a promising political career for the more elemental excitement of the criminal underworld), we watch as Legs and his showgirl mistress, Kiki Roberts, blaze their gaudy trail across the tabloid pages of the 1920s and 1930s. Diamond and his gangster entourage emerge as emblematic figures from an era of American innocence-and corruption.