Download or read book Sports Marketing The National Hockey League written by Ines Müller and published by GRIN Verlag. This book was released on 2019-03-26 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. “The Original Six”, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.
Download or read book Marketing the National Hockey League written by Marie Bell and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business the NHL Way written by Norm O'Reilly and published by University of Toronto Press. This book was released on 2022-10-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Download or read book A Century of the National Hockey League written by and published by . This book was released on 2000 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Download or read book Joining the Clubs written by J. Andrew Ross and published by Syracuse University Press. This book was released on 2015-05-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a small Canadian regional league come to dominate a North American continental sport? Joining the Clubs: The Business of the National Hockey League to 1945 tells the fascinating story of the game off the ice, offering a play-by-play of cooperation and competition among owners, players, arenas, and spectators that produced a major league business enterprise. Ross explores the ways in which the NHL organized itself to maintain long-term stability, deal with its labor force, and adapt its product and structure to the demands of local, regional, and international markets. He argues that sports leagues like the NHL pursued a strategy that responded both to standard commercial incentives and also to consumer demands that the product provide cultural meaning. Leagues successfully used the cartel form—an ostensibly illegal association of businesses that cooperated to monopolize the market for professional hockey—along with a focus on locally branded clubs, to manage competition and attract spectators to the sport. In addition, the NHL had another special challenge: unlike other major leagues, it was a binational league that had to sell and manage its sport in two different countries. Joining the Clubs pays close attention to these national differences, as well as to the context of a historical period characterized by war and peace, by rapid economic growth and dire recession, and by the momentous technological and social changes of the modern age.
Download or read book Breaking the Ice written by Bernd Frick and published by Springer. This book was released on 2017-11-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Marketing of National Hockey League Teams in Non traditional Markets written by Cheryl Lyn Balm and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Marketing written by Daniel J. Bruton and published by Jones & Bartlett Publishers. This book was released on 2015-02-13 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book A Marketing Analysis of the National Hockey League and a Member Team written by John Francis De Pledge and published by . This book was released on 1956 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Download or read book The Influence of Selected Changes Developments and Events on the Promotion and Marketing of National Hockey League Teams written by Hugh Charles Mitchener and published by . This book was released on 1983 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Player management Relations in the National Hockey League written by Michael R. Lysko and published by . This book was released on 1987 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Hockey League an Integrated Marketing Communications Plan to Reposition the NHL as America s Number One Sport written by Joseph Deluca and published by . This book was released on 2011 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just as a great love does, the NHL will grow through the 'Tough Love' campaign. By leveraging the existing market and targeting a new one, the NHL will reach heights never thought possible. These individuals will be targeted through an integrated marketing campaign that includes traditional advertising, digital media, promotions and PR. The 'Tough Love' campaign aims to expand the reach of the NHL in the United States. Although this campaign specifically targets the American consumer, it is intended to be a part of a larger marketing initiative that reaches into Canada and possibly Europe"--Executive summary, leaf 3.
