Download or read book Sport Teams Fans and Twitter written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.

Download or read book The Fix is in written by Brian Tuohy and published by Feral House. This book was released on 2010 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.

Download or read book Bracketology written by Joe Lunardi and published by Triumph Books. This book was released on 2021-03-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lunardi delves into the early days of Bracketology, details its growth, and dispels the myths of the process The NCAA Tournament has become one of the most popular sports events in the country, consuming fans for weeks with the run to the Final Four and ultimately the crowning of the champion of college hoops.? Each March, millions of Americans fill out their bracket in the hopes of correctly predicting the future. Yet, there is no true Madness without the oft-debated question about what teams should be seeded where—from the Power-5 Blue Blood with some early season stumbles on their resume to the mid-major that rampaged through their less competitive conference season—and the inventor of Bracketology himself, Joe Lunardi, now reveals the mystery and science behind the legend. While going in depth on his ever-evolving predictive formula, Lunardi compares great teams from different eras with intriguing results, talks to the biggest names in college basketball about their perception of Bracketology (both good and bad), and looks ahead to the future of the sport and how Bracketology will help shape the conversation. This fascinating book is a must-read for college hoops fans and anyone who has aspired to win their yearly office pool.

Download or read book Sports Fans 2 0 written by David M. Sutera and published by Scarecrow Press. This book was released on 2013-04-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

Download or read book The Fix Is Still In written by Brian Tuohy and published by Feral House. This book was released on 2019-06-04 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.

Download or read book The Club written by Joshua Robinson and published by Houghton Mifflin. This book was released on 2018-12-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two veteran sports writers and editors take readers inside the history of the most-watched sports league on earth -- England's Premier League.

Download or read book Never Settle written by Marty Smith and published by Twelve. This book was released on 2019-08-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country. You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America. Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia.

Download or read book Blood in the Garden written by Chris Herring and published by Simon and Schuster. This book was released on 2022-01-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER The definitive history of the 1990s New York Knicks, illustrating how Pat Riley, Patrick Ewing, John Starks, Charles Oakley, and Anthony Mason resurrected the iconic franchise through oppressive physicality and unmatched grit. For nearly an entire generation, the New York Knicks have been a laughingstock franchise. Since 2001, they’ve spent more money, lost more games, and won fewer playoff series than any other NBA team. But during the preceding era, the Big Apple had a club it was madly in love with—one that earned respect not only by winning, but through brute force. The Knicks were always looking for fights, often at the encouragement of Pat Riley. They fought opposing players. They fought each other. Hell, they even occasionally fought their own coaches. The NBA didn’t take kindly to their fighting spirit. Within two years, league officials moved to alter several rules to stop New York from turning its basketball games into bloody mudwrestling matches. Nevertheless, as the 1990s progressed, the Knicks endeared themselves to millions of fans; not for how much they won, but for their colorful cast of characters and their hardworking mentality. Now, through his original reporting and interviews with more than two hundred people, author Chris Herring delves into the origin, evolution, and eventual demise of the iconic club. He takes us inside the locker room, executive boardrooms, and onto the court for the key moments that lifted the club to new heights, and the ones that threatened to send everything crashing down in spectacular fashion. Blood in the Garden is a portrait filled with eye-opening details that have never been shared before, revealing the full story of the franchise in the midst of the NBA’s golden era. And rest assured, no punches will be pulled. Which is just how those rough-and-tumble Knicks would like it.

Download or read book The Year s Best Sports Writing 2021 written by Glenn Stout and published by Triumph Books. This book was released on 2021-10-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read collection featuring the best in sports journalism Glenn Stout, founding editor of the Best American Sports Writing, has curated an essential anthology showcasing incredible feats and diverse perspectives across the world of sports. Selected from a wide range of newspapers, magazines, and digital publications during the previous year, these stories capture enduring moments while celebrating the craft of writing at its most sublime. This extraordinary collection reveals the fascinating stories behind the sports we love, the competitors who push their boundaries, and the cultures they are ultimately embedded in.

Download or read book Epic Athletes Stephen Curry written by Dan Wetzel and published by Henry Holt and Company (BYR). This book was released on 2019-05-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Epic Athletes: Stephen Curry, acclaimed journalist and bestselling author Dan Wetzel tells the inspiring, electrifying story of the NBA superstar, beginning a new series of sports biographies for young readers! Featuring comic-style illustrations by Zeke Peña! When you think of Stephen Curry, one word comes to mind: greatness. From shooting three-pointers with laser precision to his clutch ability to hit buzzer-beaters time and again, he has established himself as one of the best players in pro basketball. But greatness was never a guarantee for Steph. The son of a talented NBA player, he dreamed of one day playing professionally just like his dad. Yet Steph, who was always smaller and weaker than the competition, was told over and over that he would never be talented enough to be a college star or NBA player--let alone the MVP of the entire league. Through tenacity and hard work, he proved them all wrong and went on to dismantle the record books. With the high energy of a TV commentator, and featuring dynamic comic-style illustrations, this engaging biography tells the story of an NBA All-Star and the path he took to achieve his dreams. * "Wetzel knows how to organize the facts and tell a good story. . . an unusually informative and enjoyable sports biography for young readers." —Booklist (starred review) A Junior Library Guild selection!

Download or read book The I in Team written by Erin C. Tarver and published by University of Chicago Press. This book was released on 2017-06-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.

Download or read book Ultimate Guide to Twitter for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2013-01-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Original.

Download or read book We Want Bama written by Joseph Goodman and published by Hachette UK. This book was released on 2021-11-09 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively chronicle of how the 2020 Crimson Tide became Nick Saban’s “ultimate team.” Was Alabama’s Crimson Tide in 2020 the greatest team of all time? The squad went 13-0 in a pandemic year, scored a combined 107 points against SEC powerhouses LSU and Florida, crushed Ohio State in a National Championship Game 52-24 in a contest that wasn’t even that close, and followed it up with another top-rated signing class. Nick Saban called his boys the “ultimate team,” but it wasn’t just because they kicked the ever-living hell out of everyone on the football field. It was because the team leveraged a power and influence born of Southern pride to push back against a hateful legacy of racism that a populist president was exploiting to divide the nation. At a time when Americans needed real leaders in the face of so much hate, the sports world answered the call and fought back for the soul of the country. In the summer of 2020, the Tide players left their training facility and, led by their celebrated coach, marched to a campus doorway made infamous sixty years earlier by another political demagogue and showed what people can accomplish when they fight together for a just cause in the name of unity. The most powerful force in a state crazy for college football had chosen to make a stand and replace George Wallace’s “Segregation forever!” with a different message, written by one of the players: “All lives can’t matter until Black lives matter.” ​ There have been some great football teams through the years, and they all deserve respect. But here’s what we know for sure: They all would have been appreciative of what this Alabama team represented, and proud of what it accomplished. The Crimson Tide in 2020 captured something special that moved it beyond the conversation of best ever, and into the place reserved for most important of all time.

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Download or read book Sport Cyberpsychology written by Olivia A. Hurley and published by Routledge. This book was released on 2018-03-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Cyberpsychology is the first book devoted to assessing the influence of technology on human interaction, behaviour and mental health in a sport context, gathering research on the use of technology and the Internet by athletes, coaches and sport science support staff. The book identifies the potential impact of technology on athletes' mental preparation for competition, as well as the role of technology in improving performance. It explores the use of technology by athletes and sport organisations for social interaction, while also considering the 'darker' side of athletes’ Internet use. It covers topics including: the role of GPS, gaming and virtual reality in training and injury recovery the use of social media by athletes and sport organisations the psychology of self-presentation and brand management, as well as issues of online privacy the use of technology by other elite groups, such as military and medical personnel, and non-elite sportspeople cyberbullying and online harassment of athletes online gambling and athletes' mental health in relation to their online activities virtual learning environments and the educational opportunities the online world can offer athletes Accessibly written, with a companion website featuring lecture slides, reading lists, video links and suggested social media accounts, Sport Cyberpsychology offers a complete resource for students and instructors alike. It is important reading for any students of sport psychology, sport coaching or sport media, as well as coaches, athletes and sport science support staff.

Download or read book Social Media in Sport Marketing written by Timothy Newman and published by Routledge. This book was released on 2017-01-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.