Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 2010-06-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Download or read book A Quilting Life written by Sherri McConnell and published by C&T Publishing Inc. This book was released on 2013-02-12 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With its diverse selection of fabrics and designs, A Quilting Life is a fine pick for any quilter looking to produce family-oriented keepsake results.” —The Needlecraft Shelf Bring the handmade tradition home with these charming quilts and home accessories. Inspired by a grandmother who loved to sew for her family, quilter and blogger Sherri McConnell gives traditional patterns like hexagons, stars, snowballs, and Dresden Plates a new look featuring fabrics by some of today’s most popular designers. Nineteen cozy projects include pillows, tote bags, table runners, and larger quilts—quick and easy designs that make great gifts. “Sherri’s book is a treasure! It’s full of fun and straight-forward patterns for quilts, table toppers, pillows, bags and more—all the goodies to make a cozy home.” —Thimbleanna “Would you like the opportunity to make tomorrow’s heirlooms in today’s vast selection of prints? . . . If so, this could be the reference book that will get you started. There are 19 projects, mainly focusing on handmade household items but including some larger quilts too.” —Fabrications Quilting for You “Beautiful inspiration if you are a seasoned quilter, but also a great resource with clear and in some cases, simple patterns for newbies as well.” —Diary of a Quilter “Color photos of finished needlework projects accompany step-by-step diagrams and assembly patterns, while at-a-glance sidebars covering materials and cutting allow needleworkers to gauge the complexity of each project.” —The Needlecraft Shelf
Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Download or read book Life on Matagorda Island written by Wayne H. McAlister and published by Texas A&M University Press. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Wayne and Martha McAlister moved to Matagorda Island, a wildlife refuge off the central Texas coast, they anticipated staying perhaps five years. But sent to take up duties with the U.S. Fish and Wildlife Service, Wayne McAlister fell under the island's spell the moment he stepped out of his aging house trailer and met his first Matagorda rattlesnake. Seven years later, the McAlisters were still observing the flora and fauna of Matagorda. Except for the road and some occasional fence posts, the island appears untouched by humans. In Life on Matagorda Island, Wayne McAlister shows what life was like amid such isolation."--Jacket
Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 1994-11-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
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Download or read book Glorious Gulf of Mexico written by Jesse Cancelmo and published by Texas A&M University Press. This book was released on 2016-02-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stunned by widespread ignorance about the Gulf of Mexico following the 2010 Macondo oil spill, underwater photographer Jesse Cancelmo decided to turn his camera on the marine life of this 600,000 square mile international sea that connects five US states, six Mexican states, and the island nation of Cuba. With the goal of countering dismissive descriptions of a Gulf plagued with dead zones and overrun by oil rigs, Cancelmo set out to capture a world rarely acknowledged, let alone seen. Between the Gulf's rich shoreline habitats and its prolific oceanic communities, thriving amid dazzling coral reefs, brine seeps, canyons, salt domes, and hard bottom banks, are more than 15,000 species, including an iconic cast of sea animals: sperm whales, manta rays, whale sharks, manatees, spotted dolphins, and more. Capturing images from locations all around the Gulf, Cancelmo reveals the beauty and glory of these diverse habitats and species. Although this is a book of sensational underwater photography, Cancelmo intends it to be more than a celebration of oceanic beauty. He also hopes to inspire better understanding and appreciation of the natural marine habitats in the Gulf and to strengthen support for their protection and sustainment.
Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1993 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book California Court of Appeal 1st Appellate District Records and Briefs written by California (State). and published by . This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Massachusetts register written by and published by . This book was released on 2009 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Code of Massachusetts regulations 2013 written by and published by . This book was released on 2014 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2014.
Download or read book Code of Massachusetts regulations 2016 written by and published by . This book was released on 2016 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2009 written by and published by . This book was released on 2009 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book CMR written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2011 written by and published by . This book was released on 2011 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2015 written by and published by . This book was released on 2016 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2016.
Download or read book Code of Massachusetts regulations 2010 written by and published by . This book was released on 2010 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
