Download or read book Special Issue on Marketing and Operations Management Interfaces and Coordination written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Issue on Marketing and Operations Management Interfaces and Coordination written by and published by . This book was released on 2004 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special issue on marketing and operations management interfaces and coordination written by Donald G. Morrison and published by . This book was released on 2004 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Issue written by Manoj Kumar Malhotra and published by . This book was released on 2002 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Issue Interface Between Marketing and Operation Management written by and published by . This book was released on 2014 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Download or read book Management Science written by and published by . This book was released on 2005 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.

Download or read book The Handbook of Design Management written by Rachel Cooper and published by A&C Black. This book was released on 2013-12-18 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers.

Download or read book Applying Business Intelligence and Innovation to Entrepreneurship written by Kankaew, Kannapat and published by IGI Global. This book was released on 2024-03-18 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart watches, autonomous vehicles, and talking robots are now an everyday part of life for many regions of the world. The digital revolution has now permeated nearly every facet of our existence. This surge in technological advancement has ushered in what economists term an "innovation economy." In this era, the synergy between technology and business intelligence propels groundbreaking innovations, fostering entrepreneurial ventures across various sectors. These ventures encompass an array of industries, including agriculture, fast-moving consumer goods, hospitality, cultural and indigenous products, to name just a few. While these entrepreneurial endeavors bring forth creativity and contribute to circular economies within communities, not all manage to navigate the challenging environment successfully. This raises a pressing concern – how can entrepreneurs harness the power of business intelligence and innovation to achieve sustainability and a competitive edge in today's complex business landscape? Applying Business Intelligence and Innovation to Entrepreneurship brings a definitive solution to academicians, researchers, and students who seek a comprehensive understanding of the dynamic interplay between entrepreneurship, business intelligence, and innovation. By dissecting various types of organizations, from small and medium-sized enterprises (SMEs) to technology-based startups like Fintech, digital marketing, and community-driven initiatives, this book paints a vivid picture of the entrepreneurial ecosystem. It delves deep into the symbiotic relationship between local wisdom and innovation, shedding light on how entrepreneurs can seize opportunities presented by disruptive and unpredictable phenomena.

Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Download or read book Reshaping Society through Analytics Collaboration and Decision Support written by Lakshmi S. Iyer and published by Springer. This book was released on 2014-12-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores emerging research and pedagogy in analytics, collaboration, and decision support with an emphasis on business intelligence and social media. In general, the chapters help understand where technology involvement in human decisions is headed. Reading the chapters can help understand the opportunities and threats associated with the use of information technology in decision making. Computing and information technologies are reshaping our global society, but they can potentially reshape it in negative as well as positive ways. Analytics, collaboration and computerized decision support are powerful decision aiding and decision making tools that have enormous potential to impact crisis decision making, regulation of financial systems, healthcare decision making and many more important decision domains. Many information technologies can potentially support, assist and even decide for human decision makers. Despite the potential, some researchers think that we know the answers to how these technologies will change society. The "Wisdom of Crowds" or "Big Data" become the topic of the day and are soon replaced with new marketing terms. In many ways, mobile technology is just another form factor to adapt decision support capabilities too and experiment with new capabilities. The cloud is a nebulous metaphor that adds to the mystery of information technology. Wireless technology enables the ubiquitous presence of analytics and decision support. With new networking capabilities, collaboration is possible anywhere and everywhere using voice, video and text. Documents can be widely shared and massive numbers of documents can be carried on a small tablet computer. Recent developments in technologies impact the processes organizations use to make decisions. In addition, academics are looking for ways to enhance their pedagogy to train students to be more adept in understanding how emerging technology will be used effectively for decision making in organizations. The chapters are based on papers originally reviewed at the Special Interest Group on Decision Support Systems (SIGDSS) Workshop at the 2013 International Conference on Information Systems (ICIS 2013). Ultimately this volume endeavors to find a balance between systematizing what we know, so we can teach our findings from prior research better, and stimulating excitement to move the field in new directions.

Download or read book Three Essays on Targeting Customization and the Marketing operations Management Interface written by Xiaoqing Jing and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: This dissertation focuses on the opportunities and challenges faced by retailers in coordinating Marketing and Operations Management activities. Two issues of special interest are (1) the impact of coordinating marketing and operation strategies, e.g., the impact of customized operational and marketing activities on customer behavior, and (2) the actions firms can take to coordinate marketing and operations management, focusing especially on the opportunity to customize interface decisions based on the vast amount of customer information now available to firms. The thesis consists of three empirical studies, all of which collectively investigate issues related to the marketing/operations interface and the costs and benefits of customized marketing. Chapter 2 examines how product stockouts influence consumer purchase behavior and evaluates the potential value of customized inventory management; Chapter 3 studies how consumers react to customized promotions based on loyal programs; and Chapter 4 studies how restricting return policies affects consumers' purchase and return behavior, which influences both the retailer's revenue and operations cost.

Download or read book Four Essays on the Interface Between Marketing and Operations in Supply Chain Management written by Pietro De Giovanni and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.

Download or read book The Interface of Finance Operations and Risk Management written by Volodymyr Babich and published by . This book was released on 2021-06-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph, as entitled, defines and describes the research field at the interface of Finance, Operations, and Risk Management (iFORM), provides examples where operations and finance overlap in meaningful ways, outlines promising research directions, and reduces the entry cost for anyone who would like to explore this new and exciting research field. The intended audience for this article includes both PhD students in operations management (OM), finance, and economics, who are looking for dissertation topics, and experienced researchers looking for novel applications of their expertise. The following outlines the rest of this article. Chapter 2 compares perspectives of finance and operations on the same topic: the firm. This motivates the key questions in finance, which is presented in the finance primer in chapter 3 and key questions in OM, which is presented in the OM primer in chapter 4. Having discussed key ideas from these disciplines separately, chapter 5 examines how OM and finance intersect in meaningful ways and suggest several promising research directions. Chapter 6 presents a "dos and don'ts list for publishing and reviewing iFORM papers.

Download or read book The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Download or read book The Marketing Operations Management Interface written by Shan Li and published by . This book was released on 2010 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: My thesis research explicitly emphasizes integrating marketing and operations management (hereafter OM) perspectives in the formulation of strategy. Shortened product life cycles, technological advancements in products and processes, globalization of markets, consumerism, and the rapidity of change have only exacerbated the perceived need to link Marketing/OM strategies. My primary research interest follows the trend and explores the science of delivering value to customers from an integrated view of marketing and OM with special emphasis on the timing of introducing product lines (Chapter 1) and the role of social contagion in forming customer lifetime value (Chapters 2 and 3). In Chapter 1, we study the problem of when to introduce a line extension of a product with an existing version in an integrated inventory (supply) and diffusion (demand) framework. The launch of a new product with successive (and differentiated) versions always commands a large commitment of resources in production and marketing, thus the introduction strategy often requires careful planning. A key element in the introduction strategy is the introduction time. There is yet a formal model to quantify the impact of inventory cost on product line introduction timing decisions considering the demand dynamics in product life cycle and substitution among versions. This paper takes a first step towards filling this gap. On the demand side, we consider the demand dynamics of both versions during product life cycle, in marketplaces where repeated industry practices are observable to customers. Based on the Bass model, we propose a splitting Bass-like diffusion model to describe the adoption processes for the two successive (and differentiated) versions of one product, taking into account the role of customer expectation in shaping purchase choices. On the supply side, we model the impact of inventory holding cost that arises from a simple ordering policy. We show there exists a unique optimal time to introduce the line extension in the planning horizon. We quantify the optimal launch-time and both versions' sales trajectories. In contrary to the existing optimal policy in the literature (i.e., Ǹ̀ow or Never''), we find that the optimal introduction can happen anytime from Ǹ̀ow'' to Ǹ̀ever'', depending upon the characteristics of different products. We show that when inventory holding cost is small and the ordering cycle is short, the optimal introduction time is indeed Ǹ̀ow '' or Ǹ̀ever''. However, as inventory holding becomes substantial, the firm might choose to delay the introduction when the line extension is more profitable than the existing version, or to accelerate the introduction when the existing version generates more profit. Our integrated model sheds light on the necessity of coordinating marketing and operations management decisions. In Chapters 2 and 3, we incorporate social contagion into customer lifetime value analysis. Prior research has assumed that a customer's lifetime value (LV) only depends on her own purchase history. The rise of Internet and viral marketing casts doubt on this assumption. In the Web 2.0 economy, social contagion is so integral to customer's shopping process that purchase behaviors are frequently interdependent. We investigate how social contagion might influence a customer's lifetime value beyond her own purchases. We posit that a customer's total lifetime value (LV) is a sum of her total purchase value (PV) (accounting for others' influence on her purchases) and her total influence value (IV). Specifically we have: LV = PV + IV. Consequently a customer can still have a high lifetime value even if she has a low PV as long as she has a high IV. Chapter 2 presents a model with homogeneous population. Building on the classical Bass diffusion model, we show that PV, IV, and LV decrease in the convex manner with adoption time. Hence a customer who adopts earlier is much more valuable than a customer who adopts later. While PV increases with the innovation parameter, IV decreases with it. Early adopters have their LV decrease with innovation parameter while later adopters have their LV increase with it. Interestingly, PV decreases with the imitation parameter and IV increases with it for early adopters and decreases with it for late adopters. LV increases with the imitation parameter if the timing of adoption is below a cutoff value and decreases with it if it is above the cutoff. We then examine how a firm might improve its overall customer LV by accelerating purchase made possible by offering introductory price discounts to a subset of customers. We characterize the optimal size of the targeted customers in terms of level of discount, innovation as well as imitation parameters and demonstrate that the firm can significantly increase its total customer LV by purchase acceleration. We also analyze the impact of purchase deceleration in a make-to-stock supply chain environment and a make-to-order supply chain environment respectively. We show that an out-of-stock phenomenon that occurs earlier in a product's life cycle always leads to a significantly greater loss in total customer LV. We also demonstrate even a small lead time leads to a big loss in total customer LV. Chapter 3 presents a model with heterogeneous population. We propose a four-segment model which considers the ex ante heterogeneity among customers in the tendency to be in tune with new developments and the tendency to influence (or be influenced by) others. Specifically, we segment customers into four types: type 1 customers are both innovators and global influencers, type 2 customers are both innovators and local influencers, type 3 customers are both imitators and global influencers, and type 4 customers are both imitators and local influencers. We characterize the closed-form expressions for adoption rate of each customer type. Based on them, we derive closed-form expressions for the customer PV, IV and LV as a function of product adoption time. We also investigate how PV, IV and LV vary with the adoption time and the innovation parameters. Finally, we analyze the impact of purchase acceleration on customer LV, and propose an algorithm based on the LV of marginal customers to optimally allocate free samples among customers.