Download or read book The Long Tail of Tourism written by Alexis Papathanassis and published by Springer Science & Business Media. This book was released on 2011-04-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Download or read book Commercial Space Tourism written by Dirk Gibson and published by Bentham Science Publishers. This book was released on 2012 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of commercial space tourism 3) existing public relations solutions f"
Download or read book Space Marketing written by Ilse "Izzy" House and published by . This book was released on 2022-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
Download or read book Space Tourism written by United States. Congress. House. Committee on Science. Subcommittee on Space and Aeronautics and published by . This book was released on 2001 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Space Tourism Value Chain written by Kang-Lin Peng and published by Springer Nature. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism The Key Concepts written by Peter Robinson and published by Routledge. This book was released on 2012-10-12 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism: The Key Concepts offers a comprehensive collection of the most frequently used and studied concepts in the subject of tourism. Within the text key terms, concepts, typologies and frameworks are examined in the context of the broader social sciences, blending together theory and practice to explore the scope of the subject. Terms covered include: Ethical Tourism LGBT Tourism Hospitality Mobility Authenticity Quality Management Destination Management Geographies of Tourism Planning Sociology in Tourism Society and Culture Tourism Strategy Each entry contextualises, defines and debates the concept discussed, providing an excellent starting point for those studying tourism for the first time, and a quick reference for those who are more experienced. With case studies, examples and further reading throughout, this text will be invaluable for all undergraduate and postgraduate tourism students.
Download or read book Space Marketing written by W. Peeters and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
Download or read book Space Tourism written by Erik Cohen and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive, multi-disciplinary work on the emergent phenomenon of space tourism. It is written by leading specialists and covers a wide spectrum of topics including space history and technology, the environmental, social, and legal aspects of the development of a future space tourism industry, and space tourism marketing.
Download or read book Technological Breakthroughs and Future Business Opportunities in Education Health and Outer Space written by Hooke, Angus and published by IGI Global. This book was released on 2021-04-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely accepted that the key to rising incomes for workers, for investors, and (indirectly) for welfare recipients is innovation. New ideas provide opportunities for investment in new products, new processes, and new markets. Exploitation of these opportunities by intrapreneurs and entrepreneurs gives rise to increases in labor productivity, which in turn lead to higher primary incomes for workers and investors and, via government redistributive mechanisms, larger transfers to welfare recipients. Since technology is the driver of innovation and the key to the subsequent economic and distributional benefits of this innovation, there is a need for researchers and businesspersons to have access to up-to-date information on emerging technologies and the business opportunities they provide. Technological Breakthroughs and Future Business Opportunities in Education, Health, and Outer Space discusses the economic, social, and cultural benefits that new technologies can provide in multidisciplinary industries with a unique emphasis on looking towards the impacts of these technologies across the next two decades. Within this theme, the book discusses the recent trends, future developments, and business opportunities surrounding new technologies including information technology and biotechnology. Additionally, the book investigates recent demands and disruptions in the health and education sectors as well as recent developments and forthcoming opportunities in the outer space sector and how newer technologies can enable and meet the growing demands of these industries. While covering all these technologies and their applications, this book is an ideal reference work for entrepreneurs and intrapreneurs, teachers, technologists, analysts, IT specialists, engineers, policymakers, medical professionals, government officials, space agencies, financial planners, public officials, and researchers and students working in areas that include but are not limited to technology, education, public health, medicine, business and management, aeronautics, and public policy.
Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Download or read book Future of Tourism Marketing written by Seongseop (Sam) Kim and published by Routledge. This book was released on 2021-06-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
Download or read book Hospitality Travel and Tourism Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Download or read book Journal of the British Interplanetary Society written by British Interplanetary Society and published by . This book was released on 2002 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Download or read book Sustainable Space Tourism written by Annette Toivonen and published by Channel View Publications. This book was released on 2020-11-11 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between space tourism and the discourse in sustainability and futures research. It offers comprehensive information on the current understanding of the space tourism industry and assesses the possible impacts of space tourism on the environment, economics, legislation and society. The volume aims to encourage more dialogue and critical examinations of aspects of space tourism related to future sustainability. From data gathered from empirical research, it provides a vision for the future of sustainable space tourism. It will be of interest to students and researchers in tourism, sustainability and futures studies, as well as individual space tourist ‘hopefuls’, space tourism industry operators and tourism policy regulators.
Download or read book Rethinking European Spatial Policy as a Hologram written by Luigi Doria and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together case studies from several European countries, this book provides an in-depth examination of the evolution of European spatial policy. It offers an experimentation of new interpretative approaches to spatial planning which will prove essential to the international debate.
Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
