Download or read book Some Important Things I Believe a Young Account Representative Should Know about Yellow Pages Advertising written by Newman F. McEvoy and published by . This book was released on 1969 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Perhaps the most salient feature of Yellow Pages advertising is the fact that it's a directional medium; one that appeals to specific audiences, rather than to diffuse ones; one that usually reaches people after they have decided to buy; and one that guides them to a source where their buying needs can be satisfied. In this booklet, the authors show how Yellow Pages work and how National Yellow Pages Service can work for you and your client. They also give evidence that Yellow Pages is used by both consumers and business buyers through the Yellow Pages National Consumer Usage Study and the Industrial Usage Study."--Added t.p.

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Creative Function written by American Association of Advertising Agencies. Committee on Client Service and published by . This book was released on 1965 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Principles of Account Management written by American Association of Advertising Agencies. Committee on Client Service and published by . This book was released on 1965 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What Every Account Executive Should Know about Yellow Pages Advertising written by Francis J. Barton and published by . This book was released on 1989 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Media written by Frank B. Kemp and published by . This book was released on 1963 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Print Production written by Glenn Adair and published by . This book was released on 1967 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What Every Account Representative Should Know about Yellow Pages Advertising written by Francis J. Barton and published by . This book was released on 1980 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Development of New Business written by Robert W. Allrich and published by . This book was released on 1968 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Writing of Plans and Recommendations written by American Association of Advertising Agencies. Committee on Client Service and published by . This book was released on 1966 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Sales Promotion written by Norman D. Buehling and published by . This book was released on 1966 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Broadcast Business Affairs written by Don McGuinn and published by . This book was released on 1969 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Agency Management written by S. W. Grossman and published by . This book was released on 1967 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains three separate articles on agency management. Mr. Grossman discusses the "4 P's" -- people, production, performance and profits -- the essentials for corporate survival. Mr. Kratky discusses the "knowledge gap" which seems to put the young account man at an infinite distance from management. The final paper by Mr. Maguire asked account executives what they would like to know about agency management. He reports the questions asked most frequently and answers the questions in detail.

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Relationship of Copywriting and Research written by Murray L. Klein and published by . This book was released on 1968 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Handbook for the Advertising Agency Account Executive written by American Association of Advertising Agencies and published by Addison-Wesley. This book was released on 1969 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Executive Should Know about the Writing of Plans and Recommendations written by Robert L. Baumgardner and published by . This book was released on 1966 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What Every Young Account Representative Should Know about the Relationship of Copywriting and Research written by Margaret H. Rogers and published by . This book was released on 1979 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Organizing His Work written by Fred Wittner and published by . This book was released on 1965 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: In chapter one Fred Wittner discusses his belief that seeds of discontent do not stem from lack of creativity but begin germinating through indifference and neglect; including the inefficient way work is performed, irritating lapses of attitude, judgment and follow-through. In chapter two A. Gardiner Layng tells how an account executive should organize his activities to serve the three major groups he is required to work with -- his client, his product group, and his management. In chapter three Donald Tatum gives account representatives a series of nine steps to follow in their day-to-day activities which will help to assure efficient operation and organization.