Download or read book Software That Sells written by Edward Hasted and published by John Wiley & Sons. This book was released on 2005-06-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professionals

Download or read book Software Sales written by Michael Herlache Mba and published by . This book was released on 2020-02-16 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: As I decided to build a career in sales, I wanted to learn everything that I could about the profession so I turned to the leading literature on selling. The issue that I encountered is that the majority of sales books were made for industries in the 20th century, and were not tailored for a software driven 21st century. According to Inc, if you look at the top sales authors/books of all time, not one has to do with software sales. From here, I set out to write a sales book specifically for the 21st century where the leading sales careers are in software.This text is based upon the learning from my career as a Elite Franchise Account Executive at a leading software sales company.For those interested in going through a formal software sales training program associated with this text, the Software Sales University (www.SoftwareSalesU.com) course's syllabus is based upon the content of this book.

Download or read book Selling Your Software written by Robert E. Davis and published by Wiley Press. This book was released on 1985 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, comprehensive programming design and writing manual written in plain English for anyone desiring to write and/or sell basic software programs. It teaches how to develop ideas, and design, write, debug, protect, and market high quality programs. Written in logical, step-by-step fashion, it provides beginning programmers with marketing and copyrighting information along with advice on writing sales and royalty contracts. Includes several complete program listings.

Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Download or read book IBM Midmarket Software Buying and Selling Guide written by LindaMay Patterson and published by IBM Redbooks. This book was released on 2010-07-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IBM® Midmarket Software Buying and Selling Guide is tailored specifically to help the management and IT staff of small and midsized businesses evaluate how the IBM midmarket portfolio can provide simple and cost-effective solutions to common business problems. Along with a midmarket customer focus, this IBM RedpaperTM publication is designed to help IBM teams and Business Partners be more effective in serving small and midsized businesses. We illustrate how IBM software for the midmarket can help businesses use the Web to reduce expenses, improve customer service, and expand into new markets. We cover the IBM software offering for the midmarket, which includes what the software does, the platforms it runs on, where to find more information, and how it can help your business become more profitable: - IBM Business Partners often keep a printed copy of this guide in their briefcases for software references - Customers can view this guide online and look up software-value messages and IBM product family offering comparisons - IBM Sales Representatives can print parts of this guide as "leave-behinds" for customers, to give them extra collateral on midmarket software of interest To make sure that you have the latest version of this guide, download it from this web address: http://www.redbooks.ibm.com/abstracts/redp3975.html?Open

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book Secrets to Selling Software written by Jerry M. Lang and published by Createspace Independent Publishing Platform. This book was released on 2018-01-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secrets To Selling Software Learn how to earn $100,000 to potentially over $1,000,000 per year selling software! Success is not a destination, it's a way of life! "Jerry M. Lang" If you like books from Zig Ziglar, Tony Robbins and Brian Tracy you'll like "Secrets To Selling Software" Amazing, powerful, inspirational sales wisdom that is simple, straightforward and proven! Dreams don't work unless you do! Quick, easy read with personal examples to illustrate practical strategies for winning business. Demonstrates the most effective strategies and techniques for closing more deals faster using concepts that are easy to remember. This book is a guide to help you achieve Extraordinary Sales Results by focusing on what matters most. By following these steps you can create your own earned luck. Learn a better, faster, easier way to succeed in sales and be more productive. Earn Six Figures or More! Secrets To Selling Software will teach you: 1. Practical strategies for winning business.2. Techniques for closing more deals faster.3. Help you achieve Extraordinary Sales Results.4. A better, faster, easier way to succeed in sales. Typical sales positions where this book may apply to help increase sales include account managers, regional managers, client executives, sales managers, vice presidents and entrepreneurs. Technology areas where this type of sales process is vital includes selling SaaS, big data, data analytics, predictive analytics, database tools, DevOps, Agile Development, CRM, ERP, cloud, application, machine learning, artificial intelligence, neural network and performance monitoring software tools.

Download or read book Selling the Cloud A Playbook for Success in Cloud Software and Enterprise Sales written by Mark Petruzzi and published by . This book was released on 2023-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.

Download or read book How to Sell Your Software written by Robert Schenot and published by . This book was released on 1995-01-23 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete technical and business guide to developing, marketing, and selling your own software through shareware, online, and retail channels. Includes practical advice on legal issues, accounting, taxes, and setting up a business; plus a complete reference of addresses and phone numbers of software distributors, disk duplicators, etc.

Download or read book Sales Engagement written by Manny Medina and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Download or read book Guide To Software Export A Handbook For International Software Sales written by Roger A. Philips and published by Routledge. This book was released on 2014-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses: negotiating partnerships electronic marketing evaluating the competition cultural assumptions and biases adapting software for use in Asian markets information sources on the Internet distribution channel strategiesIf you’re not satisfied with your company’s international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book’s easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.

Download or read book The SaaS Sales Method written by Fernando Pizarro and published by . This book was released on 2021-07-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each.By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process.While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together.

Download or read book Software Business written by Björn Regnell and published by Springer. This book was released on 2011-06-21 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the Second International Conference on Software Business (ICSOB) held in Brussels, Belgium, in June 2011. This year's conference theme "Managing Software Innovation for Tomorrow's Business" reflects the specific challenges in the research domain of software business. The 14 papers accepted for ICSOB were selected from 27 submissions covering topics like software ecosystems, usage of open source software, software as a service, and software product and project management. The volume is completed by a short summary of the keynote and the two workshops (EPIC 2011 "Third Workshop on Leveraging Empirical Research Results for Software Business," and IWSECO 2011 "Third International Workshop on Software Ecosystems") preceding the main conference.

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book The Software Business written by Meyer Solomon and published by . This book was released on 1986-01-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Download or read book The Strategic Guide to Selling Your Software Company written by William Venema and published by . This book was released on 2006 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE STRATEGIC GUIDE TO SELLING YOUR SOFTWARE COMPANY: ESSENTIAL ADVICE FROM A VETERAN DEAL WARRIOR is an indispensable reference for anyone who is considering the sale, merger and/or acquisition of a software company. Venture capitalists, investment bankers, attorneys, and CPAs will also find this book helpful in preparing for software acquisitions and mergers. William H. Venema is an experienced deal attorney with scores of merger and acquisition transactions to his credit involving the purchase and sale of all types of businesses. Through this book, Bill Venema offers a fresh perspective and examines all aspects of selling a software company from deciding to sell to closing the deal. In addition, the book includes many useful forms and essential merger and acquisition checklists as it presents a systematic approach to the process.