Download or read book Socio economic Effects of Advertising in India written by and published by . This book was released on 1992 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study sponsored by the Indian Society of Advertisers.
Download or read book Social Dimensions of Advertising written by S. S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian context.
Download or read book Socio Economic and Ethical Implications of Advertising A Perceptual Study written by Raghbir Singh and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: 'Targeting Children in Advertising', 'Use of Sex in Advertisements', 'Promotion of Materialism through Advertising', 'Use of Comparative Advertising', 'Ethics in Advertising', 'Use of Celebrities in Advertising', 'Economic Effects of Advertising'; and 'Public Policy on Advertising'. The population for the study comprised a sample of 900 respondents, 100 each from the seven North Indian states (Punjab, Jammu & Kashmir, Himachal Pradesh, Uttar Pradesh, Rajasthan, Haryana and Uttranchal) plus Union Territory of Chandigarh and National Capital Territory of Delhi. Based upon the opinions and beliefs of the public, as revealed by the study, suggestions have been made to the advertisers and the public policy makers.
Download or read book Beliefs and Attitudes Toward Advertising in India written by Sandeep Vij and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Effects of Advertising written by Madhu N. Dharawat and published by . This book was released on 1964 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Management by Sanjay Gupta Pooja Nasa SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Download or read book Advertisement in Print Media written by Sanjay Kaptan and published by . This book was released on 2000-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The whole concept of advertising has changed in last three decades. India has witnessed a great transformation in terms of its economic, social and cultural advancement. The credit of this transformation can be attributed to a great extent to communication systems and media. The role of media whether print or electronic has increased enormously in the modern world. The visible and powerful impact of technology can definitely seen realised and experienced only through this powerful tool of social change. Advertising is one such aspect of media that plays a vital role. Role of advertising in print media is enhancing due to its capability to influence social psyche and the mind set of consumers. Keeping this in mind the authors has tried to explain how the advertising has changed its role in last few decades. This book is realise on role of advertising in the changing socio economic context. It also throws light on how the companies are responding to the change in basic structure of Indian Society
Download or read book The Indian Journal of Agricultural Economics written by and published by . This book was released on 1946 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. include Proceedings of the conference of the Indian Society of Agricultural Economics.
Download or read book Advertising in India written by Oma Gupta and published by Gyan Publishing House. This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
Download or read book Influence of Socio Economic Factors in Digital and Social Media Marketing written by Biswa Das and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convenience, novelty and simplicity are the prominent characteristics of Digital & Social Media Marketing (DSMM). At the same time, intensity and extensity of marketing activities on social media is a big challenge for any business, particularly in Developing countries. This very challenge provokes management studies researchers to explore as much as possible in terms of gathering deeper knowledge and to attempt to make it useful for all stake holders. This paper covers various socio-economic aspects of 'users' with their 'Engagement pattern', within the framework of DSMM in India. The aim is to create engagement opportunity and build up the relationship value and maintain it with long term objective. It tries to capture as to, how users look at online reviews and online purchases. Finally, their behaviour in terms of sharing the online experiences within friends, family and social group is examined. It is found that DSMM users of all age groups demonstrate quite positive indulgence in checking for online reviews and seeking information in social media. But the inclination to, share online experiences and influence buying decisions of others, actually declines with advancing age groups. It attempts to find out the contributions of most influencing factors, in making DSMM more effective and sustainable.
Download or read book Business India written by and published by . This book was released on 1993-05 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Management by Jay Bansal SBPD Publications written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Download or read book Handbook of Research on Socio Economic Sustainability in the Post Pandemic Era written by Ole?ski, Jozef and published by IGI Global. This book was released on 2023-08-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic intensifies underlying structural obstacles and systemic inefficiencies. However, it also provokes the accelerated adoption of innovations made possible by the already growing technological development, before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises, while also opening new socio-economic challenges and prospects globally. The Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era engages global aspects of the crisis by means of standard and innovative economic policies at the national and international level. It confronts the challenges facing businesses and reveals models of effective transformations and strategies in the present circumstances. The book further investigates individual and collective societal challenges in light of sustaining our constantly upgrading humanitarian values in the 21st century. Covering topics such as fiscal adjustment measures, sustainable marketing, and state-society relations, this major reference work is a dynamic resource for government officials, sociologists, economists, business leaders, human resource managers, libraries, students and faculty of higher education, researchers, and academicians.
Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
