Download or read book Business Ethics in Africa Volume I written by Silk Ugwu Ogbu and published by Springer Nature. This book was released on with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Socio Economic Sustainability in the Post Pandemic Era written by Ole?ski, Jozef and published by IGI Global. This book was released on 2023-08-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic intensifies underlying structural obstacles and systemic inefficiencies. However, it also provokes the accelerated adoption of innovations made possible by the already growing technological development, before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises, while also opening new socio-economic challenges and prospects globally. The Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era engages global aspects of the crisis by means of standard and innovative economic policies at the national and international level. It confronts the challenges facing businesses and reveals models of effective transformations and strategies in the present circumstances. The book further investigates individual and collective societal challenges in light of sustaining our constantly upgrading humanitarian values in the 21st century. Covering topics such as fiscal adjustment measures, sustainable marketing, and state-society relations, this major reference work is a dynamic resource for government officials, sociologists, economists, business leaders, human resource managers, libraries, students and faculty of higher education, researchers, and academicians.
Download or read book Research Anthology on Business Law Policy and Social Responsibility written by Management Association, Information Resources and published by IGI Global. This book was released on 2023-12-21 with total page 2119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Proceedings of the 1982 Academy of Marketing Science AMS Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Marketing Print and Interactive E Text written by Greg Elliott and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multidisciplinary Research Volume II written by Sruthi.S, Dr. Ravi Kumar Gupta and published by Archers & Elevators Publishing House. This book was released on with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Download or read book Ethics Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Download or read book Research in Education written by and published by . This book was released on 1973 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Advertising Research Vol III written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Download or read book Biotechnology Public Perception written by Robert D. Warmbrodt and published by . This book was released on 1991 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2005 with total page 1704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethical Quandaries in Business Practices Exploring Morality and Social Responsibility written by Roache, Darcia Ann Marie and published by IGI Global. This book was released on 2024-08-29 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business environment, organizations face increasingly complex ethical challenges. From navigating cultural differences in global operations to balancing profit motives with social responsibility, businesses must make moral decisions that impact their stakeholders and the broader society. However, many need more frameworks and insights to address these challenges effectively, leading to ethical dilemmas that can harm their reputation and bottom line. Ethical Quandaries in Business Practices: Exploring Morality and Social Responsibility is a practical guide for organizations and individuals grappling with ethical decision-making. Delving into real-world case studies and offering theoretical perspectives equips readers with the tools to analyze ethical challenges in various business contexts. From understanding the ethical implications of marketing strategies to promoting ethical leadership and corporate governance, this book offers actionable insights to help businesses navigate complex ethical landscapes. It also addresses the growing demand from consumers, investors, and regulators for enterprises to prioritize social responsibility, providing strategies for integrating ethical practices into organizational culture.
Download or read book Boundary Blurred A Seamless Customer Experience in Virtual and Real Spaces written by Nina Krey and published by Springer. This book was released on 2018-11-27 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Current Issues in Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2018-01-22 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at current issues in corporate social responsibility (CSR) with a special focus on emerging economies. In particular, it includes dedicated chapters on the theory of CSR, related principles and values, and insights from cross-generational investigations. In turn, the second part of the book examines the relation between financial performance and social responsibility in different industries and types of organizations. The third part presents cases involving emerging economies, and addresses reporting, auditing and accounting, as well as sector-specific issues for e.g. retailing and banking. Lastly, the book tackles the aspects of financial performance and taxation in a number of case studies and practical examples. Overall the book provides cutting-edge insights into the theory and practice of CSR from European countries that can be considered emerging or developing.
