Download or read book SocialCorp written by Joel Postman and published by Peachpit Press. This book was released on 2009-01-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

Download or read book Social Rights and Human Welfare written by Hartley Dean and published by Routledge. This book was released on 2015-02-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential introduction to rights-based approaches in social policy, this text critically explores how social rights underpin human wellbeing. It discusses social rights as rights of citizenship in developed welfare states and as an essential component within the international human rights and human development agenda. It provides a valuable introduction for students and researchers in social policy and related applied social science, public policy, sociology, socio-legal studies and social development fields. Taking an international perspective, the first part of the book considers how social rights can be understood and critiqued in theory – discussing ideas around citizenship, human needs and human rights, collective responsibility and ethical imperatives. The second part of the book looks at social rights in practice, providing a comparative examination of their development globally, before looking more specifically at rights to livelihood, human services and housing as well as ways in which these rights can be implemented and enforced. The final section re-evaluates prevailing debates about rights-based approaches to poverty alleviation and outlines possible future directions. The book provides a comprehensive overview of social rights in theory and practice. It questions recent developments in social policy. It challenges certain dominant ideas concerning the basis of human rights. It seeks to re-frame our understanding of social rights as the articulation of human needs and presents a radical new 'post-Marshallian' theory of human rights.

Download or read book Social Recruitment in HRM written by Ginevra Gravili and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage.

Download or read book Social Welfare in Socialist Countries written by John Dixon and published by Routledge. This book was released on 2016-03-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1992, this book analyses social welfare in eight socialist countries, at that time: Czechoslovakia, China, Cuba, Hungary, Poland, Yugoslavia, North Korea and the Soviet Union. For each country it considers the ideological framework underlying the social welfare system and describes the historical development of both the system and the political and socio-economic context. Each chapter looks at the structure and administration of the systems in place and how these are financed. This is followed by a consideration of the nature of different parts of the welfare system, a survey of social security, personal social services and the treatment of the following key target groups: the aged; those with disabilities and handicaps; children and youth; disadvantaged families; the unemployed; and the sick and injured. Each chapter concludes with an assessment of the effectiveness of the system considered.

Download or read book Organizations and Social Networking Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Download or read book The Emergence of Social Enterprise written by Carlo Borzaga and published by Routledge. This book was released on 2001-09-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the characteristics of social enterprises? What are the future prospects for social enterprises? What do social enterprises contribute? Analyzing social enterprises in fifteen different countries, The Emergence of Social Enterprise seeks to answer these important questions while investigating the remarkable growth in the 'third sector'. Us

Download or read book Social Media for Government Services written by Surya Nepal and published by Springer. This book was released on 2015-12-31 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights state-of-the-art research, development and implementation efforts concerning social media in government services, bringing together researchers and practitioners in a number of case studies. It elucidates a number of significant challenges associated with social media specific to government services, such as: benefits and methods of assessing; usability and suitability of tools, technologies and platforms; governance policies and frameworks; opportunities for new services; integrating social media with organisational business processes; and specific case studies. The book also highlights the range of uses and applications of social media in the government domain, at both local and federal levels. As such, it offers a valuable resource for a broad readership including academic researchers, practitioners in the IT industry, developers, and government policy- and decision-makers.

Download or read book European Social Charter European Committee of Social Rights Conclusions XIX 2 written by COUNCIL OF EUROPE and published by Council of Europe. This book was released on 2010-05-03 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Social Learning 2nd Edition written by Tony Bingham and published by Association for Talent Development. This book was released on 2015-06-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want to live in.” In this newly revised and updated edition of The New Social Learning, Tony Bingham and Marcia Conner dispel organizational myths and fears about social media. By sharing the success stories of socially engaged companies and people, the much-anticipated second edition persuasively makes the case for using social media to encourage knowledge transfer and real-time learning in a connected and engaging way. As Steve LeBlanc noted, “Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology, and ignited by opportunities that have only recently unfolded.” Brand-new case studies about innovative organizations such as Boston Children s Hospital, National Australian Bank, LAZ Parking, Sanofi Pasteur, Cigna, CENTURY 21, and Roche Pharmaceuticals illustrate cutting-edge social learning approaches that cultivate environments where great people can do their best work. The New Social Learning lays the foundation for improving the way you engage with colleagues, collaborate with teams anywhere in the world, and build workforce capability. Take the next step to connect skills and knowledge and move your own organization forward as you reclaim and revolutionize workplace learning.

Download or read book Cutting edge Social Media Approaches to Business Education written by Charles Wankel and published by IAP. This book was released on 2010-09-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Download or read book ECSM 2017 4th European Conference on Social Media written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017-07-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media Management written by Amy Van Looy and published by Springer. This book was released on 2015-09-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Download or read book Portico The Social Media Thriller written by Gideon Burrows and published by Gideon Burrows. This book was released on 2020-11-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT ARE YOU WILLING TO SHARE? HOW MUCH ARE YOU WILLING TO PAY? “Portico is a thought-provoking thriller. I’m already casting the film version in my mind.” ***** Goodreads review “Pacy, thrilling, suspenseful and complex to keep your attention… this is a must-read for anyone who likes intelligently-written thrillers – political, techno, or otherwise.” ***** Amazon review “The best of this genre I have read for a long time.” ***** Amazon review It’s 2030. A world of driverless electric cars, touchless screens and social media that knows what you want before you do. When jaded journalist Curtis Soren meets the new powerful boss of the government’s mysterious Ministry for Society, he uncovers a top-secret organisation that puts him and his colleagues in danger – and threatens the privacy and freedom of every citizen. In a struggle with his own haunted past and a present he doesn’t understand, Soren is forced to take on Portico, the biggest social media organisation of all. It becomes a desperate battle to expose the truth in an online world of fake news, censorship and social users addicted to their screens. Watch the Portico Trailer Lose yourself in this thrilling page turner which will challenge how you think about the future, and what you might need to sacrifice to get there. A word from the Gideon Burrows, award winning author: “Portico was prompted by a single short news story on the radio, which left me seething. It was about social media companies and their influence upon governments, but also on every individual. The most terrifying thing was that every time I invented a new social tool or twist in my story, it actually happened a few weeks later. It made the book scary to write and I hope thrilling to read.” Enjoy 368 pages of story for fans of political conspiracy, near future and technological thrillers.

Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Download or read book Social Protection in Health Schemes for Mother Newborn and Child Populations written by Pan American Health Organization and published by Pan American Health Org. This book was released on 2009-11-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is the product of a joint initiative between PAHO/WHO, USAID, SIDA (Swedish International Development Agency) and AECI, initiated in 2004/05 to identify options for extending social protection in health to mothers, newborns, and children in Latin American Countries. It relies strongly on concepts and methodologies developed since 2000 by PAHO and SIDA and on the conceptual developments of the ILO (International Labour Organization) - PAHO Joint Initiative on Extension of Social Protection in Health.