Download or read book Social Rules for Entrepreneurs and Small Business written by Paul Slack and published by . This book was released on 2012 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why this book? There are plenty of books about social media marketing on the bookstore shelves; what makes this one different is that Paul Slack cuts through the hype and gets down to business basics that can come only from hands-on business successes. Paul speaks the language of business owners and CEOs and creates efficient and effective methods for capitalizing on social media marketing. Social Rules! provides strategic dos and don'ts and helps you determine how to implement the best tools. Whether you do this in-house by utilizing a current employee or hire a consultant to help you accomplish these goals, you'll learn the optimal rules of engagement and how to measure results. With Social Rules! you will understand and apply your new-found knowledge to answer these questions: How does social media relate directly to my business marketing? What are the best practices in social media and how can I use them effectively? Why is it so important from the consumer perspective? How can I effectively shift my advertising budget from nontraditional marketing to social media?

Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Download or read book Enterprise Entrepreneurship and Small Business written by Simon Down and published by SAGE. This book was released on 2010-03-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative – and peppered with unobtrusive dry wit′ - Professor Sara Carter, OBE, Hunter Centre for Entrepreneurship, University of Strathclyde Enterprise, Entrepreneurship and Small Business is an exciting new text for all students of business. Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, to ′entre-tainment′ and ethnic and indigenous entrepreneurship. Along the way, the reader will find an interactive exploration not only of the processes of entrepreneuring, of managing small enterprises, or of the implications of working in an entrepreneurial corporation - he or she will also be challenged to consider enterprise in its social, economic, political and moral contexts. This textbook moves beyond the narrow, prescriptive focus on the ′how′ employed by other textbooks, and places equal emphasis on the ′why′ - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Supported by lively case studies, real-life examples and a concept guide of key terms, this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship.

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Download or read book The Ultimate Guide to Social Media for Business Owners Professionals and Entrepreneurs written by Chris Brogan and published by Independently Published. This book was released on 2018-12-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Best Seller and "New Release" in Multiple Categories (in first week)!This brand new book gives you 52 chapters of massive value shared by 47 top social media, business and communication experts. It's all you need to market your business and build your brand in 2019 on social media. You'll learn:1. The Right Social Media Mindset (10 chapters)2. How to Correctly Use Each Platform While Understanding Each Platform's Unique Personality (23 chapters)3. How to Effectively Communicate and Persuade on Social Media (19 chapters)"The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs" is going to change lives. I invite you to become part of this amazing journey and start using the tools, tips, and approaches in my book to create a global brand, top of mind awareness, and dominate your market."Success doesn't just happen. You must create it by taking consistent action. Start today." Mitch Jackson

Download or read book 42 Rules of Social Media for Small Business written by Jennifer L. Jacobson and published by Happy About. This book was released on 2009 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: '42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Download or read book 66 Simple Rules for Entrepreneurs written by Dean A. Shepherd and published by Springer Nature. This book was released on with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The SAGE Handbook of Small Business and Entrepreneurship written by Robert Blackburn and published by SAGE. This book was released on 2017-12-14 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.

Download or read book Ethics in Small and Medium Sized Enterprises written by Laura Spence and published by Springer Science & Business Media. This book was released on 2010-10-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind – a global overview of extant research on ethics in small and medium sized enterprises. While vast amounts of corporate money, government policy and media time are directed at the social and ethical activities of large corporations, small businesses don’t generally attract the spotlight. This is wildly inappropriate, however, since upward of 90% of private businesses are small or medium sized. This book goes some way to helping us understand the social and ethical contribution of this majority organizational form. The first section of the book is a global round-up of research on ethics in small and medium sized enterprises from major regions of the world. In the second section smaller scale research projects from a variety of countries present both empirical and theoretical advances in the area. Anyone with an interest in ethics and small and medium sized enterprises should find this an inspiring book which paves the way for future research.

Download or read book Social Enterprise Law written by Dana Brakman Reiser and published by Oxford University Press. This book was released on 2017 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social enterprises represent a new kind of venture, dedicated to pursuing profits for owners and benefits for society. Social Enterprise Law provides tools that will allow them to raise the capital they need to flourish. Social Enterprise Law weaves innovation in contract and corporate governance into powerful protections against insiders sacrificing goals such as environmental sustainability in the pursuit of short-term profits. Creating a stable balance between financial returns and public benefits will allow social entrepreneurs to team up with impact investors that share their vision of a double bottom line. Brakman Reiser and Dean show how novel legal technologies can allow social enterprises to access capital markets, including unconventional sources such as crowdfunding. With its straightforward insights into complex areas of the law, the book shows how a social mission can even be shielded from the turbulence of an acquisition or bankruptcy. It also shows why, as the metrics available to measure the impact of social missions on individuals and communities become more sophisticated, such legal innovations will continue to become more robust. By providing a comprehensive survey of the U.S. laws and a bold vision for how legal institutions across the globe could be reformed, this book offers new insights and approaches to help social enterprises raise the capital they need to flourish. It offers a rich guide for students, entrepreneurs, investors, and practitioners.

Download or read book SUCCESS A Guide For Small Businesses written by Cliff Ennico and published by Creators Publishing. This book was released on 2015-11-19 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cliff Ennico hosts Money Hunt, the popular Public Television program for entrepreneurs, as well as its new spin-off series, Money Hunt Small Business Challenge. Ennico hosts a weekly radio program on small business for www.smartbusiness.com, the first all-business Internet radio network, and offers advice on the legal and financial side of small business for Jane Applegate's Small Business Television Network at www.sbtv.com. A nationally recognized expert on the legal and financial issues facing startup and growing companies, Ennico is the author of eight books and audiocassette programs on business law and management, including Moneyhunt: 27 New Rules for Creating and Building a Breakaway Business (HarperCollins 1999) and The Moneyhunt Guide to Growing Your Business (Biennix 2000). He is also the author of Forms for Small Business Entities, a best-selling collection of small business legal forms published by West Group, the nation's largest legal publisher. Ennico has law offices in Fairfield, Conn., where he specializes in small businesses and startup companies, and he acts as corporate legal counsel for a number of high technology and new-economy companies in the Northeast. He speaks nationwide on legal issues and developments affecting entrepreneurs. He teaches courses in business law and industrial organization for Albertus Magnus College's New Dimensions Program and Norwalk Community Technical College, among other institutions, and has guest lectured at Quinnipiac College School of Law. Ennico has conducted financial and legal seminars and workshops for small business owners, and he contributed greatly to the knowledge and skills of SCORE counselors in the Fairfield County Chapter. In 1999, the Fairfield County SCORE Chapter presented Ennico with a Certificate of Appreciation in recognition of his contributions. On the lecture circuit Ennico is a frequent keynote speaker at small business/entrepreneurship conferences sponsored by Inc. Management, The Learning Annex, IBC USA Conferences, the Connecticut Venture Group, the Entrepreneurial Women's Network and The Capital Network, among others. Ennico lives with his wife, Dolores, in Fairfield, Conn.

Download or read book Instagram Rules written by Jodie Cook and published by Frances Lincoln. This book was released on 2020-10-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

Download or read book Social Enterprise written by Marc J. Lane and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future demands an entrepreneurial approach to business if organizations wish to survive. Social enterprise is the heart of much of that activity. This important and timely book describes the special legal considerations lawyers must know when advising for-profit or not-for-profit entities that engage in "socially conscious" activities. From funding, organizational structure, business models, governance, and tax treatments, this book is the complete legal guide to social enterprise.

Download or read book Social Entrepreneurship For Dummies written by Mark Durieux and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.

Download or read book 90 Rules for Entrepreneurs written by Marnus Broodryk and published by Robinson. This book was released on 2020-03-26 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets that distinguish successful entrepreneurs from those who fail, and learn which rules to follow and which to break. This is not just another one of those books about 'rules'; this book may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on? Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do. A business should be more than just a venture - it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle. Marnus Broodryk, one of South Africa's best-known young entrepreneurs, shares the lessons he wishes he'd been taught before he started out.

Download or read book Entrepreneurship and Small Business Development in Post Socialist Economies written by David Smallbone and published by Routledge. This book was released on 2008-07-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Setting the scene -- pt. 2. Entrepreneurship and small business development in former Soviet republics -- pt. 3. Entrepreneurship and small business development in Central and Eastern Europe -- pt. 4. The way forward.