Download or read book Social Movements for Good How Companies and Causes Create Viral Change written by Derrick Feldmann and published by John Wiley & Sons. This book was released on 2016-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Download or read book Cause for Change written by Kari Dunn Saratovsky and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

Download or read book The Corporate Social Mind written by Derrick Feldmann and published by Greenleaf Book Group. This book was released on 2020-07-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Voice, United Efforts, and a Social Mindset ​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

Download or read book Nonprofit Management 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2019-08-13 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.

Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

Download or read book The Corporate Social Mind written by Derrick Feldmann and published by Fast Company Press. This book was released on 2024-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset-one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

Download or read book The Future of Human Service Organizational Management Research written by Bowen McBeath and published by Routledge. This book was released on 2020-09-10 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides panoramic overviews of critical human service organizational and management practice challenges, as well as new and needed research frontiers. The Future of Human Service Organizational & Management Research: Navigating Complex Frontiers invites researchers, educators, and practitioners to explore: the intersection of the complex environment of public and private human service organizations; and the rise and uncertain effects of new developments in social work, public policy and public management, and other helping professions. The contributors identify how future generations of macro practitioners and scholar-researchers can: Improve service delivery and program effectiveness; Implement evidence-based practices and evidence-informed practices; Promote leadership and social innovation; Build linkages across micro, meso, and macro levels of practice; Train organizational leaders and educate practitioners; and Advocate for more socially just visions of social welfare and society. This edited collection argues that human service organizational and management practice and research are needed to support new discoveries in social welfare, social work, and related professions. This book was originally published as a special issue of the journal, Human Service Organizations: Management, Leadership & Governance.

Download or read book Befriend written by Jana Strukova and published by Wipf and Stock Publishers. This book was released on 2023-12-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Befriend narrates a personal experience of the author with the formation of a faith-based nonprofit in health services. It combines real-life examples with theories from several disciplines to describe the nature and role of nonprofit in a community. The book argues that faith-based nonprofits create spaces of hospitality and inclusion for diverse humanity. They are poised to teach practices of friendship based on the friendship of Trinity and personal awareness of how mental health can either contribute to friendships in communities or inhibit it.

Download or read book Society and Social Pathology written by R.C. Smith and published by Springer. This book was released on 2017-02-21 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers one of the most comprehensive studies of social pathology to date, following a cross-disciplinary and methodologically innovative approach. It is written for anyone concerned with understanding current social conditions, individual health, and how we might begin to collectively conceive of a more reconciled postcapitalist world. Drawing reference from the most up-to-date studies, Smith crosses disciplinary boundaries from cognitive science and anthropology to critical theory, systems theory and psychology. Opening with an empirical account of numerous interlinked carises from mental health to the physiological effects of environmental pollution, Smith argues that mainstream sociological theories of pathology are deeply inadequate. Smith introduces an alternative critical conception of pathology that drills to the core of how and why society is deeply ailing. The book concludes with a detailed account of why a progressive and critical vision of social change requires a “holistic view” of individual and societal transformation. Such a view is grounded in the awareness that a sustainable transition to postcapitalism is ultimately a many-sided (social, individual, and structural) healing process.

Download or read book Winners Take All written by Anand Giridharadas and published by Vintage. This book was released on 2019-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.

Download or read book Queering Professionalism Pitfalls and Possibilities written by Adam Davies and Cameron Greensmith and published by University of Toronto Press. This book was released on with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tempered Radicals written by Debra Meyerson and published by Harvard Business School Press. This book was released on 2003 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the experiences of tempered radicals. These are people who want to become valued and successful members of their organisations without selling out on who they are and what they believe in.

Download or read book Uprising How to Build a Brand and Change the World By Sparking Cultural Movements written by Scott Goodson and published by McGraw Hill Professional. This book was released on 2012-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

Download or read book The Critical Few written by Jon R. Katzenbach and published by Berrett-Koehler Publishers. This book was released on 2019-01-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational--that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's four most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness; and metrics, integrated, thoughtful measures to track progress, encourage the self-reinforcing cycle of lasting change and link to business performance. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.

Download or read book How Change Happens written by Duncan Green and published by Oxford University Press. This book was released on 2016 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "DLP, Developmental Leadership Program; Australian Aid; Oxfam."

Download or read book Memes to Movements written by An Xiao Mina and published by Beacon Press. This book was released on 2019-01-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all. Memes are the street art of the social web. Using social media–driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today’s politics. She finds that the “silly” stuff of meme culture—the photo remixes, the selfies, the YouTube songs, and the pun-tastic hashtags—are fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. Mina finds parallels, for example, between a photo of Black Lives Matter protestors in Ferguson, Missouri, raising their hands in a gesture of resistance and one from eight thousand miles away, in Hong Kong, of Umbrella Movement activists raising yellow umbrellas as they fight for voting rights. She shows how a viral video of then presidential nominee Donald Trump laid the groundwork for pink pussyhats, a meme come to life as the widely recognized symbol for the international Women’s March. Crucially, Mina reveals how, in parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright. Activists in China evade censorship by critiquing their government with grass mud horse pictures online. Meanwhile, governments and hate groups are also beginning to utilize memes to spread propaganda, xenophobia, and misinformation. Botnets and state-sponsored agents spread them to confuse and distract internet communities. On the long, winding road from innocuous cat photos, internet memes have become a central practice for political contention and civic engagement. Memes to Movements unveils the transformative power of memes, for better and for worse. At a time when our movements are growing more complex and open-ended—when governments are learning to wield the internet as effectively as protestors—Mina brings a fresh and sharply innovative take to the media discourse.

Download or read book Networks of Outrage and Hope written by Manuel Castells and published by John Wiley & Sons. This book was released on 2015-06-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks of Outrage and Hope is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, from the Occupy Wall Street movement to the social protests in Turkey, Brazil and elsewhere. While these and similar social movements differ in many important ways, there is one thing they share in common: they are all interwoven inextricably with the creation of autonomous communication networks supported by the Internet and wireless communication. In this new edition of his timely and important book, Manuel Castells examines the social, cultural and political roots of these new social movements, studies their innovative forms of self-organization, assesses the precise role of technology in the dynamics of the movements, suggests the reasons for the support they have found in large segments of society, and probes their capacity to induce political change by influencing people’s minds. Two new chapters bring the analysis up-to-date and draw out the implications of these social movements and protests for understanding the new forms of social change and political democracy in the global network society.