Download or read book Social Media Marketing in the Self Media Era written by Giovanni Aytan and published by LIT Verlag Münster. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services.

Download or read book Social Media Uncovered 2020 written by Sam Founda and published by . This book was released on 2020-04-14 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Uncovered 2020 is a social media marketing strategy book for beginners. It captures the most effective marketing channels, including how to develop a loyal following, how to create key social media content and how to convert visitors into customers. Social media for businesses Do you want to grow your business by introducing a social media marketing plan and growing a loyal fan base at the same time? Do you want to capitalize on the most effective marketing channels available in 2020? Are you looking for an up-to-date, complete guide on how to find and engage with visitors on social media and turn them into paying customers? If you have answered "yes" to any of these questions, then keep on reading. Small business marketing With social media, you have access to billions of consumers, that is why you need a key social media marketing strategy to help your business develop. You can reach out to almost anyone and share any message with and persuade them to buy your products through the right social media content and digital marketing campaigns. However, only few companies have learnt and applied the techniques needed to succeed in this space. This book is current and to the point, it will demonstrate to you exactly what you can do to compete in this competitive marketplace and how you can achieve success by building up a powerful brand social media marketing strategy in 2020. This digital marketing book will allow you to: Know what social media marketing is and why you must use it Understand how to tightly integrate it with your marketing strategy Find out what really matters and where to begin social media marketing Learn how to develop amazing content and reach the right audiences Discover how to amplify your content and capture a larger share of the market Get into the habit of measuring the outcome of your marketing campaigns Become more granular in using specific channels to reach niche audiences Understand exactly who your competitors are and sharpen your focus Increase your awareness of each platform and how it works Develop and execute plans on building loyal communities of fans and sell to them You may be a busy executive looking for a book to get you started right away, or a marketer who needs to fine tune their digital marketing strategy, or a start-up founder who needs to hit the ground running to begin acquiring customers and creating social media content. The author is a professional social media marketing coach and has written this book to help you quickly derive the full benefit of social media, find and develop lasting relationships with followers, and convert visitors into customers. Now, here is what you need to do...Scroll up to click the "Buy Now" button and let's get you started right away!

Download or read book Social Media Law and Ethics written by Jeremy Harris Lipschultz and published by Routledge. This book was released on 2021-07-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories. The book explores free expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright law, data privacy, revenge porn, defamation, government censorship, social media platform rules, and employer policies. Research techniques are also used to suggest future trends in social media law and ethics. Touching on themes and topics of significant contemporary relevance, this accessible textbook can be used in standalone law and ethics courses, as well as emerging social media courses that are disrupting traditional public relations, advertising and journalism curricula. Case studies, discussion questions, and online resources help students engage with the complexities and ambiguities of this future-oriented area of media law, making it an ideal textbook for students of media law, policy and ethics, mass media, and communication studies.

Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Taylor & Francis. This book was released on 2022-09-13 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.

Download or read book Handbook of Applied Journalism written by Leon Barkho and published by Springer Nature. This book was released on with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decolonising Digital Media and Indigenisation of Participatory Epistemologies written by Fulufhelo Oscar Makananise and published by Taylor & Francis. This book was released on 2024-08-13 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides valuable insights on decolonising the digital media landscape and the indigenisation of participatory epistemologies to continue the legacies of indigenous languages in the global South. It is one of its kind as it climaxes that the construction phase of self-determining and redefining among the global South societies is an essential step towards decolonising the digital landscape and ensuring that indigenous voices and worldviews are equally infused, represented, and privileged in the process of higher-level communication, exchanging epistemic philosophies, and knowledge expressions. The book employs an interdisciplinary approach to engage in the use of digital media as a sphere for resistance and knowledge transformation against the persistent colonialism of power through dominant non-indigenous languages and scientific epistemic systems. It further advocates that decolonising digital media spaces through appreciating participatory epistemologies and their languages can help promote the inclusion and empowerment of indigenous communities. It indicates that the decolonial process can also help to redress the historical and ongoing injustices that have disadvantaged many indigenous communities in the global South and contributed to their marginalisation. This book will appeal to undergraduate and graduate students, scholars, and academics in communication, media studies, languages, linguistics, cultural studies, and indigenous knowledge systems in higher education institutions. It will be a valuable resource for those interested in epistemologies of the South, decoloniality, postcoloniality, indigenisation, participatory knowledge, indigenous language legacies, indigenous artificial intelligence, and digital media in the Fourth Industrial Revolution.

Download or read book Data Analytics for the Social Sciences written by G. David Garson and published by Routledge. This book was released on 2021-11-30 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analytics for the Social Sciences is an introductory, graduate-level treatment of data analytics for social science. It features applications in the R language, arguably the fastest growing and leading statistical tool for researchers. The book starts with an ethics chapter on the uses and potential abuses of data analytics. Chapters 2 and 3 show how to implement a broad range of statistical procedures in R. Chapters 4 and 5 deal with regression and classification trees and with random forests. Chapter 6 deals with machine learning models and the "caret" package, which makes available to the researcher hundreds of models. Chapter 7 deals with neural network analysis, and Chapter 8 deals with network analysis and visualization of network data. A final chapter treats text analysis, including web scraping, comparative word frequency tables, word clouds, word maps, sentiment analysis, topic analysis, and more. All empirical chapters have two "Quick Start" exercises designed to allow quick immersion in chapter topics, followed by "In Depth" coverage. Data are available for all examples and runnable R code is provided in a "Command Summary". An appendix provides an extended tutorial on R and RStudio. Almost 30 online supplements provide information for the complete book, "books within the book" on a variety of topics, such as agent-based modeling. Rather than focusing on equations, derivations, and proofs, this book emphasizes hands-on obtaining of output for various social science models and how to interpret the output. It is suitable for all advanced level undergraduate and graduate students learning statistical data analysis.

Download or read book Causes and Symptoms of Socio Cultural Polarization written by Israr Qureshi and published by Springer Nature. This book was released on 2022-03-22 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization through phenomenon such as “echo chambers” of information that damage the quality of online discourse. This book examines the nature of the information that is shared. Further this book identifies how the quality of online discourse and polarization induced through it leads to offline harm and negative outcomes in our society. This book discusses how wide-ranging information exchange on digital media can lead to two scenarios, namely, the formation of the public sphere or the formation of echo chambers. While the public sphere, which promotes greater diversity, is a well-researched domain, substantially less research has been conducted on echo chambers in relation to sociocultural activities, products or services. This book states that polarization induced by the formation and evolution of echo chambers in sociocultural realm such as around epidemic outbreaks, vaccination, healthcare, education, and climate change is an emerging avenue of research due to its enormous impact in the shaping of our society. Therefore, this book argues that understanding the characteristics of sociocultural products related controversies is critical and valuable in developing interventions to reduce unhealthy societal and organizational polarisations. The development of systematic knowledge is required to understand and address such a large scale and complex societal challenge so as to facilitate a deeper understanding and offer solutions to the growing issue of polarization in sociocultural context driven primarily through echo chambers. This book examines how technology enabled social media usage increases, and the complex structural outcomes such as echo chambers are likely to have an increasingly important role in shaping public opinion. This book appeals to readers with interest in developing a deeper and broader understanding of issues and initiatives related to the polarization of opinions on cultural products. These include readers and scholars from various disciplines, along with engaged organizational leaders, activists, policy makers, and common citizens.

Download or read book Uncovered written by Steve Krakauer and published by Center Street. This book was released on 2023-02-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the COVID lab leak theory to Hunter Biden's laptop to Jeffrey Epstein, media critic and former CNN producer Steve Krakauer spotlights the problems of a news industry filled with geographically isolated, introspection-free, egomaniacal journalists. In Uncovered, America’s sharpest media critic, former CNN insider Steve Krakauer, reveals exactly what went wrong—and why the media went off the rails. The fourth estate is supposed to be a conduit to the people and a check on power. But instead, we have geographically isolated, introspection-free, cozy-with-power, egomaniacal journalists thirsty for elite approval. Krakauer dives deep into some of the most egregious examples of the elite censorship collusion racket, like how tech suppression and media fear led to the New York Post-Hunter Biden email debacle before the 2020 election. Krakauer takes readers inside CNN after the shock Trump election, inside the New York Times after the Tom Cotton op-ed backlash, inside ESPN after the shift away from sports-only coverage, and more. No one understands these problems (and people) better than Krakauer. He has spent years getting to know the most influential players in the industry and this fascinating book is what he’s learned. But most importantly, Krakauer equips readers with the crucial tools to sniff out when the press is lying or misleading the people of America in the future—so together, we can bypass them altogether. "Steve Krakauer's new book, Uncovered, is vital reading. It's the best and most perceptive deep dive into legacy media bias out there, from someone who knows where all the bodies are buried." ― Ben Shapiro "One of the most insightful critiques that has been published on this topic in years." ― Glenn Greenwald

Download or read book Disinformation and Manipulation in Digital Media written by Eileen Culloty and published by Routledge. This book was released on 2021-02-07 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research from multiple disciplines and international case studies, this book provides a comprehensive and up-to-date understanding of online disinformation and its potential countermeasures. Disinformation and Manipulation in Digital Media presents a model of the disinformation process which incorporates four cross-cutting dimensions or themes: bad actors, platforms, audiences, and countermeasures. The dynamics of each dimension are analysed alongside a diverse range of international case studies drawn from different information domains including politics, health, and society. In elucidating the interrelationship between the four dimensions of online disinformation and their manifestation in different international contexts, the book demonstrates that online disinformation is a complex problem with multiple, overlapping causes and no easy solutions. The book’s conclusion contextualises the problem of disinformation within broader social and political trends and discusses the relevance of radical innovations in democratic participation to counteract the post-truth environment. This up-to-date and thorough analysis of the disinformation landscape will be of interest to students and scholars in the fields of journalism, communications, politics, and policy as well as policymakers, technologists, and media practitioners. This research received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825227.

Download or read book The COVID 19 Health Systems Nexus written by Lazarus Chapungu and published by Springer Nature. This book was released on 2023-01-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume, based on papers presented at a conference held in Zimbabwe in mid-2021, examines the nexus between Zimbabwe’s health systems and the COVID-19 pandemic. The collection of papers contained here is diverse and covers topics from how health systems handled (or didn’t handle) surges to health communication during a global pandemic to economic and environmental impacts of the pandemic in Zimbabwe. Editors Drs. Edward Kunonga, Lazarus Chapungu, and David Chikodzi set the stage for these pieces with an introductory chapter that describes the health systems in Zimbabwe and offers an overview of the effects of the pandemic felt in the country. Their concluding chapter synthesizes trends and issues emerging from the chapters and recommends policy directions regarding health management systems in Zimbabwe and elsewhere in the face of this and future pandemics.

Download or read book Digital Religion written by Heidi A. Campbell and published by Routledge. This book was released on 2021-09-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical and systematic survey of the study of religion and digital media. It covers religious engagement with a wide range of digital media forms and highlights examples of new media engagement in all five of the major world religions. From mobile apps and video games to virtual reality and social media, the book: • provides a detailed review of major topics including ritual, identity, community, authority, and embodiment; • includes a series of engaging case studies to illustrate and elucidate the thematic explorations; • considers the theoretical, ethical, and theological issues raised. This unique volume draws together the work of experts from key disciplinary perspectives and is the go-to volume for students and scholars wanting to develop a deeper understanding of the subject area. Thoroughly updated throughout with new case studies and in-depth analysis of recent scholarship and developments, this new edition provides a comprehensive overview of this fast-paced, constantly developing, and fascinating field.

Download or read book Handbook of Adolescent Digital Media Use and Mental Health written by Jacqueline Nesi and published by Cambridge University Press. This book was released on 2022-07-14 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media, including social media, has fundamentally changed how the human species communicates with, relates to, and influences one another. Adolescents use digital media extensively. Researchers, scholars, teachers, parents, and teens themselves have many questions about the effects of digital media on young people's psychological development. This handbook offers a comprehensive synthesis of scientific studies that explain what we know so far about digital media and its effects on youth mental health. With chapters from internationally renowned experts in the fields of psychology, psychiatry, media, and communications, the book offers a broad overview of the positive and negative implications of youths' engagement with digital media for brain development, relationships, identity exploration, daily behaviors, and psychological symptoms. Chapters include a discussion of the current state of knowledge, directions for future research, and practical suggestions for parents, educators, and teens themselves. This title is also available as Open Access on Cambridge Core.

Download or read book Policing the Pandemic written by Sanja Kutnjak Ivković and published by Taylor & Francis. This book was released on 2024-06-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policing the Pandemic explores how police agencies in United Kingdom and the United States have adjusted to their changing environments, both during the peak of the COVID-19 pandemic and later, when the restrictions have been relaxed and the societies have begun to develop their new normal. Combining interviews and surveys of police officers and police administrators from the United Kingdom and the United States, this book provides a systematic and empirically based account of these changes and elaborates on the lessons for the future. The book offers insight into organizational and operational changes brought on by the pandemic, including the changes in their workload, enforcement activities, and administrative changes. It examines police perceptions of, and compliance with, pandemic-related changes, any potential COVID-19-related training, and the frequency with which they used various responses when observing violations of COVID-19 regulations and laws. It also focuses on police officers’ own fear of contracting COVID-19, whether they had been diagnosed with COVID-19, and how the pandemic affected their own health, stress, and general well-being. This book is an essential reading for scholars, policymakers, and police administrators tackling issues such as procedural justice, organizational change, and police officer well-being, as well as those more widely engaged with societal and legal consequences of the pandemic, be it the COVID-19 pandemic or any future pandemics.

Download or read book Handbook of Research on Cyber Law Data Protection and Privacy written by Dewani, Nisha Dhanraj and published by IGI Global. This book was released on 2022-04-22 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of information and communication technology has led to a multi-dimensional impact in the areas of law, regulation, and governance. Many countries have declared data protection a fundamental right and established reforms of data protection law aimed at modernizing the global regulatory framework. Due to these advancements in policy, the legal domain has to face many challenges at a rapid pace making it essential to study and discuss policies and laws that regulate and monitor these activities and anticipate new laws that should be implemented in order to protect users. The Handbook of Research on Cyber Law, Data Protection, and Privacy focuses acutely on the complex relationships of technology and law both in terms of substantive legal responses to legal, social, and ethical issues arising in connection with growing public engagement with technology and the procedural impacts and transformative potential of technology on traditional and emerging forms of dispute resolution. Covering a range of topics such as artificial intelligence, data protection, and social media, this major reference work is ideal for government officials, policymakers, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Download or read book Defending Democracies written by Jens David Ohlin and published by Oxford University Press. This book was released on 2021-01-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election interference is one of the most widely discussed international phenomena of the last five years. Russian covert interference in the 2016 U.S. Presidential Election elevated the topic into a national priority, but that experience was far from an isolated one. Evidence of election interference by foreign states or their proxies has become a regular feature of national elections and is likely to get worse in the near future. Information and communication technologies afford those who would interfere with new tools that can operate in ways previously unimaginable: Twitter bots, Facebook advertisements, closed social media platforms, algorithms that prioritize extreme views, disinformation, misinformation, and malware that steals secret campaign communications. Defending Democracies examines the problem through an interdisciplinary lens and focuses on: (i) defining the problem of foreign election interference, (ii) exploring the solutions that international law might bring to bear, and (iii) considering alternative regulatory frameworks for understanding and addressing the problem. The result is a deeply urgent examination of an old problem on social media steroids, one that implicates the most central institution of liberal democracy: elections. The volume seeks to bring domestic and international perspectives on elections and election law into conversation with other disciplinary frameworks, escaping the typical biases of lawyers who prefer international legal solutions for issues of international relations. Taken together, the chapters in this volume represent a more faithful representation of the broad array of solutions that might be deployed, including international and domestic, legal and extra-legal, ambitious and cautious.

Download or read book Digital Media and Social Connection in the Lives of Children Adolescents and Families written by Yalda Uhls and published by Frontiers Media SA. This book was released on 2022-11-29 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: