Download or read book Social Media Technology and New Generations written by Ahmet Atay and published by Rowman & Littlefield. This book was released on 2022-06-22 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Download or read book Social Media Technology and New Generations written by Ahmet Atay and published by Lexington Books. This book was released on 2024-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Download or read book Digital Generations written by David Buckingham and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.
Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Download or read book Generational Use of New Media written by Dr Leslie Haddon and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generational Use of New Media examines and contrasts how younger and older people, representing different generations, engage with the new media that they increasingly encounter in everyday life. Exploring the various assumptions about the degrees to which younger and older people are more or less willing to use, or are capable of using, new media, the social circumstances under which they do so and the very design of those media, this book critically examines the gap that is assumed to exist between younger users of new media and older non-users. Thematically organised and offering comparative analyses of the generational use of new media and technology, this timely volume presents the latest research and rich new empirical material gathered in the EU, USA and Hong Kong, to reflect on societal practices and the practical implications of building a more inclusive information society.
Download or read book Generational Gaps in Political Media Use and Civic Engagement written by Kim Andersen and published by Routledge. This book was released on 2020-11-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces the EPIG Model (Engagement-Participation-Information-Generation) to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens’ political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication.
Download or read book The Mayor of Social Media written by Autumn Caviness and published by . This book was released on 2016 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Master’s Report has two key objectives: (1) Add to the current dialogue, as to how the Millennial Generation defines the intersection of Digital Media Technologies (DMTs) and civic engagement; and (2) Create media content (and subsequently, disseminate this media content via on-air and online broadcasts) theoretically guided by the Academy’s work on said intersection of DMTs and civic engagement. Although, the Millennial Generation played an instrumental role in the 2004 and 2008 Presidential Elections, rarely does the Academy inquire directly from this generational cohort their qualitative perspectives on the aforementioned intersection. Thus, this Master’s Report ultimately aims to fill-in such glaring literature gaps by crafting media content shaped primarily by the voices of Millennials. Completion of this Master’s Report resulted in the media production of five expert audio interviews and three radio features that aired on public radio station KUT FM 90.5 and received placement on KUT’s station website, www.kut.org and The University of Texas, School of Journalism’s Reporting Texas website, www.reportingtexas.com, during the spring of 2012.
Download or read book Which Side of History written by James P. Steyer and published by Chronicle Books. This book was released on 2020-10-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A valuable primer on this moment where humans are deciding how much power over their lives they give to monopolies and algorithms." —DAVE EGGERS, bestselling author of The Circle Which Side of History? offers a collection of bold essays on how technology is affecting democracy, society, and our future. Featuring prominent national voices such as Sacha Baron Cohen, Marc Benioff, Ellen Pao, Ken Auletta, Chelsea Clinton, Tim Wu, Khaled Hosseini, Nicholas Kristof and Sheryl WuDunn, Jaron Lanier, Willow Bay, Sal Khan, Sherry Turkle, Shoshana Zuboff, Vivek Murthy, Geoffrey Canada, and many more. The essays focus on the extraordinary impact of technology on our privacy, kids and families, race and gender roles, democracy, climate change, and mental health. This groundbreaking book challenges opinion leaders and the broader public to take action to improve technology's effects on our lives. • Featuring notable journalists, engineers, entrepreneurs, novelists, activists, filmmakers, business leaders, scholars, and researchers, including: Thomas Friedman, Kara Swisher, Michelle Alexander, Jennifer Siebel Newsom, Jenna Wortham, Cameron Kasky, Howard Gardner, and Tristan Harris. • Explores the ethical behavior of Big Tech, or the lack thereof. • Offers roadmaps for constructive change and thought-provoking perspectives. With the rise of cyberbullying and hate speech online, issues around climate change and technology, and the "move fast and break things" mentality of tech culture, Which Side of History? will urge readers to draw the line. • This book will help shape the conversations we have around technology in our society and our future for years to come. • A smart book for anyone who approaches tech and the future with a healthy skepticism • Edited by James P. Steyer, the CEO and founder of Common Sense Media. • Add it to the shelf with books like Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier, The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr, and The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff.
Download or read book The Influence of Social Media Technology on Generation IY s Ability to Communicate Face to Face in Their Academic Careers written by Henry. James H. and published by . This book was released on 2015 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Millennials News and Social Media written by Paula Maurie Poindexter and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennials in a news media landscape now dominated by social media and mobile devices. Generational, racial, ethnic, and gender differences in news engagement and social media use are examined and so is the historic presidential election that the oldest and youngest Millennials experienced. How Millennials voted, the issues that mattered, and the relationship between their political identity and news is also explored. The spread of fake news, attacks on the press, and the need for news literacy are also discussed. Since the publication of the book's first edition, Snapchat and digital subscriptions have emerged and social media sites have become popular platforms for news. How Millennials have responded to these changes in the media landscape is also examined. Finally, recommendations for further improvement of news coverage of Millennials are proposed. Plus, the book underscores how all segments of society, including news organizations, journalism schools, and tech companies, can work toward a more informed and news literate society, a requirement for viable democracies. This revised and updated book will appeal to students, scholars, journalists, and everyone who cares about informed and civically engaged citizens and a strong democracy.
Download or read book Digital Technologies and Generational Identity written by Sakari Taipale and published by Routledge. This book was released on 2017-07-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The short lifetime of digital technologies means that generational identities are difficult to establish around any particular technologies let alone around more far-reaching socio-technological ‘revolutions’. Examining the consumption and use of digital technologies throughout the stages of human development, this book provides a valuable overview of ICT usage and generational differences. It focuses on the fields of home, family and consumption as key arenas where these processes are being enacted, sometimes strengthening old distinctions, sometimes creating new ones, always embodying an inherent restlessness that affects all aspects and all stages of life. Combining a collection of international perspectives from a range of fields, including social gerontology, social policy, sociology, anthropology and gender studies, Digital Technologies and Generational Identity weaves empirical evidence with theoretical insights on the role of digital technologies across the life course. It takes a unique post-Mannheimian standpoint, arguing that each life stage can be defined by attitudes towards, and experiences of, digital technologies as these act as markers of generational differences and identity. It will be of particular value to academics of social policy and sociology with interests in the life course and human development as well as those studying media and communication, youth and childhood studies, and gerontology.
Download or read book Influence of Social Media on Generation Y and Recruiting written by Florian Beyer and published by GRIN Verlag. This book was released on 2020-03-24 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: The age of Web 2.0 has changed a lot, which raises the question: How do social media influence Generation Y and how does that change recruiting processes? Generation Y, Gen Y, Millennials or Digital Natives – nowadays different terms are used for one generation highly connected to information technology and the digital renovation of today’s life. Staying in touch with friends, family and colleagues via social media is considered as daily routine, but there is more to it. Social media has changed a lot, besides social communication it also affects businesses on many levels. Members of the Generation “Why?” are passionately scrutinising – life in general and all its facets. Using social media alters the emotions, norms, opinions and social capital of a millennial, it can extent but also substitute their social network. Moreover, when choosing a potential employer social media is a source of information and reputation for them. Vice versa, plenty of enterprises use social media as well, for different reasons such as recruiting, employer branding but also for scanning their current and future employees. First, this paper provides a general introduction into Generation Y and social media. Second, the influence of social media on Generation Y and recruiting is discussed. Afterwards, the challenges and requirements to recruit millennials through social media are examined. Concluding, a future perspective shows recent trends and then sums up the findings.
Download or read book American Girls written by Nancy Jo Sales and published by Vintage. This book was released on 2017-01-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller Award-winning Vanity Fair writer Nancy Jo Sales crisscrossed the country talking to more than two hundred girls between the ages of thirteen and nineteen about their experiences online and off. They are coming of age online in a hypersexualized culture that has normalized extreme behavior, from pornography to the casual exchange of nude photographs; a culture rife with a virulent new strain of sexism; a culture in which teenagers are spending so much time on technology and social media that they are not developing basic communication skills. The dominant force in the lives of girls coming of age in America today is social media: Instagram, Whisper, Vine, Youtube, Kik, Ask.fm, Tinder. Provocative, explosive, and urgent, American Girls will ignite much-needed conversation about how we can help our daughters and sons negotiate the new social and sexual norms that govern their lives.
Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Download or read book Zconomy written by Jason R. Dorsey and published by HarperCollins. This book was released on 2020-09-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Download or read book Smart Generation written by Jason Jz and published by Independently Published. This book was released on 2024-05-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the heart of the digital age, where smartphones, social media and the Internet are not just tools, but real life companions for the younger generation. In "Smart Generation: Technology, Education, and the Well-Being of Youth," we explore how these technologies are shaping the world of our youth, influencing their mental, social, and emotional growth. This book offers a comprehensive and in-depth overview of the effects of technology on today's youth. In an informal and accessible style, we address crucial issues such as mental health, online safety, and changing interpersonal relationships in the digital age. Together we discover how technology can be a powerful ally in education and personal growth, but also what risks and challenges it brings. What you will find in this book: Evolving Youth Habits: A journey through time to understand how technology has transformed kids' daily routines. Impact on Mental Health: A detailed analysis of how intensive use of smartphones and social media affects psychological well-being. Social relationships and communication: We explore how online interactions are changing the way young people build and maintain their relationships. Role of Family and Educators: Strategies and practical advice for parents and teachers on how to guide young people in the informed and safe use of technology. Challenges and Opportunities of Digital Education: The new frontiers of learning and how to prepare future generations for an increasingly technological world. "Smart Generation" is not just a book for parents and educators, but for anyone interested in better understanding the world of young people in the digital age. With expert contributions, up-to-date research, and real-life stories, this book offers practical tools and deep reflections for navigating the complex relationship between youth and technology. Join us on this fascinating journey and discover how we can make the most of technology's potential for the well-being and growth of the next generation. Buy "Smart Generation: Technology, Education, and Youth Well-Being" now and start exploring the future of digital education!
