Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Download or read book Social Media Millions written by Ryan Stewman and published by Createspace Independent Publishing Platform. This book was released on 2018-05-21 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan Stewman is a world famous author, speaker and social media genius. He has clients on every continent but Antartica and has helped dozens of people become millionaires and thousands of people double their annual income. In 2008, Ryan had $25 to his name and from there, over the course of a decade he has amassed an eight figure net worth and empire that includes stocks, real estate, digital assets and more. He built this entire empire from his social media marketing savvy. In this book, Ryan goes over his play by play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media whether you are a brand new start up or a billion dollar company.
Download or read book One Million Followers Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Download or read book New Money written by Lana Swartz and published by Yale University Press. This book was released on 2020-08-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.
Download or read book Instagram Marketing written by Mark Robertson and published by . This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram Today only, get this bestseller for a special price. Did you know you can grow your business with Instagram Stories? Learn to get more followers, drive more traffic to your website, and sell more of your products and services with this book! Here Is A Preview Of What You'll Read... What Is Instagram? Instagram Marketing Instagram’s Reach How Important Is Instagram For Your Brand? How To Gain Followers Fast? Building An Instagram Strategy Creating Content On Instagram Instagram’s Business Tools And much, much more! Download your copy today! Take action today and download this book now at a special price!
Download or read book Will Post for Profit written by Justin Blaney D.M. and published by Post Hill Press. This book was released on 2020-10-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Download or read book Attention This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Download or read book e Riches 2 0 written by Scott FOX and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, autoresponders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.
Download or read book Social Media Marketing 2021 written by Robert Miller and published by . This book was released on 2021-03-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: It doesn't matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company's social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2021: How to Become an Influencer Of Millions On Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the book you have been waiting for. Inside you will find a detailed breakdown outlining the current state of social media marketing when it comes to Faceook, Instagram, YouTube and Twitter. What's more, things are also broken down even more based on the current state of marketing trends. Both paid and free marketing options are also discussed in-depth in order to ensure that you truly have all the tools you need at your disposal to get the most out of every aspect of your advertising campaign wherever you choose to host it. With so many options to reliably connect with your followers these days, its hard to truly waste time when it comes to social media, but that is very different from maximizing the time you put in when it comes to a return on your investment. This is why you will find specialized advice for each platform and approach to social media marketing that you could take. Inside you will find: A complete breakdown for beginners outlining the importance of social media marketing for all businesses and why you should care about it today. The top trends across all platforms to be on the lookout for in 2021. Tips and tricks to get the most out of all types of paid marketing. Common mistakes and how to avoid them when taking advantage of various free advertising options. And much more...
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book From Zero to One Million Followers written by Jake A. Clark and published by . This book was released on 2019-12-29 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Mopping Floors to Making Millions on Instagram written by Ronne Brown and published by Post Hill Press. This book was released on 2018-07-31 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a teenaged mom, Ronnessa “Ronne” Brown defeated the odds by stepping over the stereotypes surrounding her to take her family’s destiny into her own hands. Ronne’s “no excuses” mantra transformed their lives, from being stuck an endless cycle of “jobs” to becoming a millionaire—all by teaching herself how to monetize Instagram. And so can you. From Mopping Floors to Making Millions on Instagram shows you how you can: · build a business or brand on Instagram, using Ronne’s simple instructions · follow the dos and don’ts of building a social media business (that Ronne learned the hard way) · engage Instagram audiences to increase sales · convert followers into customers · gain new followers daily · build online relationships that turn into long-term customers · avoid the most common mistakes From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over five hundred thousand dollars in revenue within its first year selling beauty and lifestyle products online. Ronne knows your past does not determine your future—so are you ready to change your life?
Download or read book Millions written by Frank Cottrell Boyce and published by Pan Macmillan. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: After their mother dies, two brothers find a huge amount of money which they must spend quickly before England switches to the new European currency, but they disagree on what to do with it.
Download or read book Social Media written by Graham Meikle and published by Routledge. This book was released on 2016-02-05 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
Download or read book Instagram Marketing written by David J. Green and published by . This book was released on 2019-12-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is this book different from others? This guide acts like an in-depth course on Instagram Marketing whereas other shorter guides only touch on the subject. You will learn practical steps to growing your following in the most effective way possible.
Download or read book Social Media and the Public Interest written by Philip M. Napoli and published by Columbia University Press. This book was released on 2019-08-27 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.
Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
