Download or read book Social Media Marketing Guide 2021 2 Books In 1 written by Daniel Russell and published by . This book was released on 2020-09-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2 books in 1 boxset! If you want to discover some secret tips for successful Social Media Marketing and attract millions of customers to your brand, then KEEP READING.... Social media is becoming one of the most important aspects of digital marketing, which helps you to potentially reach millions of customers worldwide. According to some research, more than three billion people around the world are using social media every month. If you are not using social media marketing for your business right now, you are basically missing out millions of potential customers to build a successful business. In this book, you will discover.. *Social media basics that every beginners MUST know *Several SECRET tips of Social media Marketing that you do not want to miss *Step-by-step guide on how to successfully build your Social media business profile *How to start posting high-quality content that 99% people do not know .*Some useful tips on getting new followers *Effective ways to use hashtags that no one will tell you *One core strategy that will boost your conversion rate *The best time to engage and post *And much more.. Included books :Instagram Marketing Guide 2020: Gain Customers Through InstagramSocial Media Marketing Guide 2020: Gain Customers through Facebook, YouTube, and Twitter If you would like to discover more, then scroll up and click the "Add to Cart" button.

Download or read book Social Media Marketing 2021 written by Jeremy Preace and published by . This book was released on 2021-03-18 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you worried about your current job? Is your company closed? Are you looking for a new job? Don't Worry! It's time to react! ★ Discover how 2021 Social Trends Will Light the Way ★ Social media marketing is the job of the future! You can't deny it...This 4 books bundle is all you need! REVISED & UPDATED EDITION!! Social media marketing 2021 includes: ✓ Book 1 - Social media marketing for beginners Don't worry if you are a beginner, this guide will start from the basics to expert techniques. ✓ Book 2 - Instagram marketing There are a lot of secrets to discover about Instagram! Are you ready to build a large following FAST and convert those followers into DOLLARS? ✓ Book 3 - Facebook advertising The best strategies on Facebook to promote your business, increase your income using the Facebook marketing campaign and avoid common mistakes! ✓ Book 4 - Google Adwords The best Google Adwords guide: Local SEO, Compelling Ads, Optimizing for Conversions, Optimize Your AdWords Campaign... AND MORE!!! What are you waiting for? Get your copy today ... Scroll to the top of the page and select the buy now button!

Download or read book Social Media Marketing for Business 2021 6 Books in 1 written by Allan Kennedy and published by . This book was released on 2020-12-27 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to get popular on social media? Are you tired of making contents barely shared by your mum? Why does that weirdo get so many likes? How did that influencer get all of those followers? Why does that weirdo get so many likes? Can I make money with social media marketing? If this is what you've been wandering... well, get in line! You are facing the tough world of social media. Sure, you are original, determined and highly skilled in your field, daily producing cool contents; but, somehow, you keep being a nobody, while that pimply teenager with some lame video gets popular. There's nothing more frustrating! What your business is missing? A strategy! And, lucky you, we've got what's right for you. We are going to provide you the tools to grow your audience on Facebook, raise your followers on Instagram and increase your views on Youtube. We are going to show you how to profit through a low advertising investment. You will stop working hard for poor incomes. You will acquire up to date knowledge to make higher revenues with less effort. This book includes: 6 manuscripts Manuscript 1: FACEBOOK MARKETING All you need to know about Facebook How to use Facebook for your business How to make an effective Facebook page 10 secrets about Facebook ads and how to exploit them at best 21 facts that will make you monetize through Facebook How to increase your audience in 3 easy steps Manuscript 2: INSTAGRAM MARKETING 99 tips you must know about Instagram How to make a high quality content 7 ways to profit through Instagram How to make the best income with the minimum investment How to make a passive income with your business on Instagram in 2020 10 secrets to grow your audience in 2020 Manuscript 3: YOUTUBE MARKETING What is Youtube how it works 7 steps to make a good youtube content How to use Youtube for your own business 5 tools to improve and grow your channel 10 ways to monetize through Youtube How to make a passive income with Youtube Manuscript 4: SEO FOR BEGINNERS 2021 All you need to know about Google and SEO for your business 12 types of website you can grow with SEO How to do a perfect keyword research 20 secrets about link building 8 most common SEO mistakes you need to avoid How to rank using social media with SEO 15 best ways for using Google Analytics to track your SEO efforts Manuscript 5: GOOGLE ADS WORKBOOK 2021 4 reasons to advertise on Google Ads Step-by-step guide to set up your Google Ads account How to create the perfect ad campaign on Google Ads 3 rules for a landing page that converts How to master marketing and remarketing with Google Ads SEO + Google Ads: how to domain yout market Manuscript 6: AFFILIATE MARKETING FOR BEGINNERS 2021 8 affiliate marketing skills you need to master The ultimate digital marketing strategy 60+ best affiliate marketing niches How to make the best income with the minimum investment Top 16 affiliate marketing networks in 2021 8 most common affiliate marketing mistakes you need to avoid Well, these are the tools you needed, the only step missing is your action! WHAT ARE YOU WAITING FOR? HIT THAT BUY NOW BUTTON!!!

Download or read book Social Media Marketing 2021 22 written by Digital Business Academy and published by . This book was released on 2021-03-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales. The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing. In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn. Inside we cover: ● An introduction to social media marketing and how it's used in the modern day ● How to prepare for the challenges and emerging trends that the 2021's bring to the digital marketing landscape ● How to develop the right mindset for social media marketing ● An inside look at the latest must-know trends you need to look out for in the future ● Step-by-step guides to various aspects of social media marketing from email marketing to backlinks ● A thorough run-down of everything related to branding and how to build a powerful brand ● How to utilize all the tools used for social media marketing ● And much, much more Because there's thousands of people just like you trying to jump into the world of social media marketing. How do you rise above the noise and make your presence known? This book will give you that much needed leg up on your competition. The slight edge you need to finally begin making an impact with social media marketing. If you're really looking to succeed in the digital marketing sphere then this book is essential. Without it your page may never reach its first 100 followers. Grab a copy today and begin making your mark in social media marketing!

Download or read book Social Media Marketing written by Philip Kotler and published by . This book was released on 2020-05-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. Reviews 'This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.' Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd. 'This is the book that will help you master social media, the indispensable element in every marketing program.' Al Ries, Chairman, Ries & Ries 'This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.' V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents' Professor of Marketing, Georgia State University, USA 'This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to further understand the phenomena they study in the social media context.' Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia The authors Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the 'Father of Modern Marketing'. Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.

Download or read book Social Media Marketing 2 Books in 1 written by Social Media Marketing Guru and published by . This book was released on 2021-01-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to make a lot of money with Social Media Marketing, then keep reading! If you think that 2020 has been a great year for social media marketing, wait until you see what will unfold in 2021. With more and more people subscribing to Facebook, Instagram and co. it is clear that the internet offers a true goldmine, for those that are willing to put in the work and learn the most effective strategies to monetize these incredible tools. Nowadays we are more connected than ever, yet so few people take advantage of the incredible opportunity that social networks are providing. It will not take a long time before big companies and institutions decide to seriously focus on internet marketing and at that point it will be almost impossible for the average Joe to get a seat on this profitable table. Advertising costs are going to skyrocket and building a following of loyal customers will not be an option for small entrepreneurs any more. But you are lucky, because if you are reading this it means that you are still on time to jump on the wagon before the train takes off. If I were you, I will stop wasting time debating whether social media marketing is worth focusing on and put all my energy and focus in studying and applying new strategies. Speaking of studying strategies, here is what you will learn in this 2 in 1 bundle: The one social network that everyone is ignoring, but that is providing marketers an incredible ROI What the trends for 2020 are and how you can take advantage of them, even if you have never done social media marketing before How to monetize videos on Youtube - hint: not the way you think A step by step guide to craft extremely converting ads for Facebook, Instagram and a third secret platform that has huge potential The number one social media to avoid The single most effective strategy to market a product, a service or your personal brand The ultimate tool to convert your audience and turn a lead into a customer The three different types of marketing and why online marketing is just one piece of the puzzle much more... Social media marketing right now is at the same place Bitcoin was in 2017: it is about to burst through the roof, but only those who enter now will rip the biggest rewards in the coming months and years. The beauty of social media marketing is that it has incredibly low costs and almost an infinite potential if you apply the right knowledge. So, what are you waiting for? Get this 2 in 1 Bundle today!

Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Download or read book Social Media Marketing 2 Books in 1 written by Social Media Marketing Guru and published by . This book was released on 2020-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to make a lot of money with Social Media Marketing, then keep reading! If you think that 2020 has been a great year for social media marketing, wait until you see what will unfold in 2021. With more and more people subscribing to Facebook, Instagram and co. it is clear that the internet offers a true goldmine, for those that are willing to put in the work and learn the most effective strategies to monetize these incredible tools. Nowadays we are more connected than ever, yet so few people take advantage of the incredible opportunity that social networks are providing. It will not take a long time before big companies and institutions decide to seriously focus on internet marketing and at that point it will be almost impossible for the average Joe to get a seat on this profitable table. Advertising costs are going to skyrocket and building a following of loyal customers will not be an option for small entrepreneurs any more. But you are lucky, because if you are reading this it means that you are still on time to jump on the wagon before the train takes off. If I were you, I will stop wasting time debating whether social media marketing is worth focusing on and put all my energy and focus in studying and applying new strategies. Speaking of studying strategies, here is what you will learn in this 2 in 1 bundle: The one social network that everyone is ignoring, but that is providing marketers an incredible ROI What the trends for 2020 are and how you can take advantage of them, even if you have never done social media marketing before How to monetize videos on Youtube - hint: not the way you think A step by step guide to craft extremely converting ads for Facebook, Instagram and a third secret platform that has huge potential The number one social media to avoid The single most effective strategy to market a product, a service or your personal brand The ultimate tool to convert your audience and turn a lead into a customer The three different types of marketing and why online marketing is just one piece of the puzzle much more... Social media marketing right now is at the same place Bitcoin was in 2017: it is about to burst through the roof, but only those who enter now will rip the biggest rewards in the coming months and years. The beauty of social media marketing is that it has incredibly low costs and almost an infinite potential if you apply the right knowledge. So, what are you waiting for? Get this 2 in 1 Bundle today!

Download or read book Social Media Marketing All in One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Download or read book Social Media Marketing Workbook written by Jason McDonald and published by . This book was released on 2020 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book SOCIAL MEDIA MARKETING 2021 written by Jason D. Miller and published by . This book was released on 2021-04-16 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Always Wanted to Know About Building a Strong Social Media Marketing for Your Business Across All Online Platforms - All in One Comprehensive, Promising Book Long gone are the days when catalogs, fliers, TV advertisements, or radio mentions were the best mediums for marketing your business. Welcome to the future, where everything happens online - and online is where you should take your business! Are you interested in making the first step toward online success, but you just don't know where to start from? Have you tried marketing your business online but your efforts seem ineffective no matter how much time or money you spend on trying to make it work? Would you like to skyrocket your attempts at online marketing and help your business get the attention it deserves? From the master of social media marketing, Jason D. Miller comes the ultimate guide to bringing remarkable success to your business. Based on continuous, thorough research and years of experience in the sphere of social media, this bundle of 2 books in 1 leaves no stone unturned when it comes to the best practices to market your business across all online platforms! Here is just a tiny fraction of what you will learn: FACEBOOK MARKETING INFLUENCE: Facebook marketing strategies that work Competing in Facebook marketing All about Facebook ads Achieving Facebook marketing success Using Facebook for e-commerce Reverse engineer your competition on Facebook And much more! SOCIAL MEDIA MARKETING INFLUENCE: How to create an interesting social media page How to take great photos that tell a story Social media tips you need to know Making the most out of your social media The truth about viral social media content Exploding your social media content results And much more! With proper social media marketing, you are guaranteed to reap all the amazing benefits - that is if you're interested in achieving your business goals and filling your pockets. The sooner you start implementing the teachings of this book, the sooner your business will thrive. By investing in this book, you're investing in your future. Scroll to the top of the page and select the "Buy Now" button to get started today.

Download or read book Social Media Marketing Ultimate Beginner s Guide 2021 written by James Miller and published by . This book was released on 2021-03-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 Books in 1 Boxset Included books: Social Media Marketing 2021: Facebook Advertising: Learn Top Methods, Secrets, & Strategies to Becoming an Influencer of Millions on Facebook-How to Advertise and Build Your Personal Business Brand Social Media Marketing 2021: YouTube Advertising: How to Become an Influencer of Millions While Advertising & Building a Business Brand-Top Secrets, Techniques & Strategies for Growing Your Channel Social Media Marketing 2021: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies

Download or read book Social Media Marketing Guide 2020 2 Books In 1 written by Daniel Russell and published by . This book was released on 2020-01-02 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to discover some secret tips for successful Social Media Marketing and attract millions of potential customers to your brand, then KEEP READING.... Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social platforms help you to connect with your customers, increase awareness about your brand, and boost your sales. Social media is becoming one of the most important aspects of digital marketing, which helps you to potentially reach millions of customers worldwide. According to some research, more than three billion people around the world are using social media every month. If you are not using social media marketing for your business right now, you are basically missing out millions of potential customers to build a successful business. In this book, you will discover.. *Social media basics that every beginners MUST know *Several SECRET tips of Social media Marketing that you do not want to miss *Step-by-step guide on how to successfully build your Social media business profile *How to start posting high-quality content that 99% people do not know .*Some useful tips on getting new followers *Effective ways to use hashtags that no one will tell you *One core strategy that will boost your conversion rate *The best time to engage and post *And much more.. If you would like to discover more, then scroll up and click the "Add to Cart" button.

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Download or read book Social Media Marketing Secrets 2021 written by Allan Kennedy and published by Independently Published. This book was released on 2020-11-13 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to get popular on social? Are you tired of making contents barely shared by your mum? Why does that weirdo get so many likes? How did that influencer get all of those followers? If this is what you've been wandering... well, get in line! You are facing the tough world of social media. Sure, you are original, determined and highly skilled in your field, daily producing cool contents; but, somehow, you keep being a nobody, while that pimply teenager with some lame video gets popular. There's nothing more frustrating! What's missing to your business? A strategy! And, lucky you, we've got what's right for you. We are going to provide you the tools to grow your audience on Facebook, raise your followers on Instagram and increase your views on Youtube. We are going to show you how to profit through a low advertising investment. You will stop working hard for poor incomes. You will acquire up to date knowledge to make higher revenues with less effort. This book includes: 3 manuscripts Manuscript 1: FACEBOOK MARKETING All you need to know about Facebook How to use Facebook for your business How to make an effective Facebook page 10 secrets about Facebook ads and how to exploit them at best 21 facts that will make you monetize through Facebook How to increase your audience in 3 easy steps Manuscript 2: INSTAGRAM MARKETING 99 tips you must know about Instagram How to make a high quality content 7 ways to profit through Instagram How to make the best income with the minimum investment How to make a passive income with your business on Instagram in 2020 10 secrets to grow your audience in 2021 Manuscript 3: YOUTUBE MARKETING What is Youtube how it works 7 steps to make a good youtube content How to use Youtube for your own business 5 tools to improve and grow your channel 10 ways to monetize through Youtube How to make a passive income with Youtube With these simple tips you will be able to rule the jungle of social media marketing and smash the competitors. This books will provide you the capability to make real high quality contents to profit by and generate a consistent and long lasting passive income. Do you need more? Do you think that reading some books won't be the solution to your problems? Don't worry about that! We took care of this too! In fact the bible is provided of many concrete examples and practical exercises to train you to put into practice every skill you will acquire. Well, these are the tools you needed, the only step missing is your action! WHAT ARE YOU WAITING FOR?HIT THAT BUY NOW BUTTON!!!

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201