Download or read book Digital Trust written by Barry Connolly and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Download or read book Media Trust in a Digital World written by Thomas Osburg and published by Springer Nature. This book was released on 2019-11-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Download or read book Social Media and Trust written by Joanna Paliszkiewicz and published by Informing Science. This book was released on with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers and practitioners alike often overlook the vital relationship between trust and social media. ... Authors Joanna Paliszkiewicz and Alex Koohang charted a course to explore this abyss with a view to answering the question how does trust influence the use of social media. [i]Dr. John P. Girard, Peyton Anderson Endowed Chair in Information Technology, Middle Georgia State University[/i] The authors have done an excellent job in explaining how trust plays a significant role in social media. The book begins with a thorough overview of social media to its applications in learning, business, and an analysis of social media and trust. The second part of the book uses data from four different countries to answer multiple valid and vital research questions dealing with social media and trust, including an instrument that measures trust variables. This book presents some meaningful work on how the integration of social media and trust can best be developed. The authors apply their backgrounds in information technology, knowledge management, trust, and business to generate some provocative and instructive guidance to the readers on how to best leverage knowledge internally and externally to meet the organizational strategic goals. [i]Dr. Jay Liebowitz, Distinguished Chair of Applied Business and Finance, Harrisburg University of Science and Technology
Download or read book Trust in Social Media written by Jiliang Tang and published by Morgan & Claypool Publishers. This book was released on 2015-09-23 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or,
Download or read book Trust in Media and Journalism written by Kim Otto and published by Springer. This book was released on 2018-01-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: All over Europe and the World communication scientists reflect questions on trust in journalism and media. A large scale of analysis and research gives new perspectives of reasons, impacts and consequences of trust or mistrust in media and journalism. This anthology provides an overview on empirical research to trust in media and journalism, new perspectives, methodological approaches and current results, discussed among communication scientists at European and international scientific conferences.
Download or read book Social Trust written by Kevin Vallier and published by Routledge. This book was released on 2021-04-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increasingly divergent views and commitments, and an all-or-nothing mindset in political life, it can seem hard to sustain the level of trust in other members of our society necessary to ensure our most basic institutions work. This book features interdisciplinary perspectives on social trust. The contributors address four main topics related to social trust. The first topic is empirical and formal work on norms and institutional trust, especially the relationships between trust and human behaviour. The second topic concerns trust in particular institutions, notably the legal system, scientific community, and law enforcement. Third, the contributors address challenges posed by diversity and oppression in maintaining social trust. Finally, they discuss different forms of trust and social trust. Social Trust will be of interest to researchers in philosophy, political science, economics, law, psychology, and sociology.
Download or read book Trust Inc written by Matthew Yeomans and published by Routledge. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education.
Download or read book Social Networks and Trust written by Vincent Buskens and published by Springer Science & Business Media. This book was released on 2005-12-27 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors. A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology. The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer.
Download or read book Educating the Net Generation written by Diana Oblinger and published by Educause. This book was released on 2005-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book offers an insightful look into the way today's students think about and use technology in their academic and social lives. It will help institutional leaders help their students to become more successful and satisfied.
Download or read book Museum Websites and Social Media written by Ana Sánchez Laws and published by Berghahn Books. This book was released on 2015-10-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online activities present a unique challenge for museums as they harness the potential of digital technology for sustainable development, trust building, and representations of diversity. This volume offers a holistic picture of museum online activities that can serve as a starting point for cross-disciplinary discussion. It is a resource for museum staff, students, designers, and researchers working at the intersection of cultural institutions and digital technologies. The aim is to provide insight into the issues behind designing and implementing web pages and social media to serve the broadest range of museum stakeholders.
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Download or read book Computing with Social Trust written by Jennifer Golbeck and published by Springer Science & Business Media. This book was released on 2008-11-16 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has evolved out of roughly ve years of working on computing with social trust. In the beginning, getting people to accept that social networks and the relationships in them could be the basis for interesting, relevant, and exciting c- puter science was a struggle. Today, social networking and social computing have become hot topics, and those of us doing research in this space are nally nding a wealth of opportunities to share our work and to collaborate with others. This book is a collection of chapters that cover all the major areas of research in this space. I hope it will serve as a guide to students and researchers who want a strong introduction to work in the eld, and as encouragement and direction for those who are considering bringing their own techniques to bear on some of these problems. It has been an honor and privilege to work with these authors for whom I have so much respect and admiration. Thanks to all of them for their outstanding work, which speaks for itself, and for patiently enduringall my emails. Thanks, as always, to Jim Hendler for his constant support. Cai Ziegler has been particularly helpful, both as a collaborator, and in the early stages of development for this book. My appreciation also goes to Beverley Ford, Rebecca Mowat and everyone at Springer who helped with publication of this work.
Download or read book Digital Trust written by Barry Connolly and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Download or read book Trust in Social Media written by Jiliang Tang and published by Springer Nature. This book was released on 2022-06-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i.e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing.
Download or read book The Truth about Trust in Business written by Vanessa Hall and published by Greenleaf Book Group. This book was released on 2011-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially. Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business. Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.
Download or read book The Social Construction of Trust written by Linda R. Weber and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on in-depth interviews designed to determine what trust is, how it is built, and how it is destroyed, this important new resource provides extensive insight into the fundamental process of interpersonal trust in the day-to-day lives of average people. It furnishes qualitative data analysis and offers a detailed definition of trust in a sociological context. This unique text is a valuable reference for sociologists, social and clinical psychologists, and students in these disciplines.
Download or read book Trust Organizations and the Digital Economy written by Joanna Paliszkiewicz and published by Routledge. This book was released on 2021-09-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.
