Download or read book Social Media Analytics in Predicting Consumer Behavior written by Selay Ilgaz Sumer and published by CRC Press. This book was released on 2023-04-27 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.

Download or read book Social Media Analytics in Predicting Consumer Behavior written by Selay Ilgaz Sümer and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media Analytics and Practical Applications written by Subodha Kumar and published by CRC Press. This book was released on 2021-12-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Download or read book Social Media Data Mining and Analytics written by Gabor Szabo and published by John Wiley & Sons. This book was released on 2018-09-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Download or read book Practical Business Analytics Using SAS written by Shailendra Kadre and published by Apress. This book was released on 2015-02-07 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios. The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations. The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life. Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes: More than 200 examples and exercises, including code and datasets for practice. Relevant examples for all industries. Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course. Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before.

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Download or read book Ask Measure Learn written by Lutz Finger and published by "O'Reilly Media, Inc.". This book was released on 2014-01-23 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Download or read book Insights Strategies and Applications of Business Analytics written by A. Arun Kumar and published by Cambridge Scholars Publishing. This book was released on 2024-03-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a transformative guide catering to undergraduate and graduate students and research scholars, providing a comprehensive understanding of critical concepts in modern analytics. In today’s fast-paced business landscape, data utilization is paramount for success. This book delves into tools and techniques facilitating the conversion of raw data into actionable insights, covering descriptive, predictive, and prescriptive analytics. Beginning with foundational principles, it ensures accessibility for readers of all backgrounds. Real-world case studies seamlessly woven throughout the text illustrate successful business analytics implementations, showcasing how organizations make strategic decisions. This precise and insightful guide equips readers with the knowledge to optimize processes, making it an indispensable resource for navigating the dynamic realm of business analytics.

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Download or read book Food and Beverages Retail Business written by Adryan Rachman and published by Penerbit NEM. This book was released on 2024-07-01 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Excellence in Service and Guest Relations for F&B Retail is a comprehensive guidebook tailored for professionals and entrepreneurs in the food and beverage retail industry. This book delves into the intricacies of providing exceptional service and building lasting relationships with customers in the competitive F&B retail landscape. The book begins by exploring the evolution of customer feedback in retail, tracing its historical trajectory and highlighting its significance in shaping industry practices. It then delves into the fundamentals of customer satisfaction index (CSI) and net promoter score (NPS), offering insights into their methodologies, advantages, and limitations. Drawing upon real-world case studies and success stories, the book demonstrates the combined effectiveness of CSI and NPS in providing comprehensive insights into customer satisfaction and loyalty levels. Readers will gain practical knowledge on integrating these metrics to obtain a holistic view of customer sentiment and drive business growth. Furthermore, the book examines best practices for implementing CSI and NPS in retail management, offering guidance on survey design, data analysis, and action planning. It emphasizes the importance of incorporating these metrics into regular business processes and aligning them with broader strategic objectives to foster a culture of customer-centricity.

Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Download or read book Big Data written by Amandeep Singh and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-09-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Download or read book Social Informatics written by Emma Spiro and published by Springer. This book was released on 2016-11-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 10046 and 10047 constitutes the proceedings of the 8th International Conference on Social Informatics, SocInfo 2016, held in Bellevue, WA, USA, in November 2016. The 33 full papers and 34 poster papers presented in this volume were carefully reviewed and selected from 120 submissions. They are organized in topical sections named: networks, communities, and groups; politics, news, and events; markets, crowds, and consumers; and privacy, health, and well-being.

Download or read book Social Media Analytics for User Behavior Modeling written by Arun Reddy Nelakurthi and published by CRC Press. This book was released on 2020-01-21 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years social media has gained significant popularity and has become an essential medium of communication. Such user-generated content provides an excellent scenario for applying the metaphor of mining any information. Transfer learning is a research problem in machine learning that focuses on leveraging the knowledge gained while solving one problem and applying it to a different, but related problem. Features: Offers novel frameworks to study user behavior and for addressing and explaining task heterogeneity Presents a detailed study of existing research Provides convergence and complexity analysis of the frameworks Includes algorithms to implement the proposed research work Covers extensive empirical analysis Social Media Analytics for User Behavior Modeling: A Task Heterogeneity Perspective is a guide to user behavior modeling in heterogeneous settings and is of great use to the machine learning community.

Download or read book Predictability of Things written by Charles Nehme and published by Charles Nehme. This book was released on with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of human inquiry and endeavor, the pursuit of predictability stands as a cornerstone of our collective aspirations. From the early civilizations' attempts to forecast celestial events to the modern era's sophisticated predictive analytics, the quest to anticipate future outcomes has been a driving force behind scientific inquiry, technological innovation, and human progress. This preface serves as an introduction to the multifaceted concept of predictability and its myriad implications across diverse domains. As we embark on a journey through the intricacies of prediction, we find ourselves grappling with fundamental questions about uncertainty, causality, and the limits of human knowledge. In the pages that follow, we will explore the principles, methodologies, and applications of predictability in fields as varied as meteorology, finance, epidemiology, and beyond. We will delve into the tools and techniques that enable us to decipher patterns, discern trends, and make informed decisions in an uncertain world. But beyond the technical intricacies lies a deeper philosophical inquiry into the nature of prediction itself. What does it mean to predict? How do we reconcile the tension between determinism and randomness in our understanding of the world? And what are the ethical and societal implications of harnessing predictive power for human ends? As we navigate these questions and embark on a voyage into the realm of predictability, we invite you, dear reader, to join us on a journey of exploration and discovery. For in the pursuit of predictability lies not only the promise of foresight and control but also a deeper understanding of the mysteries that surround us and the boundless potential of the human intellect.