Download or read book Social Currency written by Rebekah Buege and published by Morgan James Publishing. This book was released on 2023-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people waste years of their life, not because they don’t know their purpose, but because their attention is broken, scattered, and sold to the highest bidder without their knowledge. Imagine a day where you’re mentally present, fully focused, and at peace. Even though you’re more productive than usual, you don’t feel rushed or impatient with yourself. You’re protected from distractions, notifications, and thoughts that used to steal your attention away from the moment. Your day feels full, but manageable, because you enjoy most of what’s on your calendar. Days like this are only possible when you start paying attention. Social Currency is an examination of the value of one’s attention, how to protect and invest that attention, practical ways to create a joyful life, and why this matters now more than ever.
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2017-11-25 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Download or read book The Social Meaning of Money written by Viviana A. Zelizer and published by Princeton University Press. This book was released on 2021-09-14 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dollar is a dollar—or so most of us believe. Indeed, it is part of the ideology of our time that money is a single, impersonal instrument that impoverishes social life by reducing relations to cold, hard cash. After all, it's just money. Or is it? Distinguished social scientist and prize-winning author Viviana Zelizer argues against this conventional wisdom. She shows how people have invented their own forms of currency, earmarking money in ways that baffle market theorists, incorporating funds into webs of friendship and family relations, and otherwise varying the process by which spending and saving takes place. Zelizer concentrates on domestic transactions, bestowals of gifts and charitable donations in order to show how individuals, families, governments, and businesses have all prescribed social meaning to money in ways previously unimagined.
Download or read book Regional Development and Forgotten Spaces written by María del Carmen Sánchez-Carreira and published by Taylor & Francis. This book was released on 2023-07-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes a novel contribution, combining recent theoretical developments and empirical contributions, as well as the recent and latest trends and challenges on the issue of Forgotten Spaces. Forgotten Spaces - like the Forgotten Regions, in particular - are spaces that in potential can and do create significant value (if their resources are properly rediscovered) and create many potential costs (if these spaces are increasingly neglected by economic agents). The editors have identified a gap in current research because there is not enough empirical evidence about these places, as well as about the role of their actors. Abandoning regions can lead to, for example, pollution, uncontrolled forest fires, vandalism heritage deterioration, and potentially untreated industrial facilities, carrying potential costs not only in environmental sustainability, but also in values such as landscape aesthetics. Thus, this book reflects on the dimensions of the identification of such Forgotten Spaces, on the design of policies focused on minimizing associated costs and on the scope of programs to promote these areas, not only for upgrading them but also for promoting their environmental sustainability. The comparative approach of the empirical part also allows knowledge and experience from diverse longitudes and latitudes. The editors highlight the richness of the experience of Latin American countries, the polarization and interesting experiences from several sector rediscovered in Europe, as well as the holistic cases coming from several African experiences. This book will attract the attention of academicians, politicians and ultimately the attention of all decision-makers who most likely are forgetting many of the Spaces around them.
Download or read book Social Media for Fashion Marketing written by Wendy K. Bendoni and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Download or read book The Future of the Leader Member Exchange Theory written by Aharon Tziner and published by Frontiers Media SA. This book was released on 2021-10-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book The Business of Aspiration written by Ana Andjelic and published by Routledge. This book was released on 2020-10-26 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.
Download or read book Digitalization Economic Development and Social Equality written by Maria Mirabelli and published by Cambridge Scholars Publishing. This book was released on 2020-05-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents one of the outcomes of the World Complexity Science Academy (WCSA) Conference held in Rome in the Autumn of 2018, titled “Turbulent Convergence”. It reflects the fruitful discussions developed by a number of papers presented at the event by scholars from several different countries. In particular, the volume represents a great effort on the part of the WCSA to gather research carried out in Europe and beyond and to provide a forum for valuable discussion at international level in a cosmopolitan way.
Download or read book Billboard written by and published by . This book was released on 2009-09-12 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Shell Money written by Mikael Fauvelle and published by . This book was released on 2024-03-13 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where, when, and under what circumstances did money first emerge? This Element examines this question through a comparative study of the use of shells to facilitate trade and exchange in ancient societies around the world. It argues that shell money was a form of social technology that expanded political-economic capacities by enabling long-distance trade across boundaries and between strangers. The Element examines several cases in which shells and shell beads permeated throughout daily life and became central to the economic functioning of the societies that used them. In several of these cases, it argues that shells were used in ways that meet all the standard definitions of modern money. By examining the wide range of uses of shell money in ancient economic systems around the world, this Element explores the diversity of forms that money has taken throughout human history. This title is also available as Open Access on Cambridge Core.
Download or read book Innovations in Social Finance written by Thomas Walker and published by Springer Nature. This book was released on 2021-07-29 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our world is experiencing increasingly complex social and environmental challenges. The prevailing business models and, to some extent, capitalism per se, are frequently blamed for these problems due to their neglect of social and environmental values in favour of financial returns. Within this context, social finance has attracted the attention of governments, organizations, entrepreneurs, and researchers as a means of mobilizing resources and innovation with the goal of establishing effective long-term solutions. This edited collection summarizes, discusses, and analyzes new innovative trends in social finance. It features contributions that aim to highlight emerging trends (products, tools, and processes) in social finance, present a series of case studies related to the development, deployment, and scaling of social finance innovations, offer an understanding of how non-economic externalities are being incorporated, managed, and assessed in recent innovations, reveal the disruptive potential of social finance innovations by analyzing how they are redefining mainstream finance, analyze the scales – of operation and impact – of different innovations, and explore the complex relationship between social finance and social innovation. Featuring contributions from both the research and practitioner community as well as policy actors, the book provides more than a snapshot of the current social finance field by specifically highlighting the major challenges and difficulties that require the urgent attention of policymakers and social entrepreneurs.
Download or read book Social Psychology in Sport written by Sophia Jowett and published by Human Kinetics. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to allow readers to study issues in isolation or as part of a course or a module. The five main parts are Relationships in Sport, Coach Leadership and Group Dynamics, Motivational Climate, Key Social and Cognitive Processes in Sport, and The Athlete in the Wider Sport Environment. Each chapter is cross-referenced and provides a clear description of the topic and a concise theoretical overview along with a discussion of existing research. The chapters also introduce new research ideas, suggest practical research applications, and conclude with summaries and questions to help instructors engage the class in discussion and to help students follow the key points."--Publisher's website.
Download or read book Principles for Governance written by Alfredo Pereira Jr and published by Springer Nature. This book was released on 2023-11-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume provides strategies for reducing inequality and promoting human development through the use of innovative digital technology and the adoption of new bioethical principles for governance. The book is structured around a series of practical proposals which can be adapted to different circumstances, countries, and political systems. Written by an interdisciplinary panel of international researchers and professionals, each chapter details a proposal for a policy—new social technology, Green Deals, robust social assistance—that will move society forward towards a sustainable, digital, and equitable future. Researchers across multiple disciplines--public administration, cognitive technology, E-learning, finance, philosophy of economy, agronomics, forest engineering, bioethics and education—will find this volume a useful reference.
Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Download or read book Towards just and sustainable economies written by North, Peter and published by Policy Press. This book was released on 2017-04-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With capitalism in crisis - rising inequality, unsustainable resource depletion and climate change all demanding a new economic model - the Social and Solidarity Economy (SSE) has been suggested as an alternative. What can contribute in terms of generating livelihoods that provide a dignified life, meeting of social needs and building of sustainable futures? What can activists in both the global North and South learn from each other? In this volume academics from a range of disciplines and from a number of European and Latin American countries come together to question what it means to have a 'sustainable society' and to ask what role these alternative economies can play in developing convivial, humane and resilient societies, raising some challenging questions for policy-makers and citizens alike.
Download or read book Generational Selling Tactics that Work written by Cam Marston and published by John Wiley & Sons. This book was released on 2011-04-04 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
