Download or read book Social Brand Management in a Post Covid 19 Era written by Patrícia Dias and published by Taylor & Francis. This book was released on 2023-07-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.

Download or read book Covid 19 and International Business written by Marin A Marinov and published by Routledge. This book was released on 2020-12-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.

Download or read book Handbook of Research on Remote Work and Worker Well Being in the Post COVID 19 Era written by Wheatley, Daniel and published by IGI Global. This book was released on 2021-04-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the introduction of policies to combat COVID-19, far greater numbers of employees across the globe—including those with limited job autonomy—have moved to undertake their entire job at home. Although challenging in the current climate, embracing these flexible modes of work such as working at home, including relevant investment in technology to enable this, will not only deliver potential organizational benefits but also increase the adaptability of the labor market in the short and longer terms. Although perhaps not the central concern of many in the current climate, “good” home-based work is achievable and perhaps even a solution to the current work-based dilemma created by COVID-19 and should be a common goal for individuals, organizations, and society. Research also has shifted to focus on the routines of workers, organizational performance, and well-being of companies and their employees along with reflections on the ways in which these developments may influence and alter the nature of paid work into the post-COVID-19 era. The Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era focuses on the rapid expansion of remote working in response to the global COVID-19 pandemic and the impacts it has had on both employees and businesses. The content of the book progresses understanding and raises awareness of the benefits and challenges faced by large-scale movements to remote working, considering the wide array of different ways in which the large-scale movement to remote working is impacting working lives and the economy. This book covers how different fields of work are responding and implementing remote work along with providing a presentation of how work occurs in digital spaces and the impacts on different topics such as gender dynamics and virtual togetherness. It is an ideal reference book for HR professionals, business managers, executives, entrepreneurs, policymakers, researchers, students, practitioners, academicians, and business professionals interested in the latest research on remote working and its impacts.

Download or read book The New Normal written by H Chaturvedi and published by Bloomsbury Publishing. This book was released on 2021-03-10 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic hit, the world was caught unprepared. We had faced several disruptions including pandemic but not at this level. It brought everything to a grinding halt as nationwide lockdowns were imposed to stop the spread of infection. Businesses struggled, and then rose to the occasion to manage their work by redefining their business structure, work culture and strategies. This book has a collection of articles that are not just opinions and projections about future but phenomenon-based articles explored through theoretical lens and are not just limited to business and economy but ecological changes as well. The authors who have shared their knowledge and research hail from Bangladesh, New Zealand, Pakistan, Sri Lanka, UK, USA and Vietnam beside India. The diverse background of authors that include University Vice Chancellors, Directors, Distinguished Professors, and Senior Executives from the industry brings their unique perspective and insights in the articles. The 27 articles in this book are divided in 5 sections namely Higher Education Rebuilding Itself, Surviving the Crisis, Evolving Business Models and Organizational Strategies, Way Forward for the Economy, Impact on the Ecosystem and Society. Each article demystifies the multidimensional impact that the pandemic has had on the professional and personal spheres of the human lives. We hope that it will serve as true companion of a researcher.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Future of Tourism in Asia written by Anukrati Sharma and published by Springer Nature. This book was released on 2022-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is concerned with the future vision of tourism in Asia. The main purpose of the book is to envision the outcomes both positive and negative from the tourism industry to prepare our future generations. This book expands on the concept that tourism is not sedentary and is ever changing rapidly. A unique feature of the book is that it brings into limelight the unexplored places of Asia as well as a growth of low-cost tourism in Asia This book discusses how Asia can enjoy the competitive advantage in future. Also, whether the future outlook is bright or dark for the tourism sector in the Asia region. This book highlights the unexplored themes of tourism in Asia such as Over-tourism, Sports Tourism, Baby Boomers and Seenger Tourism, Literary Tourism, Experiential Tourism, Psychographic Segmentation of Future Tourists. The chapters have been authored by experts in their respective fields. This book allows readers to explore how different Asian countries might best serve tourism products in the future.

Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Download or read book Handbook of Research on Strategies and Interventions to Mitigate COVID 19 Impact on SMEs written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-06-25 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The pandemic particularly has had a large impact on businesses as they were forced to close, supply chains were disrupted, and new health and safety precautions were adopted. As such, many businesses, especially small businesses, were faced with losses they could not afford. Governments and stakeholders across the world have thus needed to formulate various strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly as they relate to small- and medium-sized enterprises (SMEs). The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive reference source that encapsulates the overall effect of COVID-19 on SMEs and a variety of strategies to overcome the negative effects and create more sustainable policies and organizations moving forward. The book offers a thorough overview of interventions and tactics to help organizations, entrepreneurs, and institutions of higher learning overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world. Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is Ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.

Download or read book Redefining Teacher Education and Teacher Preparation Programs in the Post COVID 19 Era written by Bull, Prince Hycy and published by IGI Global. This book was released on 2021-12-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the COVID-19 pandemic, teacher preparation programs modified their practices to fit the delivery modes of school districts while developing new ways to prepare candidates. Governmental agencies established new guidelines to fit the drastic shift in education caused by the pandemic, and P-12 school systems made accommodations to support teacher education candidates. The pandemic disrupted all established systems and norms; however, many practices and strategies emerged in educator preparation programs that will have a lasting positive impact on P-20 education and teacher education practices. Such practices include the reevaluation of schooling practices with shifts in engagement strategies, instructional approaches, technology utilization, and supporting students and their families. Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era provides relevant, innovative practices implemented across teacher education programs and P-20 settings, including delivery models; training procedures; theoretical frameworks; district policies and guidelines; state, national, and international standards; digital design and delivery of content; and the latest empirical research findings on the state of teacher education preparation. The book showcases best practices used to shape and redefine teacher education through the COVID-19 pandemic. Covering topics such as online teaching practices, simulated teaching experiences, and emotional learning, this text is essential for preservice professionals, paraprofessionals, administrators, P-12 faculty, education preparation program designers, principals, superintendents, researchers, students, and academicians.

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Post COVID Tourism written by and published by BoD – Books on Demand. This book was released on 2024-07-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Download or read book Emerging Business Trends and Management Practices written by Himanshu Rai and published by CRC Press. This book was released on 2024-02-20 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more. The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.

Download or read book Insights Innovation and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Download or read book Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Download or read book Energy and Infrastructure Management in Post Covid 19 Era written by Lalit K. Khurana and published by Allied Publishers. This book was released on 2022-08-12 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 outbreak has been the biggest health, social and economic emergency the world has ever faced since the Second World War. The pandemic has drastically changed, at least temporarily, the way society, businesses, and infrastructure systems operate. It has forced us to take a closer look at our woefully inadequate health infrastructure. It also led to the closure of educational institutions and turned formal learning into distance learning, posing a daunting challenge of demand for e-learning infrastructure. Social distancing policies (SDPs), encouraging people to stay home and limit gatherings, impacted wide range of services and industries. The telecommunications infrastructure, in particular, became a spotlight in view of its critical importance to keep businesses, governments, and societies connected and running in the period of economic and social disruption. The governments acknowledged a fact that “telecommunications, internet services, broadcasting, cable services, IT and IT-enabled services (ITeS)” are the essential services. Work from Home (WFH) seemed a positive experience, however with some adverse impact on the social, behavioural and physical factors. ICEIM 2022 is a humble contribution of SPM PDEU in terms of presenting a scholarly platform wherein abundance of ideas, answers, right questions, and complementing new learning’s are expected to emerge. The conference aims at discussing and deliberating various contemporary issues and challenge in the management of energy & infrastructure. The conference showcases seven tracks, five of which are Business & Technology, Finance, Human Resource, Marketing, and Project & Operations Management. Then in view of emerging scenario, two more tracks were added namely, Business Analytics and Data Science, Strategies & Entrepreneurship Management. We do expect to receive 80–90 research papers covering various tracks of the conference. We have so far got regular research papers, industry papers, Ph.D. research papers and students’ research articles. New research directions also constitute an agenda of a conference. This conference had three plenary sessions: a) Emerging Electrical Vehicle Ecosystem: Prospects and Impediments, b) Infrastructure Development in India: Policy Perspectives and Innovative Financing Initiatives, c) Energy Sector Management: Challenges and Strategies in Industry 4.0 era. All the plenary sessions of this conference have speakers mostly from the industry. We strongly believe that this International Conference will provide ample opportunities to all participants to disseminate new research ideas with industry professionals as well as the policy-makers. It is also believed that this International Conference will initiate new thought process towards the issues and challenges faced by the energy and infrastructure and will definitely add substantially to the existing domain of knowledge. We are pleased to present this proceeding of the International Conference to the academicians, researchers, industry practitioners and policy-makers who all have joined hands towards building the new knowledge development in the area of energy & infrastructure management.

Download or read book Research Anthology on Business Continuity and Navigating Times of Crisis written by Information Resources Management Association and published by Business Science Reference. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the "new normal." In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.