Download or read book So You Want Media Coverage written by Anthony Frangi and published by Univ. of Queensland Press. This book was released on 2002 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: A refreshingly simple, user-friendly guide to getting publicity for your business, organisation, event or cause - whether a school fete, a new-product release or the launch of a national community campaign.
Download or read book On Startups Advice and Insights for Entrepreneurs written by Dharmesh Shah and published by Hyperink Inc. This book was released on 2012-12-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note from the Author Hi, my name is Dharmesh, and I’m a startup addict. And, chances are, if you’re reading this, you have at least a mild obsession as well. This book is based on content from the OnStartups.com blog. The story behind how the blog got started is sort of interesting—but before I tell you that story, it’ll help to understand my earlier story. As a professional programmer, I used to work in a reasonably fun job doing what I liked to do (write code). Eventually, I got a little frustrated with it all, so at the ripe old age of 24, I started my first software company. It did pretty well. It was on the Inc. 500 list of fastest growing companies three times. It reached millions of dollars of sales and was ultimately acquired. I ran that first company for over 10 years working the typical startup hours. When I sold that company, I went back to school to get a master’s degree at MIT. I’ve always enjoyed academics, and I figured this would be a nice “soft landing” and give me some time to figure out what I wanted to do with my life. As part of my degree requirements, I had to write a graduate thesis. I titled my thesis “On Startups: Patterns and Practices of Contemporary Software Entrepreneurs.” And, as part of that thesis work, I wanted to get some feedback from some entrepreneurs. So, I figured I’d start a blog. I took the first two words of the thesis title, “On Startups,” discovered that the domain name OnStartups.com was available, and was then off to the races. The blog was launched on November 5, 2005. Since then, the blog and associated community have grown quite large. Across Facebook, LinkedIn, and email subscribers, there are over 300,000 people in the OnStartups.com audience. This book is a collection of some of the best articles from over 7 years of OnStartups.com. The articles have been topically organized and edited. I hope you enjoy them.
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book So You Want to be a Political Journalist written by Sheila Gunn and published by Biteback Publishing. This book was released on 2012-04-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of 2010's historic general election politics commands more column inches and air time than ever before. Yet most political journalists failed to foresee the consequences of a coalition government. And they are still struggling to understand and reflect the new political environment in their coverage. While there is plenty of debate about the current state of politics and journalism, aspiring political reporters receive little guidance. Are unscrupulous spin doctors simply spoon-feeding them stories? Do they push their own politically-biased agendas? This book aims to focus on helping to produce competent and confident journalists who report on politics without fear or favour. With chapters on starting out in the trade, where to find the story, how to report it, and how to deal with the political classes, this book is the essential guide for journalism students, trainee journalists and journalists looking to understand the mechanisms of Westminster and Whitehall. Edited by Sheila Gunn, who was a political reporter on The Times and spin doctor to John Major, So You Want To Be A Political Journalist features contributions from a wide range of current and former political journalists from print, broadcast and on-line media. An essential resource for journalism students and the perfect refresher for seasoned reporters. Author lectures on political journalism on City University's prestigious journalism course. The National Council for the Training of Journalists (NCTJ) recognizes 63 journalism courses at colleges around Britain. In addition, there are hundreds of further colleges and organisations running media studies courses.
Download or read book Internet Famous written by Cameron Chapman and published by Untime Press. This book was released on 2009-12-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to promote a product, raise awareness for a cause, or simply build up your own reputation, Internet Famous: A Practical Guide to Becoming an Online Celebrity shows you how to use social media to achieve your goals. The information contained inside can help everyone from social media novices who aren't sure where to start right up to power users who want to optimize their efforts
Download or read book The Grimm Chronicles Vol 1 written by Isabella Fontaine and published by Createspace Independent Publishing Platform. This book was released on 2012-08-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen-year-old Alice and her rabbit must battle The Corrupted during summer vacation. These evil forces from Grimm's Stories are actively hunting Alice and threaten the rest of the world unless she can stop them.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book It s Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Download or read book Newsjacking written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-11-07 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.
Download or read book So You Want To Franchise Your Business written by Harold Kestenbaum and published by Entrepreneur Press. This book was released on 2015-03-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise. If you’re interested in using this profitable strategy to expand your business, you’ll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise. Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth. • Step-By-Step Guide To The Franchising Process • Low-Cost Ways To Grow A Franchise In The Startup Phase • Franchise A Concept For Less Than $100,000 • Best Practices From Top Franchisors And Franchisees
Download or read book Win at Losing written by Sam Weinman and published by TarcherPerigee. This book was released on 2017-12-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging, inspiring exploration of the surprising value of setbacks--and how we can use them to succeed As an award-winning sports journalist, Sam Weinman has long studied the ripple effects of losing. But as a father of two competitive boys, he struggled to convince them that failing--whether losing a hockey game or bombing a math test--can actually be a critical part of success. So he sought out the perspectives of men and women who have turned significant setbacks into meaningful comebacks--and sometimes even new careers--to illustrate how we can not only overcome defeat but grow stronger from the experience. Blending firsthand interviews and advice from professional athletes, business executives, politicians, and Hollywood stars with expert analysis from leading psychologists and coaches, Win at Losing reveals how renowned figures--from Emmy Award-winning actress Susan Lucci to golfer Greg Norman and politician Michael Dukakis--have prevailed and even triumphed in the aftermath of loss, humiliation, and rejection. In showcasing the ways our most difficult moments can be turned into powerful growth opportunities, this lively and moving guide asks readers to redefine what constitutes success and failure, and offers an essential blueprint for harnessing the power of setbacks to achieve what we want in life. From the Hardcover edition.
Download or read book Media written by Sandra Donovan and published by Lerner Publications (Tm). This book was released on 2015 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the role of the media in elections, discussing how it can be used to explore issues, expose controversy, and explain candidates' platforms.
Download or read book So You Want to Talk About Race written by Ijeoma Oluo and published by Seal Press. This book was released on 2019-09-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, Ijeoma Oluo offers a revelatory examination of race in America Protests against racial injustice and white supremacy have galvanized millions around the world. The stakes for transformative conversations about race could not be higher. Still, the task ahead seems daunting, and it’s hard to know where to start. How do you tell your boss her jokes are racist? Why did your sister-in-law hang up on you when you had questions about police reform? How do you explain white privilege to your white, privileged friend? In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from police brutality and cultural appropriation to the model minority myth in an attempt to make the seemingly impossible possible: honest conversations about race, and about how racism infects every aspect of American life. "Simply put: Ijeoma Oluo is a necessary voice and intellectual for these times, and any time, truth be told." ―Phoebe Robinson, New York Times bestselling author of You Can't Touch My Hair
Download or read book The View from Somewhere written by Lewis Raven Wallace and published by University of Chicago Press. This book was released on 2019-10-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the history of the idea of the objective journalist and how this very ideal can often be used to undercut itself. In The View from Somewhere, Lewis Raven Wallace dives deep into the history of “objectivity” in journalism and how its been used to gatekeep and silence marginalized writers as far back as Ida B. Wells. At its core, this is a book about fierce journalists who have pursued truth and transparency and sometimes been punished for it—not just by tyrannical governments but by journalistic institutions themselves. He highlights the stories of journalists who question “objectivity” with sensitivity and passion: Desmond Cole of the Toronto Star; New York Times reporter Linda Greenhouse; Pulitzer Prize-winner Rachel Kaadzi Ghansah; Peabody-winning podcaster John Biewen; Guardian correspondent Gary Younge; former Buzzfeed reporter Meredith Talusan; and many others. Wallace also shares his own experiences as a midwestern transgender journalist and activist who was fired from his job as a national reporter for public radio for speaking out against “objectivity” in coverage of Trump and white supremacy. With insightful steps through history, Wallace stresses that journalists have never been mere passive observers. Using historical and contemporary examples—from lynching in the nineteenth century to transgender issues in the twenty-first—Wallace offers a definitive critique of “objectivity” as a catchall for accurate journalism. He calls for the dismissal of this damaging mythology in order to confront the realities of institutional power, racism, and other forms of oppression and exploitation in the news industry. The View from Somewhere is a compelling rallying cry against journalist neutrality and for the validity of news told from distinctly subjective voices.
Download or read book Generation Disaster written by Karla Vermeulen and published by Oxford University Press. This book was released on 2021-08-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Disaster: Coming of Age Post-9/11 focuses on the numerous stressors that have had an impact on today's emerging adults including climate change, school shootings, economic recession, and of course, the national trauma of 9/11. Disaster mental health expert Karla Vermeulen draws on a combination of statistics, academic sources, and her own original research, including results from a nationally representative survey, to examine these challenges as they are experienced by emerging adults who continue to fight for their future. The result is a corrective to previous works that dismiss "kids today" as fragile or entitled, and instead emphasizes the generation's strength in the face of unprecedented uncertainties and obstacles.
