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Book The Decisive Moment

    Book Details:
  • Author : Jonah Lehrer
  • Publisher : Canongate Books
  • Release : 2010
  • ISBN : 1847673155
  • Pages : 305 pages

Download or read book The Decisive Moment written by Jonah Lehrer and published by Canongate Books. This book was released on 2010 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Book Blood on the Stage  1975 2000

Download or read book Blood on the Stage 1975 2000 written by Amnon Kabatchnik and published by Rowman & Littlefield. This book was released on 2012 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes more than 80 full-length plays produced in the last quarter of the 20th century, with an emphasis on New York and London performances.

Book Whitaker s Five year Cumulative Book List

Download or read book Whitaker s Five year Cumulative Book List written by and published by . This book was released on 1968 with total page 1558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Language and Symbolic Power

Download or read book Language and Symbolic Power written by Pierre Bourdieu and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book British Books in Print

Download or read book British Books in Print written by and published by . This book was released on 1970 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Wild Minds

    Book Details:
  • Author : Reid Mitenbuler
  • Publisher : Atlantic Monthly Press
  • Release : 2020-12-01
  • ISBN : 0802147054
  • Pages : 445 pages

Download or read book Wild Minds written by Reid Mitenbuler and published by Atlantic Monthly Press. This book was released on 2020-12-01 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A thoroughly captivating behind-the-scenes history of classic American animation . . . A must-read for all fans of the medium.” —Matt Groening In 1911, famed cartoonist Winsor McCay debuted one of the first animated cartoons, based on his sophisticated newspaper strip “Little Nemo in Slumberland,” itself inspired by Freud’s recent research on dreams. McCay is largely forgotten today, but he unleashed an art form, and the creative energy of artists from Otto Messmer and Max Fleischer to Walt Disney and Warner Bros.’ Chuck Jones. Their origin stories, rivalries, and sheer genius, as Reid Mitenbuler skillfully relates, were as colorful and subversive as their creations—from Felix the Cat to Bugs Bunny to feature films such as Fantasia—which became an integral part and reflection of American culture over the next five decades. Pre-television, animated cartoons were aimed squarely at adults; comic preludes to movies, they were often “little hand grenades of social and political satire.” Early Betty Boop cartoons included nudity; Popeye stories contained sly references to the injustices of unchecked capitalism. During WWII, animation also played a significant role in propaganda. The Golden Age of animation ended with the advent of television, when cartoons were sanitized to appeal to children and help advertisers sell sugary breakfast cereals. Wild Minds is an ode to our colorful past and to the creative energy that later inspired The Simpsons, South Park, and BoJack Horseman. “A quintessentially American story of daring ambition, personal reinvention and the eternal tug-of-war of between art and business . . . a gem for anyone wanting to understand animation’s origin story.” —NPR

Book The F   ing Epic Twitter Quest of  MayorEmanuel

Download or read book The F ing Epic Twitter Quest of MayorEmanuel written by Dan Sinker and published by Simon and Schuster. This book was released on 2011-09-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker. When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few. Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.

Book Whitaker s Cumulative Book List

Download or read book Whitaker s Cumulative Book List written by and published by . This book was released on 1983 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Buyology

    Book Details:
  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release : 2010-02-02
  • ISBN : 0385523890
  • Pages : 274 pages

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Book The Thesaurus of Slang

Download or read book The Thesaurus of Slang written by Esther Lewin and published by Checkmark Books. This book was released on 1997 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes jargon, sports slang, and ethnic and regional expressions

Book Roget s 21st Century Thesaurus in Dictionary Form

Download or read book Roget s 21st Century Thesaurus in Dictionary Form written by Barbara Ann Kipfer and published by Laurel. This book was released on 1993 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining scholarly authority with a new awareness of today's communication demands, "Roget's 21st Century Thesaurus" is the simple, reliable way to find the perfect word for your needs. It features as easy-to-use dictionary format plus a revolutionary concept index that arranges words by idea, thus enhancing the user's process of association, and leading scores of additional selections. The inclusion of a wide spectrum of words and phrases with each entry -- from sophisticated choices to completely new vocabulary in the language -- brings the user an exceptional number of alternatives to fit any variation of style and tone. Created by a leading expert in linguists and lexicography with today's communication needs in mind. More word choices than any other thesaurus -- Over 1 million words! Concise definitions for each main entry. A revolutionary concept index -- arranged by idea, it mirrors the way we actually think! No obsolete terms -- all synonyms reflect modern usage.

Book Thesaurus of English Words and Phrases

Download or read book Thesaurus of English Words and Phrases written by Peter Mark Roget and published by . This book was released on 1921 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Publisher and Bookseller

Download or read book Publisher and Bookseller written by and published by . This book was released on 1968 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.

Book American Tricksters

    Book Details:
  • Author : William J. Jackson
  • Publisher : Wipf and Stock Publishers
  • Release : 2014-12-18
  • ISBN : 1625647905
  • Pages : 293 pages

Download or read book American Tricksters written by William J. Jackson and published by Wipf and Stock Publishers. This book was released on 2014-12-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tricksters are known by their deeds. Obviously not all the examples in American Tricksters are full-blown mythological tricksters like Coyote, Raven, or the Two Brothers found in Native American stories, or superhuman figures like the larger-than-life Davy Crockett of nineteenth-century tales. Newer expressions of trickiness do share some qualities with the Trickster archetype seen in myths. Rock stars who break taboos and get away with it, heroes who overcome monstrous circumstances, crafty folk who find a way to survive and thrive when the odds are against them, men making spectacles of themselves by feeding their astounding appetites in public--all have some trickster qualities. Each person, every living creature who ever faced an obstacle and needed to get around it, has found the built-in trickster impulse. Impasses turn the trickster gene on, or stimulate the trick-performing imagination--that's life. To explore the ways and means of trickster maneuvers can alert us to pitfalls, help us appreciate tricks that are entertaining, and aid us in fending off ploys which drain our resources and ruin our lives. Knowing more about the Trickster archetype in our psyches helps us be more self-aware.

Book Tinker Belles and Evil Queens

Download or read book Tinker Belles and Evil Queens written by Sean P. Griffin and published by NYU Press. This book was released on 2000-02-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to address the interaction between the Walt Disney Company and the gay community From its Magic Kingdom theme parks to its udderless cows, the Walt Disney Company has successfully maintained itself as the brand name of conservative American family values. But the Walt Disney Company has also had a long and complex relationship to the gay and lesbian community that is only now becoming visible. In Tinker Belles and Evil Queens, Sean Griffin traces the evolution of this interaction between the company and gay communities, from the 1930s use of Mickey Mouse as a code phrase for gay to the 1990s "Gay Nights" at the Magic Kingdom. Armed with first-person accounts from Disney audiences, Griffin demonstrates how Disney animation, live-action films, television series, theme parks, and merchandise provide varied motifs and characteristics that readily lend themselves to use by gay culture. But Griffin delves further to explore the role of gays and lesbians within the company, through an examination of the background of early studio personnel, an account of sexual activism within the firm, and the story of the company's own concrete efforts to give recognition to gay voices and desires. The first book to address the history of the gay community and Disney, Tinker Belles and Evil Queens broadly examines the ambiguous legacy of how modern consumerism and advertising have affected the ways lesbians and gay men have expressed their sexuality. Disney itself is shown as sensitive to gay and lesbian audiences, while exploiting those same audiences as a niche market with strong buying power. Finally, Griffin demonstrates how queer audiences have co-opted Disney products for themselves-and in turn how Disney's corporate strategies have influenced our very definitions of sexuality.

Book The Mother Tongue

Download or read book The Mother Tongue written by Bill Bryson and published by HarperCollins. This book was released on 2015-06-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Vastly informative and vastly entertaining…A scholarly and fascinating book.” —Los Angeles Times With dazzling wit and astonishing insight, Bill Bryson explores the remarkable history, eccentricities, resilience and sheer fun of the English language. From the first descent of the larynx into the throat (why you can talk but your dog can’t), to the fine lost art of swearing, Bryson tells the fascinating, often uproarious story of an inadequate, second-rate tongue of peasants that developed into one of the world’s largest growth industries.

Book Becoming Dr  Seuss

Download or read book Becoming Dr Seuss written by Brian Jay Jones and published by Penguin. This book was released on 2020-05-26 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, fascinating, all-reaching biography of Dr. Seuss. Dr. Seuss is a classic American icon. Whimsical and wonderful, his work has defined our childhoods and the childhoods of our own children. The silly, simple rhymes are a bottomless well of magic, his illustrations timeless favorites because, quite simply, he makes us laugh. The Grinch, the Cat in the Hat, Horton, and so many more, are his troupe of beloved, and uniquely Seussian, creations. Theodor Geisel, however, had a second, more radical side. It is there that the allure and fasciation of his Dr. Seuss alter ego begins. He had a successful career as an advertising man and then as a political cartoonist, his personal convictions appearing, not always subtly, throughout his books—remember the environmentalist of The Lorax? Geisel was a complicated man on an important mission. He introduced generations to the wonders of reading while teaching young people about empathy and how to treat others well. Agonizing over word choices and rhymes, touching up drawings sometimes for years, he upheld a rigorous standard of perfection for his work. Geisel took his responsibility as a writer for children seriously, talking down to no reader, no matter how small. And with classics like Green Eggs and Ham, and One Fish, Two Fish, Red Fish, Blue Fish, Geisel delighted them while they learned. Suddenly, reading became fun. Coming right off the heels of George Lucas and bestselling Jim Henson, Brian Jay Jones is quickly developing a reputation as a master biographer of the creative geniuses of our time.