Download or read book How to Turn Down a Billion Dollars written by Billy Gallagher and published by Macmillan + ORM. This book was released on 2018-02-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

Download or read book Snapchat written by Viktoria Schoja and published by Anchor Academic Publishing. This book was released on 2016-03-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat is a photo messaging application which was developed in 2011 by Evan Spiegel and Bobby Murphy. It is a new way to take pictures or video adding text or drawings over a mobile phone and send them to friends or family with specifications on how long the photo will be available for viewing. User can set a time of 1 to 10 seconds for the viewing. The timer starts to count down the predefined seconds when the recipient opens the message. After the time is up the picture is deleted from the device and cannot be shown to the user anymore. Once the user downloads the app on his phone it is essential to register with username and set a password. Subsequently the app access the contact list on users phone to load friends. Additionally users can add other contacts beyond the existing one manually. Snapchat is a new way of sharing moments with friends on iPhone and Android. The company compares its product with a phone call, where a record of the communication persists, however the actual content of the communication does not. Even though Snapchat launched many products, there is one key feature that they all share, deletion. The app's mascot, which is also used as logo, is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan. Snapchat, Inc. is a privately held, venture capital backed company, headquartered in Venice, California, USA. The application was first launched in July 2011 as a result of Evan Spiegel’s projects at Stanford University under the name Picaboo. However, the idea of disappearing pictures did not convince other project participants. In July 2011 Picaboo was renamed and re-launched into Snapchat. The former team, Evan Spiegel, Reggie Brown and Bobby Murphy, focused on usability and technical aspects rather than branding efforts at the beginning in order to reach as many user as possible [...].

Download or read book Snapchat Guide written by Phil Walton and published by Turner. This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps people learn to use and understand the Snapchat app. It guides users through the Snapchat interface, how to connect with friends, using filters (and lenses) and the many other cool features that the app has to offer.

Download or read book Snapchat written by Madeleine R. Spalding and published by ABDO. This book was released on 2016-08-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examinesSnapchat, the photo and video sharing website.Readers will learn aboutcompany history and development, howSnapchatoperates, issues the company faces such as inappropriate content, and its impact on society.Key components such as Snapcodes and Lenses are also explored.Color photos accompany easy-to-read, compelling text. Features include a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Download or read book A Parent s Guide to Snapchat written by Axis and published by David C Cook. This book was released on 2018-08-01 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

Download or read book Creator s Guide to Snap Inc s Lens Studio written by Phil Walton and published by Turner Publishing Company. This book was released on 2022-06-07 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to make your own custom lenses for Snapchat! With the introduction of Lens Studio, anyone can build and publish high quality augmented reality experiences on the Snapchat app. Phil Walton—Official Snapchat Lens Creator and creator of the viral Potato Lens—offers a simple, innovative guide to: Get started with the Lens Studio interface and features Publish your effects and generate more views and exposure Create five different AR experiences with step-by-step instructions Creator's Guide to Snap Inc.'s Lens Studio also provides project files and digital assets to download and follow along as you read. Whether you are a beginner creator, or an experienced user seeking inside information to take your AR skills to the next level, explore the range of possibilities for creating and sharing your own AR experiences with Creator's Guide to Snap Inc.'s Lens Studio.

Download or read book Talking in Pictures written by Chelsea Peitz and published by Createspace Independent Publishing Platform. This book was released on 2017-10-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.

Download or read book SNAPCHAT 101 Everything You Need to Know to Get Started on Snapchat written by Scott Perry and published by . This book was released on 2016-07-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Snapchat for beginners. This picture-filled handbook makes it easy for you to master the basics of the world's fastest-growing social network in less than an hour -- you can be a pro at Snapchat in less time that it would take you to enjoy lunch! Explore Snapchat's three main features -- Snap, Chat, and Stories -- and get a full understanding of the platform via tutorials, a glossary of terms, a wealth of frequently asked questions, as well as links to stay on top of trends as Snapchat continues to add new features on a continual basis. This book was written BY adults FOR adults, so you get a clear, linear path to using Snapchat's key features, as well as tons of additional material for a greater understanding of the platform.

Download or read book Snapcat written by Rosie Ryder and published by Summersdale. This book was released on 2017-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the cats who live in the moment So, you thought it was only humans who were hooked on Snapchat? We have the screengrabbed evidence to the contrary. Join the cats who snap, and discover the candid stories of their daily lives. These cool kitties have a lot to say, and whether it's with a cheeky filter or a sassy caption, they say it with style. You'll see your fur-miliar friends through a whole new lens.

Download or read book Yes We Still Can written by Dan Pfeiffer and published by Biteback Publishing. This book was released on 2018-06-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Barack Obama's former communications director comes a colourful account of how politics, the media, and the internet changed during the Obama presidency and how Democrats can fight back in the Trump era. The 'Decade of Obama' (2007—2017) was one of massive change that rewrote the rules of politics in ways that are only now beginning to be understood. Which is why all pundits got the 2016 presidential election wrong). Yes We (Still) Can looks at how Obama navigated the forces that allowed Trump to win the White House, becoming one of the most consequential presidents in American history, why Trump surprised everyone, and how Democrats can come out on top in the long run. Part political memoir, part blueprint for progressives in the Trump era, Yes We (Still) Can is an insider's take on the crazy politics of our time. Pfeiffer, one of Barack Obama's longest-serving advisors, reveals never-before-told stories ranging from Obama's presidential campaigns to his time in the White House, providing readers with an in-depth, behind-the-scenes look at life on the front line of politics.

Download or read book The Modern Parent written by Martine Oglethorpe and published by . This book was released on 2020-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has changed the parenting territory dramatically in recent years. Suddenly we've been tasked with preparing kids to be safe, happy and successful, not just in the real world, but in the online world as well. Martine Oglethorpe is part of a new breed of parenting educator who nimbly stays abreast of technology changes while keeping one foot firmly grounded in the timeless ways that make families strong.Martine skilfully combines her professional expertise with the lived experience gained by guiding her own children down the pathway to being skilled, savvy digital citizens. In these pages lies the blueprint for parenting kids in the digital age. It shares how to be engaged in the digital lives of our children without being overbearing or burdensome; to know when to tread lightly as a parent and when care and caution need to be taken.

Download or read book Snapchat 101 a Complete Guide to Snapchat written by Brandon Jones and published by . This book was released on 2017-08-24 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains information on what, why and how's of Snapchat. Jones starts with a brief introduction about Snapchat, it's history and eventually proceeds to topics such as Snapchat paid Advertising.Developed by three Stanford University students (Evan Spiegel, Bobby Murphy and Reggie Brown) as a part of a class project, Snapchat began under the name Picaboo. When Evan Spiegel (pictured to the left) debuted their idea to the class in April 2011, the other students scoffed at the idea of impermanent photos. Little did they know that this idea would go on to become insanely popular.In 2014, the Snapchat app was the fastest growing social app, boosting a 57-percent growth in the course of the year. While Pinterest, Instagram and Facebook Messenger also had a high rate of growth, none of them could come close to keeping up with the amount of downloads Snapchat was/is getting. While there are many different platforms out there that incorporate images and videos, Snapchat has found a niche in the social media universe. It has become one of the most popular social networks around. And it shows no signs of stopping. Snapchat is a social media app that allows you to take pictures and videos and send them to others without having to worry about whether or not it'll still be there the next day - in particular, worrying about your embarrassing pics and videos. This is because Snapchat was designed to specifically delete or remove the pictures or videos - also called memories - that you post from its database within 24 hours after being posted on its platform. And more than just being about pictures and videos, Snapchat is all about short-term content, also called transient pictures and videos. That is why, by default, all you can see on the app's home screen is just a simple camera view. And with such simplicity, it's very easy and convenient to send your pictures and videos to just about anyone on Snapchat. Here is a preview of what you will learn...Snapchat and it's historyGetting Started on SnapchatHow to take and Send a SnapHow is Snapchat different from WhatsApp and FacebookGaining followers on SnapchatSnapchat Paid AdvertisingConverting FollowersAnd More.....

Download or read book Mobile Social Marketing in Libraries written by Samantha C. Helmick and published by Rowman & Littlefield. This book was released on 2015-08-20 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club

Download or read book Protecting Children Online written by Tijana Milosevic and published by MIT Press. This book was released on 2018-02-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical examination of efforts by social media companies—including Facebook, Twitter, Snapchat, and Instagram—to rein in cyberbullying by young users. High-profile cyberbullying cases often trigger exaggerated public concern about children's use of social media. Large companies like Facebook respond by pointing to their existing anti-bullying mechanisms or coordinate with nongovernmental organizations to organize anti-cyberbullying efforts. Do these attempts at self-regulation work? In this book, Tijana Milosevic examines the effectiveness of efforts by social media companies—including Facebook, Twitter, YouTube, Snapchat, and Instagram—to rein in cyberbullying by young users. Milosevic analyzes the anti-bullying policies of fourteen major social media companies, as recorded in companies' corporate documents, draws on interviews with company representatives and e-safety experts, and details the roles of nongovernmental organizations examining their ability to provide critical independent advice. She draws attention to lack of transparency in how companies handle bullying cases, emphasizing the need for a continuous independent evaluation of effectiveness of companies' mechanisms, especially from children's perspective. Milosevic argues that cyberbullying should be viewed in the context of children's rights and as part of the larger social problem of the culture of humiliation. Milosevic looks into five digital bullying cases related to suicides, examining the pressures on the social media companies involved, the nature of the public discussion, and subsequent government regulation that did not necessarily address the problem in a way that benefits children. She emphasizes the need not only for protection but also for participation and empowerment—for finding a way to protect the vulnerable while ensuring the child's right to participate in digital spaces.

Download or read book Social Media and Criminal Justice written by Xiaochen Hu and published by Taylor & Francis. This book was released on 2024-09-23 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discussing social media-related scholarship found in criminology, legal studies, policing, courts, corrections, victimization, and crime prevention, this book presents the current state of our knowledge on the impact of social media and the major sociological frameworks employed to study the U.S. justice system. Building a theoretical framework for the study of social media and criminal justice in each chapter, the chapters provide a systematic reflection of extant research on social media in cybercrime, operations of courts, administration of institutional and community corrections, law enforcement, and crime prevention. The book fills the gap between the contemporary state of knowledge regarding social media and criminal justice with respect to both empirical evidence and types of sociological frameworks being employed to explore and identify the societal costs and benefits of our growing dependence upon social media. In addition to providing an up-to-date overview of our current state of knowledge, this book highlights important areas of future research, wherein the benefits of social media can be expanded and the negative aspects of its broadening use can be minimized. Social Media and Criminal Justice will be of interest to students, scholars and practitioners in the areas of judicial administration, corrections management, law enforcement, and criminal justice-engaged community-based nonprofit organizations involved in court-referred treatment and/or active collaboration with local law enforcement agencies.

Download or read book Business Model Innovation written by Allan Afuah and published by Routledge. This book was released on 2018-10-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Download or read book The Digital Marketing Handbook written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.