Download or read book Smarter Pricing written by Tony Cram and published by Pearson Education. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricinghelps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricingis a fast and focused companion to practical price management, for executives and marketers in every sector.

Download or read book Smarter Pricing Smarter Profit written by Stuart J. T. Dodds and published by . This book was released on 2020 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book seeks to provide you with an easy-to-read roadmap, guiding you through how you can drive improvements to your law firm's existing pricing and legal project management capability and also to the overall profit contribution made in this ever-changing legal environment"--

Download or read book Winning the Profit Game Smarter Pricing Smarter Branding written by Robert G. Docters and published by McGraw Hill Professional. This book was released on 2004-01-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide

Download or read book Smarter Pricing written by Tony Cram and published by . This book was released on 2006 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Smart Pricing written by Jagmohan Raju and published by Pearson Prentice Hall. This book was released on 2010-03-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

Download or read book Smarter Than Their Machines written by John Cullinane and published by Morgan & Claypool Publishers. This book was released on 2014-11-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smarter Than Their Machines: Oral Histories of the Pioneers of Interactive Computing is based on oral histories archived at the Charles Babbage Institute, University of Minnesota. Included are the oral histories of some key pioneers of the computer industry selected by John that led to interactive computing, such as Richard Bloch, Gene Amdahl, Herbert W. Robinson, Sam Wyly, J.C.R. Licklider, Ivan Sutherland, Larry Roberts, Robert Kahn, Marvin Minsky, Michael Dertouzos, and Joseph Traub, as well as his own. John has woven them together via introductions that is, in essence, a personal walk down the computer industry road. John had the unique advantage of having been part of, or witness to, much of the history contained in these oral histories beginning as a co-op student at Arthur D. Little, Inc., in the 1950’s. Eventually, he would become a pioneer in his own right by creating the computer industry's first successful software products company (Cullinane Corporation). However, an added benefit of reading these oral histories is that they contain important messages for our leaders of today, at all levels, including that government, industry, and academia can accomplish great things when working together in an effective way. This is how the computer industry was created, which then led to the Internet, both totally unanticipated just 75 years ago.

Download or read book Smart Data Pricing written by Soumya Sen and published by John Wiley & Sons. This book was released on 2014-09-09 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.

Download or read book Smarter written by Dan Hurley and published by Penguin. This book was released on 2014-12-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A riveting look at the birth of a new science.” —Daniel H. Pink, author of Drive When he was eight years old, Dan Hurley was labeled a “slow learner” because he still couldn’t read. Three years later, he had become a straight A student. Until the publication of a major study in 2008, psychologists believed that intelligence is fixed at birth, that IQ is like a number tattooed on the soul. The new study showed that people can increase their “fluid” intelligence through training. Hurley, who grew up to become an award-winning science journalist, first explored the topic in The New York Times Magazine. In Smarter, he digs deeper by meeting with the field’s leading researchers—and becoming a human guinea pig. After just three months of playing computer brain-training games, joining a boot-camp exercise program, learning to play the Renaissance lute, practicing mindfulness meditation and and even getting his brain zapped in the name of science, Hurley improved his fluid intelligence by sixteen percent. With humor and heart, Smarter chronicles the roiling field of intelligence research and delivers practical findings to sharpen the minds of children, young adults, seniors, and those with cognitive challenges.

Download or read book Smarter Branding Without Breaking the Bank written by Brenda Bence and published by eBookIt.com. This book was released on 2011-11-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team

Download or read book Growing Smarter written by Robert D. Bullard and published by MIT Press. This book was released on 2007-01-12 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smart growth movement aims to combat urban and suburban sprawl by promoting livable communities based on pedestrian scale, diverse populations, and mixed land use. But, as this book documents, smart growth has largely failed to address issues of social equity and environmental justice. Smart growth sometimes results in gentrification and displacement of low- and moderate-income families in existing neighborhoods, or transportation policies that isolate low-income populations. Growing Smarter is one of the few books to view smart growth from an environmental justice perspective, examining the effect of the built environment on access to economic opportunity and quality of life in American cities and metropolitan regions. The contributors to Growing Smarter—urban planners, sociologists, economists, educators, lawyers, health professionals, and environmentalists—all place equity at the center of their analyses of "place, space, and race." They consider such topics as the social and environmental effects of sprawl, the relationship between sprawl and concentrated poverty, and community-based regionalism that can link cities and suburbs. They examine specific cases that illustrate opportunities for integrating environmental justice concerns into smart growth efforts, including the dynamics of sprawl in a South Carolina county, the debate over the rebuilding of New Orleans after Hurricane Katrina, and transportation-related pollution in Northern Manhattan. Growing Smarter illuminates the growing racial and class divisions in metropolitan areas today—and suggests workable strategies to address them.

Download or read book Happy Money written by Elizabeth Dunn and published by Simon and Schuster. This book was released on 2013-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?

Download or read book This Will Make You Smarter written by John Brockman and published by Harper Collins. This book was released on 2012-02-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—ideas to expand every mind. What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world. Contributors include: Daniel Kahneman on the “focusing illusion” Jonah Lehrer on controlling attention Richard Dawkins on experimentation Aubrey De Grey on conquering our fear of the unknown Martin Seligman on the ingredients of well-being Nicholas Carr on managing “cognitive load” Steven Pinker on win-win negotiating Daniel Goleman on understanding our connection to the natural world Matt Ridley on tapping collective intelligence Lisa Randall on effective theorizing Brian Eno on “ecological vision” J. Craig Venter on the multiple possible origins of life Helen Fisher on temperament Sam Harris on the flow of thought Lawrence Krauss on living with uncertainty

Download or read book Venture Deals written by Brad Feld and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging guide to excelling in today's venture capital arena Beginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment. Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field. Drawn from the past work Feld and Mendelson have written about in their blog and augmented with newer material, Venture Capital Financings puts this discipline in perspective and lays out the strategies that allow entrepreneurs to excel in their start-up companies. Page by page, this book discusses all facets of the venture capital fundraising process. Along the way, Feld and Mendelson touch on everything from how valuations are set to what externalities venture capitalists face that factor into entrepreneurs' businesses. Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages Explores the entire venture capital ecosystem including those who invest in venture capitalist Contain standard documents that are used in these transactions Written by two highly regarded experts in the world of venture capital The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it.

Download or read book Mindless written by Simon Head and published by Civitas Books. This book was released on 2014-02-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that today's complex, computer-intensive management programs are being relied on by large organizations in favor of human expertise and are erroneously dictating business goals at the expense of middle-class workers, professional efficiency and customer service.

Download or read book Are We Getting Smarter written by James R. Flynn and published by Cambridge University Press. This book was released on 2012-09-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeks to explain the 'Flynn effect' (massive IQ gains over time) and its consequences for gender, race and social equality.

Download or read book A Smarter Greener Grid written by Kevin B. Jones and published by Bloomsbury Publishing USA. This book was released on 2014-05-12 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressing need for a smarter and greener grid is obvious, but how this goal should be achieved is much less clear. This book clearly defines the environmental promise of the smart grid and describes the policies necessary for fully achieving the environmental benefits of the digital energy revolution. The United States' electrical grid is an antique. It was built to serve a 20th-century economy and designed in an era when the negative environmental impacts of electricity production were poorly understood. It must be upgraded and modernized. The proposed solution is a "smart grid"—a network of new digital technologies, equipment, and controls that can respond quickly to the public's changing energy needs by facilitating two-way communication between the utility and consumers. This book explains the environmental benefit of a smart grid, examines case studies of existing smart grids, and identifies the legal and regulatory policy hurdles that must be overcome to fully realize the smart grid's benefits. Based on six diverse organizations' experience as "early adopters" in the digital energy revolution, the authors explore how a smart electric grid offers real promise for supercharging energy efficiency, democratizing demand response, electrifying transportation, preparing for ubiquitous distributed clean energy technologies, and automating the distribution system. Against the backdrop of climate change and continuing economic uncertainty, setting a path for environmental improvement and upgrading our electric grid with new digital technologies and associated smart policies is more critical than ever before.

Download or read book Smarter Together written by Rob Bernshteyn and published by Greenleaf Book Group. This book was released on 2020-09-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that’s not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work for, know—to benefit the community, our companies, and ourselves. For example, we’ll easily uncover: · Real-time best practices for virtually every element of our business. · The best way to offer our products and services. · Who delivers exactly what they say they will, on time, with the best price, quality and reliability. As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. All of us will grow smarter together. Commerce will never be the same again.