Download or read book The USA from a Chevrolet written by James A. Ward and published by McFarland. This book was released on 2010-07-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In July 1965, an Artesian Turquoise Chevrolet Biscayne rolled off a General Motors assembly line. Little did James Ward know that this car would become a cherished member of his family, playing a role in his wedding, honeymoon, years of graduate school, birth of his daughter, and her wedding, among countless other memories. Four decades--and a lot of history--later, the author still drives this rolling historical artifact dubbed Phoebe. Using the Biscayne as a narrative thread, this first-person account explores facets of American history the author and Phoebe experienced since the mid-1960s, such as a KKK cross-burning, a civil rights march, Hurricane Betsy, numerous local diners, motels, and parks, and interesting people and out-of-the-way places. Looking for remnants of their youth, they drove across back roads in twenty-first century America. Photographs accompany this unique memoir.
Download or read book Just Chevys written by Brian Earnest and published by Penguin. This book was released on 2010-07-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salute to the "bow tie" Louis Chevrolet was a well-known race car driver and builder/designer in the early 1900s, but it's doubtful ol' Louis himself could ever have imagined that his French surname would eventually be as purely American as "baseball, hot dogs, and apple pie." Just Chevys assembles a century of great Chevrolets and the stories that make these cars memorable. From the Model T fighters of the early 1900s, to the fabulous finned wonders of the 1950s, the high flying Corvettes and muscles cars of the 1960s and beyond, Just Chevys spotlights the cars, and the car lovers, who have made Chevrolet America's most beloved car.
Download or read book Branded Entertainment written by Damaris Valero and published by J. Ross Publishing. This book was released on 2014-10-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities to be leveraged? Valero does a masterful job of explaining how to expertly maneuver within this burgeoning marketplace.” —Alvaro Saralegui, Media Consultant to the NFL, formerly Advertising and Marketing Director at Sports Illustrated “Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals is an immersive look at the elements of and players involved in a successful branded entertainment initiative. In this practical guide, Valero provides an in-depth understanding of the branded entertainment business written in a conversational tone that is easily understood by both novice and expert alike. She clearly demonstrates a high level of expertise held by few in this newly emerging blended advertising field, and provides the reader with beneficial insight by walking through the detailed steps necessary for such branded entertainment deals to come to fruition.” (The full review can be seen in the July 2015 edition of TheJournal of Brand Strategy) —Stacy Jones, CEO Hollywood Branded Inc. “Evolving techniques for bringing content to fruition have made many media business models obsolete. If you are in entertainment or advertising, Valero’s strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable.” —Margaret Gilmore, VP, Disney Interactive Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today’s world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand inside content that’s created exclusively with the brand in mind? This is the idea behind Branded Entertainment (BE). It is not product placement but a concept where brands and solid, entertaining content become truly intertwined. This book provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn’t. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the do’s and don’ts of this business and gives the reader a checklist of things to keep in mind when at the deal table.
Download or read book The Song of My Life written by Maud-Key Shelton Rock and published by Xlibris Corporation. This book was released on 2002-04-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The autobiography of a remarkable woman whose life and singing career have extended well into her nineties. Following her own star through devotion to art, family and religion, she lived a rich and colorful life. The "song" of this life is an inspiration for all.
Download or read book Standards Based Editing Book written by Teacher Created Materials Staff and published by Teacher Created Materials. This book was released on 2006-09-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Receive a discounted price of $4.99 per book when 10 or more copies are ordered, see item #10732. These Application Student Books provide regular, purposeful practice of essential editing and test-taking skills. In addition skill practice pages, each student book includes over 30 mixed practice test simulations to help students prepare for standardized test.
Download or read book Beyond the Black and White TV written by Benjamin M. Han and published by Rutgers University Press. This book was released on 2020-06-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book that examines how “ethnic spectacle” in the form of Asian and Latin American bodies played a significant role in the cultural Cold War at three historic junctures: the Korean War in 1950, the Cuban Revolution in 1959, and the statehood of Hawaii in 1959. As a means to strengthen U.S. internationalism and in an effort to combat the growing influence of communism, television variety shows, such as The Xavier Cugat Show, The Ed Sullivan Show, and The Chevy Show, were envisioned as early forms of global television. Beyond the Black and White TV examines the intimate moments of cultural interactions between the white hosts and the ethnic guests to illustrate U.S. aspirations for global power through the medium of television. These depictions of racial harmony aimed to shape a new perception of the United States as an exemplary nation of democracy, equality, and globalism.
Download or read book Billboard written by and published by . This book was released on 1958-06-30 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Emmy Award Winning Nighttime Television Shows 1948 2004 written by Wesley Hyatt and published by McFarland. This book was released on 2015-09-11 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early days of television, well before most households had a set, the Academy of Television Arts and Sciences has been handing out honors for the industry's best efforts. Now fans can read about their favorites--and perhaps rediscover some forgotten pleasures--in this reference to prime time and nighttime Emmy winners. Beginning with the heated charade contest known as Pantomime Quiz, which won Most Popular Program of 1948 in the first Emmy Awards ceremony (held in 1949), each of more than 100 winning shows gets star treatment with an entry that includes the year of award or awards, air times, hosts, guests, casts and a full discussion of the show's history and run. Many of the entries include original interviews with cast or crew members. With such rich information, each show's entry constitutes a chapter in the history of television through the story of the show and the people who made it happen. The best of variety, drama, game shows, comedies, adventures and many more categories are featured. An appendix offers interesting facts and figures and ranks shows according to such statistics as longest run, longest delay from debut to win, and most Emmys won.
Download or read book Everyone Needs an Editor Some of Us More Than Others written by Larry McCoy and published by Sunstone Press. This book was released on 2015-05-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rude, raucous and often funny in a newsroom, Larry McCoy has stuck to that winning combination in this memoir covering his life from an inexperienced writer at UPI to news director at CBS Radio to a retired journalist who is as appalled as non-journalists by what many news organizations consider news these days. Too old to be hired again now, he pokes fun at former employers and many of their products and practices. He denounces performance reviews, the U.S. media’s obsession with the British royal family, broadcasters who talk down to their audience, journalists who make up stories, know-nothing bosses, and a universe where virtually everyone feels the need to tweet. Never comfortable swimming with the tide, McCoy says the best journalist he ever met didn’t even finish high school and that newswomen may ask better questions than newsmen. As a public service to workers in all professions, he provides guidelines on how to write a smart, snappy note to your boss and, if that doesn’t do the trick, to your boss’s boss. But he has kind words for writers, producers, overseas stringers, desk assistants, technicians and, yes, even a few anchors.
Download or read book The Noble Generation written by Stephen F. Neubauer and published by WordWright.biz. This book was released on 2004-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: No nation or set of ideals has captured the imagination of the world as the American experience. These are the stories of people who came to the U.S. to begin anew and live in freedom.
Download or read book Soul Country and the USA written by S. Shonekan and published by Springer. This book was released on 2015-03-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soul music and country music propel American popular culture. Using ethnomusicological tools, Shonekan examines their socio-cultural influences and consequences: the perception of and resistance to hegemonic structures from within their respective constituencies, the definition of national identity, and the understanding of the 'American Dream.'
Download or read book More Gold in Your Piano Bench written by Marion Short and published by Schiffer Book for Collectors. This book was released on 1997 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume in this series of books about sheet music deals with the songs that provided background to America's growth in communications, transportation, world wars, and popular news events. 560 color photographs of historical sheet music, each captioned and priced.
Download or read book Union Revisited written by David Alan Johnson and published by Arcadia Publishing. This book was released on 2015-12-07 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Union Township has changed dramatically since the 1950s. The town was still very rural in those days. O'Mara's Farm sold fresh fruit to local kids on their daily trek home from school; Headley's Cider Mill sold homemade cider that tasted like real apples and sausages that tasted like nothing that has ever been tasted before or since. Neighbors knew each other's name and waved hello from seats on their front steps. But O'Mara's and Headley's are gone today, as are Woolworths, Whitney's, and Nawrocki's Pharmacy. New neighbors have replaced the old. Even Union High School, once a local landmark on Caldwell Avenue, has a new home on North Third Street. Union Revisited illustrates these changes and shares Union's past, and while one can never live there again, it might be a really nice place to visit.
Download or read book Icons of Talk written by Donna L. Halper and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans love talk shows. In a typical week, more than 13 million Americans listen to Rush Limbaugh, whose syndicated radio show is carried by about 600 stations. On television, Oprah Winfrey's syndicated talk show is seen by an estimated 30 million viewers each week. Talk show hosts like Winfrey and Limbaugh have become iconic figures, frequently quoted and capable of inspiring intense opinions. What they say on the air is discussed around the water cooler at work, or commented about on blogs and fan web sites. Talk show hosts have helped to make or break political candidates, and their larger-than-life personalities have earned them millions of fans (as well as more than a few enemies). Icons of Talk highlights the most groundbreaking exemplars of the talk show genre, a genre that has had a profound influence on American life for over 70 years. Among the featured: • Joe Pyne • Jerry Williams • Herb Jepko • Randi Rhodes • Rush Limbaugh • Larry King • Dr. Laura Schlesinger • Steve Allen • Jerry Springer • Howard Stern. • Oprah Winfrey • Don Francisco • Cristina Saralegui • Tavis Smiley • James Dobson • Don Imus Going behind the scenes, this volume showcases the techniques hosts used to motivate (and sometimes aggravate) audiences, and examines the talk show in all of its various formats, including sports-talk, religious-talk, political-talk, and celebrity-talk. Each entry places the talk format and its hosts into historical context, addressing such questions as: What was going on in society when these talkers were on the air? How did each of them affect or change society? What were the issues they liked to talk about and what reaction did they get from listeners and from critics? How were talk hosts able to persuade people to vote for particular candidates or support certain policies? Which hosts were considered controversial and why? Complete with photographs, a timeline, and a resource guide of sources and organizations, this volume is ideal for students of journalism and media studies.
Download or read book Ugly Is Only Skin Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Download or read book We The Presidents written by Ronald Gruner and published by Libratum.Press. This book was released on 2022-01-11 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: WE THE PRESIDENTS explores how American presidents over the last century, from Warren G. Harding to Donald Trump, have shaped today’s issues. Every generation tends to believe they live in unique times, but immigration, healthcare, civil rights, tax policy, income distribution, globalization and the evolving role of government have all had their roots in earlier presidencies — and continue to affect every American today. Unlike most presidential biographies, WE THE PRESIDENTS is devoid of politics. A successful presidency is not based on political battles won, but rather the well-being and prosperity of ordinary citizens. For most Americans, that’s closely related to their pocketbooks. So, throughout the book are discussions covering economic growth, personal income (and income inequality), taxation, and related topics affecting every American. It’s these issues, evolving over decades, that have woven the American tapestry. WE THE PRESIDENTS tells a small part of that remarkable story. PRAISE FROM EARLY READERS This well-crafted, wonderfully readable book takes the reader on a fascinating journey through the tenures of US presidents over the past 100 years, highlighting the events that shaped America and the world and offers a candid yet balanced and objective critique of their stewardship. An absorbing and compelling tour de force. Howard Handy, held senior management positions at the IMF and Institute of International Finance So you think you know your presidential history? Think again. Ronald Gruner has, and he sees more than most. He has balanced vision and an eye for detail. He has written a knowledgeable and easily read work. It is an excellent investment of your time. It was for me. Jack Falvey, Opinion Writer, The Wall Street Journal and Barron's This highly readable book is a triumph. Author Ronald Gruner with meticulous research has woven a non-partisan tapestry embedded with historical parallels as seventeen presidents, from Harding to Trump, shaped the American century, up to the present day, when our democracy faces yet another crucial test of its resilience and strength. Nicholas G. Penniman IV, Publisher (retired), St. Louis Post-Dispatch Ronald Gruner’s clear-sighted view of presidents, their times and contexts is extraordinary. We need the Gruner sensibility in the White House. We the Presidents is more than an absorbing read; it is a great education about how our country works. Gruner's engaging and straightforward writing brings alive a century of presidencies from Harding to Trump, and how their actions have led to what America is today. Phil Cooper, Founder and Managing Partner, Pine Island Capital Partners Ronald Gruner is uniquely qualified to write a penetrating presidential history. Gruner applied his significant business experience to objectively analyze the impact of past presidencies on today’s America. His extraordinary research provides facts rather than opinions. A must read. Dr. John R. Patrick, President, Attitude LLC
Download or read book Beautiful Bright and Blinding written by H. Peter Steeves and published by SUNY Press. This book was released on 2017-10-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phenomenological analysis of beauty and art across various aspects of lived experience and culture. Through a careful analysis of concrete examples taken from everyday experience and culture, Beautiful, Bright, and Blinding develops a straightforward and powerful aesthetic methodology founded on a phenomenological approach to experienceone that investigates how consciousness engages with the world and thus what it means to take such things as tastes, images, sounds, and even a life itself as art. H. Peter Steeves begins by exploring what it means to see, and considers how disruptions of sight can help us rethink how perception works. Engaging the work of Derrida, Heidegger, and Husserl, he uses these insights about seeing to undertake a systematic phenomenological investigation of how we perceive and process a range of aesthetic objects, including the paintings of Arshile Gorky, the films of Michael Haneke, Disneys Beauty and the Beast, zombie films, The Simpsons, the performance art of Rachel Rosenthal and Andy Kaufman, and even vegan hot dogs. Refusing hierarchical distinctions between high and low art, Steeves argues that we must conceptualize the whole of human experience as aesthetic: art is lived, and living is an art. This is a brilliant new contribution by our preeminent phenomenologist of culture. Its extremely accessible, illuminating, original, and sophisticated while being philosophically probing. David Wood, author of The Step Back: Ethics and Politics after Deconstruction
