Download or read book Silent Brand written by Borden Davis and published by Xlibris Corporation. This book was released on 2008-06-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adventure, is packed with so much rich historical fact, the idea of fiction will be pushed from your mind. For instance, in the first chapter, there is a fire at 159 Hudson Street.In 1844, when our adventure starts, there was, in fact, a fire at 159 Hudson Street, in New York City. At the age of twelve, Brad Jamestown becomes a street kid in the most horrid city of the times, New York City in the eighteen hundreds. That is an unrelenting location to learn how to survive. He develops a street gutter heart. Soon he is taken in by two very tough, but decent men that own a saloon. His ability to fight to extremes is a story in itself. By way of a realistic situation, Brad is taught how to defend himself without weapons. Some of the confrontations were taken from events that happened in my own life. The methods and results are real. In this part of our thriller, you’ll learn horrendous facts about New York City, caused by the tremendous incoming of immigrants. Among many regrettable details, you’ll learn that seventy percent of the deaths were child. Child prostitution was rampant. Brad is given some simple advice from his mentors. ‘If you’re going to fight with every jackass you meet, be prepared to fight every day for the rest of your life.’ Another man tells him, ‘You’re to young to be a lover, be a liker. And, remember there’s enough women in the world that want to fool around, don’t pick on the one’s that don’t. Factual information is added to the story about baseball. It’s injected periodically to add some lightness too my writing. The first recorded baseball game was on June 19, 1847. Brad attends the game. In that game, the first fine was handed out.The pitcher, Davis was fined six cents for swearing at the umpire. Another game that Brad goes to, further into the story, is the first game that started the biggest and longest rivalry in baseball history, between the Giants and the Dodgers. During this time in baseball history, there was only one league, the National. The first pitcher to throw a no-hitter, was Joe Borden on May 23, 1875. Borden and Davis, interesting. When Brad was young, his mother and father were teachers and he was well educated. An event forces, Brad to move on from the saloon and his first job is working for Mr. Cogswell. He is a loveable, middle-aged man who was chosen to make the John Jacob Astor library a reality. Mr. Astor before his death bequeathed his personal library and forty thousand dollars to make his dream come true. Mr. Cogswell does quite a good job in adding knowledge to the young man’s mind. One difference between humanity and animals is, animals don’t have libraries. We learn that Brad is a restless young man. His next job is at the New York Daily Times. He is hired just before the first edition hits the street. The publisher, Mr. Henry Jarvis Raymond, takes him under his wing. The young man learns much about society. I do not take any writer’s license to justify this thought-provoking thriller. I believe a tale that grasps a readers thoughts should be logical. Frank, a reporter at the Times, becomes one of his teachers. He warns him not to be bamboozled into a false interview. He gives him an example of a young man who got the New York Sun to publish an article that immigrants were being brought into America from Europe by balloon. The man who completed the hoax was none other than Edgar Allan Poe. Frank tells Brad he should patronize high class restaurants, every once in awhile. That way he will be able to rub elbows with the rich and prosperous. Brad, although only nineteen now, is a fine figure of a man. He appears much older than he looks. One night, he goes to a fine restaurant. A twist of fate brings love into his life.It so happens,the lady is a very expensive, high class prostitute. Another part of his person is educated. As we start to put the pieces together, Brad is becoming a very well rounded young man. It so happens, the next time he goes to ru

Download or read book Brand Management written by Michael Beverland and published by SAGE Publications Limited. This book was released on 2024-03-23 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

Download or read book Going Silent written by Richard Cozicar and published by FriesenPress. This book was released on 2015-08-20 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retired CSIS operative turned fishing guide Brand Coldstream is forced back into action when he narrowly survives an attempt on his life. Not knowing who to trust, Brand is forced underground as he investigates his would-be assassins and their connection to his old unit and their last big operation, which ended under very suspicious circumstances. From North Vancouver to the shipping ports of Montreal, Going Silent is an exciting, modern thriller that follows Coldstream as he works to uncover a conspiracy that goes back longer, and up higher, than he ever imagined. www.richardcozicar.com

Download or read book The Silent Company written by John Hritzuk and published by Prentice Hall. This book was released on 1982 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography ND written by and published by . This book was released on 1950-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Music for Silent Film written by Kendra Preston Leonard and published by A-R Editions, Inc.. This book was released on 2016-01-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1895 and 1929, more than 15,000 motion pictures were made in the United States. We call these works “silent films,” but they were accompanied by an enormous body of music, including works adapted or arranged from pre-existing works, as well as newly composed pieces for theater orchestras, organists, or pianists. While many films and pieces are lost, a considerable amount of material remains extant and available for use in research and performance. Music for Silent Film: A Guide to North American Resources is a unique resource on North American archives and English-language materials available in for those interested in this repertoire. Part I contains information about archives of primary source materials including full and compiled scores, sheet music, published anthologies of music, interviews with cinema musicians, periodicals, and instruction books. Part II surveys the English-language scholarship on silent film music in articles, book chapters, essay collections, and monographs through 2015. The book is fully indexed for ease of access to these important sources on film music.

Download or read book Digital Marketing in Practice written by Hanne Knight and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Download or read book Woke Brand written by Dr Abas Mirzaei and published by Archway Publishing. This book was released on 2023-02-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abas Mirzaei, a faculty assistant professor in branding at Macquarie Business School, observes that woke branding has become the new wave that brands can no longer avoid. Avoid going woke, and your brand risks irrelevancy, especially with younger consumers. Go woke, and you’re likely to experience a backlash. Until relatively recently, people wanted to buy high-quality cameras, reliable cars, and durable shoes and active wear. Today, however, many people want to buy a camera (to capture scenes of social injustice), shoes (that weren’t made using child labor), and cars (that emit minimal carbon and are safe for the environment). Likewise, we purchase “animal-friendly” vegan handbags that are not associated with animal cruelty and use ride-sharing services that promise not to exploit drivers. In getting woke, fighting discrimination, and questioning the status quo, there are questions to address, steps to follow and considerations to take note of. This book unpacks the dynamics of woke branding, identifies its ingredients, and offers a roadmap for those wanting to walk into the uncertain world of wokeness. This book is neither a pro-woke nor an anti-woke polemic. Instead, with the appropriate critical distance, it presents a range of different views about wokeness: from woke authenticity, to cute wokeness, to woke sacrifice, and woke execution ingredients. So, if you’re weighing the risks of engaging in “woke” moves and aren’t sure how consumers will respond, then this book is for you.

Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Download or read book written by and published by Arihant Publications India limited. This book was released on with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Silence written by Roumen Dimitrov and published by Routledge. This book was released on 2017-09-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.

Download or read book A Biographical Dictionary of Silent Film Western Actors and Actresses written by George A. Katchmer and published by McFarland. This book was released on 2015-05-20 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before sound became an essential part of motion pictures, Westerns were an established genre. The men and women who brought to life cowboys, cowgirls, villains, sidekicks, distressed damsels and outraged townspeople often continued with their film careers, finding success and fame well into the sound era--always knowing that it was in silent Westerns that their careers began. More than a thousand of these once-silent Western players are featured in this fully indexed encyclopedic work. Each entry includes a detailed biography, covering both personal and professional milestones and a complete Western filmography. A foreword is supplied by Diana Serra Cary (formerly the child star "Baby Peggy"), who performed with many of the actors herein.

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Download or read book The Works of Henrik Ibsen written by Henrik Ibsen and published by . This book was released on 1928 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Works of Henrick Isben written by and published by . This book was released on 1928 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Engines of Corruption written by Larry Maisner and published by iUniverse. This book was released on 1999-12 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power and apathy are fuel for the Engines of Corruption. The power wielded by the ruthless, and the apathy of law allow the independent crime lords of the underworld to collaborate and establish a powerful international crime cartel. This underworld force, headed by U.S. crime lord Cy Manat, hides behind the protections afforded by constitutional law that allow them to acquire commercial and industrial enterprises using racketeering methods. The complacent law enforcement agencies see no danger. But a police officer, Harold Parkins does. He can't confide in his superiors – the crime lords have corrupted them as well. So, using his powers of persuasion, personal friends and a great deal of chutzpah, he recruits a cadre of powerful international personalities in industry and the government. These movers and shakers create a benign but hi-tech underworld of their own to fight the crime lords on equal terms.

Download or read book It s a Name Game written by Kirit JAsani and published by Book Rivers. This book was released on 2023-07-25 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: