Download or read book Should Crystal Pepsi be re launched written by and published by GRIN Verlag. This book was released on 2020-04-14 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. David Novak became CEO of PepsiCo North America in 1992 after a successful career in the marketing world. When he detected the development of pure and clear products' fad, ranging from soap to gasoline, he saw an opportunity to tap into for Pepsi. Thus, he decided to develop his idea and launch Crystal Pepsi, a colorless and caffeine-free cola that would appear more refreshing. By 1994, the trend was largely over and many of the products, including Crystal Pepsi, disappeared from the market due to poor sales. Only years later, precisely in 2007, during an interview, Novak admitted to Fast Company that while it was the “best idea” he ever had, it was also the “worst executed”. If this buzz is true and is really happening, why Crystal Pepsi failed in the first place?
Download or read book Re inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Download or read book The Education of an Accidental CEO written by David Novak and published by Currency. This book was released on 2007-10-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years...• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...• How to “shock the system”• How to avoid the slow-no’s• Managing two up and two downDavid Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
Download or read book Business Week written by and published by . This book was released on 1994 with total page 1668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The End Is Now written by Rob Stennett and published by Zondervan. This book was released on 2009-06-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the Henderson family: Jeff, a struggling salesman who lives with a constant nagging fear that something will happen to his family; Will, who’s just trying to figure out life in the fifth grade; Emily whose greatest concern is that she won’t be nominated homecoming queen; and Amy, who is growing stir-crazy from being a housewife of eighteen years—and is convinced this was God’s plan B for her life. The Hendersons are longtime residents of Goodland, Kansas, a small Midwest town where nothing new or exciting ever happens … until now. Are the recent “weird” happenings and catastrophic weather mere coincidence, or more? The town spirals into chaos and confusion as its residents discover the end is no longer near—the end is now. Rob Stennett’s second novel is both a satire and a story of the apocalypse, a thriller and an exploration of family, community, belief, unbelief, and the two thousand-year-old Christian tradition of looking to the sky because the end is near.
Download or read book MANAGEMENT AND LEADERSHIP CASE STUDIES TO SHARPEN YOUR SKILLS written by Dr. M.G. Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taking People with You written by David Novak and published by Penguin. This book was released on 2012-01-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: “AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCH Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point. Novak knows that managers don’t need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.
Download or read book Forbes Best Business Mistakes written by Bob Sellers and published by John Wiley & Sons. This book was released on 2010-06-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.
Download or read book From Zero to Four Figures written by Paul Austin Ardoin and published by Paul Austin Ardoin. This book was released on 2023-06-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting out as an indie author can be daunting, especially if you don't have much money to invest in marketing. If you've published one or more books but are struggling to get sales, this is the book for you! In From Zero to Four Figures, USA TODAY Bestselling Author Paul Austin Ardoin shows you the strategy that helped him build an audience and grow his self-published fiction business to $1,000 a month within two years. Increasing your sales requires the right books, mindset, and marketing—many new authors lack one or more of these pillars. This book helps identify the gaps and mistakes that are holding you back. These guidelines are repeatable, proven, inexpensive, and attainable—and will help get your self-published fiction business off the ground. ------------- "Finally! A book that approaches an often overwhelming task with a genuinely realistic and yet hopeful approach to writer success. This is a book I'll be highly recommending not just to new authors, but also ones with some experience under their belts because it's authentic, comprehensive, and approachable. Highly recommended!" —Mark Leslie Lefebvre, author of Wide for the Win
Download or read book Are You Afraid of the Dark Rum written by Sam Slaughter and published by Andrews McMeel Publishing. This book was released on 2019-06-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Afraid of the Dark Rum? is a tongue in cheek cocktail book for the former '90s kid and those just discovering how cool old-school Nickelodeon and Delia's once were. With recipes for alcoholic versions of childhood favorites like Ecto-Cooler and Mondo as well as creative pop-culture inspired originals like the Rum and Stimpy and Semi-Warmed Kind of Cider, this is a perfectly giftable mix of humor, nostalgia, and tasty recipes.
Download or read book 26 Ways to Screw Up in Business and How Not To written by William F. Fawcett and published by iUniverse. This book was released on 2011-08-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: 26 Ways To Screw-Up in Business and How Not To is a humorous, yet serious, business book. During a span of 50 years, the author discovered that there are 26 business commandments that you should never violate and if you do, its at your own risk. For example, Commandment # 4: Thou Shall Not Fish For Tunas in a Lake (never put probability before profitability). Commandment #8: Thou Shall Not Sell Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall Not Look Through a Keyhole With a Glass Eye (test, not guess). For nearly five decades Bill Fawcett has worked with hundreds of entrepreneurs and small-business owners. He is convinced that 96% of business mistakes are a result of breaking one or more of the 26 commandants set forth in this guide-to-success. This book is not about managing people; its about managing oneself. The number one determinant of your success is you! Youre the quarterback who gets all the glory when you win and all the blame when you lose. What if you could reduce the number of turnovers and interceptions? Wouldnt you want to know what mistakes you must avoid? Of course you would! This guide-to-success not only identifies what you must avoid; it offers prescriptions for doing it right.
Download or read book The Hockey Stick Principles written by Bobby Martin and published by Flatiron Books. This book was released on 2016-05-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of these different phases: -The Tinkering Period: The tip of the stick, or the time when you first develop and hone your idea. -The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rocky. -The Inflection Point: The crucial point in time right before your business takes off when it's important for entrepreneurs to prepare and make decisions to properly manage rapid growth. -Surging Growth: Once your company proves that they have potential, you need to optimize that growth and scale up in a sensible way. Innovation almost always involves a number of challenges, misdirections, and uncertainty and can take several years of struggle. But The Hockey Stick Principles gives aspiring entrepreneurs and those in the midst of the messy process a realistic, human, and inspiring understanding of what starting an innovative business is like, while teaching you what to look out for along the way as you shepherd your business through to success.
Download or read book Epic Fails written by Salvador Jiménez Murguía and published by Rowman & Littlefield. This book was released on 2018-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails isan entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.
Download or read book Management of the Fuzzy Front End of Innovation written by Oliver Gassmann and published by Springer Science & Business Media. This book was released on 2013-10-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Download or read book From Big Data to Big Profits written by Russell Walker and published by Oxford University Press. This book was released on 2015-07-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics
