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Book SOA Source Book

    Book Details:
  • Author : The Open Group
  • Publisher : Van Haren
  • Release : 2020-06-11
  • ISBN : 9087535384
  • Pages : 129 pages

Download or read book SOA Source Book written by The Open Group and published by Van Haren. This book was released on 2020-06-11 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software services are established as a programming concept, but their impact on the overall architecture of enterprise IT and business operations is not well-understood. This has led to problems in deploying SOA, and some disillusionment. The SOA Source Book adds to this a collection of reference material for SOA. It is an invaluable resource for enterprise architects working with SOA.The SOA Source Book will help enterprise architects to use SOA effectively. It explains: What SOA is How to evaluate SOA features in business terms How to model SOA How to use The Open Group Architecture Framework (TOGAF ) for SOA SOA governance This book explains how TOGAF can help to make an Enterprise Architecture. Enterprise Architecture is an approach that can help management to understand this growing complexity.

Book Achieving Service Oriented Architecture

Download or read book Achieving Service Oriented Architecture written by Rick Sweeney and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, comprehensive methodology and framework for adopting and managing a successful service oriented architecture environment Achieving Service-Oriented Architecture helps to set up an SOA Architecture Practice defining the policies, procedures, and standards that apply not just to IT developers but to the entire corporation as it relates to business applications. Why a new architectural approach is necessary for your business to achieve all the value SOA has to offer Focuses on setting up an enterprise architecture practice for service-oriented architecture Discusses the implementation and governance processes for SOA Defines and describes an overall architectural framework for managing SOA assets at an enterprise architecture level Shows how to set up and run an SOA Enterprise Architecture Practice using the methodology and framework presented Defining how an Architecture Practice can transform itself and your corporation to maximize the benefits of the SOA approach, Achieving Service-Oriented Architecture provides a pragmatic enterprise architecture approach and framework for implementing and managing service oriented architecture from a business organization and business practices perspective. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Book Applied SOA

    Book Details:
  • Author : Michael Rosen
  • Publisher : John Wiley & Sons
  • Release : 2012-07-02
  • ISBN : 1118079795
  • Pages : 616 pages

Download or read book Applied SOA written by Michael Rosen and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endorsed by all major vendors (Microsoft, Oracle, IBM, and SAP), SOA has quickly become the industry standard for building next-generation software; this practical guide shows readers how to achieve the many benefits of SOA Begins with a look at the architectural principles needed to create successful applications and then goes on to examine the process for designing services and SOA implementations Each stage of the design process has an accompanying chapter that walks readers through the details and provides helpful tips, techniques, and examples The author team of SOA practitioners also provides two unique, comprehensive, end-to-end case studies illustrating the architectural and design techniques presented in the book

Book Service Oriented Architecture For Dummies

Download or read book Service Oriented Architecture For Dummies written by Judith S. Hurwitz and published by John Wiley & Sons. This book was released on 2006-10-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOA is the most important initiative facing IT and is difficult to grasp. This book demystifies the topic of SOA and makes it accessible to those people who hear the term but aren't really sure what it means. It covers what SOA is, why it matters, how it can impact businesses, and how to take steps to implement SOA in a corporate environment.

Book Security for Web Services and Service Oriented Architectures

Download or read book Security for Web Services and Service Oriented Architectures written by Elisa Bertino and published by Springer Science & Business Media. This book was released on 2009-10-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web services technologies are advancing fast and being extensively deployed in many di?erent application environments. Web services based on the eXt- sible Markup Language (XML), the Simple Object Access Protocol (SOAP), andrelatedstandards,anddeployedinService-OrientedArchitectures(SOAs) are the key to Web-based interoperability for applications within and across organizations. Furthermore, they are making it possible to deploy appli- tions that can be directly used by people, and thus making the Web a rich and powerful social interaction medium. The term Web 2.0 has been coined to embrace all those new collaborative applications and to indicate a new, “social” approach to generating and distributing Web content, characterized by open communication, decentralization of authority, and freedom to share and reuse. For Web services technologies to hold their promise, it is crucial that - curity of services and their interactions with users be assured. Con?dentiality, integrity,availability,anddigitalidentitymanagementareallrequired.People need to be assured that their interactions with services over the Web are kept con?dential and the privacy of their personal information is preserved. People need to be sure that information they use for looking up and selecting s- vicesiscorrectanditsintegrityisassured.Peoplewantservicestobeavailable when needed. They also require interactions to be convenient and person- ized, in addition to being private. Addressing these requirements, especially when dealing with open distributed applications, is a formidable challenge.

Book Service Oriented Modeling

Download or read book Service Oriented Modeling written by Michael Bell and published by John Wiley & Sons. This book was released on 2017-11-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answers to your most pressing SOA development questions How do we start with service modeling? How do we analyze services for better reusability? Who should be involved? How do we create the best architecture model for our organization? This must-read for all enterprise leaders gives you all the answers and tools needed to develop a sound service-oriented architecture in your organization. Praise for Service-Oriented Modeling Service Analysis, Design, and Architecture "Michael Bell has done it again with a book that will be remembered as a key facilitator of the global shift to Service-Oriented Architecture. . . . With this book, Michael Bell provides that foundation and more-an essential bible for the next generation of enterprise IT." -Eric Pulier, Executive Chairman, SOA Software "Michael Bell's insightful book provides common language and techniques for business and technology organizations to take advantage of the SOA paradigm. By focusing modeling techniques on the business problem, Bell provides a way for professionals to work throughout the life cycle to create reusable and enduring services." -Mike Zbranak, CIO, Chase Card Services "This book will become an imperative business and technology service-oriented modeling recipe for any manager, architect, modeler, analyst, and developer in today's software development industry." -Jeff Schneider, CEO, MomentumSI "'Innovative' and 'groundbreaking' are words that best describe Michael Bell's Service-Oriented Modeling. It depicts a true service modeling approach that elegantly closes a clear and critical service modeling gap in the SOA industry. This holistic book ties these concepts together using real-world examples across a service life cycle that transitions services from ideas and concepts into production assets that deliver business value. A must-read for business and technical SOA practitioners." -Eric A. Marks, CEO, AgilePath Corporation "As hot as SOA is today, many business and technology professionals still find it challenging to mind the gap between their disparate methodologies and objectives. Herein Michael Bell speaks clearly to both camps in straightforward language, outlining disciplines each can use to communicate effectively and advance the realization of corporate aims. This book is a bible for all who seek to drive business/technology into the future." -Mark Edward Goodrich, Director, Investing Product Management, Reuters Media "This book takes senior IT architects and systems designers into the depths of modeling for SOA, with a fresh new perspective on tools, terminology, and how to turn the theory into practice. His full life-cycle approach balances process, control, and accountability to align all the participants in the delivery pipeline-clearing the road for successful SOA business solutions." -Phil Gilligan, Chief Technology Officer, EBS

Book Service Oriented Architecture

Download or read book Service Oriented Architecture written by Eric A. Marks and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Service-Oriented Architecture "This book provides a superb overview of the SOA topic. Marks and Bell provide practical guidance across the entire SOA life cycle-from business imperatives and motivations to the post-deployment business and technical metrics to consider. With this book, Marks and Bell demonstrate a unique ability to take the complex dynamics of SOA, and through an eloquent set of metaphors, models, and principles, provide an understandable and insightful how-to manual for both technical and business executives. This will become a required handbook for any organization implementing SOA." —Dan Bertrand, Enterprise Technology Officer & EDS Fellow, EDS Corporation "A fundamental breakthrough in the business and technology perspectives of SOA-this book belongs in every software developer, architect, and IT executive library. Marks and Bell demonstrate a creative and practical approach to building complex, service-oriented systems. I especially liked the hands-on perspective brought to multiple aspects of SOA. A must-have guide in the technology turbulence of the future." —Ariel Aloni, Chief Technology Officer, SunGard Data Management Solutions "This outstanding text gets straight to the heart of the matter, cutting through the hyperbole and discussing how to drive real business value through SOA. It will certainly impact my behavior, our governance models, and, subsequently, the successful business outcomes we derive as we continue to embrace SOA. A must-read for battle-scarred SOA veterans and fledgling architects alike." —Christopher Crowhurst, Vice President and Chief Architect, Thomson Learning "Too often, SOA has been perceived as 'all about the technology'-standards, technology stacks, operational monitoring, and the like. In this book, Marks and Bell expand beyond the technology to provide a refreshing business-driven perspective to SOA, connecting the dots between business requirements, architecture, and development and operations, and overlaying these perspectives with tried-and-true governance techniques to keep SOA initiatives on track. A must-read for those leading the charge to adopt SOA within their enterprise." —Brent Carlson, Chief Technology Officer, LogicLibrary and coauthor of San Francisco Design Patterns: Blueprints for Business Software "Marks and Bell have captured a wealth of practical experience and lessons learned in what has become the hottest topic in software development. In this book, they explain in detail what works and what does not, from procedural issues to technical challenges. This book is an invaluable reference for organizations seeking the benefits of SOAs." —Dr. Jeffrey S. Poulin, System Architect, Lockheed Martin and author of Measuring Software Reuse: Principles, Practices, and Economic Models "One of the last things companies often consider when implementing a business solution such as SOA is the impact on people. Marks and Bell provide an in-depth look at 'what has to change' from a process standpoint to make any SOA implementation a success. A great read for those considering to embark on an enterprise SOA and looking for the right mix of people, process, and products." —Alan Himler, Vice President of Product Management and Marketing, LogicLibrary SOA is a complex topic and a complex organizational goal Service-Oriented Architecture: A Planning and Implementation Guide for Business and Technology shows you how to plan, implement, and achieve SOA value through its prescriptive approach, joining the business and strategic perspective to the technical and architectural perspective. Applicable to all industries, technology platforms, and operating environments, this innovative book provides you with the essential strategies to drive greater value from your SOA and realize your business goals.

Book Cloud Computing and SOA Convergence in Your Enterprise

Download or read book Cloud Computing and SOA Convergence in Your Enterprise written by David S. Linthicum and published by Pearson Education. This book was released on 2009-09-29 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massive, disruptive change is coming to IT as software as a service (SaaS), SOA, mashups, Web 2.0, and cloud computing truly come of age. Now, one of the world’s leading IT innovators explains what it all means—coherently, thoroughly, and authoritatively. Writing for IT executives, architects, and developers alike, world-renowned expert David S. Linthicum explains why the days of managing IT organizations as private fortresses will rapidly disappear as IT inevitably becomes a global community. He demonstrates how to run IT when critical elements of customer, product, and business data and processes extend far beyond the firewall—and how to use all that information to deliver real-time answers about everything from an individual customer’s credit to the location of a specific cargo container. Cloud Computing and SOA Convergence in Your Enterprise offers a clear-eyed assessment of the challenges associated with this new world—and offers a step-by-step program for getting there with maximum return on investment and minimum risk. Using multiple examples, Linthicum Reviews the powerful cost, value, and risk-related drivers behind the move to cloud computing—and explains why the shift will accelerate Explains the technical underpinnings, supporting technologies, and best-practice methods you’ll need to make the transition Helps you objectively assess the promise of cloud computing and SOA for your organization, quantify value, and make the business case Walks you through evaluating your existing IT infrastructure and finding your most cost-effective, safest path to the “cloud” Shows how to choose the right candidate data, services, and processes for your cloud computing initiatives Guides you through building disruptive infrastructure and next-generation process platforms Helps you bring effective, high-value governance to the clouds If you’re ready to begin driving real competitive advantage from cloud computing, this book is the start-to-finish roadmap you need to make it happen.

Book SOA Design Patterns

    Book Details:
  • Author : Thomas Erl
  • Publisher : Pearson Education
  • Release : 2008-12-31
  • ISBN : 0138158193
  • Pages : 1020 pages

Download or read book SOA Design Patterns written by Thomas Erl and published by Pearson Education. This book was released on 2008-12-31 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: In cooperation with experts and practitioners throughout the SOA community, best-selling author Thomas Erl brings together the de facto catalog of design patterns for SOA and service-orientation. More than three years in development and subjected to numerous industry reviews, the 85 patterns in this full-color book provide the most successful and proven design techniques to overcoming the most common and critical problems to achieving modern-day SOA. Through numerous examples, individually documented pattern profiles, and over 400 color illustrations, this book provides in-depth coverage of: • Patterns for the design, implementation, and governance of service inventories–collections of services representing individual service portfolios that can be independently modeled, designed, and evolved. • Patterns specific to service-level architecture which pertain to a wide range of design areas, including contract design, security, legacy encapsulation, reliability, scalability, and a variety of implementation and governance issues. • Service composition patterns that address the many aspects associated with combining services into aggregate distributed solutions, including topics such as runtime messaging and message design, inter-service security controls, and transformation. • Compound patterns (such as Enterprise Service Bus and Orchestration) and recommended pattern application sequences that establish foundational processes. The book begins by establishing SOA types that are referenced throughout the patterns and then form the basis of a final chapter that discusses the architectural impact of service-oriented computing in general. These chapters bookend the pattern catalog to provide a clear link between SOA design patterns, the strategic goals of service-oriented computing, different SOA types, and the service-orientation design paradigm. This book series is further supported by a series of resources sites, including soabooks.com, soaspecs.com, soapatterns.org, soamag.com, and soaposters.com.

Book Mastering API Architecture

Download or read book Mastering API Architecture written by James Gough and published by "O'Reilly Media, Inc.". This book was released on 2021-03-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations with a web presence build and operate APIs; the doorway for customers to interact with the company's services. Designing, building, and managing these critical programs affect everyone in the organization, from engineers and product owners to C-suite executives. But the real challenge for developers and solution architects is creating an API platform from the ground up. With this practical book, you'll learn strategies for building and testing REST APIs that use API gateways to combine offerings at the microservice level. Authors James Gough, Daniel Bryant, and Matthew Auburn demonstrate how simple additions to this infrastructure can help engineers and organizations migrate to the cloud; and open the opportunity to connect internal services using technologies like a service mesh. Learn API fundamentals and architectural patterns for building an API platform Use practical examples to understand how to design, build, and test API-based systems Deploy, operate, and configure key components of an API platform Use API gateways and service meshes appropriately, based on case studies Understand core security and common vulnerabilities in API architecture Secure data and APIs using threat modeling and technologies like OAuth2 and TLS Learn how to evolve existing systems toward API- and cloud-based architectures

Book Service Orient or Be Doomed

Download or read book Service Orient or Be Doomed written by Jason Bloomberg and published by John Wiley & Sons. This book was released on 2006-05-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Webservices, which are critical and business-transforming,crystal-clear to the layman, both business and IT leaders. The bookstays focused on the real-world issues facing business andgovernment institutions today. In an industry full of experts ofmany stripes, Ron and Jason are the real thing: savvy, experienced,and realistic. They have produced a must-read book formanagement." —Paul Lipton, Senior Architect, Unicenter Web Services andApplication Management Computer Associates "This is by far the finest publication on SOA of our time. Fromcover to back, Service Orient or Be Doomed! strips away thelayers of confusion most IT stakeholders face when confronted withenterprise architecture, and illustrates pragmatic and practicalpaths towards a sustainable and efficient enterprise architecture.Both the technically savvy and the bean counters will enjoy thisbook that speaks to the critical points they need tounderstand." —Duane A. Nickull Senior Standards Strategist, Adobe Systems,Inc. Chair, OASIS SOA Reference Model Technical Committee Vicechair, United Nations CEFACT (UN/CEFACT) "If you're looking for a guide that's based on reality, this isit. These guys know how you can service-orient your enterprise andhave the best chance of success. This book is the best SOA tool youcan buy. I'm recommending it to everyone." —Dave Linthicum, CEO, BRIDGEWERX "Jason and Ron are experts on Service-Oriented Architecture(SOA) and have written the first book that is aimed at helping anontechnical businessperson understand why the SOA computingrevolution is critical to business. Rather than provide a nerdydeath via buzzword book, Jason and Ron take a humorous, clever, andinsightful romp through this new technology and how it impactsbusiness in general." —Brad Feld, Mobius Venture Capital Authors Jason Bloomberg and Ronald Schmelzer-senior analysts forhighly respected IT advisory and analysis firm ZapThink-say it allin the title of their new book, Service Orient or Be Doomed!:How Service Orientation Will Change Your Business. That is, ifyou fail to service orient your company, you will fail in competingwith the organizations that do. This provocative new book takes service orientation out of itsmore familiar technological surroundings within service-orientedarchitecture and introduces it as a philosophy that advocates itsrightful place within a business context, redefining it as a newway of thinking about organizing your business and itsprocesses. Informal, challenging, and intelligent in style, ServiceOrient or Be Doomed!: How Service Orientation Will Change YourBusiness shows you how you can best use technology resources tomeet your company's business goals and empower your company to gofrom "stuck" to "competitive."

Book Solutions Architect s Handbook

Download or read book Solutions Architect s Handbook written by Saurabh Shrivastava and published by Packt Publishing Ltd. This book was released on 2022-01-17 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition out now with coverage on Generative AI, clean architecture, edge computing, and more Key Features Turn business needs into end-to-end technical architectures with this practical guide Assess and overcome various challenges while updating or modernizing legacy applications Future-proof your architecture with IoT, machine learning, and quantum computing Book DescriptionBecoming a solutions architect requires a hands-on approach, and this edition of the Solutions Architect's Handbook brings exactly that. This handbook will teach you how to create robust, scalable, and fault-tolerant solutions and next-generation architecture designs in a cloud environment. It will also help you build effective product strategies for your business and implement them from start to finish. This new edition features additional chapters on disruptive technologies, such as Internet of Things (IoT), quantum computing, data engineering, and machine learning. It also includes updated discussions on cloud-native architecture, blockchain data storage, and mainframe modernization with public cloud. The Solutions Architect's Handbook provides an understanding of solution architecture and how it fits into an agile enterprise environment. It will take you through the journey of solution architecture design by providing detailed knowledge of design pillars, advanced design patterns, anti-patterns, and the cloud-native aspects of modern software design. By the end of this handbook, you'll have learned the techniques needed to create efficient architecture designs that meet your business requirements.What you will learn Explore the various roles of a solutions architect in the enterprise landscape Implement key design principles and patterns to build high-performance cost-effective solutions Choose the best strategies to secure your architectures and increase their availability Modernize legacy applications with the help of cloud integration Understand how big data processing, machine learning, and IoT fit into modern architecture Integrate a DevOps mindset to promote collaboration, increase operational efficiency, and streamline production Who this book is for This book is for software developers, system engineers, DevOps engineers, architects, and team leaders who already work in the IT industry and aspire to become solutions architect professionals. Existing solutions architects who want to expand their skillset or get a better understanding of new technologies will also learn valuable new skills. To get started, you'll need a good understanding of the real-world software development process and general programming experience in any language.

Book Soa Made Simple

    Book Details:
  • Author : Lonneke Dikmans
  • Publisher : Packt Publishing Ltd
  • Release : 2012-01-01
  • ISBN : 1849684170
  • Pages : 406 pages

Download or read book Soa Made Simple written by Lonneke Dikmans and published by Packt Publishing Ltd. This book was released on 2012-01-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: "SOA Made Simple" is a concise and indispensable handbook for finally understanding exactly what Service Oriented Architecture is. Split into three clear sections, in this book you'll learn from both theory as well as step-by-step implementation examples to aid in your understanding of this often poorly- articulated industry term.If you are an architect who wants to be completely clear in your understanding of what SOA is, then this book is essential. In fact, anyone (designer, developer, administrator or team lead) who is implementing or about to implement an architecture in an IT environment should not miss out on "SOA Made Simple." Some previous experience with general software architecture is required, but this guide will tell you everything you need to know about SOA in a clear and easy fashion.

Book SOA Patterns

    Book Details:
  • Author : Arnon Rotem-Gal-Oz
  • Publisher : Simon and Schuster
  • Release : 2012-09-11
  • ISBN : 1638355002
  • Pages : 424 pages

Download or read book SOA Patterns written by Arnon Rotem-Gal-Oz and published by Simon and Schuster. This book was released on 2012-09-11 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary SOA Patterns provides architectural guidance through patterns and antipatterns. It shows you how to build real SOA services that feature flexibility, availability, and scalability. Through an extensive set of patterns, this book identifies the major SOA pressure points and provides reusable techniques to address them. Each pattern pairs the classic problem/solution format with a unique technology map, showing where specific solutions fit into the general pattern. About the Technology The idea of service-oriented architecture is an easy one to grasp and yet developers and enterprise architects often struggle with implementation issues. Here are some of them: How to get high availability and high performance How to know a service has failed How to create reports when data is scattered within multiple services How to make loose coupling looser How to solve authentication and authorization for service consumers How to integrate SOA and the UI About the Book SOA Patterns provides detailed, technology-neutral solutions to these challenges, and many others, using plain language. You'll understand the design patterns that promote and enforce flexibility, availability, and scalability. Each of the 26 patterns uses the classic problem/solution format and a unique technology map to show where specific solutions fit into the general pattern. The book is written for working developers and architects building services and service-oriented solutions. Knowledge of Java or C# is helpful but not required. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. Table of Contents PART 1 SOA PATTERNS Solving SOA pains with patterns Foundation structural patterns Patterns for performance, scalability, and availability Security and manageability patterns Message exchange patterns Service consumer patterns Service integration patterns PART 2 SOA IN THE REAL WORLD Service antipatterns Putting it all together—a case study SOA vs. the world

Book Enterprise SOA

Download or read book Enterprise SOA written by Dirk Krafzig and published by Prentice Hall Professional. This book was released on 2005 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to apply the significant promise of SOA to overcome the formidable challenges of distributed enterprise development.

Book The New Language of Marketing 2 0

Download or read book The New Language of Marketing 2 0 written by Sandy Carter and published by Pearson Education. This book was released on 2008-10-31 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.

Book Service Oriented Architecture Governance for the Services Driven Enterprise

Download or read book Service Oriented Architecture Governance for the Services Driven Enterprise written by Eric A. Marks and published by John Wiley & Sons. This book was released on 2008-09-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have guide for all companies undertaking service-oriented architecture (SOA) and IT governance Service-Oriented Architecture Governance for the Services Driven Enterprise expertly covers the business, organizational, process, compliance, security, and technology facets of SOA and IT governance. This book provides a comprehensive enterprise view of governance from a strategic and tactical perspective, as well as modeling and planning tools to help evolve a company's ongoing governance requirements. Written by Eric Marks and the industry's leading SOA authorities, this essential book provides a refreshing business-driven perspective to SOA and IT governance.