Download or read book Seriously Cool Marketing Communicating with Diverse Generations written by and published by The ABC of XYZ. This book was released on with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Download or read book Fuse written by Jim Finkelstein and published by Greenleaf Book Group. This book was released on 2011-10 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.
Download or read book International Handbook on Ecotourism written by Roy Ballantyne and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roy and Jan have assembled a timely snapshot of our current understanding of ecotourism, both as a concept worthy of scientific inquiry and as an increasingly significant segment of global commerce and industry. A terrific piece of work! Sam Ham, University of Idaho, US In the 30 or so year since it became established in the tourism literature and in tourism practice, ecotourism has attracted as many proponents as opponents. This Handbook now brings together some of the leading scholars worldwide in this field, to explore the current position of this form of tourism. In doing so, it offers serious critiques, it explores meanings and paradoxes, it offers best practices and it looks to the future. It is the Handbook for one of tourisms fastest growing and controversial sectors. David Airey, University of Surrey, UK This is a most welcome and needed book. With a very strong editorial team and contributing authors, the Handbook covers all the key issues of ecotourism. It cuts through the confusion surrounding the much-misunderstood concept of ecotourism, clearly dealing with definitions, concepts and research issues. The Handbook is particularly welcome for its focus on the visitor experience, a strength of the editors, and for clearly linking the theory of ecotourism with practice in the field. Christopher Cooper, Oxford Brookes University, UK This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism; insights into ecotourist behaviour and visitor experiences; and reflections on the practice of ecotourism in a range of different contexts. The Handbook is designed to be a valuable reference book for tourism scholars and researchers.
Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Download or read book Tourism Dynamics written by Nikolaos Pappas and published by Goodfellow Publishers Ltd. This book was released on 2021-09-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical and practical insights that offer a platform for critical discussion and examine emergent controversies within the tourism industry such as the growth of alternative business models, travel in light of climate change and human resource ethics given the increasing adoption of artificial intelligence (AI), data and algorithms.
Download or read book Tourism and Demography written by Ian Yeoman and published by Goodfellow Publishers Ltd. This book was released on 2010-11-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future
Download or read book Generation X and the Rise of the Entertainment Subject written by Robert Samuels and published by Rowman & Littlefield. This book was released on 2021-04-20 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation X and the Rise of the Entertainment Subject defines Gen X as the first generation to be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Hip Figures written by Michael Szalay and published by Stanford University Press. This book was released on 2012-06-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hip Figures dramatically alters our understanding of the postwar American novel by showing how it mobilized fantasies of black style on behalf of the Democratic Party. Fascinated by jazz, rhythm and blues, and rock and roll, novelists such as Norman Mailer, Ralph Ellison, John Updike, and Joan Didion turned to hip culture to negotiate the voter realignments then reshaping national politics. Figuratively transporting white professionals and managers into the skins of African Americans, these novelists and many others insisted on their own importance to the ambitions of a party dependent on coalition-building but not fully committed to integration. Arbiters of hip for readers who weren't, they effectively branded and marketed the liberalism of their moment—and ours.
Download or read book The Tourism Education Futures Initiative written by Darko Prebežac and published by Routledge. This book was released on 2016-04-29 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world faces many serious challenges informed, courageous and mindful leadership is needed for a better future. The Tourism Education Futures Initiative (TEFI) is the collective effort of a group of innovative, thoughtful and committed scholars and industry leaders seeking to provide vision, knowledge, and a framework for tourism education programs that promote global citizenship and optimism for a better world. This book consolidates some of TEFI’s work as it seeks to be the leading, forward-looking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better. It makes the case for why change is needed, and how tourism educators can respond to that change with strategies and values-based tools. The book contains papers published in special TEFI issues of the Journal of Teaching in Travel & Tourism (JTTT), which question and explore some of the most important theoretical, conceptual and practical issues facing tourism education now and into the future. The book concludes by integrating the special issues’ key contributions with a brief conceptualisation of education futures before it outlines TEFI’s framework for action over the coming years. Tourism educators worldwide will find that this volume serves two important purposes. On the one hand, it challenges educators to think both critically and proactively about tourism education, while on the other sharing examples of teaching and learning tools that seek to prepare our students for the future and to be global citizens that live lives of consequence. This book is a collection of articles from the Journal of Teaching in Travel and Tourism.
Download or read book Generations at Work written by Ron Zemke and published by AMACOM. This book was released on 2013-03-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for those struggling to manage a workforce with incompatible ethics, values, and working styles, this book looks at the root causes of professional conflict and offers practical guidelines for navigating multigenerational differences. By exploring the most common causes of conflict--including the Me Generation’s frustration with Gen Yers’ constant desire for feedback and the challenges facing Gen Xers sandwiched between these polarities--Generations at Work offers practical, spot-on guidance for managing the differences with consideration to each generation’s unique needs. Along with the authors’ insights for managing a workforce with different ways of working, communicating, and thinking, this invaluable resources offers: in-depth interviews with members of each generation, tips on best practices from companies successfully bridging the generation gap, and a mentorship field guide to help you support the youngest members of your team. Generations at Work has the tools that are key to helping your workforce interact more positively with one another and thrive in today’s wildly divergent workplace culture.
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
