Download or read book Encyclopedia of Organizational Knowledge Administration and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Download or read book SEO Do it yourself Year 2019 written by PARDEEP KUMAR and published by Pardeep Patel. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO - Do it yourself is a Complete Guide for Search Engine Optimization. By using this book, you can Optimize your website/ Blog without any help. In this edition, we mention the tactics of SEO for year 2019.

Download or read book The SEO Mindset written by and published by Xspurts.com. This book was released on with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to dominating the digital landscape with The SEO Mindset: Thinking Like a Search Engine. This essential guide dives deep into the art and science of search engine optimization, providing you with the tools and strategies needed to boost your website’s visibility, drive targeted traffic, and achieve long-term success. Whether you’re an SEO novice or a seasoned pro, this book offers a comprehensive roadmap for mastering the ever-evolving world of SEO. Explore the critical aspects of SEO, from understanding Google’s algorithm updates to leveraging long-tail keywords, and learn how to create an SEO-friendly website structure that search engines and users love. Discover the balance between paid search and organic SEO, and understand how to build an e-commerce site that not only attracts visitors but also converts them into loyal customers. With a strong focus on ethical practices, this guide will ensure you stay ahead of the competition without risking penalties or compromising your brand’s integrity. The SEO Mindset covers: Understanding the Basics of Search Engine Optimization The Evolution of Search Engines How Search Engines Crawl and Index the Web The Role of Keywords in SEO Strategy Content Quality and Its Impact on Rankings Understanding Search Intent On-Page SEO: Optimizing Your Content for Success The Power of Backlinks and Domain Authority Technical SEO: Ensuring Your Site is Search Engine Friendly The Importance of Mobile Optimization User Experience and Its Role in SEO The Impact of Site Speed on Search Rankings Structured Data and Rich Snippets: Enhancing Visibility The Role of AI and Machine Learning in SEO Understanding Google’s Algorithm Updates Local SEO: Reaching Your Nearby Audience Voice Search Optimization: Preparing for the Future The Importance of E-A-T: Expertise, Authority, Trustworthiness Content Freshness: Keeping Your Website Relevant The Intersection of SEO and Social Media Managing Duplicate Content Issues How to Conduct an Effective SEO Audit The Role of Analytics in Measuring SEO Success Understanding and Leveraging Long-Tail Keywords The Future of SEO: Predictions and Trends How to Build an SEO-Friendly Website Structure The Importance of Internal Linking Strategies Navigating the World of Paid Search and Organic SEO SEO for E-commerce: Driving Traffic and Sales Ethical SEO: Avoiding Black Hat Techniques Dive into The SEO Mindset and transform the way you approach digital marketing.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."

Download or read book Entrepreneurship Marketing written by Sonny Nwankwo and published by Routledge. This book was released on 2020-02-26 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.

Download or read book Google My Business 2 0 Training guide 1 2 written by Laura Maya and published by Estalontech. This book was released on 2019-04-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any business that serves customers locally needs to be on Google My Business (GMB). It offers the greatest impact for brands seeking local exposure. Google My Business is, without a doubt, a market pioneer when it comes to empowering small businesses and enables them to connect with their customers directly. If you think that was impressive, wait until you hear this: 84% of consumers turn to search engines to find out information for a local purchase and much of that information comes from a company’s GMB listing. Customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase. According to Google research data - “businesses which continuously keep updating photos on their listings tend to receive 42% more requests for directions on Google Maps. They also get 35% more clicks through to their websites And despite these advantages, 56% of local stores are yet to claim their local listing on Google. The above trend suggests that more consumers are looking for local businesses. So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity. Well, We have put together all the resources you need to tap into this incredible marketing potential. Use this guide to ensure you’ve completed your Google My Business listing correctly, and optimized all possible facets of the tool to get the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users. Introducing.... Google My Business 2.0 Training Guide Discover how to master google my business and leverage it to grow your online business brand! Would you like to expand your local search marketing strategy with a powerful, free marketing tool that has the potential to funnel dozens, if not hundreds, of customers to your website or front doors? Finding a local business that fits your needs is remarkably easy this day and age, thanks to the information provided by Google’s free tool: Google My Business (GMB). GMB has proven itself to be an essential tool in local SEO for small and big businesses alike. Perfectly created GMB listings answer the right questions for the overwhelmed customers as they start searching for options. And this is why: 80% of smartphone users are more likely to purchase from companies whose sites/apps help them easily find answers to their questions. A visibly unique and informative GMB listing can draw the attention of a large number of customers towards your website and ultimately increase your brand awareness. So, here we are with our Awesome Google My Business 2.0 training guide which covers: • How to get Started with creating and claiming your GMB account • How can you improving Local SEO and how it affects your Company’s GMB Page Rankings • In what ways you can Improve Google Places Page Ranking • What are the important things you might not know about Google My Business categories • How Can Restaurants Use Google My Business For Menu Listing & Local Posts and rank higher in local SEO. And much more!

Download or read book SEO For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2019-12-12 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Download or read book How to Get to the Top of Google Search written by Richard Conway and published by Penguin Random House New Zealand Limited. This book was released on 2019-03-05 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.

Download or read book Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 iCAST SS 2022 written by Amiril Azizah and published by Springer Nature. This book was released on 2023-01-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.

Download or read book DIGIPEDIA written by Deepa Sayal and published by Notion Press. This book was released on 2019-10-09 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What’s even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let’s do this journey together and see where does all this head to? There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better. It answers questions such as: Imagine what the Digital world would look like ten years down the lane? What call for a great Digital Marketing strategy? The Role of Data and how it is going to evolve? Would artificial intelligence change digital dynamics? Would it eliminate jobs? What’s the secret and underlying principles to building a great digital business? How deep-seated is Virtual Reality going to become? The role of chatbots in the times to come?

Download or read book Search Engine Optimization written by Andreas Veglis and published by MDPI. This book was released on 2021-02-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

Download or read book Mastering Digital Marketing for Starters written by Alvin Aw and published by Partridge Publishing Singapore. This book was released on 2019-07-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.

Download or read book New Communication Approaches in the Digitalized World written by Mehmet Serdar Erciş and published by Cambridge Scholars Publishing. This book was released on 2020-06-04 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.

Download or read book Fire Your Boss written by Jonathan Green and published by Dragon God, Inc.. This book was released on 2019-03-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you sick of working a job you hate for a boss who despises you? Do you want to get paid what your worth...instead of what your company thinks they can get away with? Are you struggling to get up in the morning and praying for a snow day? Or just ready to start enjoying some of that freedom you've heard so much about? Whether you're about to enter the job market for the first time or you've been slaving away for decades - you need to read Fire Your Boss - as soon as possible! In this book, you'll learn how to break free of the underpaying labor market and start the journey to financial and emotional freedom. You cannot underestimate the power of controlling your income. Learn how to blast through every roadblock keeping you from starting your own business. From "don't know where to start" to "I'm not good with technology" to "I don't have the confidence" to "I don't have enough time," Fire Your Boss sets all those excuses on fire with simple and actionable business models that you can start in your spare time to start building up your savings account. What pragmatic and actionable lessons will you learn? - Sixteen business models that all cooperate with each other -The simple technique for turning your voice into an ATM machine -The secret to building a business when you don't have any time -The foolproof method for getting paid to learn -The most common mistakes even experienced entrepreneurs make and how to avoid them -The singular best way to create an unstoppable passive revenue stream Here's what this book ISN'T: this isn't a list of startups you can slave away for, a guide on how to join the "gig economy," or a plan to get a promotion at work. This is about building consistent and passive revenue streams that can support you when shocks hit the market and the economy turns against you. How will your life improve? Never live in fear of getting fired every againGo to sleep knowing that TOMORROW THERE WILL BE MORE MONEY IN YOUR BANK ACCOUNT THAN TODAY Follow a process that allowed the author to move to a tropical island. Chase your dreams without letting stress and fear hold you back. Implement these techniques and watch your happiness skyrocket. Follow this amazing journey and take control of your destiny by scrolling up and clicking the FREE EBOOK button at the top of this page!

Download or read book Dynamics of Media Editing written by Vincent F. Filak and published by CQ Press. This book was released on 2019-01-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms.

Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.