Download or read book SEO A Comprehensive Guide written by Nishant Baxi and published by Pencil. This book was released on 2023-09-04 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview of Search Engine Optimization (SEO) Search Engine Optimization, commonly known as SEO, constitutes a fundamental component of digital marketing strategies. With the rapid evolution of Internet technology and digital media, businesses utilize SEO's power to boost their online visibility and reach their potential customers more efficiently (Moz, 2020). Understanding the concept and main components of SEO is, therefore, pivotal for businesses seeking to establish a robust online presence. SEO refers to strategies aimed at enhancing a website's visibility on search engine result pages (SERPs). When done correctly, SEO can improve the quality and quantity of website traffic, organically - an activity implying unpaid appearance in the SERPs (Google, 2021). A primary objective of SEO i

Download or read book Disruptive Technologies and Optimization Towards Industry 4 0 Logistics written by Athanasia Karakitsiou and published by Springer Nature. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ABC s of SEO Search Engine Optimization 101 written by Roggie Clark and published by Bounce Rank. This book was released on 2023-04-14 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of Search Engine Optimization Are you looking for an in-depth guide to learning SEO? In this groundbreaking book by Roggie Clark, you will learn the basics of Search engine optimization from start to finish. Learn Technical SEO, On-Site SEO, Link-Building, HTML, and data analysis. The book includes strategies and tips designed to help you learn detailed concepts and be able to apply these skills as soon as possible. Get your copy today. What the book includes The book includes a thorough breakdown of all three domains of search engine optimization; Technical, On-Site, and Link-Building. Here’s what else you will learn: - Learn how search engines work - Identify the right keywords and phrases to target - Diagnose and fix common Technical SEO issues - Optimize your website's structure for search engines - Build quality backlinks to boost your authority - Analyze and track data to make better decisions - Stay up-to-date on the latest SEO trends and techniques Who is this book for This book is an ideal starting point for beginners to SEO, offering valuable insights and essential knowledge for anyone who wishes to learn the basics. Both novices and those seeking a deeper understanding of SEO principles will greatly benefit from this comprehensive guide. Additionally, business owners and entrepreneurs looking to kickstart their marketing campaigns can also benefit from this book. Book features 157 Pages 7’ x 10’ size A glossy-finish cover for a classic look and feel APA references and in-text quotes Glossary of terms Photos Meet the author, Roggie Clark Roggie (Raj) Clark, is an 8-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece. Learn SEO today SEO is a booming industry with no signs of slowing down! This book is your ultimate guide to navigating the world of SEO. Get your copy today.

Download or read book Who s Raising the Kids written by Susan Linn and published by The New Press. This book was released on 2022-09-13 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it “Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review Even before COVID-19, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the “kid-tech” industry. In the “must read” (Library Journal, starred review) Who’s Raising the Kids?, Susan Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—weaves an “eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation” (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to “educational” technology and branded school curricula of dubious efficacy. Written with humor and compassion, Who’s Raising the Kids? is a unique and highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. Two hopeful chapters—“Resistance Parenting” and “Making a Difference for Everybody’s Kids”—chart a path to allowing kids to be the children they need to be.

Download or read book Cryptosocial written by Allen Taylor and published by Business Expert Press. This book was released on 2022-03-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cryptocurrency & Social Media Have Married and This is What It Looks Like Social media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation. Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you’re one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you’ll learn: What cryptosocial is all about. Which platforms and protocols you should pay attention to. Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat. How to start using cryptosocial media. What you need to participate in decentralized social media platforms. And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.

Download or read book Content Strategy written by Guiseppe Getto and published by Taylor & Francis. This book was released on 2022-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-29 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Digital Marketing Answer Book written by David Obatomi and published by AuthorHouse. This book was released on 2024-08-31 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive.

Download or read book Seo 2021 written by Dr Andy Williams and published by . This book was released on 2021-02-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn a safe & effective SEO strategy that works in 2021? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty? In 2021, how many SEO books & courses can offer that type of search engine optimization? This book can! Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings! Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it's either out of date, or written by someone that doesn't do it for a living. I've been studying, testing, and teaching SEO for over a decade. SEO 2021 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won't find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority. This book covers everything you need to know, including: What is SEO and what are the main rnaking factors? Major Google changes and how they have affected the way we do SEO. Creating the quality content your visitors want, and search engines love. Finding essential theme words and phrases for any piece of content you write. All on-page factors discussed. Scema & Structured data. Site organization & structure. What is authority, and how you can you incrase yours? How to get authority, white-hat, high quality backlinks. Giving your visitors what they want, while keeping search engines happy. A complete SEO audit to check for common problems. SEO 2021 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google's blessing, then you should read this book.

Download or read book Qualitative Research in Education written by Marilyn Lichtman and published by Taylor & Francis. This book was released on 2023-01-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this reader-friendly book offers an accessible introduction to conducting qualitative research in education. The text begins with an introduction to the history, context, and traditions of qualitative research, and then walks readers step-by-step through the research process. Lichtman outlines research planning and design, as well as the methodologies, techniques, and strategies to help researchers make the best use of their qualitative investigation. Throughout, chapters touch on important issues that impact this research process such as ethics and subjectivity and making use of technology. The fourth edition has been thoroughly revised and updated featuring new examples, an increased focus on virtual and digital data collection, and the latest approaches to qualitative research. Written in a practical, conversational style and full of real-world scenarios drawn from across education, this book is a practical compendium on qualitative research in education ideal for graduate and advanced undergraduate research methods courses and early career researchers alike. Hear Marilyn discuss what inspired her to write this fourth edition and what readers can expect. In this podcast episode of The Qualitative Report, she discusses the various types of qualitative research and what defines quality and rigor as well as current issues in education and how qualitative research methods can be used to address them. Finally, she shares her thoughts about technology and the future of qualitative research.

Download or read book Protecting Nature with Buddha s Wisdom written by S. N. Seo and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating an insightful contrast between modern scientific and economic approaches, and the Buddhist viewpoint, this book examines key environmental issues such as species protection, pollution, natural resource use and global climate change. Through a comprehensive explanation of the pertinent Buddhist philosophy and eleven Buddhist instruments, it unpacks the rich intellectual resources relating to modern environmental and nature studies that have been treasured in the Buddhist Canons and commentaries for thousands of years. This book provides a rare opportunity to reflect on the ongoing climate crisis using a time-tested thought system.

Download or read book The 2021 Yearbook of the Digital Ethics Lab written by Jakob Mökander and published by Springer Nature. This book was released on 2022-11-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This annual edited volume explores a wide range of topics in digital ethics and governance. Included are chapters that: analyze the opportunities and ethical challenges posed by digital innovation; delineate new approaches to solve them; and offer concrete guidance on how to govern emerging technologies. The contributors are all members of the Digital Ethics Lab (the DELab) at the Oxford Internet Institute, a research environment that draws on a wide range of academic traditions. Collectively, the chapters of this book illustrate how the field of digital ethics - whether understood as an academic discipline or an area of practice - is undergoing a process of maturation. Most importantly, the focus of the discourse concerning how to design and use digital technologies is increasingly shifting from ‘soft ethics’ to ‘hard governance’. Then, there is the trend in the ongoing shift from ‘what’ to ‘how’, whereby abstract or ad-hoc approaches to AI governance are giving way to more concrete and systematic solutions. The maturation of the field of digital ethics has, as this book attempts to show, been both accelerated and illustrated by a series of recent events. This text thereby takes an important step towards defining and implementing feasible and effective approaches to digital governance. It appeals to students, researchers and professionals in the field.

Download or read book The Venture Alchemists written by Rob Lalka and published by Columbia University Press. This book was released on 2024-05-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: We once idolized tech entrepreneurs for creating innovations that seemed like modern miracles. Yet our faith has been shattered. We now blame them for spreading lies, breaking laws, and causing chaos. Yesterday’s Silicon Valley darlings have become today’s Big Tech villains. Which is it? Are they superheroes or scoundrels? Or is it more complicated, some blend of both? In The Venture Alchemists, Rob Lalka demystifies how tech entrepreneurs built empires that made trillions. Meta started as a cruel Halloween prank, Alphabet began as a master’s thesis that warned against corporate deception, and Palantir came from a campus controversy over hateful speech. These largely forgotten origin stories show how ordinary fears and youthful ambitions shaped their ventures—making each tech tale relatable, both wonderfully and tragically human. Readers learn about the adversities tech entrepreneurs overcame, the troubling tradeoffs they made, and the tremendous power they now wield. Using leaked documents and previously unpublished archival material, Lalka takes readers inside Big Tech’s worst exploitations and abuses, alongside many good intentions and moral compromises. But this story remains unfinished, and The Venture Alchemists ultimately offers hope from the people who, decades ago, warned about the risks of the emerging Internet. Their insights illuminate a path toward more responsible innovations, so that technologies aren’t dangerous weapons but valuable tools that ensure progress, improve society, and enhance our daily lives.

Download or read book Consumer Behaviour International Edition 1 e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

Download or read book Using Digital Information Services in the Library Workplace written by Marie Keen Shaw and published by Rowman & Littlefield. This book was released on 2022-03-21 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library collections have rapidly evolved from a predominance of print books and journals to an ever growing mix of digital and print resources. Support staff are expected to know how to help patrons select and use digital information services such as databases, digital collections, digital archives, ebooks, steaming video, discovery search products, the Internet and user-focused library interfaces and applications. Yet most library support staff (LSS) has not had training to become proficient in finding, using, and instructing others in the wide range of digital library services. Using Digital Information Services in the Library Workplace: An Introduction for Support Staff is an up-to-date text for professors who teach digital information use and management in library support staff programs and a handbook for those working in libraries who want to keep current as they expand their knowledge and skills. This book will help support staff members to: Know and use terms and concepts used in digital information services. Use digital information services effectively Know how to evaluate and select databases and services Understand issues and trends in the library digital information industry Distinguish key features and enhancements found among vendors and providers of digital libraries, digital collections, databases, and e-texts; Plan, budget, and write grants for digital services; Understand the complexity and options of licensing and usage agreements for digital information services; Know copyright permissions and acceptable use guidelines for digital information services. Use government databases and other digitized systems and information sources; Locate digital collections of museums, universities, and other sources that librarians can share with patrons. Understand the concepts of preservation using digital technologies. Create local digital resources of primary and historical materials and artifacts with metadata and cataloging for searchable access. The Library Support Staff series is aimed for staff that work in libraries and want to enhance their skills, college professors who teach library support staff instruction, and/or students who seek academic credit. Each book in the series addresses a specific topic in an academic curriculum for library support staff. Content of each book in the series is aligned with American Library Association competencies for accredited programs and learning for library support staff (ALA-LSSC). The text is written in clear language with practical examples of how performance can contribute to exemplary library service.

Download or read book Brain stimulation from basic research to clinical use written by Alia Benali and published by Frontiers Media SA. This book was released on 2022-12-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Machine Learning and Optimization Techniques for Automotive Cyber Physical Systems written by Vipin Kumar Kukkala and published by Springer Nature. This book was released on 2023-10-03 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive coverage of various solutions that address issues related to real-time performance, security, and robustness in emerging automotive platforms. The authors discuss recent advances towards the goal of enabling reliable, secure, and robust, time-critical automotive cyber-physical systems, using advanced optimization and machine learning techniques. The focus is on presenting state-of-the-art solutions to various challenges including real-time data scheduling, secure communication within and outside the vehicle, tolerance to faults, optimizing the use of resource-constrained automotive ECUs, intrusion detection, and developing robust perception and control techniques for increasingly autonomous vehicles.