Download or read book SEO 2016 and Beyond written by Andy Williams and published by Createspace Independent Publishing Platform. This book was released on 2015-09-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google is on the SEO warpath. Anyone that is seen to be breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether. Search engine optimization will never be the same again...Not only has Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, it also employs humans to rate content. That means you cannot fly under the radar any more. Gone are the days when it was easy to game the system and rank in the top 10 by using a few SEO loopholes. Today, SEO can be a very dangerous game if you follow the wrong advice, and let me tell you something...Most SEO advice you read for free on the internet is just plain wrong. In fact not just wrong. It's Dangerous! Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories. SEO 2016 & Beyond is a book that will teach you the safe, white-hat strategies I personally use as an SEO to get my web pages (and those of my clients) to rank high in Google. These are battle tested, white hat techniques that I've developed over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mind set. Understand what Google is trying to do, and give it to them. That is what this book teaches. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to give Google what it wants, while pleasing your on-site visitors. Happy visitor means happy Google.You also won't be learning any black hat backlinking techiques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You'll learn the truth about anchor text links and why everything changed when Penguin was released. You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy. I'll tell you about the Holy Grail of backlinks, and how to find them. They take more work, but one of these links is priceless when it comes to ranking. You'll also learn why it is important to focus on building your site authority. I'll go through some of the older backlinking techniques. These have been heavily abused by spammers in the past, so most no longer work very well. However, I will show you how you can still get some ranking power out of some of these techniques, if done properly.This book is now in it's 5th major edition - SEO 2016. In it, you also get the comprehensive SEO Checklist. The SEO Checklist is actually a stand alone book to help you troubleshoot a website. Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2016 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003 in his free weekly newsletter. If you want to really understand what the search engines want, get higher rankings, more traffic AND have Google's blessing, then you should read this SEO book.

Download or read book Beyond Keywords written by Alina Petrova and published by . This book was released on 2023-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the ins and outs of Search Engine Optimization (SEO) is no longer just about terms in this fast-changing digital world; it's a journey "Beyond Keywords." In her groundbreaking book, Alina Petrova, a famous author, presents the ultimate guide, giving readers unmatched insights into how SEO has changed in the digital age. "Beyond Keywords: How SEO Has Changed in the Digital Age" goes beyond the usual ways of doing SEO and takes readers to a new world where flexibility and new ideas are king. In a world where search engines are always improving their algorithms and user habits are always changing, Petrova guides us through the ever-changing complexities of SEO and reveals the prevailing trends in today's digital world. Businesses and digital marketers who want to stay ahead in the competitive online world will find this book very useful. It is full of strategies that can be used right away and examples from real life. Petrova talks about the history of search engines and how they have changed digital marketing in a big way. This gives readers a full picture of the factors that will affect SEO in the future. Some of the most important things to talk about are how search behavior is changing, the problems with keyword-focused SEO, and why we need to take a more comprehensive approach. Petrova carefully looks into how content is the most important part of SEO, focusing on how to make high-quality, interesting material that both users and search engines like. The book shows how information and user experience work together to make each other better. It also shows how important it is to understand what people are trying to do in their search queries. Petrova shows readers how to change content to match what users want, which is a very helpful way to learn about how user-centric SEO can completely change results. Petrova stresses how important it is to plan and build websites that work well on mobile devices because mobile devices are still the most popular way to search the web. The book explains how to make content and user experiences better for mobile users, taking into account the change in how people interact with digital content. With an eye on the future, Petrova talks about new trends like the rise of voice-activated devices and how search engines are using social media signs to decide how to rank websites. "Beyond Keywords" is a complete guide for managing the ever-changing world of digital visibility. It covers everything from the importance of local searches to how AI and machine learning are changing the role of SEO. "Beyond Keywords" by Alina Petrova is a must-read for anyone who wants to not only understand but also learn the ins and outs of modern SEO. It gives you actionable insights and strategic advice for thriving in the fast-paced and competitive digital age. Here's to a new age of SEO that goes beyond keywords, limits, and what people expect.

Download or read book Seo for 2019 and Beyond written by Brett Smith and published by Createspace Independent Publishing Platform. This book was released on 2018-11-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Comes with an Awesome Gift Package! The gift package includes: -A 12-step video course on how to create an easy online business with Private Label products, that makes you passive income (This's worth $97) -1,000 Ebooks (with Private Label Rights) (Downloadable) -100,000 Articles in all kinds of topics (with Private Label Rights) (Downloadable) This package will only be free for a limited period of time. Don't Miss This Opportunity! ......................................................................................................................................................................................................... SEO FOR 2019 AND BEYOND A Comprehensive Search Engine Optimization Guide to Master the Evolving Internet World The internet is constantly changing. Therefore, all internet based businesses need to be evolving with up to date marketing and business strategies in order to sustain long term. This book covers all you need to know about search engine optimization in order to be successful in the evolving internet world in the year 2019 and beyond, not only as a beginner to internet marketing, but also as an experienced online entrepreneur. If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect. Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn't make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. You're About to Discover... Why Use Search Engine Optimization? Applying Google SEO to Your Business (Step by Step Guide) Black Hat SEO in 2019 and Beyond Search Engine Traffic Tactics in 2019 Local SEO Tips for 2019 Strategies to Master SEO in the Evolving Internet in 2019 and Beyond And, much more! Take action now and order your book! Enjoy the book! Don't forget to leave your review. Tags: SEO, Search Engine Optimization, Internet Marketing, Passive Income, Google, Web Traffic, Websites, AdSense

Download or read book Seo 2017 Beyond written by Andy Williams and published by Createspace Independent Publishing Platform. This book was released on 2016-11-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I''m talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can!Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether. Search engine optimization can now kill your rankings!Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, but also employs humans to rate content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be very dangerous if you follow the wrong advice, and most SEO advice you read for free online is very wrong. Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories. I''ve been testing for over a decade.SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I''ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google''s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. This book teaches you that type of search engine optimization. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.You won''t be learning any black hat SEO backlinking techniques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You''ll learn the truth about anchor text links and why everything changed when Penguin was released. You''ll also learn what makes a backlink valuable in Google''s eye, and what makes a backlink spammy. I''ll tell you about the Holy Grail of backlinks, and how to get them for your site. They take more work, but a few of these links are priceless when it comes to ranking. You''ll also learn why it is important to focus on building your site authority. I''ll go through some of the older backlinking techniques and mention any that still have value. Most don''t. The good news is you don''t need to use those techniques. I''ll show you how the high domain authority sites build natural, high impact links.This book is now in it''s 6th major edition - SEO 2017. In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon). Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google''s blessing, then you should read this book.

Download or read book Beyond Keywords The Modern Guide To Effective SEO written by Maria K. M. and published by . This book was released on 2023-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond Keywords: The Modern Guide to Effective SEO" is a comprehensive and up-to-date resource that delves into the evolving landscape of search engine optimization. In an era where digital marketing is constantly evolving, this guide offers a fresh perspective on optimizing your online presence for search engines. This book, written by industry experts, recognizes that SEO has transcended the simple inclusion of keywords in web content. It begins by acknowledging that search engines, particularly Google, have become incredibly sophisticated, focusing on user intent, user experience, and content quality. "Beyond Keywords" explores these aspects in detail, providing actionable insights to help readers adapt to the changing SEO landscape. One of the key themes of the book is the importance of understanding and catering to user intent. It emphasizes the need to create content that genuinely answers users' questions and provides value. The book discusses the use of natural language processing and semantic search to align content with what users are actually searching for, rather than merely relying on keyword stuffing. Furthermore, "Beyond Keywords" addresses the significance of mobile optimization and the impact of voice search on SEO strategies. It highlights the need for responsive design and the importance of optimizing for voice-activated assistants like Siri and Alexa. In addition to on-page SEO, the book covers the importance of off-page factors such as backlinks and social signals, offering strategies to build a strong online presence and authority. "Beyond Keywords" also delves into the world of technical SEO, shedding light on website performance, site structure, and the role of structured data in enhancing search visibility. Overall, this guide is a valuable resource for digital marketers, business owners, and web developers looking to navigate the complex world of modern SEO. By emphasizing user-centric strategies, up-to-date SEO techniques, and a holistic approach to online marketing, "Beyond Keywords" provides readers with the knowledge and tools needed to thrive in today's competitive digital landscape. Whether you are new to SEO or a seasoned professional, this book offers invaluable insights to help you stay ahead in the ever-changing world of online search.

Download or read book SEO 2017 Beyond written by Andy Williams and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Search Engine Revolution written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engines have undergone a remarkable evolution since their inception during the early days of the internet. From basic keyword searches to complex algorithms capable of predicting user queries, search engines have become an essential aspect of our daily lives. ​​​​​​​ As a search engine programmer, optimizer, and SEO expert, I have been fascinated by search engine algorithms since childhood. My goal in writing this book is to assist and inspire scientists, search engine enthusiasts, and research experts in finding solutions to search engine algorithms to simplify users' lives by answering their queries. In 2017, I published a groundbreaking book titled ”The Future of Artificial Intelligence in Digital Marketing - The next big technological break.". This book became study material for postgraduate students across the globe, where I discussed AI search engines. I wrote this book to increase awareness about the latest technology in digital marketing. After publication, some professors at universities in Canada and the United States purchased copies and began teaching it in various courses, such as artificial intelligence, digital marketing, media arts, informatics, mathematics, and business management. So why did I write this book? I created a video on YouTube about my time-traveling through search engines, which received a lot of positive feedback from my social media followers, newsletter subscribers, colleagues, and friends. A mathematician friend of mine from London University suggested that I write a book about my ideas, and here I am, presenting it to you. This book contains my extensive research, personal reflections, concerns, and innovative ideas concerning search engines. Embark on a journey akin to a time machine, traversing from the early days of search engines to the present day and beyond. Throughout the book, I delve into the evolution of search engines since the early days of the internet, as well as my predictions for the future of search engines. Additionally, I provide detailed algorithms, documentations, and case studies on utilizing the new generation of AI search engines and my new type of search engine. Intended for research, PhD students, and academics, this book serves as a continuation of my earlier work, "Artificial Intelligence in Digital Marketing - A New Technological Break: " which was published in 2017.

Download or read book Google Semantic Search written by David Amerland and published by Que Publishing. This book was released on 2013-06-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English. David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! • Learn how Google is delivering answers, not just links—and what it means to you • Profit from Google Now™ and the fragmented, personalized future of search • Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust • Stop using 10 common SEO techniques that no longer work • Discover the truth about Trust Ranking™—and 10 steps to take right now • Go way beyond keywords in today’s new era of content marketing • Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn • See why the “First Page of Google” is rapidly become obsolete • Drive unprecedented business value from your online identity and influence • Learn how Google captures meaning in unstructured data—and give it what it wants • Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity • Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Download or read book 2016 Seo written by Clark Lucas Adams and published by CreateSpace. This book was released on 2015-09-28 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn The Best Search Engine Optimization Strategies to Put Your Ranking At The Top! Whether you are a beginner or an advanced member in the world of SEO, this handy guide will help you learn new and useful techniques to grow your business and maximize traffic online. Learn every essential step in the process to building well ranking websites. Here is a sneak peak of what you will find inside: Chapter 1: Introduction to Search Engine Optimization Chapter 2: SEO Available Resources Chapter 3: How and Where to Use Keywords Chapter 4: SEO Tips and Tricks Chapter 5: Local SEO Chapter 6: Upcoming SEO Trends for 2015, 2016 and Beyond Scroll up and order now to get started!

Download or read book The Complete SEO written by Andy J. Williams and published by . This book was released on 2013 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Seo 2013 and Beyond written by Andy Williams and published by Createspace Independent Publishing Platform. This book was released on 2013-05-14 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A review of the changes Google implemented to its search algorithms beginning in 2011 with Panda, and with Penguin in 2012, and the strategies and recommendations for how to ensure the ranking of your website remains high in light of these changes.

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."

Download or read book The techniques of SEO 2015 written by Upendra Rana and published by BookRix. This book was released on 2015-08-18 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upendra Rana has published one more book with the Book Rix. In this Book you all will get detail knowledge of SEO. He had written book keeping all user in mind.

Download or read book SEO for 2013 Beyond written by Partha Bhattacharya and published by CreateSpace. This book was released on 2013-09-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Desperate To Appease Google? You Are Doing Wrong SEO. Period. Make Your Business Succeed With SEO That Works...No Matter What Google Does. Get 30 SEO Video Lessons FREE! This book, SEO For 2013 & Beyond: SEO Made Simple For Beginners, shows the path to insulate your small business from any turmoil with the right kind of SEO. It underlines the fact that you don't do SEO in a vacuum. You do it to boost your business. You need results for the efforts you make for your business. As you coast though the easy narrations in the book you realize that much of SEO is pure common sense. That's a big help because rising above the din of Penguin, Panda, Phantom and their ilk, you learn to focus your SEO efforts that actually benefit over the long term. You come to understand that unlike all other marketing, SEO does not stop after bringing in the visitors. It continues to guide the visitors within the website to inform, educate, and convert them. »»» Make No Mistake. Your Business Is More Important Than What Google Does. Let SEO Help Your Business. The critical milestones of your website are not how to escape Google's wrath every time it updates its algorithm. They are about how to attract and retain the visitors to make your business succeed, no matter what Google does. Accordingly, as you'll discover, this book lucidly explains the concept of SEO for beginners and illustrates not only what steps to take, but also why to take them. Just this knowledge will protect your website from the future *shocks* of algorithm updates by the search engines. »»» Tips, References, Video Lessons - All FREE For You! To help readers understand the critical aspects of search engine optimization, this book has used nearly 170 top SEO tips and references. Many of them are from renowned experts, and are often the results of rigorous studies. Readers also get free (normally costs $45) lifetime enrollment to the video-based e-learning course titled, SEO Best Practices for Beginners to Start Web Business, created by the author, Partha Bhattacharya. The course has 30 well-explained SEO video tutorials, and will be a great boon for those who prefer to learn SEO by watching video. Scroll Up And Grab Your Copy Now.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book The Complete SEO 2014 and Beyond written by Andy Williams and published by . This book was released on 2014-01-22 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the Panda, Penguin & Hummingbird updates The book contains my Amazon best seller - SEO 2014 & Beyond as well as my SEO Checklist book. SEO 2014 & Beyond - Search engine optimization will never be the same again If the SEO book/course you are putting your faith into was written even 1 year ago, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012 & 2013. Strategies taught as best principles just one year ago are now considered "black hat" or just plain risky in 2014. SEO 2014 & Beyond will tell you what you can do and what you cannot. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. Then, on 24th April 2012, Google went in for the kill when they released the Penguin update. Few webmasters could believe the carnage that this update caused or the fact that Google dared to release it. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong. We also had another Panda update (27th September) and another Penguin update (5th October). On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm, and it's only going to get tougher. In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda. Just about everything you have been taught about SEO in the last 10 years can be thrown out the Window. Google have moved the goal posts. In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond. SEO Checklist - A step-by-step plan for fixing SEO problems with your web site Pre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don't. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation. As webmasters, we have been given a choice. Stick to Google's rules, or lose out on free traffic from the world's biggest search engine. Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight! To have any chance of recovery, you MUST clean up that site, but for many, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start? That's why this book was written. It provides a step-by-step plan to fix a broken site and contains detailed checklists with an explanation of why those things are important. These checklists are based on the SEO that I use on a daily basis. It's the SEO I teach my students, and it's the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field. If you have a site that lost rankings, then this book is for you!