Download or read book Semiotics of Happiness written by Ashley Frawley and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe. The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact. Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism).
Download or read book Happiness as Enterprise written by Sam Binkley and published by SUNY Press. This book was released on 2014-03-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the contemporary discourse on happiness through the lens of governmentality theory. Recent decades have seen an explosion of interest in the phenomenon of happiness, as evidenced by self-help books, talk shows, spiritual mentoring, business management, and relationship counseling. At the center of this development is the expanding influence of positive psychology, which places the concern with happiness in a new position of professional respectability, while opening it to institutional applications. In settings as diverse as college education, business, military training, family, and financial planning, happiness has appeared as the object of a new technology of emotional self-optimization. As such, happiness has come to define a new mentality of self-governmentor a governmentality as the concept is developed in the work of Michel Foucaultone that Sam Binkley demonstrates is aligned closely with economic neoliberalism. Happiness as Enterprise blends theoretical argumentation and empirical description in an engaging and accessible analysis that brings governmentality theory into contact with sociological theories of practice and temporality, particularly in the work of Pierre Bourdieu. This book invites readers not only to consider the new discourse on happiness for its relation to contemporary formations of power, but to rethink many of the assumptions of governmentality theory in a manner sensitive to the mundane practices and everyday agencies of government, and the unique and specific temporalities these practices imply.
Download or read book The Seventh Function of Language written by Laurent Binet and published by Macmillan + ORM. This book was released on 2017-08-01 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A cunning, often hilarious mystery for the Mensa set and fans of Umberto Eco’s The Name of the Rose and Tom Stoppard’s Arcadia.” —Heller McAlpin, NPR Paris, 1980. The literary critic Roland Barthes dies—struck by a laundry van—after lunch with the presidential candidate François Mitterand. The world of letters mourns a tragic accident. But what if it wasn’t an accident at all? What if Barthes was . . . murdered? In The Seventh Function of Language, Laurent Binet spins a madcap secret history of the French intelligentsia, starring such luminaries as Jacques Derrida, Umberto Eco, Gilles Deleuze, Michel Foucault, Judith Butler, and Julia Kristeva—as well as the hapless police detective Jacques Bayard, whose new case will plunge him into the depths of literary theory (starting with the French version of Roland Barthes for Dummies). Soon Bayard finds himself in search of a lost manuscript by the linguist Roman Jakobson on the mysterious “seventh function of language.” A brilliantly erudite comedy, The Seventh Function of Language takes us from the cafés of Saint-Germain to the corridors of Cornell University, and into the duels and orgies of the Logos Club, a secret philosophical society that dates to the Roman Empire. Binet has written both a send-up and a wildly exuberant celebration of the French intellectual tradition. “Binet juxtaposes car chases with highbrow in-jokes and ruminations. The book is a love letter to the power of language—the most dangerous weapon is the tongue.” —The New Yorker “An affectionate send-up of an Umberto Eco–style intellectual thriller that doubles as an exemplar of the genre, filled with suspense, elaborate conspiracies, and exotic locales.” —Esquire
Download or read book The Semiotics of Heritage Tourism written by Emma Waterton and published by Channel View Publications. This book was released on 2014-01-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a fast-paced and thorough re-evaluation of what heritage tourism means to the people who experience it. It draws on contemporary thinking in human geography and heritage studies, and applies it to a sector of tourism that is both pervasive yet poorly researched in terms of the perspective of tourists themselves. In a series of lucid and tightly argued chapters, it traces the use of semiotics as an analytical tool from its theoretical origins in text, through the all-important dynamics of visuality into an expanded realm of feeling and sensuality. Challenging assumptions about the way that heritage is experienced, this book uses examples from around the world to explore the semiotic landscape that surrounds heritage sites, linking what is represented about the past and how it feels to be there.
Download or read book The Languages of Humor written by Arie Sover and published by Bloomsbury Publishing. This book was released on 2018-09-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are things funny? How has humor changed over the centuries? How can humor be a political force? Featuring expert authors from across the globe, The Languages of Humor discusses three main types of humour: verbal, visual, and physical. Despite the differences between them, all have a common purpose, showing us in different ways the reality that we live in, and how we can reflect on that reality. To this end, the book shows how humor has been used to address such topics as the Holocaust and the Soviet Union, and why it has been controversial in cases including Charlie Hebdo. The Languages of Humor explores a subject that is of interest in a wide range of intellectual disciplines including sociology, psychology, communication, philosophy, history, social sciences, linguistics, computer science, literature, theatre, education, and cultural studies. This volume features contributions from world-leading academics, some of who have professional backgrounds in this field. This unique research-led book, which includes over 20 illustrations, offers a top-down analysis of humor studies.
Download or read book The Happiness Riddle and the Quest for a Good Life written by Mark Cieslik and published by Springer. This book was released on 2016-11-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the meaning of happiness in Britain today, and observes that although we face challenges such as austerity, climate change and disenchantment with politics, we continue to be interested in happiness and living well. The author illustrates how happiness is a far more contested, social process than is often portrayed by economists and psychologists, and takes issue with sociologists who often regard wellbeing and the happiness industry with suspicion, whilst neglecting one of the key features of being human – the quest for a good life. Exploring themes that question what it means to be happy and live a good life in Britain today, such as the challenges young people face making their way through education and into their first jobs; work life-balance; mid-life crises; and old age, the book presents nineteen life stories that call for a far more critical and ambitious approach to happiness research that marries the radicalism of sociology, with recent advances in psychology and economics. This book will appeal to students and academics interested in wellbeing, happiness and quality of life and also those researching areas such as the life course, work-life balance, biographies, aging and youth studies.
Download or read book The Semiotics of X written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2017-02-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.
Download or read book Semiotics of the Christian Imagination written by Domenico Pietropaolo and published by Bloomsbury Academic. This book was released on 2020-12-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The semiotics of the Christian imagination describes the repository of signs and the logic of signification through which a community of faith envisions spiritual truths. This book analyses various examples in text, images, music, art and scientific treatise of the imaginative semiotisation of the fall of Man and the Church's semiotic perception of the Divine plan for Redemption. The book includes a chapter detailing the theory of signs, based on a close reading of primary sources, and has nine further chapters on the meaning-making inherent in ideas of the Fall and Redemption of mankind. These are filtered through and given material representation by the semiotic paradigms of various cultural fields, including philology, verbal arts and science. Central to this practice - and to the book's message - are two themes of theological semiotics fundamental to man's understanding of himself in the larger scheme of things. Two of these include the theology of the Fall and a sacramental theory of signs. The theory is grounded in the doctrine of analogy, and this is the only reliable cognitive link between the immanence of the thinking subject and the transcendence that is the object of thought.
Download or read book Researching Happiness written by Mark Cieslik and published by Policy Press. This book was released on 2021-05-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new qualitative and biographical approaches of the study of happiness and well-being.
Download or read book Visual Culture written by Richard Howells and published by John Wiley & Sons. This book was released on 2019-03-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes. While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis. The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading. Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.
Download or read book Using Semiotics in Marketing written by Rachel Lawes and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Download or read book The Pursuit of Happiness written by Bianca C. Williams and published by Duke University Press. This book was released on 2018-02-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Pursuit of Happiness Bianca C. Williams traces the experiences of African American women as they travel to Jamaica, where they address the perils and disappointments of American racism by looking for intimacy, happiness, and a connection to their racial identities. Through their encounters with Jamaican online communities and their participation in trips organized by Girlfriend Tours International, the women construct notions of racial, sexual, and emotional belonging by forming relationships with Jamaican men and other "girlfriends." These relationships allow the women to exercise agency and find happiness in ways that resist the damaging intersections of racism and patriarchy in the United States. However, while the women require a spiritual and virtual connection to Jamaica in order to live happily in the United States, their notion of happiness relies on travel, which requires leveraging their national privilege as American citizens. Williams's theorization of "emotional transnationalism" and the construction of affect across diasporic distance attends to the connections between race, gender, and affect while highlighting how affective relationships mark nationalized and gendered power differentials within the African diaspora.
Download or read book For Every Minute You are Angry You Lose Sixty Seconds of Happiness written by and published by . This book was released on 2005 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I met Charles Albert Lucien Snelling on a Saturday in April, 1992. He lived in a typical two-up, two-down terraced house amongst many other two-up, two-down terraced houses... it was yellow and orange. In that respect it was totally different from every other house on the street. Charlie was a simple, gentle man. He loved flowers and the names of flowers. He loved color and surrounded himself with color. He loved his wife. Without ever trying or intending to, he showed me that the most important things in life cost nothing at all. He was my antidote to modern living." Over eight years, photographer Julian Germain documented Charlie, an elderly man living alone on England's Southern Coast, unfettered by the misplaced aspirations of the modern world; instead he spent the last years of his life absorbed in memories of his family, his love for flowers, music and the quotidian pleasures of the crossword. Germain's charming photographs are a beautiful, gentle portrait of a gentleman in his twilight years.
Download or read book The Semiotics of Light and Shadows written by Piotr Sadowski and published by Bloomsbury Publishing. This book was released on 2017-12-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lighting and shadows are used within a range of art forms to create aesthetic effects. Piotr Sadowski's study of light and shadow in Weimar cinema and contemporaneous visual arts is underpinned by the evolutionary semiotic theories of indexicality and iconicity. These theories explain the unique communicative and emotive power of light and shadow when used in contemporary indexical media including the shadow theatre, silhouette portraits, camera obscura, photography and film. In particular, Sadowski highlights the aesthetic and emotional significance of shadows. The 'cast shadow', as an indexical sign, maintains a physical connection with its near-present referent, such as a hidden person, stimulating a viewer's imagination and provoking responses including anxiety or curiosity. The 'cinematic shadow' plays a stylistic role, by enhancing image texture, depth of field, and tonal contrast of cinematic moments. Such enhancements are especially important in monochromatic films, and Sadowski interweaves the book with accounts of seminal Weimar cinema moments. Sadowski's book is distinctive for combining historical materials and theoretical approaches to develop a deeper understanding of Weimar cinema and other contemporary art forms. The Semiotics of Light and Shadows is an ideal resource for both scholars and students working in linguistics, semiotics, film, media, and visual arts.
Download or read book The Mansion of Happiness written by Jill Lepore and published by Vintage. This book was released on 2013-03-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned Harvard scholar and New Yorker staff writer Jill Lepore has written a strikingly original, ingeniously conceived, and beautifully crafted history of American ideas about life and death from before the cradle to beyond the grave. How does life begin? What does it mean? What happens when we die? “All anyone can do is ask,” Lepore writes. “That’s why any history of ideas about life and death has to be, like this book, a history of curiosity.” Lepore starts that history with the story of a seventeenth-century Englishman who had the idea that all life begins with an egg, and ends it with an American who, in the 1970s, began freezing the dead. In between, life got longer, the stages of life multiplied, and matters of life and death moved from the library to the laboratory, from the humanities to the sciences. Lately, debates about life and death have determined the course of American politics. Each of these debates has a history. Investigating the surprising origins of the stuff of everyday life—from board games to breast pumps—Lepore argues that the age of discovery, Darwin, and the Space Age turned ideas about life on earth topsy-turvy. “New worlds were found,” she writes, and “old paradises were lost.” As much a meditation on the present as an excavation of the past, The Mansion of Happiness is delightful, learned, and altogether beguiling.
Download or read book On the Happy Life written by Saint Augustine and published by Yale University Press. This book was released on 2019-06-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, new translation of Augustine’s inaugural work as a Christian convert The first four works written by St. Augustine of Hippo after his conversion to Christianity are the “Cassiciacum dialogues,” which have influenced prominent thinkers from Boethius to Bernard Lonergan. In this second, brief dialogue, expertly translated by Michael Foley, Augustine and his mother, brother, son, and friends celebrate his thirty-second birthday by having a “feast of words” on the nature of happiness. They conclude that the truly happy life consists of “having God” through faith, hope, and charity.
Download or read book The Semiotics of Caesar Augustus written by Elina Pyy and published by Bloomsbury Publishing. This book was released on 2018-02-22 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaius Julius Caesar Octavianus, better known as Augustus, was the first Roman emperor and is one of the most iconic figures in world history. Two thousand years after his death, Augustus remains a strong presence in modern culture. The Semiotics of Caesar Augustus examines the meanings and significances of Augustus in Western literary and popular culture, from the 1960s until the turn of the millennium. Drawing on the theoretical background of semiotics and classical reception studies, Elina Pyy investigates the representation of Augustus in the postmodern novels of Kurt Vonnegut and Christoph Ransmayr, as well as in the genre of historical fiction, and in screen representations from both sides of the Atlantic. Scrutinizing what Caesar Augustus stood for in the postmodern world, and the main factors that influenced (and still influence) the modern reader's interpretation of him, this book is grounded on the premise that the past, being a system of signs based on our culturally shared understanding of them, is continuously created and reconstructed by the modern audience. Arguing that the 'many faces of the emperor' can be considered to be reactions to contemporary cultural, socio-political or emotional needs, The Semiotics of Caesar Augustus shows how his character was recurrently utilized to explain and understand the ways in which the discourses of power, liberty, oppression and humanity operated in the postmodern world.
