Download or read book Selling to NASA written by United States. National Aeronautics and Space Administration and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling to NASA written by and published by . This book was released on 1981 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Download or read book Selling to NASA written by and published by . This book was released on 1990 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling to NASA written by United States. National Aeronautics and Space Administration and published by . This book was released on 1963 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Doing Business with NASA written by and published by . This book was released on 1996 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling to NASA written by and published by . This book was released on 1985 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art of NASA written by Piers Bizony and published by Motorbooks. This book was released on 2020-10-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Art of NASA, ultra-rare artworks illustrate a unique history of NASA hardware and missions from 1958 to today, giving readers an unprecedented look at how spacecraft, equipment, and missions evolved--and how they might have evolved.

Download or read book Doing Business with NASA written by and published by . This book was released on 1992 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NASA Tech Briefs written by and published by . This book was released on 2001 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling Outer Space written by James Lee Kauffman and published by University Alabama Press. This book was released on 1994 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review

Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Download or read book NASA Activities written by and published by . This book was released on 1989 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NASA Procurement Regulation written by United States. National Aeronautics and Space Administration and published by . This book was released on 1982 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide to Federal Government Sales written by and published by Government Printing Office. This book was released on 1999 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management A Bibliography for NASA Managers written by and published by . This book was released on 1989 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The NASA Archives 60 Years in Space written by Piers Bizony and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare to embark on a journey through space and time with The NASA Archives, a visual celebration of humankind's unstoppable urge to travel away from Earth to worlds beyond. Featuring more than 400 historic photographs and rare concept renderings, this collection guides us through NASA's 60-year history, from its earliest days to its current...