Download or read book Selling Skills for CPAs written by Charles Goldsmith and published by McGraw-Hill Companies. This book was released on 1985 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bull s Eye The Ultimate How To Marketing and Sales Guide for CPAs written by Tracy C. Warren and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.

Download or read book 101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms written by Troy Waugh and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Download or read book The I Hate Selling Book written by Allan S. Boress and published by AMACOM/American Management Association. This book was released on 1995 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most consultants and service professionals can't stand selling. This book provides consultants with proven and painless techniques for building their businesses. It shows how readers can: listen to potential clients, ask questions and evaluate answers effectively; avoid fatal mistakes; differentiate themselves from the competition; conduct a sales examination; and sustain and grow their business. Allan Boress is the editor of Quality Client Service.

Download or read book Marketing for CPAs Accountants and Tax Professionals written by William J. Winston and published by Psychology Press. This book was released on 1995 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

Download or read book Strategic Connections written by Anne Baber and published by AMACOM. This book was released on 2015-01-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships. Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce. You will discover how to: Commit to a positive, proactive networking mindset Earn trust Boost their social acumen and increase their likeability Master conversational skills and deepen interactions Employ storytelling to make communications memorable Businesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks.

Download or read book The Selling Staircase written by Nikki Rauch and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle closing the sale?Don't worry--you're not alone.The sales process is more than just a funnel--it's a staircase. As the salesperson, it's your job to earn a prospective clients business by moving them from one step to another.That's where the Selling Staircase comes into play.This book is a five-step approach to move your clients through an authentic sales process. We're going to go through these in-depth throughout the book. This framework will bring new awareness about what you're doing and how to be even more effective in the sales process.Knowing how to communicate with your clients, recognize Buying Signals, and ask for the sale is crucial to the success of your business.So let's get you there."The Selling Staircase model is brilliant and easy to implement in any business. Nobody explains the sales process more enthusiastically, intelligently, and clearly as Nikki Rausch. If you want more sales fast, I highly recommend you read her new book right away."--Shane Sams, Host of The Flipped Lifestyle PodcastFlippedLifestyle.comWith 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple "top producer" awards along the way. Nikki Rausch has the unique ability to transform the misunderstood process of "selling". Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or "salesy."

Download or read book Communication for Accountants written by Maurice L. Hirsch and published by McGraw-Hill/Irwin. This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asserting that accountants must be able to communicate effectively through both writing and speaking, this handbook provides advice on how to gain communication skills relevant for the various financial fields accountants operate within.

Download or read book Principles of Accounting Volume 2 Managerial Accounting written by Mitchell Franklin and published by . This book was released on 2019-02-14 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: A less-expensive grayscale paperback version is available. Search for ISBN 9781680922936. Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today's college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the "why" as well as the "how" aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Download or read book Mergers and Acquisitions of CPA Firms written by Nicholas J. Mastracchio and published by American Institute of Certified Public Accountants (AICPA). This book was released on 1998 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Develop Professional Selling Skills Techniques Based on Common Sense Ethics written by Anthony J. Danna and published by Trafford Publishing. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The message I have for salespeople is based on the knowledge and experience I have acquired from over 45 years of real world selling, sales management, sales training and management of customer service/support centers. The knowledge and insights I want to pass along with my book have not been learned in sales training classes and seminars I have attended or books I have read. The finer selling and human relation techniques I have developed and presented in my book have been learned in the real world of selling. This book is intended to make salespeople aware of the advanced techniques of how to become a successful professional salesperson. These techniques will enable salespeople to attain a higher level of professionalism, confidence, enthusiasm and success when selling. They will be able to separate themselves as true professionals from the crowded field of other capable sales people in their lines of business. My objective is to pass along the knowledge and insights that I have acquired throughout my years of real world selling. This book identifies common selling mistakes and how to avoid them. This book will also reveal to you the many proven, successful selling techniques that I have learned and developed over the years. By learning, understanding and applying these finer techniques of selling, you will be able to further develop your existing selling talents, abilities and skills into your own personalized "art form" of selling! Another purpose of this book is to present guidelines on how to develop, practice and implement techniques for successful, professional selling based on common sense and ethics. Using a common sense approach towards selling will build upon the fact that becoming a successful salesperson involves maintaining a positive frame of mind. It has to do with how you think. It has to do with how you approach selling in your mind and place trust in your intuition. A successful salesperson's two most valuable assets are their mind and their time. Ethics is presented as a key approach. Ethics is such an important topic that I felt the need to instruct salespeople on how to professionally develop and earn their customer's confidence and trust based on ethical business practices. This book will present information and examples on how to develop professional selling skills based on ethical standards. These standards will relate directly to your moral character. The strength of you character will be based on your ability to develop and adhere to high moral standards and principles that will help to set you apart from other salespeople. This book is divided into two sections. The first section examines "Selling Essentials." In the second section, I focus on the "Secrets Of Selling" where I reveal my "120 Fundamental Secrets Of Professional Salespeople." The information, suggestions, techniques, strategies and insights in this book are candid, straightforward, realistic and in focus. They are presented in a condensed form so that they can be easily remembered, referred to and applied on a daily basis. The chapters are designed to be easily read, digested and implemented by the reader. The brevity of some chapters is intended to appeal to people seeking real world, practical, no-nonsense answers to making themselves better salespeople and, therefore, making their sales team more effective.

Download or read book 49 Tips for a Successful Accounting Career written by Mark Goldman and published by White Hart Publications. This book was released on 2018-09-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Goldman condensed the advice he has been privileged to receive in his over 20 years of experience working with accounting professionals, and in the many podcast interviews he has conducted with highly-successful leaders in the accounting profession, into 49 Tips for a Successful Accounting Career. The tips in this book will give you insight on moving your professional life forward, regardless of if you are in your first accounting course in college, or if you have been working in the field for many years. For some, advancement may mean a promotion or a raise. For others, it may mean cultivating comfortable working relationships. After all, success means different things to different people! No matter your situation, 49 Tips for a Successful Accounting Career will help you reach your goals.

Download or read book The Definitive Guide to Client Accounting Services written by Hitendra Patil and published by CPA Trendlines. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective CPA Marketing Training Bible written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to dominate CPA Marketing and increase your profits? Look no further than the Effective CPA Marketing Training Bible. This guide will take you step-by-step through every aspect of CPA Marketing, from setting up to scaling up your business for huge profits. Unlike traditional PPC advertising, CPA advertising allows you to only pay for successful conversions, guaranteeing a return on investment. This is the metric that every advertiser should care about the most, and CPA Marketing allows you to stack the deck in your favor and stay ahead of your competition. This guide is the most recent and efficient CPA Marketing Training Guide available, providing you with all the tools and knowledge you need to succeed. With a focus on the Cost Per Acquisition (CPA) model, you will learn how to calculate your exact profit margins and improve your marketing campaigns for maximum success. Join the global trend of paid advertising online and start dominating with the Effective CPA Marketing Training Bible. Let's dive into the complicated world of CPA Marketing and take your business to the next level.

Download or read book CPA s that Sell written by August J. Aquila and published by Irwin Professional Publishing. This book was released on 1996 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not a typical selling books, this resource assists CPAs in becoming more efficient in business development. CPAs will learn how to attract new business by effectively promoting their professional services and how to plan a successful sales call, with tips from accountants who sell every day.

Download or read book The Complete Idiot s Guide to Buying and Selling a Business written by Ed Paulson and published by Penguin. This book was released on 1999 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers timing, legal requirements, mergers, debt-equity ratios, taxes, financing, setting a price, and adjusting to a merger

Download or read book Cpa Martketing written by Jeff Walker and published by Jeff Walker. This book was released on 2024-02-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired Of Paying For Clicks That NEVER Seem To Convert? DiscoverThe Six Easy Steps To CPA Marketing That Can Put Thousands Of Dollars Into Your Pocket Each Month! PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views. For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment). This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment. Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win. CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning. And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing... Below are some of the information that you are about to learn: * The Basics of CPA Marketing * CPA Versus Other Forms of Marketing – Who is PPC For? * Choosing the Right CPA Network * Which Platform Should You Use? * Top Tips for Effective CPA Ads * The Importance of Tracking * Creating a Landing Page * How to Make Money With CPA * The CPA Success Formula