Download or read book Selling Modernity written by Pamela Swett Leighninger and published by Duke University Press. This book was released on 2007-08-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Download or read book Selling Modernity written by Pamela E. Swett and published by Duke University Press. This book was released on 2007-08-29 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Download or read book Consuming Traditions written by Elizabeth Outka and published by Oxford University Press. This book was released on 2008-12-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain. The book brings together a wide range of cultural sources, from the model towns of Bournville, Port Sunlight, and Letchworth; to the architecture of Edwin Lutyens and Selfridges department store; to work by authors such as Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.
Download or read book Modernity and the Second Hand Trade written by J. Stobart and published by Springer. This book was released on 2010-11-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest research on the neglected area of second-hand exchange and consumption, this book offers fresh insights into the buying and selling of used goods in western-Europe during the eighteenth and nineteenth centuries, and seeks to re-examine and redefine the relationship between modernity and the second-hand trade.
Download or read book A Best Selling Hebrew Book of the Modern Era written by David B. Ruderman and published by University of Washington Press. This book was released on 2014-12-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of a single book sheds light on the beginnings of modern Jewish thought In 1797, in what is now the Czech Republic, Pinḥas Hurwitz published Book of the Covenant. Nominally an extended commentary on a sixteenth-century kabbalist text, Pinḥas’s publication was in fact a compendium of scientific knowledge and a manual of moral behavior. Its popularity stemmed from its ability to present the scientific advances and moral cosmopolitanism of its day in the context of Jewish legal and mystical tradition. Describing the latest developments in science and philosophy in the sacred language of Hebrew, Hurwitz argued that an intellectual understanding of the cosmos was not at odds with but actually key to achieving spiritual attainment. In A Best-Selling Hebrew Book of the Modern Era, David Ruderman offers a literary and intellectual history of Hurwitz’s book and its legacy. Hurwitz not only wrote the book, but also was instrumental in selling it, and his success ultimately led to the publication of more than forty editions in Hebrew, Ladino, and Yiddish. Ruderman provides a multidimensional picture of the book and the intellectual tradition it helped to inaugurate. Complicating accounts that consider modern Jewish thought to be the product of a radical break from a religious, mystical past, Ruderman shows how, instead, a complex continuity shaped Jewish society’s confrontation with modernity.
Download or read book Modern Methods in Selling written by Louis John Hoenig and published by . This book was released on 1922 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Modernity written by Yiting Ethan Zheng and published by . This book was released on 2008 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ride to Modernity written by G. B. Norcliffe and published by University of Toronto Press. This book was released on 2001-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination how the bicycle as a symbol of modernity and social status fits into the larger picture of change and progress in a period of dramatic economic, social, and technological flux.
Download or read book The Making and Selling of Post Mao Beijing written by Anne-Marie Broudehoux and published by Routledge. This book was released on 2004-08-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the transformation of the Chinese capital both socially and physically during the final decades of the twentieth century.
Download or read book Modernity as Experience and Interpretation written by Peter Wagner and published by John Wiley & Sons. This book was released on 2013-04-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all modern today. But modernity today is not what it used to be. Over the past few decades, modernity has been radically changed by globalization, individualization, new inequalities, and fundamentalism. A novel way of analysing contemporary societies is needed. This book proposes such an analysis. Every society seeks answers to certain basic questions: how to order life in common; how to satisfy human needs; how to establish knowledge. Sociology long assumed that the answers had been found once and for all: a liberal-democratic state, a market economy, and free scientific institutions. This trinity used to be called ‘modern society’. By contrast, this book is based on the idea that, under conditions of modernity, there are no stable and certain answers to these questions. There is a plurality of possible answers, every proposed answer can be criticized and contested, and every society needs to find its answer on its own. This new sociology of modernity proposes two key instruments through which to understand the answers given to those questions: the experiences human beings have of their own modernity and the interpretations they give to those experiences. It reviews the history of ‘Western’ modernity in this light and then focuses on the specific answers that were and are being developed in Europe.
Download or read book The New Modernist Studies Reader written by Sean Latham and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 17 foundational texts in contemporary modernist criticism in one accessible volume, this book explores the debates that have transformed the field of modernist studies at the turn of the millennium and into the 21st century. The New Modernist Studies Reader features chapters covering the major topics central to the study of modernism today, including: · Feminism, gender, and sexuality · Empire and race · Print and media cultures · Theories and history of modernism Each text includes an introductory summary of its historical and intellectual contexts, with guides to further reading to help students and teachers explore the ideas further. Includes essential texts by leading critics such as: Anne Anlin Cheng, Brent Hayes Edwards, Rita Felski, Susan Stanford Friedman, Mark Goble, Miriam Bratu Hansen, Andreas Huyssen, David James, Heather K. Love, Douglas Mao, Mark S. Morrisson, Michael North, Jessica Pressman, Lawrence Rainey, Paul K. Saint-Amour, Bonnie Kime Scott, Urmila Seshagiri, Robert Spoo, and Rebecca L. Walkowitz.
Download or read book The Crisis of Authority in Catholic Modernity written by Michael J. Lacey and published by Oxford University Press. This book was released on 2011-04-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: One deep problem facing the Catholic church is the question of how its teaching authority is understood today. It is fairly clear that, while Rome continues to teach as if its authority were unchanged from the days before Vatican II (1962-65), the majority of Catholics - within the first-world church, at least - take a far more independent line, and increasingly understand themselves (rather than the church) as the final arbiters of decision-making, especially on ethical questions. This collection of essays explores the historical background and present ecclesial situation, explaining the dramatic shift in attitude on the part of contemporary Catholics in the U.S. and Europe. The overall purpose is neither to justify nor to repudiate the authority of the church's hierarchy, but to cast some light on: the context within which it operates, the complexities and ambiguities of the historical tradition of belief and behavior it speaks for, and the kinds of limits it confronts - consciously or otherwise. The authors do not hope to fix problems, although some of the essays make suggestions, but to contribute to a badly needed intra-Catholic dialogue without which, they believe, problems will continue to fester and solutions will remain elusive.
Download or read book Globalization Modernity and the City written by John Rennie Short and published by Routledge. This book was released on 2013-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Modernity and The City weaves together broad social themes with detailed urban analysis to explore the connections between the rise of big cities, the creation of a global network and the making of the modern world. It explains the growth of big cities, the urban bias of global flows and the creation of metropolitan modernities. The text develops broad theories of the subtle and complex interactions between urbanization, globalization and modernization in a sweep of the urban experience across the modern world. Thematic chapters explore the making of the modern city in profiles of the growth of urban spectaculars, the role of new flanerie, the traffic issues of the modernist city, recurring issues of urban utopias and the rise of the primate city.
Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2003-12-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Download or read book Selling French Sex written by Elisa Camiscioli and published by Cambridge University Press. This book was released on 2024-01-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling French Sex is an illuminating account of the cultural, social, and economic history of the sale of 'French sex'. It explores the discourses and experiences surrounding the early twentieth century debate on sex trafficking, which mobilized various international reform movements to combat the coerced prostitution of young women abroad. According to popular legend and empirical studies, French women were present in brothels all over the world, where they were the most desired and best paid in the business. But were they trafficking victims or willing migrants? In this timely book, Elisa Camiscioli reconstructs the networks and mechanisms of cross-border migrations for sexual labor; elucidates women's motives for leaving and staying; and explains why French migrant sexual labor occupied such a prominent place in the underworld of prostitution, as well as in the imaginaries of anti-trafficking campaigners, immigration officials, and ordinary consumers of vice.
Download or read book The Landscape of Modernity written by David Ward and published by JHU Press. This book was released on 1997-04-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the modern city - Planning for New York City - Real estate values, zoning, density, intervention - Building the vertical city - Empire State Building - Going from home to work - Subways, transit politics - Sweatshop migration - Identity - Little Italy's decline - Jewish neighbourhoods - Cities of light - Street lighting.
Download or read book Intoxicating Manchuria written by Norman Smith and published by UBC Press. This book was released on 2012-10-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In China, both opium and alcohol were used for centuries in the pursuit of health and leisure while simultaneously linked to personal and social decline. The impact of these substances is undeniable, and the role they have played in Chinese social, cultural, and economic history is extremely complex. In Intoxicating Manchuria, Norman Smith reveals how warlord rule, Japanese occupation, and political conflict affected local intoxicant industries. These industries flourished throughout the early twentieth century, even as a vigorous anti-intoxicant movement raged. Through the lens of popular Chinese media depictions of alcohol and opium, Smith analyzes how intoxicants and addiction were understood in this society, the role the Japanese occupation of Manchuria played in their portrayal, and the efforts made to reduce opium and alcohol consumption. This is the first English-language book-length study to focus on alcohol use in modern China and the first dealing with intoxicant restrictions in the region.
