Download or read book Selling Local Advertising written by Claude Whitacre and published by Createspace Independent Publishing Platform. This book was released on 2013-01-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.
Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by . This book was released on 1913 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Local Broadcast Sales written by Paul Weyland and published by AMACOM Div American Mgmt Assn. This book was released on 2007-09-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Download or read book Selling Newspaper Space How to Develop Local Advertising written by Joseph Edwin Chasnoff and published by Theclassics.Us. This book was released on 2013-09 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1913 edition. Excerpt: ... CHAPTER FIVE "NEW BUSINESS" THE OVERLOOKED FIELDS THE advertising salesman comes in contact with but very few businesses which are not regarded as "different" by their proprietors. It is safe to say, however, that any legitimate business can be advertised. There are many kinds of stores, many articles, and many propositions which have never advertised because no one has ever taken the trouble to show the proprietors how publicity could be applied to the peculiar conditions of their business. A merchant's attitude concerning advertising is usually determined by what he did last year. The publisher, as a rule, is trying to equal last year's record instead of making new records. And the publisher's representatives daily pass up opportunities because.certain stores have never advertised. Merchant, publisher, representative--all three are guided by tradition, which is a good thing to learn from but a poor thing to copy. It is time we turned our attention and energy in the direction of creative salesmanship. New BusiNess, the sinew of progress, is, in the newspaper sense, the result of looking at a concern to see how it can profitably use newspaper advertising--whether or not that concern has ever advertised before. There are a few publishers who are putting as much energy in the overlooked fields as they are in the overworked fields of commercial activity; and they are drawing splendid returns on the investment. CASHING IN ON TIMELINESS Every issue of almost every newspaper contains some news feature which adds special value to some particular advertisement, or perhaps to nearly all its advertisements. The issue which contains unusually important news, particularly where the readers are expecting it, has more than ordinary value as an...
Download or read book Advertising Selling written by and published by . This book was released on 1927 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by Franklin Classics Trade Press. This book was released on 2018-10-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Advertising Selling written by and published by . This book was released on 1904 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by Nabu Press. This book was released on 2013-12 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Download or read book Generating Big Advertising Ideas written by Derek John Patterson and published by Createspace Independent Publishing Platform. This book was released on 2018-10-06 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 Action Formula for better advertising results.1.My 3 Favorite (and Most Productive) Brainstorming Techniques2.Generating BIG Advertising IDEAS Catalogue
Download or read book SELLING NEWSPAPER SPACE HT DEV written by Joseph Edwin 1889 Chasnoff and published by Wentworth Press. This book was released on 2016-08-28 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book ADvice By John Boggs written by John Boggs and published by iUniverse. This book was released on 2009-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Boggs is first and foremost a sales guy. This is the rock upon which his distinguished career was built and why the advice contained within ADvice is well worth heeding. No advertising glitz here, just battle-tested and market-proven sales and advertising wisdom for those wanting to improve their sales batting average. John's zest for life and passion for sales/advertising will put a tear in your eye and a spring in your step. ADvice...read it and reap. Brad Lindemann - in business for life President/CEO - Ambassador Solutions
Download or read book Advertising Selling Magazine written by and published by . This book was released on 1921 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by Forgotten Books. This book was released on 2017-10-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Selling Newspaper Space: How to Develop Local Advertising My experience as an advertising solicitor in the metropolitan as well as the small town field convinced me of the need of a better way. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Selling the Sunshine State written by Tim Hollis and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For more than a century, Florida has thrived on its image as an exotic playground. The state was an early innovator in tourism marketing, with fun, colorful, evocative print advertisements designed to reinforce the state's selling points: beautiful weather, clear waterways, citrus, and unique man-made attractions." "Selling the Sunshine State is a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure new guests and residents to the peninsula. Avid Floridiana collector and cultural historian Tim Hollis's personal collection forms the heart of the nearly 500 color images herein. This lovingly assembled book is arranged according to the state's traditional tourism department regions, such as the Miracle Strip, the Big Bend, and the Gold Coast. This fascinating book opens a window to the lost attractions and sometimes shocking appeals made in promotional material created from the 1920s through the 1970s."--BOOK JACKET.
Download or read book Advertising and Selling Fortnightly written by and published by . This book was released on 1925 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
