Download or read book The Psychology of Selling written by Brian Tracy and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book The Mind of the Buyer written by Harry Dexter Kitson and published by . This book was released on 1921 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Classic Chevrolet Dealerships Selling the Bowtie written by Jon Robinson and published by . This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its founding in 1912, Chevrolet has weathered the Great Depression, two World Wars, confused markets, and fuel crises to become an American motoring icon. Chevy's success would not have been possible without the network of dealerships that sold and marketed the company's cars and trucks, first to wary customers unconvinced of the new contraptions' practically, then to nine decades of consumers ranging from cash -strapped, to cash-flush, to confused, to increasingly fuel-conscious. This book examines that network by profiling several longstanding dealerships that have thrived and sometimes just barely survived on the frontlines of the car business. Readers will be entertained by anecdotes of early dealerships that took livestock and crops as trade-ins, coped with and thrived under Chevy's stringent Quality Dealer Program in the 1930s, weathered World War II on the income generated by service departments, and corrected backward engineering of the immediate postwar era. Specific Dealerships featured include: William L. Morris (Fillmore, California); Whitney's (Montesano, Washington); Webster Motors (Cody, Wyoming); Felix (Los Angeles, California); Holz (Janesville, Wisconsin); Smith (Atlanta, Georgia); Mandeville (North Attleboro, Massachusetts); and Culberson-Stowers (Pampas, Texas)
Download or read book Programming in D written by Ali Cehreli and published by CreateSpace. This book was released on 2015-08-19 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to teach D to readers who are new to computer programming. Although having experience in other programming languages is certainly helpful, this book starts from the basics. D is a multi-paradigm system programming language that combines a wide range of powerful programming concepts from the lowest to the highest levels. It has C-like syntax and static typing. It pragmatically combines efficiency, control, and modeling power, with safety and programmer productivity in mind. Each chapter is based on the contents of the previous ones, introducing as few new concepts as possible. It is recommended that the book is read in linear fashion, without skipping chapters if possible. Although this book was written with beginners in mind, it covers almost all features of D. More experienced programmers can use the book as a D language reference by starting from the index section. Blurbs from the back cover: "D is pristine, clean, immensely powerful, and arguably the actual state-of-the-art programming language. Ali's book is a gem. Clear, concise, and complete." - Olivier Henley "I have been using Ali's online D book to teach D at the university level. It is up-to-date, complete, and most importantly, extremely readable. Having a print version is even better! This is now the 'go-to' book for learning D programming." - Chuck Allison, Professor and Chair, Computer Science Department, Utah Valley University "Ali's explanations are succinct and on target. I like that he provides rationale for why D was designed in a particular way and how I can use it most effectively. This is the best computer language book I've read." - Robbin Carlson, Luthier and Enterprise Architect "I taught a CS2 Data Structures class in D with more success and student appreciation than when using either C++ or Java as it's an ideal language to express the relevant concepts at all scales, from detailed to big picture, without needless complexity. Ali Çehreli's tutorial played a central role supporting students especially during the first half of the course - without it the course simply would not have worked, so "many thanks Ali" - and an important part of that is its linearity - it can be read with only backward dependencies. This meant that with hard work even students of little experience and only moderate current abilities could get up to speed, and we saw just that. It is hard to overstate this factor. I unreservedly recommend this book to all." - Dr. Carl Sturtivant, University of Minnesota Department of Computer Science & Engineering "This book is one of the best guides through the language that I've seen." - Andrew Wray, D Enthusiast "I encourage anyone considering D to read this book. Not exactly 'D for Dummies' but it's easy to follow even if you don't have much experience with compiled languages." - bachmeier, Reddit user "Having worked through the book, I have to say this is one of the easiest to follow and distraction free read there is and the fact that it made learning a new language a total breeze really impressed me." - Imran Khan, Student
Download or read book New Brooms Classic Reprint written by Robert J. Shores and published by BEYOND BOOKS HUB. This book was released on 2021-01-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW BROOMS BY ROBERT J. SHORES This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. NEW BROOMS BY ROBERT J. SHORES
Download or read book Pen Pencil and Poison written by Oscar Wilde and published by Lindhardt og Ringhof. This book was released on 2022-04-06 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Pen, Pencil, and Poison’ is one of Wilde’s most intriguing essays. Part biography, part social commentary, and part philosophical debate, he writes the biography of an art critic, who was also convicted of murder. However, in true Wildean style, there’s more to the essay than meets the eye. While documenting the life and crimes of Thomas Griffiths Wainwright, Wilde explores the ideas of dual identity, sin in the formation of the personality, and the relationship between crime and culture. ‘Pen, Pencil, and Poison’ is a fascinating insight into some of the conventions of the time. Oscar Wilde (1854 – 1900) was an Irish novelist, poet, playwright, and wit. He was an advocate of the Aesthetic movement, which extolled the virtues of art for the sake of art. During his career, Wilde wrote nine plays, including ‘The Importance of Being Earnest,’ ‘Lady Windermere’s Fan,’ and ‘A Woman of No Importance,’ many of which are still performed today. His only novel, ‘The Picture of Dorian Gray’ was adapted for the silver screen, in the film, ‘Dorian Gray,’ starring Ben Barnes and Colin Firth. In addition, Wilde wrote 43 poems, and seven essays. His life was the subject of a film, starring Stephen Fry.
Download or read book Writer s Market 1997 written by and published by . This book was released on 1996 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1923 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Write a Popular Song written by Charles Kassell Harris and published by . This book was released on 1906 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Web Copy that Sells written by Maria Veloso and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
Download or read book The Correspondence of Henrik Ibsen written by Henrik Ibsen and published by Ardent Media. This book was released on 2017-05-23 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Correspondence of Henrik Ibsen ON the 3lst of May 1880, Henrik Ibsen wrote to his publisher, Frederik Hegel, that he had begun a little book in which he intended to give some account of the outward and inward conditions under which each one of his works had come into being (letter It was to be called From Simian, to Rome, and was to give descriptions of his life at Skien and Grimstad, Bergen and Christiania, Dresden, Munich, and Rome. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Normal Instructor and Teachers World written by and published by . This book was released on 1912 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Marry the Man of Your Choice written by Margaret Kent and published by Grand Central Publishing. This book was released on 2007-09-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before there was The Rules there was the wildly bestselling How to Marry the Man of Your Choice, now revised and updated for a whole new generation of single women. Presented with intelligence and peppered with just the right amount of humor, HOW TO MARRY THE MAN OF YOUR CHOICE offers women a step-by-step program for making—and then landing—the very best choice in a husband. Topics covered include: How to dress to your advantage How to orchestrate your dates to maximize fun and future potential Dealing with previous marriages and children Enhancing and maintaining the right relationship and more! Through its use of success stories, do and don’t lists, and an abundance of insightful advice, HOW TO MARRY THE MAN OF YOUR CHOICE will have every wannabe wife walking down the aisle in no time!
Download or read book The Book Of Aquarius Alchemy and the Philosophers Stone written by Anonymous and published by Lulu.com. This book was released on 2012-02-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy and the Philosophers' Stone are real. This is not a joke or a scam. This book covers the full theory and practice of alchemy and how to make the Philosophers' Stone, capable of reversing the aging process and curing all disease to the effect that one could live forever. This is an ancient secret which has never before been publicly released. Please read the book before making any judgement on it; this world is not what it seems to be.
Download or read book Normal Instructor written by and published by . This book was released on 1912 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Selling written by Kimberly K. Richmond and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
